Internet marketing is important to your business if you want to...

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Internet marketing is important to your business if you want to. . .

• Reach new customers

• Expand Your Business

• Sell Online

• Increase Brand Awareness

• Improve Brand Reputation

Is internet marketing important for my business?

Introduction

The Shift to Online Media

2012 is the first year that online ad

spending will outpace print

advertising and that growth is only

projected to continue. Should you

abandon all other marketing

strategies and only focus on online

marketing. . . of course not.

However, your marketing budget

should reflect the changing times in

order to prove successful.

What Should I Focus on and How Much Should I Spend?

Great questions, I’m glad you asked. The average online marketing budget for 2012 is

about 8% of the business’s actual or projected revenue. So, if your business’s revenue

was $400,000 your monthly online budget would be $2,666. This number varies

depending on the business and how the total marketing budget is allocated.

1. Website Creation/Re-design & Maintenance —

Your website is the hub of your online marketing campaign, making sure your website is set up to convert visitors is fairly important.

2. Pay-per-click (PPC) —

PPC is the easiest way to increase brand exposure online and drive immediate traffic to your website. This is also a valuable tool to evaluate keyterms and qualified traffic in order to make adjustments to your marketing plan.

3. Search Engine Optimization (SEO) —

SEO, you probably hear this term thrown around alot. . . SEO is not website marketing, it is the onsite optimization that ties in with your marketing campaign to improve website traffic and conversions.

4. Content —

People are searching for information that is important to them. By providing answers to questions that potential customers may have they will be predisposed to believe that you are the company to help them. Content writing is writing builds trust, credibility, qualified buyers and keyterm reach.

5. Social Media & Remarketing —

Existing Customers are already sold on your products or services - it’s important to take advantage of this.

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Defining your niche online helps. . .

• Maximise your marketing budget

• Your audience find you

• You develop focused content ideas

• Enable your company to become an industry leader

Defining your niche online is more important than you might think.

Step 1 Research

If you build it they will come

The most common misconception

about online marketing is that if you

build it they will come.

Consequently One of the most

common mistakes that a small

business makes is to budget only for

a website, but not the marketing.

In reality, success online requires

research, planning, implementation

and refinement.

Research Before Implementation

Doing the research to identify your nich will allow you to run a more focused campaign.

This is important for anyone who doesn’t want to burn through a marketing budget with

little to no return on investment.

1. Niche Research —

Who are you marketing to?

2. Keyword Research —

What search queries provide relevant traffic?

3. Who Are the Industry Leaders —

Often times affiliate sites can provide great traffic.

4. Setting Yourself Apart —

What makes you different? What do you bring to the table?

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Maintaining an effective website. . .

• Good Site Structure

• Content is Optimized for your viewers

• Thoughtful Meta Data

• Growing Your Site

• Sharing Content

Onsite Optimization and Content Building

Step 2 Website SEO

On-Site Implementation

Every page of your website is an

opportunity to get noticed. Online,

your website must be built not only

for visitors, but for search engines.

Your website is the first place that all

of that research we just talked about

needs to be implemented.

Setting up the Funnel

Your website is the funnel for all of your online conversions. What good is driving traffic

to your site if it’s not set up to convert?

1. Sticky Content —

Simple, Engaging and Authoritative

2. Provide Clear Direction —

Show visitors where they can find the information they want.

3. Motivate an Action —

Are you encouraging the visitor to engage?

4. Share it with the world —

Say that a visitor has found exactly what they are looking for, is your site set up to let them spread the good word and do the work for you?

MOTIVATED

VISITORS

MOVE TO

ACTION

CONVERT

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A breakdown of Your Online Marketing Strategy

Doing the right research up front in order to find the right balance of online marketing tactics for your business is

essential. Every business is different and so is their marketing strategy.

ORGANIC SEO

PPC & DISPLAY ADS

AFFILIATE ADVERTISING

PRODUCT REVIEWS

PRODUCT PROMOTIONS

CONTENT WRITING

EMAIL MARKETING

PR & SOCIAL MEDIA

ANALYTICS

Just like traditional marketing, online marketing is composed of several different aspects. . .

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Tracking to Stay on Track. . .

Understanding where your traffic is coming from,

what pages viewers enter and exit your site from

and tying those metrics together with your

company’s goals are essential to ensuring that

your online efforts are making good use of dollars

spent. Schedule weekly or bi-weekly meetings

with your online marketing team to keep on

point with targeting specific demographics

within your niche as well as refining your plan of

attack to improve conversions.

Analytics to Understand How to Build Traffic and Increase Conversions

Figure

Updating...

References

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