Internet marketing is important to your business if you want to. . .
• Reach new customers
• Expand Your Business
• Sell Online
• Increase Brand Awareness
• Improve Brand Reputation
Is internet marketing important for my business?
Introduction
The Shift to Online Media
2012 is the first year that online ad
spending will outpace print
advertising and that growth is only
projected to continue. Should you
abandon all other marketing
strategies and only focus on online
marketing. . . of course not.
However, your marketing budget
should reflect the changing times in
order to prove successful.
What Should I Focus on and How Much Should I Spend?
Great questions, I’m glad you asked. The average online marketing budget for 2012 is
about 8% of the business’s actual or projected revenue. So, if your business’s revenue
was $400,000 your monthly online budget would be $2,666. This number varies
depending on the business and how the total marketing budget is allocated.
1. Website Creation/Re-design & Maintenance —
Your website is the hub of your online
marketing campaign, making sure your website is set up to convert visitors is fairly important.
2. Pay-per-click (PPC) —
PPC is the easiest way to increase brand exposure online and drive
immediate traffic to your website. This is also a valuable tool to evaluate keyterms and qualified
traffic in order to make adjustments to your marketing plan.
3. Search Engine Optimization (SEO) —
SEO, you probably hear this term thrown around
alot. . . SEO is not website marketing, it is the onsite optimization that ties in with your marketing
campaign to improve website traffic and conversions.
4. Content —
People are searching for information that is important to them. By providing
answers to questions that potential customers may have they will be predisposed to believe that
you are the company to help them. Content writing is writing builds trust, credibility, qualified
buyers and keyterm reach.
5. Social Media & Remarketing —
Existing Customers are already sold on your products or
services - it’s important to take advantage of this.
Defining your niche online helps. . .
• Maximise your marketing budget
• Your audience find you
• You develop focused content ideas
• Enable your company to become an industry leader
Defining your niche online is more important than you might think.
Step 1 Research
If you build it they will come
The most common misconception
about online marketing is that if you
build it they will come.
Consequently One of the most
common mistakes that a small
business makes is to budget only for
a website, but not the marketing.
In reality, success online requires
research, planning, implementation
and refinement.
Research Before Implementation
Doing the research to identify your nich will allow you to run a more focused campaign.
This is important for anyone who doesn’t want to burn through a marketing budget with
little to no return on investment.
1. Niche Research —
Who are you marketing to?
2. Keyword Research —
What search queries provide
relevant traffic?
3. Who Are the Industry Leaders —
Often times
affiliate sites can provide great traffic.
4. Setting Yourself Apart —
What makes you different?
What do you bring to the table?
Maintaining an effective website. . .
• Good Site Structure
• Content is Optimized for your viewers
• Thoughtful Meta Data
• Growing Your Site
• Sharing Content
Onsite Optimization and Content Building
Step 2 Website SEO
On-Site Implementation
Every page of your website is an
opportunity to get noticed. Online,
your website must be built not only
for visitors, but for search engines.
Your website is the first place that all
of that research we just talked about
needs to be implemented.
Setting up the Funnel
Your website is the funnel for all of your online conversions. What good is driving traffic
to your site if it’s not set up to convert?
1. Sticky Content —
Simple, Engaging and Authoritative
2. Provide Clear Direction —
Show visitors where they can
find the information they want.
3. Motivate an Action —
Are you encouraging the visitor
to engage?
4. Share it with the world —
Say that a visitor has found
exactly what they are looking for, is your site set up to let them
spread the good word and do the work for you?
MOTIVATED
VISITORS
MOVE TO
ACTION
CONVERT
