Marian Maravilla, SAP AG
Geoff Vines, Integrity Media
Steve Woyicki, IDS Scheer
Implement SAP BW
Faster with SAP Best
Practices
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 2
Introductions
Marian Maravilla,
Business Unit for Small and Midsize Business – SAP Labs
Geoff Vines
Information Technology – Integrity Media
Steve Woyicki
SAP’s Small & Midsize Business Team – Who are we?
SAP’s Global Team for Small & Midsize Business (SMB)
Development team formed in Jan 2002 to address small and midsize
business needs
Work with regional SAP subsidiaries and SAP’s SMB Reseller
Partners, to meet the needs of our Small & Midsize customers
Product suite includes:
SAP Best Practices - Industry, Horizontal (mySAP CRM, SCM & SAP
NetWeaver based)
Preconfigured solutions/templates or guides for SAP products to reduce
cost of implementation or development
What is Business Intelligence and what is BI’s
relevance to companies of all sizes?
mySAP Business Intelligence Solution Overview
SAP Best Practice for Business Intelligence
Where to learn more about SAP Best Practices
Customer experience with Integrity Media
What is Business Intelligence?
Business intelligence (BI) is a broad category of applications and
technologies for gathering, storing, analyzing, and providing access to
data to help enterprise users make better business decisions.
BI applications include the activities of:
Decision support systems
Query and reporting
Online analytical processing (
OLAP
)
Statistical analysis
Forecasting
Data mining
Business intelligence applications can be:
Mission-critical and integral to an enterprise's operations or occasional to
meet a special requirement
Enterprise-wide or local to one division, department, or project
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 6
Companies of all sizes are adopting BI:
“..a critical finding is the emergence of BI, analytics and, among upper midmarkets,
CPM as the feature/function registering highest interest during the next two years.
This underscores the fact that (small & midsize companies) SMBs want more than a
unified transactional system to manage their operations; they also want ERP to be
intelligent enough to alert them to what they need to know to run their business
better.”*
Even small & midsize companies need to implement Integrated Analytics solutions
“SMBs are seeking stronger enterprise performance information and business analytics
that are tightly integrated with their ERP systems. BI and analytical software
particularly appeals to strapped SMBs operating under greater than usual cost
constraints and tighter planning needs.”
*
“SMB CIOs should expect significant pressure to do so from their CFOs and auditors to
shore up weak reporting systems, and poor application integration. Along these lines,
it would behoove SMBs to begin to consider stepping up investment in business
intelligence applications and supporting back-end infrastructure to meet the new
demands of the auditors and regulators.”**
BI is relevant to companies of all sizes
*Source: Robert Anderson, Gartner Group“North American SMBs Identify Enterprise Resource Planning Preferences” October 2002 **Source: M. Yamamoto Krammer, Gartner Group“SMB Technology Spending to be Lethargic in 2003”, August 2002
What is Business Intelligence and what is BI’s
relevance to companies of all sizes?
mySAP Business Intelligence Solution Overview
SAP Best Practice for Business Intelligence
Where to learn more about SAP Best Practices
Customer experience with Integrity Media
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 8
mySAP BI – Where does it fit?
