A STUDY ON LINK BETWEEN WORKPLACE ENVIRONMENT AND EMPLOYEE A STUDY ON LINK BETWEEN WORKPLACE ENVIRONMENT AND EMPLOYEE
PERFORMANCE AT BIG BAZAAR, CHENNAI PERFORMANCE AT BIG BAZAAR, CHENNAI
PROJECT REPORT PROJECT REPORT
Submitted by Submitted by
S. POORNA VENKATA SUBRAMANI S. POORNA VENKATA SUBRAMANI
Register No: 1010301098 Register No: 1010301098
In partial fulfilment for the award of the degree In partial fulfilment for the award of the degree
Of Of
MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION
In In
MANAGEMENT STUDIES MANAGEMENT STUDIES
SONA COLLEGE OF TECHNOLOGY SONA COLLEGE OF TECHNOLOGY
SALEM–636 005. SALEM–636 005. DECEMBER-2011 DECEMBER-2011
SONA COLLEGE OF TECHNOLOGY SONA COLLEGE OF TECHNOLOGY
SALEM- 636 005 SALEM- 636 005 Department of Master of
Department of Master of Business AdministrationBusiness Administration PROJECT WORK
PROJECT WORK
DECEMBER 2011 DECEMBER 2011
This is to certify that the project entitled This is to certify that the project entitled
A STUDY ON LINK BETWEEN WORKPLACE ENVIRONMENT AND EMPLOYEE A STUDY ON LINK BETWEEN WORKPLACE ENVIRONMENT AND EMPLOYEE
PERFORMANCE AT BIG BAZAAR, CHENNAI PERFORMANCE AT BIG BAZAAR, CHENNAI
is the bonafide record of project work done by is the bonafide record of project work done by
S. POORNA VENKATA SUBRAMANI S. POORNA VENKATA SUBRAMANI
Register No: 1010301098 Register No: 1010301098
Of MBA ( Master of Business Administration) during the year 2011-2012. Of MBA ( Master of Business Administration) during the year 2011-2012. ---
--- ---Project
Project Guide Guide Head Head of of the the DepartmentDepartment
Submitted for the Project Viva-Voce examination held on Submitted for the Project Viva-Voce examination held on
---
---
---Internal
DECLARATION DECLARATION
I affirm that the project work title “A STUDY ON LINK BETWEEN WORK PLACE I affirm that the project work title “A STUDY ON LINK BETWEEN WORK PLACE
ENVIRONMENT AND EMPLOYEE PERFORMANCE AT BIG BAZAAR” being submitted ENVIRONMENT AND EMPLOYEE PERFORMANCE AT BIG BAZAAR” being submitted in partial fulfillment for the award of
in partial fulfillment for the award of MASTER OF BUSINESS ADMINISTRATIONMASTER OF BUSINESS ADMINISTRATION (MBA)(MBA) is the original work carried out by me. It has not formed the part of any other project work is the original work carried out by me. It has not formed the part of any other project work submitted for award of any degree or
submitted for award of any degree or diploma, either in this or any other Universitydiploma, either in this or any other University
(Signature of the Candidate) (Signature of the Candidate) S. POORNA VENKATA SUBRAMANI S. POORNA VENKATA SUBRAMANI
1010301098 1010301098
I certify that the declaration made above
I certify that the declaration made above by the candidate is trueby the candidate is true
Signature of the Guide, Signature of the Guide,
Ms. VIDHUBALA Ms. VIDHUBALA Lecturer Lecturer ACKNOWLEDGEMENT ACKNOWLEDGEMENT
I am highly indebted to
I am highly indebted toMr. SELVARAJMr. SELVARAJ, Director, Dept. of Master Of Business, Director, Dept. of Master Of Business Administration for his guidance and motivation during the
Administration for his guidance and motivation during the course of the project.course of the project.
I wish to express my gratitude to
I wish to express my gratitude toMs. VIDHUBALAMs. VIDHUBALA Dept. of Master Of BusinessDept. of Master Of Business Administration head for his support and encouragement throughout the project.
