Find the customers that matter most. With Every Door Direct Mail service, you can reach every home, every address, every time.

(1)

(2)

(3)

(4)

(5)

PLACE

APPROPRIATE

FSC

_{LOGO HERE}

FPO

Find the customers

that matter most.

With Every Door Direct Mail

®

_service,

you can reach every home, every address, every time.

Businesses are seeing big results

with Every Door Direct Mail.

®

Cochiaro Pizza – Northlake, IL, sent oversized

postcards with coupons. Owner Mike Cochiaro said

Every Door Direct Mail helped boost business by

12 percent. “The response rate was terrific and the

percentage of return is phenomenal.”

Quick Credit – Easley, SC, sent mailings to select

areas within a 10-mile radius. According to office

manager Kevin Dover, Every Door Direct Mail “has

helped my office generate about twice as many

new customers as we did before.”

Bath Max – Bloomingdale, IL, a bathtub remodeling

service, saw a big lift in store traffic and sales with

Every Door Direct Mail. “It’s really working for us,” said

owner Mark Smith. “The program is really bringing us

some good leads.”

(6)

According to BizReport 2010, up to 85% of a store’s customers come from

a 5-mile radius. Now you can reach every address in the area surrounding

your business – with Every Door Direct Mail® service. How does it work? You

pick the neighborhoods you want to reach, and a Postal Service

™

_{Letter Carrier}

takes your printed pieces to every home while delivering the day’s mail. It’s

a powerful, cost-effective way to market to the customers that matter most.

Get started today by visiting usps.com/everydoordirectmail

Now you can tell the whole neighborhood what your business has to offer.

With Every Door Direct Mail service from the U.S. Postal Service,® you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don’t even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day’s mail to every address.

Every Door Direct Mail adds the power of mail to your marketing mix.

No matter what marketing channels you’re using, mail gives you a one-to-one connection with consumers that‘s hard to match. They can read your mailing when time permits, keep it for future reference, and share it with others who might be interested. The Little Book of Bigger Returns (Royal Mail Group Ltd. 2011) found that mail boosted ROI by 20% when it was part of an integrated campaign. Mail also helped increase the lift of local ads by 44% and online campaigns by 62%.

What Every Door Direct Mail brings to your marketing efforts.

• Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers.

• As much or little space as you need. Every Door Direct Mail offers a flexible range of sizes – making it ideal for anything from a quick sales announcement to an in-depth product story.

• Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more – all of which can help bring customers to your door.

Ways to put Every Door Direct Mail® to work for you.

Here are a few ways you can use Every Door Direct Mail service to help draw more business to your location: • Invite customers to a grand opening or to a newly renovated or expanded space.

• Include special offers or “neighborhood only” deals – make customers feel valued and appreciated. • Announce events like clearance sales, kids’ days, anniversary celebrations, and holiday promotions. • Publicize your participation in community events, such as sidewalk sales and seasonal activities.

• Highlight your hours of operation, especially if you’re extending them for the holidays or a special event.

Two options: Every Door Direct Mail – Retail

™

and Every Door Direct Mail.

• Every Door Direct Mail – Retail. Most local businesses choose this service. It’s our simplest, most cost-effective option. Every Door Direct Mail – Retail lets you send up to 5,000 mailpieces per day and doesn’t require you to purchase a postage permit. What’s more, you can take your mailings right to the front counter of the Post Office™_{that serves the neighborhoods you want to reach. You can pay for} postage with cash, check, or debit card.

• Every Door Direct Mail. This option is designed for businesses that want to send larger mailings. You submit your mailing at a Business Mail Entry Unit (BMEU).

Learn more about both options at usps.com/everydoordirectmail

How to get started – use a local printer or do it yourself.

Many local printers offer Every Door Direct Mail. They can help you produce, print, and submit your mailing to the Postal Service.™_{You can also access a free online mapping tool that takes you through the process of preparing your} mailing at usps.com/everydoordirectmail. It features a postage estimator and mapping feature that helps you select neighborhoods near your business.

Find the customers that matter most with Every Door Direct Mail. Visit

usps.com/everydoordirectmail

Use the free online mapping tool to target the carrier routes where you want your mailing to go. Every house on that route receives your message.

(7)

According to BizReport 2010, up to 85% of a store’s customers come from

a 5-mile radius. Now you can reach every address in the area surrounding

your business – with Every Door Direct Mail® service. How does it work? You

pick the neighborhoods you want to reach, and a Postal Service

™

_{Letter Carrier}

takes your printed pieces to every home while delivering the day’s mail. It’s

a powerful, cost-effective way to market to the customers that matter most.

Get started today by visiting usps.com/everydoordirectmail

Now you can tell the whole neighborhood what your business has to offer.

With Every Door Direct Mail service from the U.S. Postal Service,® you can reach the market that matters most to your business: nearby neighborhoods. Postage is as low as 14.5¢ per piece – and you don’t even need to know names or street addresses. You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day’s mail to every address.

Every Door Direct Mail adds the power of mail to your marketing mix.

No matter what marketing channels you’re using, mail gives you a one-to-one connection with consumers that‘s hard to match. They can read your mailing when time permits, keep it for future reference, and share it with others who might be interested. The Little Book of Bigger Returns (Royal Mail Group Ltd. 2011) found that mail boosted ROI by 20% when it was part of an integrated campaign. Mail also helped increase the lift of local ads by 44% and online campaigns by 62%.

What Every Door Direct Mail brings to your marketing efforts.

• Reaches consumers in their homes. With Every Door Direct Mail, you can saturate an entire neighborhood with your message, and your mailing gets directly into the homes and hands of consumers.