mySAP SCM
mySAP PLM
mySAP
SRM
mySAP
CRM
mySAP ERP
Financials Human Resources Corporate Services OperationsMaintenance & Quality
Inventory & Production
Sa les O rder & Di stribution Man a g e m e nt Pu rc hase Ord e r M a na ge ment
SAP NetWeaver
SAP Mobile Infrastructure
Tight coupling and alignment
with SAP business solutions
SAP Enterprise Portal
Business packages
Collaboration
SAP Business Information Warehouse
Business content
Tight integration to SAP
Open architecture (Crystal,Ascential)
Master Data Management
Coming in 2003
SAP Exchange Infrastructure
Proxy generation and mapping tools
Integration directory
SAP’s ability to execute
SAP Web Application Server
Proven, scalable, comprehensive toolsets
Leverage existing infrastructure/skillets
DB and OS Abstraction
People Integration
Com posite Ap plic ation Fram ew orkProcess Integration
Integration Broker Business Process ManagementInformation Integration
Business Intelligence Knowledge Management Lif e C yc le Ma nagem en t Portal Collaboration J2EE ABAPApplication Platform
Multi-Channel AccessSAP NetWeaver
SAP NetWeaver
™
™
DB and OS Abstraction Master Data ManagementSAP NetWeaver in Detail (SAP Internal View)
Integration Broker Business Process Management Business Intelligence Knowledge Management Portal Collaboration J2EE ABAP Multi-Channel Access DB and OS Abstraction Master Data Management
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 10
mySAP Business
Intelligence
is an enterprise-class,
complete,
open and integrated
solution that
delivers
actionable
insights.
mySAP BI – The Solution at a Glance
Data acquisition, data warehousing, OLAP,
planning framework, BI tools, dashboards and
analytical applications; with pre-configured
content using best-practice models.
Open, well documented
APIs and interfaces along
with full functionality to
integrate structured and
unstructured,
heterogeneous data
Scalable and reliable BI
solution that is tightly
integrated with SAP
NetWeaver, source
transactional systems and
partner’s complementary tools
Support decision-making requirements
of the entire enterprise regardless of
data sources of access methods
Convert data into information, and
ensure information is delivered at
the right time to the right person in
the right format to support
business decision making.
mySAP Business Intelligence Solution: Goals
Integrate and merge all transactional data
Make information actionable
Empower better, faster decisions
Complete Insight
Convert data into information
Delight and retain customers
Empower employees, suppliers and partners
Collaborate using consistent information
Right information, at the right time, to the right person to make the
right decision in the right amount of time
What is Business Intelligence and what is BI’s
relevance to companies of all sizes?
mySAP Business Intelligence Solution Overview
SAP Best Practice for Business Intelligence
Where to learn more about SAP Best Practices
Customer experience with Integrity Media
SAP Best Practices for BI: Value Proposition
Provides
step-by-step instructions on connecting and
activating popular reporting scenarios through standard
SAP Business Content
Supports
activation at the scenario level; activate only
the reporting/analytic content that is needed
Allows
faster implementation timeline
Reduces
implementation risk
Enables
the expansion of analytics capability as the
business grows
SAP Best Practices for BI allows SMB
customers to quickly implement reporting
and analytics capability to support them in
the operation and management of their
businesses.
We deliver SAP Best Practices as a
documentation CD, or as a downloadable file
– at no additional cost
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 14
SAP Best Practices for BI:
Configure your SAP BW content by scenario
Enterprise Resource Planning:
SAP R/3-based scenarios
Accounts Receivable Analysis
Accounts Payable Analysis
General Ledger Analysis
Asset Accounting Analysis
Cost Center Accounting Analysis
Product Cost Controlling Analysis
Profit Center Analysis
CO-PA Analysis
Sales Analysis
Cross-Functional Analysis: Financial and Sales Data
Purchasing Analysis
Manufacturing Analysis
Inventory Analysis
Billing Booking Backlog Analysis
mySAP HCM analytics
Cross-Application Time Sheet
Time Management - Time and Labor
Personnel Development -Qualifications
Travel Management - Travel Expenses
Supply Chain Management
Demand Planning Analysis
APO Resource and Operation Data Analysis
Customer Relationship Management
CRM Lead Analysis
CRM Activities Analysis
CRM Customer Interaction Center (CIC) Analysis
Supplier Relationship Management
SRM Analysis
Product Lifecycle Management
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 16
How can you improve ROI on BI projects?
