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De waarde van een productlabel voor de consument: imago onderzoek Product van het jaar

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Figure

Tabel 1: Productlabels spontaan genoemd
Tabel 2: Belang informatie gegeven door productlabel 'Product van het Jaar'
Tabel 3: Stimulans tot aankoop
Tabel 4. Betrouwbaarheidsintervallen ideaalbeeld middels merkpersoonlijkheidsschaal
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