• As much or little space as you need. Every Door Direct Mail offers a flexible range of sizes – making it ideal for anything from a quick sales announcement to an in-depth product story.

• Helps your messages work harder. With Every Door Direct Mail, you can include coupons, menus, event calendars, store maps, and more – all of which can help bring customers to your door.

Ways to put Every Door Direct Mail® to work for you.

Here are a few ways you can use Every Door Direct Mail service to help draw more business to your location: • Invite customers to a grand opening or to a newly renovated or expanded space.

• Include special offers or “neighborhood only” deals – make customers feel valued and appreciated. • Announce events like clearance sales, kids’ days, anniversary celebrations, and holiday promotions. • Publicize your participation in community events, such as sidewalk sales and seasonal activities.

• Highlight your hours of operation, especially if you’re extending them for the holidays or a special event.

Two options: Every Door Direct Mail – Retail

™

and Every Door Direct Mail.

• Every Door Direct Mail – Retail. Most local businesses choose this service. It’s our simplest, most cost-effective option. Every Door Direct Mail – Retail lets you send up to 5,000 mailpieces per day and doesn’t require you to purchase a postage permit. What’s more, you can take your mailings right to the front counter of the Post Office™_{that serves the neighborhoods you want to reach. You can pay for} postage with cash, check, or debit card.

• Every Door Direct Mail. This option is designed for businesses that want to send larger mailings. You submit your mailing at a Business Mail Entry Unit (BMEU).

Learn more about both options at usps.com/everydoordirectmail

How to get started – use a local printer or do it yourself.

Many local printers offer Every Door Direct Mail. They can help you produce, print, and submit your mailing to the Postal Service.™_{You can also access a free online mapping tool that takes you through the process of preparing your} mailing at usps.com/everydoordirectmail. It features a postage estimator and mapping feature that helps you select neighborhoods near your business.

Find the customers that matter most with Every Door Direct Mail. Visit

usps.com/everydoordirectmail

Use the free online mapping tool to target the carrier routes where you want your mailing to go. Every house on that route receives your message.

(8)

PLACE

APPROPRIATE

FSC

_{LOGO HERE}

FPO

Find the customers

that matter most.

With Every Door Direct Mail

®

_service,

you can reach every home, every address, every time.

Businesses are seeing big results

with Every Door Direct Mail.

®

Cochiaro Pizza – Northlake, IL, sent oversized

postcards with coupons. Owner Mike Cochiaro said

Every Door Direct Mail helped boost business by

12 percent. “The response rate was terrific and the

percentage of return is phenomenal.”

Quick Credit – Easley, SC, sent mailings to select

areas within a 10-mile radius. According to office

manager Kevin Dover, Every Door Direct Mail “has

helped my office generate about twice as many

new customers as we did before.”

Bath Max – Bloomingdale, IL, a bathtub remodeling

service, saw a big lift in store traffic and sales with

Every Door Direct Mail. “It’s really working for us,” said

owner Mark Smith. “The program is really bringing us

some good leads.”

(9)

PLACE

APPROPRIATE

FSC

LOGO HERE

(10)

Find the customers that matter most.

Every Door Direct Mail – Retail™_{service lets you reach every home, every} address, every time. You simply pick the neighborhood you want to target, and a Postal Service™_{carrier delivers your printed piece to every address} while delivering the day’s mail. You don’t need to know the names or street addresses.

specifications for using every door direct mail – retail service. • Submit your mailing at the Post Office™_{serving the area you want to reach.}

• Send up to 5,000 mailpieces per day.

• Keep your per-piece weight to 3.3 ounces or less.

• Use Standard Mail® flats (learn more at usps.com/everydoordirectmail). Key benefits of every door direct mail – retail service.

• No postage permit required – Saves you the annual cost of buying one. • No names or addresses needed – Instead of printing names and

street addresses, you use the approved Every Door Direct Mail® format (“Local Postal Customer”).

• Plenty of room for your message – Every Door Direct Mail offers a flexible range of sizes, making it ideal for announcing sales, sending coupons, and much more. Three of the most popular options are postcards (6.5" x 9"), oversized postcards (8.5" x 11"), and tri-fold menus (4.25" x 14"). For additional sizes, visit usps.com/everydoordirectmail or contact your local printer regarding the approved sizes for Every Door Direct Mail Standard Mail® flats.

• As close as your local Post Office – You or your mail service provider can submit your mailing at the Post Office that serves the area you want to reach. You can pay for postage with cash, check, or debit card.

nearly any business can take advantage of the marketing power of every door direct mail – retail service.

• Retailers: Auto dealers, restaurants and pizzerias, pharmacies, clothing stores, furniture dealers, flower shops, coffee shops, bakeries, and more. • Service-based businesses: Attorneys, health-care professionals, dry

cleaners, home-improvement companies, real estate firms, and more.

Learn more at usps.com/everydoordirectmail

to get started

Visit usps.com/everydoordirectmail

• You can get more information and register your business.

define who you want to reach:

Use our free online mapping tool to: • Identify your target area by city,

neighborhood, or a specified distance from your business.

• Find mail routes that match your target area. • Obtain the number of addresses and

estimated postage costs. • Prepare documentation forms.

Prepare your printed mailpieces: • Utilize the Every Door Direct Mail format

and postage indicia shown below.

• Your local mail service provider or printer can work with you to prepare your mailpieces.

Bundle and submit your mailpieces:

• Your local mail service provider or printer can also handle bundling and submission. • If you’d like to do this yourself, visit

usps.com/everydoordirectmail to access our free online tool.

PRSRT STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL approved retail Postage indicia example Local Postal Customer acceptable

every door direct mail addressing example

PLACE

APPROPRIATE

FSC

_{LOGO HERE}

(11)