With SAP Best Practices for BI, you can…
Decrease cost of implementation
Speed up implementation go-live for quicker time to benefit
Take advantage of additional functionality
No trial runs
start straight off with a fully documented, convincing kernel that
works and is reusable
What is Business Intelligence and what is BI’s
relevance to companies of all sizes?
mySAP Business Intelligence Solution Overview
SAP Best Practice for Business Intelligence
Where to learn more about SAP Best Practices
Overview of Integrity Media
Key business drivers
SAP solution implemented
Key benefits and lessons learned
Moving forward – Next steps
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 20
Overview of Company
Established in 1987
Integrity Media, Inc. is a media/communications company that produces,
publishes and distributes Christian music, books and related products.
Integrity’s products are sold primarily through retail stores and direct to
consumers throughout the United States and in 167 other countries.
The Company is headquartered in Mobile, Alabama, and its common stock is
listed on The Nasdaq National Market under the symbol “ITGR.”
Founded primarily as a direct-to-consumer music club in 1987, the company,
then known as Integrity Music, grew into one of Christian music’s biggest
success stories.
By 1995, the company had become Integrity Incorporated and had established
itself as a leading producer of praise and worship music with life-to-date sales
of over 80 million units of its CDs, cassettes, songbooks, tracks, etc.
Today, in addition to the Integrity Publishers and INO offices in Tennessee,
Integrity Media includes subsidiary offices in the United Kingdom, Australia,
Singapore and South Africa along with a Latin American sales division located
at its headquarters in Mobile, Alabama
Key Business Drivers
Integrity Media intends to be able to provide better customer service
By combining SD and FI/AR transactions on a single report showing
customer's balances and payment histories.
Integrity Media intends to utilize BI to analyze accounting information
based on criteria that is not easily available in R/3.
For example: P&L information by multiple material attributes.
Large volume of historic data from legacy systems
Why did Integrity need a BI solution?
Integration with R/3
Already owned as part of the SAP Business Suite
Availability of Best Practices for Business Warehouse
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 22
SAP Solution Implemented
Using scenarios from SAP Best Practices for BI.
Integrity Media is currently implementing the following scenarios:
A/R – Line Items, Transactions and Payment History
Sales Analysis with historical data
Cross-functional SD/FI
Purchasing (planning stages)
mySAP BI Implemented
Current Status:
A/R is active in Production
Business is reviewing the Sales analysis for historical purposes in
Development
Plans are to implement Cross functional SD/FI in the coming weeks
Plans are to implement Purchasing in the coming weeks
Key Benefits and Lessons Learned
Ability to report seamlessly across SAP and Legacy data
Integrity Media has a very large customer database
Æ easier to report against
Moving sales and accounting analysis to the Business Warehouse server will
improve R/3 system performance.
Improved reporting performance vs R/3 and custom tools
Can load data from SAP, Flat Files and 3
rdparty interfaces (to non-SAP
systems)
Benefits
The technical landscape can be the biggest challenge.
Having a Basis person who is familiar with the issues that
may arise is crucial to maintaining a project schedule.
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 24
Moving Forward
Next Steps
Currently working on implementing additional SAP Best Practices
for Business Intelligence scenarios
IDS Scheer Portfolio
Formerly Plaut Consulting, Plaut Sigma, Plaut Optimum Canada
International Consulting & Software
Market Leader in Business Process Solutions
ARIS® Collaborative Suite
NEWARIS for SAP NetWeaver (Business Process Mgmt)
SAP Solutions
Full cycle R/3 Implementations
SAP NetWeaver, including Business Intelligence (BI)
Supply Chain Management (SCM)
Customer Relationship Management (CRM) Human Capital Management (HCM)
Advanced Planner and Optimizer (APO)
Application Support Center (ASC – Help Desk) Upgrades
Market Leader in Business Process Solutions
Exclusive SAP Reseller in Southeast US (GA, FL, AL, MS, TN, AK, LA) and Eastern
Canada & Northeast US (New England, upstate NY)
Vertical Solution Provider for:
Consumer Products – Food Consumer Products – Cosmetics Mgmt Consulting
Winner of SAP Customer Satisfaction Award 2001, 2002, 2003, 2004
Computer Reseller ASP/ISP
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 26
What IDS Scheer customers are saying about BW. . .