Administration head for his support and encouragement throughout the project.
I wish to thank
I wish to thank Ms. AISHWARYAMs. AISHWARYASr. HR Executive atSr. HR Executive atBIG BAZAAR, CHENNAIBIG BAZAAR, CHENNAI for for allowing me to undergo training in their organization and her support and encouragement
allowing me to undergo training in their organization and her support and encouragement throughout the project.
throughout the project.
Finally I bow my head saluting my parents for showering their blessings on me which has Finally I bow my head saluting my parents for showering their blessings on me which has enabled me to attain success in this endeavour.
enabled me to attain success in this endeavour.
TABLE OF CONTENTS TABLE OF CONTENTS C
CHHAAPPTTEERR NNOO.. TIITT TLLEE PPAAGGEE NNOO.. LIST OF TABLE
LIST OF CHARTS LIST OF CHARTS I. I. INTRODUCTION INTRODUCTION
1.1 BACKGROUND OF THE STUDY 1.1 BACKGROUND OF THE STUDY 1.2 ABOUT THE INDUSTRY
1.2 ABOUT THE INDUSTRY
1.3 INDUSTRY & COMPANY PROFILE 1.3 INDUSTRY & COMPANY PROFILE 1.4 SIGNIFICANCE OF THE STUDY 1.4 SIGNIFICANCE OF THE STUDY THE MAIN THEME OF THE PROJECT THE MAIN THEME OF THE PROJECT
II. II.
2
2..1 1 PPEERRSSOONNAALLIITTYY, , HHEEAALLTTHH, , WWOORRK K ENVIRONMENT AND PERFORMANCE
ENVIRONMENT AND PERFORMANCE 2.2 THEORY AND HYPOTHESIS
2.2 THEORY AND HYPOTHESIS 2.3
2.3 KEKEY Y FAFACTCTORORS S OF OF EMEMPLPLOYOYEEEE’S ’S HEHEALALTHTH THAT AFFECT THEIR PRODUCTIVITY
THAT AFFECT THEIR PRODUCTIVITY 2.4
2.4 RELATRELATIONSHIONSHIP IP BETWEBETWEEN EN OFFIOFFICE CE DESIDESIGNGN AND PRODUCTIVITY
AND PRODUCTIVITY
2.5 REVIEW OF LITERATURE 2.5 REVIEW OF LITERATURE
IIIIII RREESSEEAARRCCH H MMEETTHHOODDOOLLOOGGYY IIVV AANNAALLYYSSIIS S AANND D DDIISSCCUUSSSSIIOONN
V V SSUUMMMMAARRYY, , CCOONNCCLLUUSSIIOONN, , SSUUGGGGEESSTTIIOONNSS QUESTIONNAIRE QUESTIONNAIRE BIBLIOGRAPHY BIBLIOGRAPHY LIST OF TABLES LIST OF TABLES S S..NNOO TTIITTLLEE PPAAGGEE..NNOO 1. 1.
Employee’s belongingness towards team Employee’s belongingness towards team
2. 2.
Employee’s opinion towards challenging assignments Employee’s opinion towards challenging assignments
3. 3.
Employee’s view on training classes Employee’s view on training classes
4. 4.
Importance of learning new job skills to employee Importance of learning new job skills to employee
5. 5.
Employee’s view on need to learn more skills Employee’s view on need to learn more skills
6. 6.
Employee’s opinion towards opportunity to learn new skills Employee’s opinion towards opportunity to learn new skills
7. 7.
Employee’s opinion towards employment security in company Employee’s opinion towards employment security in company
8. 8.
Employee’s view on feedback from supervisor Employee’s view on feedback from supervisor
9. 9.
Employee’s view on performance appraisal Employee’s view on performance appraisal
10. 10.
Employee’s perception towards work Employee’s perception towards work
1
111.. EEmmppllooyyeee ce coonnssiiddeerrs s tthhe we woorrk ak as s ppeerrssoonnaalllly y rreewwaarrddiinngg
12. 12.
