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FLASH ARRAY MARKET TRENDS

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Achieved in One Year

>$1B

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#1 IN SSA MARKET SHARE

Latest Gartner research published

5/1/15

EMC is #1 with 31.1% share

19.2% share gain over 2013

>10% market share lead

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1

CREATE

VOLUMES

2

CREATE

INITIATOR

GROUPS

XTREMIO – 15 SECOND PROVISIONING

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Go Fast

(maybe solve economics)

WHAT PROBLEM ARE YOU SOLVING?

=

+

Get Smarter

Use Flash

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Thousands of VMs

= I/O blender

Provisioning &

Cloning new VMs

VM Live Migration

Operations

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COMMON THREADS

Consolidation creates random performance issues

Copying data is common – VMs, databases, analytics

Workflow complexity – creating/managing copies

MASSIVE OPPORTUNITY

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Next Generation Flash

Architecture & Management

David Floyer

CTO & Co-founder, Wikibon

[email protected]

, @dfloyer

May, 2015

Wikibon

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AGENDA

The Value of Rapid Response Time

Benefits of Rapid Response Time

Case Studies for All-Flash Arrays

Flash Directions

Impact of Data Sharing

Importance of Scale-out Flash Architectures

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AGENDA

The Value of Rapid Response Time

Benefits of Rapid Response Time

Case Studies for All-Flash Arrays

Flash Directions

Impact of Data Sharing

Importance of Scale-out Flash Architectures

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LOW RESPONSE TIMES MATTER

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2

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3

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AGENDA

The Value of Rapid Response Time

Benefits of Rapid Response Time

Case Studies for All-Flash Arrays

Flash Directions

Impact of Data Sharing

Importance of Scale-out Flash Architectures

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Epicor Eclypse ERP System

Combined all workloads to Flash

All Eclypse modules now run concurrently

ALL-FLASH ARRAY CASE STUDIES

20%

INCREASE IN REVENUE

50% BENEFIT

ATTRIBUTED TO IT

40 HEADCOUNT

AVOIDED OVER 18 MONTHS

1

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Combined Production & Development Workloads to XtremIO

Implemented XtremIO for Continuous Development

ALL-FLASH ARRAY CASE STUDIES

20% MORE

FEATURES PER RELEASE

600  1,800

BUILDS PER DAY

BUILD FAILURE RATE

17%  2%

6 MONTH  ON-DEMAND

2

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Went 100% XtremIO in 2015

Bottlenecks all moved to CPU – added servers and DB licenses

Every developer has own full copy of production database

ALL-FLASH ARRAY CASE STUDIES

90  40 MINUTES

CRITICAL BATCH PROCESS TIME

20:1

COPY DATA MANAGEMENT

EFFICIENCY GAIN

5  50

INCREASE IN DEV DB COPIES

DOUBLED

EXPECTED DEVELOPER

PRODUCTIVTY

3

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AGENDA

The Value of Rapid Response Time

Benefits of Rapid Response Time

Case Studies for All-Flash Arrays

Flash Directions

Impact of Data Sharing

Importance of Scale-out Flash Architectures

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STORAGE COSTS

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DATA REDUCTION & SHARING

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INFRASTRUCTURE COSTS

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Source: © Wikibon

http://wikibon.premium.com/

INFRASTRUCTURE COSTS

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Much faster response time for all applications (end-user

productivity)

Ability to deploy new applications where OLTP is mixed with

Inline Analytics

THE CASE FOR ALL-FLASH ARRAYS

6X COST REDUCTION

FROM DATA SHARING & COPY ELIMINATION

4X REDUCTION

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AGENDA

The Value of Rapid Response Time

Benefits of Rapid Response Time

Case Studies for All-Flash Arrays

Flash Directions

Impact of Data Sharing

Importance of Scale-out Flash Architectures

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Exploitation of SSD within Existing HDD Arrays

EMC SSD 2008

EMC FAST-VP

Hybrid Architectures

Tintrí introduced “flash-first” design

EMC VNX

All-Flash Arrays with Traditional Dual Controllers

Copy of Traditional HDD Controller/Cache

IBM FlashSystems (Very low latency)  Pure Storage (data reduction)

Cisco Whiptail, EMC VNX-F, IBM TMS, NetApp EF-Series, Nimbus, Skyera,

Violin Memory, etc.

Scale-out Shared Data Architectures

FLASH ARRAY GENERATIONS

GEN1

GEN2

GEN3

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More data held in Array, greater savings in reducing copies

o

Scale out architecture

o

Dynamic addition of capacity

No tiering required for 95%+ of data

Simple tiering only required for <5% of data with:

o

Very low change rate

o

Low historical data access

o

No dynamic requirement for transfer

Full data reduction techniques multiply benefits by amount of reuse

AFA must use snapshot change management (vs. traditional

replication by application and copy of data)

Virtualization & Sharing of Data requires extremely high levels of

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Catalog of Data Copies, Snapshots, etc.

o

Catalog shared with Linked & Remote AFA arrays

o

Automated Backup & Recovery system

Full access to data via Restful APIs for platform integration

Extensive Quality of service management

o

Minimum & Maximum IOPS, Bandwidth & RT

o

Different QoS for snaps

Full Application IO view

Full IO monitoring

o

By application

o

By copy

o

% shared data

o

Etc.

Full Orchestration & Workflow Automation support for Platforms

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Deliver the Performance Potential of Flash

Greater Sharing of Data

Greater Data Reduction

Fewer Copies

Simpler Data & Metadata Management

Allows Migration to Continuous Development

Allows Migration to Real-time ETL

Allows Migration to In-line Analytics

Allows Next-generation Applications with 1,000x Database Calls

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Plan Implementation of an Electronic Data Center as a

Strategic Imperative

Measure & Minimize # Physical Copies of Data

Plan to Combine Transactional, Data Warehouse &

Development Data by Application

Plan to Completely Revamp Application Development

Infrastructure & Practice

Completely Revamp Application Architecture

Business & IT Plan to Double IT Productivity &

Double Productivity of Application Users

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A TYPICAL APP ENVIRONMENT

10TB

10TB

10TB

10TB

10TB

10TB

10TB

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AN XTREMIO APP ENVIRONMENT

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DEV INST 1 DEV INST 2 DEV INST 3 DEV INST 1 DEV INST 2 DEV INST 3

TEST/DEV COPIES

HIGH PERFORMANCE

PRODUCTION

INSTANT, FAST, SPACE EFFICIENT

ANALYTICS COPIES

FIN COPY OPS COPY SALES COPY

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XTREMIO IS REDEFINING POSSIBLE

A COMPETITIVE ADVANTAGE FOR OUR CLIENTS

ACCELERATE

CONSOLIDATE

Real-time analytics & Reporting

Real-time development

More time for innovation

No Mechanical Disk

No Architecting Anything

75% lower OPEX

Reduced CAPEX

2x longer storage lifecycle

All Inclusive SW Licensing

20-40% app license & server reducti

BEST TCO

INFRASTRUCTURE

AGILITY

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THANK YOU!

(42)

References

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