The School of Visual Concepts. Overview of course tracks and certificate programs.

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The School of Visual Concepts

Overview of course tracks

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| We’ve been helping make smarter designers and writers for 45 years.

SVC has been helping people prepare for careers in

marketing communications since 1971. What’s behind our longevity is a commitment to only have top professionals do the teaching. That means, no matter which of our programs you pursue, you’ll be getting up-to-date, practical information from instructors who truly know what they’re talking about.

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| What do we mean when we say our instructors are top pros?

That means they’re from the top agencies, top brands,

and top of the org charts. Many of them have served in leadership positions of professional organizations, such as the AIGA and American Advertising Federation.

Amy Balliett Founder Killer Infographics Ben Steele Executive CD REI Matt Diefenbach Co-Founder Turnstyle Design Jeff Barlow Creative Manager

Starbucks Global Creative

Devin Liddell

Principal Brand Strategist Teague Hillary Miller VP, Account Strategy Hydrogen Stanley Hainsworth Founder Tether Jim Copacino Founder Copacino+Fujikado

Clara Sims Mulligan Creative Director

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| SVC certificate programs take you all the way to competency.

Certificate programs will take you through a clearly

defined course track to acquire the proficiency you need to be competitive for top jobs in your field. Your instructors will evaluate your progress after each course, and then again at the conclusion of a course

track to assure you — and your potential employers — that you’ve achieved the skills you need to succeed in your new job.

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| User Experience Certificate Program

This 10-week program consists of three five-week

courses combined with at least four seven-hour professional workshops. Upon completion of this program, students will have the skills needed to organize and design web sites and digital projects.

Program Pricing: $2,575 (includes 4 electives)

User Experience - Level 1*

Project Scoping MVP Approach Sketching

Wireframing Site Mapping

User Experience - Level 2*

Prototyping User Testing Data Analytics Optimization HTML & CSS - Level 1* Page Structure Basic Markup Principles of CSS Debugging Electives Axure RP Advanced Research Project Management Presenting Digital Work Content Strategy Electives Data Visualization Tableau Content Marketing Brand Strategy

Email Marketing Strategy Concurrent

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| Web & Digital Design Certificate Program

This 20-week program is for those with previous

design skills or training, or 40 weeks for those just entering the field. Upon completion of this program, students will have the skills needed to design web sites. apps, and other digital projects.

Program Pricing: $3,900 (40 weeks) $2,100 (20 weeks)

Does not include electives

Visual Design - Level 1*

User Personas Visual Design

Content Development Responsive Design

Visual Design - Level 2*

User Controls Navigation Typography

Collaborating with Devs

Drawing - Level 1 Composition Creative Expression Drawing Technique Typography - Level 1 Historical Overview Type Terminology Text Copy Basics Display Copy Basics

Color for Design - Level 1

Color Terminology

Expressive Use of Color Color Science

Graphic Design- Level 1

Elements of Design Layout Fundamentals Applied Design

Portfolio Workshop

Applied Design Lab

HTML & CSS - Level 1* Page Structure Basic Markup Principles of CSS Debugging Electives Adobe Photoshop Adobe Illustrator Adobe InDesign

Design for HTML Email Infographic Design

Concurrent Concurrent

Concurrent *5-Week Class, Others are 10-Weeks

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| Graphic Design Certificate Program

This 30-week program consists of four ten-week

courses for those who already have basic design skills or training, or 50 weeks for those just entering the field. Upon completion of this program, students will have developed the portfolio necessary to compete for entry level graphic design positions.

Program Pricing: $3,675 (50 weeks) $2,100 (30 weeks) Does not include electives

Drawing - Level 1 Composition Creative Expression Drawing Technique Typography - Level 1 Historical Overview Type Terminology Text Copy Basics Display Copy Basics

Color Terminology

Graphic Design - Level 1

Elements of Design Layout Fundamentals Applied Design

Typography - Level 2

Type Design Basics

Type as Design Feature Applied Design

Graphic Design - Level 2

Advanced Design Applied Projects

Marketing Fundamentals Presentation Skills

Portfolio Workshop

Applied Design Lab

Electives Adobe Photoshop Adobe Illustrator Adobe InDesign HTML & CSS Concurrent Concurrent

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| Advertising Art Direction Certificate Program

courses for students with previous design experience or training. For those just entering the field, this is a n 50-week program. Upon completion, students will have developed the portfolio necessary to compete for entry level advertising art director positions.

Program Pricing: $4,200 (50 weeks) $2,100 (30 weeks)

Does not include electives

Art Direction - Level 2

Applied Ad Design Marketing Fundamentals Presentation Skills Ad Concepts Marketing Basics Conceptual Thinking Applied Projects

Art Direction - Level 1

Layout Basics Imagery Drawing - Level 1 Composition Creative Expression Drawing Technique Typography - Level 1 Historical Overview Type Terminology Text Copy Basics Display Copy Basics

Color Terminology

Graphic Design- Level 1

Elements of Design Layout Fundamentals Applied Design Portfolio Workshop Applied Ad Lab Electives Adobe Photoshop Adobe Illustrator Adobe InDesign HTML & CSS Concurrent Concurrent Concurrent

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| Advertising Copywriting Certificate Program

courses and one five-week class. Upon completion of this program, students will have developed the portfolio necessary to compete for entry level advertising copywriting positions.

Program Pricing: $2,525 (35 weeks) Does not include electives

Writing for Design & Web*

Essentials of Copywriting Content Organization

Web Writing Focus

Copywriting - Level 2

Broadcast Writing

Applied Copy Projects

Ad Concepts Marketing Basics Conceptual Thinking Applied Projects Copywriting - Level 1 Headlines Body Copy

Applied Copy Projects

Electives Adobe Photoshop Adobe Illustrator Adobe InDesign HTML & CSS Portfolio Workshop Applied Ad Lab

*5-Week Class, Others are 10-Weeks

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| More information about SVC.

Contact:

Larry Asher or Linda Hunt, Co-Directors 206 623 1560

[email protected] www.svcseattle.com

School of Visual Concepts 2300 7th Avenue

Suite B