External Campaign Tracking Code. Last updated : March 27, 2015

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External Campaign

Tracking Code

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1. Definition

2. CID Code Standard

3. CID Code Insertion

4. Prerequisite

5. R&R

6. Adobe Analytics Reports

Appendix>>

Appendix. Banner Ads Example

Appendix. Social Media Examples

Appendix. Video Examples

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External Campaign is:

• E.g. e-mail campaign, paid search, banner or QR code on external sites like Google, Facebook,

etc.

• Tracked by using Campaign ID parameter (CID parameter). CID gives information about which

campaign directed the visitor to the site.

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The CID format should strictly follow one of the five formats in the table below. If running a campaign other

than the below five, discuss with your RHQ Analytics. Parameters in brackets <> need to be modified.

Campaign type Parameter Tracking Code

Banner Ads cid <country code>_banner_<search engine or website>_<campaign name>_<date> e.g. Banner Ads on Google cid=uk_banner_google_fptv650_20120216

Email Campaign cid <country code>_email_<campaign name>_<date>

e.g. Email (or eDM) cid=uk_email_u900soul_20120214

cid=ca_email_edm-christmas_20141210

Paid Search cid <country code>_ppc_<search engine>_<keyword or ad group>_<date>

e.g. PPC on MSN cid=uk_ppc_msn_lcdtv_20120226

QR Code cid <country code>_qrcode_<campaign name>_<date>

e.g. QR Code cid=uk_qrcode_st600_20120214

Social Media cid <country code>_social_<media type>_<campaign name>_<date> e.g. Social Media posting, Links of text/icon types cid=uk_social_facebook_mv800_20120224

Text Link cid <country code>_text_<media type>_<campaign name>_<date> e.g., Text link under articles (online newspapers) cid=uk_text_herald_galaxytabs_20140730

Video cid <country code>_video_<media type>_<campaign name>_<date> e.g., Links in videos cid=uk_video_youtube_galaxytabs_20140807

Push Message cid <country code>_push_<media type>_<campaign name>_<date> e.g., Mobile Text Type Push Message cid=uk_push_mobiletext_galaxys6_20150401

cid=<country code>_<campaign type>_<search engine/media type>_<campaign name or keyword>_<date>

2. CID Code Standard (1)

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[IMPORTANT] Additional Parameters

* If you wish to add more information about the campaign in the tracking code, you may insert one more

fields at the end as following:

[IMPORTANT] Must follow



Tracking code should be in

lower case

and date format should be

YYYYMMDD

.



Maximum length of tracking code is

100 characters.



Tracking code

should not contain any blank space and special characters such as &, +, =, ?, #, or %

.



No other underscore (_) besides those used in the given pre-format can be used.



Make sure that

the destination page has Adobe Analytics code (s_code) implemented.



You may not use

redirection method

as it is prohibited

by Samsung policy.

cid=<country code>_<campaign type>_<search engine/media type>_<campaign name or keyword>_<date>_<optional* additional parameters>

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CID Code Insertion

The operator for CID parameter is “?”. For CID code insertion, please follow the example below:

http://www.samsung.com/sg/smarttv/

?cid=sg_email_smarttv_20110602

Destination URL

CID Parameter Tracking Code

Operator

Case: email campaign

• If the destination URL uses the ‘?’ operator already, use ‘&’ instead and then add CID parameter.

e.g.) http://www.samsung.com/sg/smarttv/index.htm?pagetype=main&cid=sg_email_smarttv_20110602

• But in case of Flash-based pages, use ‘&’ instead of ‘&’.

e.g.) http://www.samsung.com/sg/smarttv/index.htm?pagetype=main&cid=sg_email_smarttv_20110602

Note: If the destination URL is pointing to a folder and not to a file, make sure this URL is closed by a front slash ‘/’.

e.g.) http://www.samsung.com/sg/smarttv/ and not http://www.samsung.com/sg/smarttv

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The landing page of samsung.com must contain Adobe Analytics Codes (s_code) in order

to capture cid parameter value.

* In case the landing page is flash_based, Adobe Analytics codes should be implemented on HTML

page. Please be noted that on this type of page,

redirection method cannot be applied as it is

prohibited by policy.

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• GBM / DMM:

Overall external campaign operational management

• OMC Analytics:

External campaign tracking guide and data monitoring/utilization support for GBM / DMM

• ITC:

Technical support regarding Adobe Analytics code tagging implementation

Dept. R&R

GBM / DMM - Primary responsibility for external campaign operation - Request guideline and tech support when DMMs run external campaigns - Monitor and make the use of the data to get insights out of it

OMC Analytics - External campaign code tracking QA _{- Provide the latest guideline and help DMMs to monitor and utilize the data} ITC - Technical support regarding Adobe Analytics code tagging implementation

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• The basic data of the external campaigns is “Click Throughs” metric from Tracking Code Report

(Located at: Campaigns > Tracking Code > Tracking Code)

• For more insights, refer to Marketing Channels report

*

* See guideline for Marketing Channels (Marketing Channel User Guideline)

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Appendix. Banner Ads Example

http://www.samsung.com/sec/promotion/eventAllList.do?eventId=12100&cid=sec_banner_youtube_nxmini_20140723

Case: Banner on Youtube pages

Case: Banner on a News Portal Site

http://www.samsung.com/rs/consumer/mobile-phones/mobile-phones/smart/?cid=rs_banner_kurirzabava_tabs_20140804

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Appendix. Social Media Examples

Case: Text Link on Youtube pages

http://www.samsung.com/au/ativ-book9/?cid=au_social_youtube_ativbook9familly_20130819

Case: Icon Link on Youtube pages

http://www.samsung.com/uk/home/?cid=uk_social_youtube_referfromy outube_20130328

Case: Facebook posting

http://www.samsung.com/uk/discover/tv/the-curve-everything-else-feels-flat/?cid=uk_social_facebook_uhd-curved_20140618

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Appendix. Video Examples

Case: Link in Youtube Videos

http://www.youtube.com/watch?v=zBFyxm1m0iM

http://www.samsung.com.br/ledtvfutebol/?cid=br_video_youtube_soccertv_20140404_readmorelink

(This case is the microsite case which was implemented Adobe tagging codes with s_code under out tagging guideline)

In terms of commercial video contents, CID code should follow the rule below,

cid=<country code>_video_<media type>_<campaign name>_<date>_

<view type>

** view type for Youtube =trueview, instreamview, instreamselect, & etc. (view type should be added onto optional fields.)

e.g.,)

Brazil Youtube true view type>> br_

video

_youtube_GS5-phase1-hdr-video_20140805_

trueview

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Case: Link on Email (eDM)

Landing Page (samsung.com)

http://www.samsung.com/au/consumer/mobile-phone/tablet/tablet/SM-T800NZWAXSA?utm_source=christmasedm&utm_medium=email&utm_campaign=digital-crosscategory-christmas&utm_content=all-20141210&cid=au_email_edm-digital-crosscategory-christmas-all_20141210

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External Campaign Tracking Code. Last updated : March 27, 2015