Adding value as a
‘Cloud Broker’
Nick Hyner–Director Cloud Services EMEA Twitter - @nickhyner
Overview
A.
‘Added Value’ Brokers in all industries in Digital Era
B.
Experience of Cloud Marketplace in Europe?
C.
Customer View - Cloud Expectations & Promises?
FRS FY15
Added Value Brokers in Digital Era
FRS FY15
US SECTOR LEGISLATION – Sarbanes Oxley/
Patriot Act/safe harbour/HIPAA
EU LEGISLATION – Data protection directive,
cyber security, horizontal breach notification
directive, European Standardisation, Common
European Sales Law (proposed)
NATIONAL LEGISLATION – FCA, data protection
act
BEST PRACTICE GUIDANCE – ENISA, SYSC, CNIL
paper on cloud/dp, German gov’t paper on cloud
security
REGULATORY/INDUSTRY STANDARDS – SRA,
CSA, Cloud Industry Forum, ETSI, Eurocloud
INFORMATION ASSURANCE- ISO 27001
AUDIT FRAMEWORKS – SSAE 16/17
OTHER – Mutual legal assistance agreements,
environmental issues, tax law
Support the mobile & social
marketplace and workforce
Anytime, anywhere, on any device access and engagement. (BYOD) increases
productivity and job satisfaction
Innovate and grow
Speed time to market when introducing new goods and services
Attract & retain new customers
Connect customer data, gain intelligence on customers to better target, nurture and
solidify leads
Reduce IT cost, deliver operational
results
On-demand, self-service and automated access lowers costs and decreases demands on IT
B. Customer View - Cloud Expectations & Promises?
Dell Cloud Eco-system (EMEA)
Others coming soon…
Single contractual & billing relationship
Global Public Cloud
Providers Regional /
Specialist Public & Private Cloud Providers
Multi-Cloud Management
Multi-Cloud Support (coming Q2)
FRS FY15
What are we selling today?
Private Cloud Services
Dell Cloud Dedicated Service Dell Cloud Onsite Service
Cloud Management
Dell Cloud Manager offers a unified management solution for single or multi-cloud environments.
Cloud Consulting
Readiness Assessment - Private Cloud Accelerator - Business Innovation Services
Public Cloud Services
Dell Cloud On-Demand Partner Ecosystem Desktop is available anywhere,
anytime, on any device
Dell manages underlying virtual desktop infrastructure
Secure, multi-tenant platform Accessed via multiple protocols
depending on performance needs
Client Cloud Services
Private cloud services
Capabilities VMware Microsoft OpenStack Infrastructure architecture
and deployment
Software (e.g. hypervisor, orchestration)
Third party tools integration (e.g. BMC, CA)
Business policy, service catalog configuration Application integration
• Validated proof of concept solution with demonstration • Design and As-built document, operations guide, next steps
and envisioning session
• Operational recommendations covering static capacity, performance, configuration, compliance and financial management
• Operational maturity assessment
Private Cloud Accelerators
• Cloud Consulting Workshop • Cloud Readiness Assessment
• Build-a-cloud Services Dell Consulting
Workshops, Assessments, to Execution
FRS FY15
Private Cloud – Dell offerings.
Early adopter buyer
Mainstream enterprise buyer
•
Use proven tech
•
Turn-key single source solutions
•
ROI, time to value, risk mitigation
•
Create agility without disruption
•
Need robust support model & simplicity
•
Not afraid of advanced tech
•
Open source savvy
•
Innovation labs, startups,
hosters
•
Sophisticated sw talent on
staff
•
Support-independent
Dell Red Hat OpenStack
Cloud VMware Private
Cloud on Dell Microsoft Private
Cloud on Dell Dell OpenStack Cloud Solutions
• Open source focused • Needs solid support • Enterprise use cases • Reduce dependence on commercial offers
• Open-source centric, Software focused
• Need massive scalability
• not dependent on solution provider for support & high availability
• Reduce dependence on commercial offers • VMWare-centric • Entry to sophisticated private cloud needs • Interested in vCloud suite • MS-centric • Entry to sophisticated private cloud needs • Interested in e2e MS solution
Servers, Storage, NW
Foglight, Boomi, Dell Cloud
Dell public cloud ecosystem
Global coverage
US | Canada | Brazil | UK | France | Germany | Portugal | And More
Multiple cloud platforms
Proprietary |MSFT | VMware | OpenStack | CloudStack
Most popular use cases
FRS FY15
62%
58%
Will use multiple
platforms
Will use more
than one vendor
Fact: Over 50% of organizations
will leverage cloud services
from more than one vendor
Cloud integration layer
FRS FY15
Improved provisioning in the cloud
Drivers:
• Shadow IT deployments
• Inefficient provisioning process
Blockers to cloud adoption:
• Insufficient security controls
• Lack of budget oversight
Before
:Manual provisioning
Dell Cloud Manager enabled cloud adoption by providing:
• Budget controls
• Security controls
• 480x faster provisioning time
• 50x increase in volume
After
:Dell Cloud Manager
Minutes
VM
Dell
Cloud Manager
• launch 400-600 VMs per day • build / test / destroy Developer
Days
Developer Request Team of admins VMDell Cloud Manager
• 20+ private & public clouds supported • Most comprehensive management
Platform/ Management-Focused • RightScale
Competitive landscape
Platform-specific • VMware • Microsoft • Amazon • IBMR
ang
e
of
cap
ab
ili
tie
s
# of cloud platforms supported
• #1 Multi-cloud Management Solution • 20 Coolest Cloud Platforms • 2013 Cool Vendor – Cloud Management • Top 10 most useful
cloud tools
• 2 of 10 leading cloud influencers
FRS FY15
Boomi leads the pack
Gartner’s perceptions:
•
Fast-growing installed base,
•
Ability to support ISVs and SaaS provider
partners,
•
Rich CSI (Cloud Services Integration),
•
B2B, on-premises and mobile apps
integration functionality;
•
Future plans for geographic expansion,
healthcare focus, new API management
capabilities, and others.
On premises
Converged solutions Open source solutions Cloudinfrastructure clientsCloud
Advanced virtualization • Governance & access controls • Performance monitoring • Application integration • Provisioning & management • Cloud Broker
Off premises
Community cloud (vertical compliance)Public Cloud ecosystem Software as a service
Managed private cloud