Employee’s view on self determination in doing the work Employee’s view on self determination in doing the work
13. 13.
Employee’s opinion on work place factors(being treated fairly) Employee’s opinion on work place factors(being treated fairly)
14. 14.
Employee’s opinion on working conditions Employee’s opinion on working conditions
15. 15.
Employee’s view on competence to do the job Employee’s view on competence to do the job
16. 16.
Employee’s opinion on performance capacities Employee’s opinion on performance capacities
17. 17.
Employee’s view on contribution towards success Employee’s view on contribution towards success
18. 18.
Employee’s opinion on self-impact for success in work area Employee’s opinion on self-impact for success in work area
LIST OF CHARTS LIST OF CHARTS S S..NNOO TTIITTLLEE PPAAGGEE..NNOO 1. 1.
Employee’s belongingness towards team Employee’s belongingness towards team
2. 2.
Employee’s opinion towards challenging assignments Employee’s opinion towards challenging assignments
3. 3.
Employee’s view on training classes Employee’s view on training classes
4. 4.
Importance of learning new job skills to employee Importance of learning new job skills to employee
5. 5.
Employee’s view on need to learn more skills Employee’s view on need to learn more skills
6. 6.
Employee’s opinion towards opportunity to learn new skills Employee’s opinion towards opportunity to learn new skills
7. 7.
Employee’s opinion towards employment security in company Employee’s opinion towards employment security in company
8. 8.
Employee’s view on feedback from supervisor Employee’s view on feedback from supervisor
9. 9.
Employee’s view on performance appraisal Employee’s view on performance appraisal
10. 10.
Employee’s perception towards work Employee’s perception towards work
1
111.. EEmmppllooyyeee ce coonnssiiddeerrs s tthhe we woorrk ak as s ppeerrssoonnaalllly y rreewwaarrddiinngg
12. 12.
Employee’s view on self determination in doing the work Employee’s view on self determination in doing the work
13. 13.
Employee’s opinion on work place factors(being treated fairly) Employee’s opinion on work place factors(being treated fairly)
14. 14.
Employee’s opinion on working conditions Employee’s opinion on working conditions
15. 15.
Employee’s view on competence to do the job Employee’s view on competence to do the job
16. 16.
Employee’s opinion on performance capacities Employee’s opinion on performance capacities
17. 17.
Employee’s view on contribution towards success Employee’s view on contribution towards success
18. 18.
Employee’s opinion on self-impact for success in work area Employee’s opinion on self-impact for success in work area
L LIINNK K BBEETTWWEEEEN N WWOORRKKPPLLAACCE E ENENVVIIRROONNMMEENNT T ANAND D EEMMPPLLOOYYEEEE PERFORMANCE PERFORMANCE Abstract Abstract
The workplace environment impacts employee morale, productivity and employee engagement – The workplace environment impacts employee morale, productivity and employee engagement – both positive and negative. In general, it is to be noted that most of us believe that the level of both positive and negative. In general, it is to be noted that most of us believe that the level of employee performance is directly related to employee’s salary package. Instead, the quality of employee performance is directly related to employee’s salary package. Instead, the quality of work place environment impacts the level
How well they engage with the organization, in this How well they engage with the organization, in this case their immediate environment influences their error rate, collaboration with other employees, case their immediate environment influences their error rate, collaboration with other employees, level of innovation, absenteeism and how long they stay in their current job. Creating a work level of innovation, absenteeism and how long they stay in their current job. Creating a work env
enviroironmenment nt in in whiwhich ch empemployloyees ees are are proproducductivtive e is is essessentential ial to to incincreareased sed proprofitfits s for for thethe organization and businesses as well. In short the work place becomes an integral part of the work organization and businesses as well. In short the work place becomes an integral part of the work itself.
itself.