“Very easy to use.”
“
Having immediate access to data to allow for analysis like this is the
data warehouse’s main objective. THIS EMPOWERMENT IS AWESOME!”
“
This enables us to get the information we want from SAP when we want
it and to the level of detail we need.”
BW Best Practices (1)
Project Preparation
Clearly define scope, focus on Reporting “Pains”
Realistic understanding of project conflicts (i.e. parallel implementations)
Identify Team Roles
Data Extraction
Front End
Data Architect
Application Specialist
Basis/Security
Heavily engage user community early!
Work as part of the project team during implementation
Augment project team
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 28
BW Best Practices (2)
Blueprint
Define Approach – Top Down or Bottom Up
Define Reporting Requirements – Strategic, Tactical, Operational
Set Expectations about what type of information BW will and will not
deliver!!!
Leverage Business Content
Joint Application Development Sessions with Key Users to
develop/sign off on Data Models
Establish Naming Conventions
BW Best Practices (3)
Realization
Maintain Data Models with a 3
rdparty tool (ARIS, ERwin, Visio)
Keep user community informed, especially key users
Set user expectations – Power Users vs End Users
Consider BEx Analyzer (Excel) or Web for initial deployment
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 30
BW Best Practices (4)
Final Prep
Define Support Infrastructure
Tier 1 – IT Support (Software, Accounts, Passwords)
Tier 2 – Power Users/Analysts
Early Adopters, Slice and Dice
5-20% of User Base
Shield Development Team from Support/Maintenance of End Users
Meet periodically with the Development Team
Tier 3 – Development Team
New Development
Error resolution
BW Best Practices (5)
Go Live and Support
Careful with New Patches
Monitor Statistics Cubes
Continue to educate Power Users / communicate with End Users
Governance Process for Change Requests
What is Business Intelligence and what is BI’s
relevance to companies of all sizes?
mySAP Business Intelligence Solution Overview
SAP Best Practice for Business Intelligence
Where to learn more about SAP Best Practices
Questions?
To order CD’s:
BP for BI Material Number:
50066055
Customers - SAP Best Practices for BI: CD’s available for
order in SAP Shop
Employees - Your country’s EBP system
Downloads available at:
http://service.sap.com/installations
Navigate to
Æ Best Practices
Other useful websites:
http://service.sap.com/BI
http://www.sap.com/bestpractices
http://www.sap.com/smb
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 34
SAP Developer Network – sdn.sap.com
The central hub for the SAP technology
community
Everyone can connect, contribute and
collaborate- consultants, administrators and
developers
Focus around SAP NetWeaver and SAP xApps
High quality of technical resources
Articles, how-to guides, weblogs,
collaborative areas, discussion forums and
downloads, toolkits and code-samples
A collaboration platform, not a one-way street
SAP experts from customers, partners and
SAP
SDN is powered by SAP NetWeaver™
Built on the SAP Enterprise Portal
Featuring collaboration capabilities of SAP
Knowledge Management
Slide 35
SAP Developer Network – sdn.sap.com
The central hub for the SAP technology
community
Everyone can connect, contribute and
collaborate- consultants, administrators and
developers
Focus around SAP NetWeaver and SAP xApps
High quality of technical resources
Articles, how-to guides, weblogs,
collaborative areas, discussion forums and
downloads, toolkits and code-samples
A collaboration platform, not a one-way street
SAP experts from customers, partners and
SAP
SDN is powered by SAP NetWeaver™
Built on the SAP Enterprise Portal
Featuring collaboration capabilities of SAP
Knowledge Management
© SAP Labs / SAP Theater Session 9199, ASUG 2004 / Marian Maravilla / 37
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