Businesses must step outside their traditional roles Businesses must step outside their traditional roles to create a work environment where employees enjoy what they do, have pride in what they do, to create a work environment where employees enjoy what they do, have pride in what they do, can reach their potential.
can reach their potential. Discu
Discussed below are some of ssed below are some of the factors and how they can the factors and how they can be utilized to boost the be utilized to boost the perfoperformancermance of the employees.
of the employees.
Money is not sufficient motivator in creating superior work place environment. Supervisors will Money is not sufficient motivator in creating superior work place environment. Supervisors will need to be comfortable with working with workplace factors that influence skills required to need to be comfortable with working with workplace factors that influence skills required to engage employees in mutual goal-setting, clarify role specifications, expectations and provide engage employees in mutual goal-setting, clarify role specifications, expectations and provide regular feedback, providing adequate resources and work place coaching.
regular feedback, providing adequate resources and work place coaching.
In today’s competitive business environment, management cannot afford to waste the potential In today’s competitive business environment, management cannot afford to waste the potential of their workforce. The key factors in work place environment impact greatly on employee’s of their workforce. The key factors in work place environment impact greatly on employee’s level of motivation and their performance. The workplace environment set in place impacts level of motivation and their performance. The workplace environment set in place impacts employee morale, productivity and engagement – both positive and negative. In an effort to employee morale, productivity and engagement – both positive and negative. In an effort to motivate employees, organizations have implemented performance based pay, practices to help motivate employees, organizations have implemented performance based pay, practices to help balance both work and family and various forms of information sharing. Management’s new balance both work and family and various forms of information sharing. Management’s new
cha
challellenge nge is is to to crecreate ate a a worwork k envenviroironmenment nt thathat t attattracracts, ts, keekeeps ps and and motmotivaivates tes its its worworkfokforcerce.. Today’s workplace is different, diverse and constantly changing. The responsibility lies with Today’s workplace is different, diverse and constantly changing. The responsibility lies with managers and supervisors across all levels of organization.
managers and supervisors across all levels of organization.
The project discusses the quality of quality of workplace environment that impacts the level of The project discusses the quality of quality of workplace environment that impacts the level of emp
employloyee ee perperforformanmance. ce. The The purpurpospose e of of thithis s stustudy dy is is to to exaexaminmine e the the relrelatiationsonship hip betbetweeweenn personality, work environment preferences, performance and commitment. And also to know the personality, work environment preferences, performance and commitment. And also to know the
key
key facfactortors s in in the the empemployloyee’ee’s s worworkplkplace ace envienvironronmenment t thathat t impimpact act the the levlevel el of of empemployloyeeee performance and effect of employee’s health on their work performance. The bottom line is that performance and effect of employee’s health on their work performance. The bottom line is that
the
the manmanageagemenment t stastarterted d to to rearealilize ze if if the the empemployloyees ees are dissaare dissatistisfiefied, d, thethey y can can finfind d the the jobjob elsewhere easily. Hence, the organizations have started to create a positive work environment for elsewhere easily. Hence, the organizations have started to create a positive work environment for their work force. Business leaders are urged to take account of the links between work place their work force. Business leaders are urged to take account of the links between work place environment and employee performance when overhauling the old ones.
environment and employee performance when overhauling the old ones.
CHAPTER 1 CHAPTER 1 INTRODUCTION INTRODUCTION 1.1. BACKGROUND OF THE STUDY
1.1. BACKGROUND OF THE STUDY
It is the quality of the workplace environment creates impact in the work force motivation and It is the quality of the workplace environment creates impact in the work force motivation and their performance. How well employees engage with the organization (i.e) with their immediate their performance. How well employees engage with the organization (i.e) with their immediate environment, influences their error rate, level of innovation, collaboration with other employees, environment, influences their error rate, level of innovation, collaboration with other employees, absenteeism and
absenteeism and how long they show long they stay in ttay in the job.he job.
The objective of this study is to find out the relationship between work place environment and The objective of this study is to find out the relationship between work place environment and productivity. For this purpose, 230 employees of Big Bazaar were contacted and studied. The productivity. For this purpose, 230 employees of Big Bazaar were contacted and studied. The
findings of this study shows that a good work place environment is essential in increasing findings of this study shows that a good work place environment is essential in increasing employee’s productivity. Comfortable environment motivates the employees and increases their employee’s productivity. Comfortable environment motivates the employees and increases their performance substantially.
performance substantially.
Most of the employees spend their time within indoor environment, which greatly influence their Most of the employees spend their time within indoor environment, which greatly influence their men
mental tal stastatustus, , actactionions, s, abiabililitieties s and and perperforformanmance. ce. BetBetter ter resresultults, s, incincreareased sed proproductductiviivity ty isis assumed to be the result of better workplace environment. Employees in different organizations assumed to be the result of better workplace environment. Employees in different organizations have differen
have different t work place designs. Every work work place designs. Every work place has place has unique furnitunique furniture, lightinure, lighting g and heatingand heating arr
arrangangemeementsnts. . The purposThe purpose e of of thithis s stustudy dy is is to to anaanalyzlyze e the impact of the impact of worworkplkplace ace facfactortors s onon employees productivity. The literature shows that good work place design or environment has a employees productivity. The literature shows that good work place design or environment has a positive effect on employees productivity and the same assumption is being tested in this study positive effect on employees productivity and the same assumption is being tested in this study
for Big
for Big BazBazaaraar, , RoyRoyapetapettah, Chenntah, Chennai. ai. The study trieThe study tries s to to finfind d out the out the effeffectects s of of worwork k plaplacece env
enviroironmenment nt desdesign ign on on empemployloyees ees proproductductiviivity. ty. The The stustudy dy wilwill l be be basbased ed on on priprimarmary y datdataa collected through structured questionnaire.
collected through structured questionnaire.
Many managers do not have the flexibility in their employee pattern, hence they must deal with Many managers do not have the flexibility in their employee pattern, hence they must deal with the hand they are dealt. The purpose of this study is to examine the relationship between the hand they are dealt. The purpose of this study is to examine the relationship between p
perersosonalnalitity, y, wowork rk enenviviroronmnment ent prprefefererenenceces, s, ththe e outoutcocome me vavaririabableles, s, perperfoformrmanance ce anandd commitment. In this study, first factors that serve to define the well being and health in the work commitment. In this study, first factors that serve to define the well being and health in the work place, favorable work environment are studied. Then factors associated with productivity and place, favorable work environment are studied. Then factors associated with productivity and performance, the consequences of low well being work place factors that affect performance are performance, the consequences of low well being work place factors that affect performance are studied. And future directions for research and practice regarding the work environment and studied. And future directions for research and practice regarding the work environment and working ability are highlighted from the organization point of view.
working ability are highlighted from the organization point of view.
The study begins with discussion of relationship between personality, work environment, health, The study begins with discussion of relationship between personality, work environment, health, employee performance and commitment. For this purpose, employees working in different work employee performance and commitment. For this purpose, employees working in different work environment were contacted. The result of this study will show how the work place environment environment were contacted. The result of this study will show how the work place environment is essential in terms of improving the employee performance.
is essential in terms of improving the employee performance.
Key factors that affect employees’ productivity and performance comes under two Key factors that affect employees’ productivity and performance comes under two categories:
categories:
–
– factors that are driven by procedures, management factors that are driven by procedures, management requirements.requirements. –
Employees performance and Productivity: Employees performance and Productivity:
Employees wellbeing and Work Environment: Employees wellbeing and Work Environment:
Job Factors motivating Employees Performance to attain the Target Job Factors motivating Employees Performance to attain the Target
Interesting work, opportunity to develop special abilities, adequate information, sufficient help Interesting work, opportunity to develop special abilities, adequate information, sufficient help and equipment, helpful co-workers, competent supervision, clearly defined responsibilities and and equipment, helpful co-workers, competent supervision, clearly defined responsibilities and good pay are considered to be the job factors that motivates employee performance to attain the good pay are considered to be the job factors that motivates employee performance to attain the target.
target.
Interesting work has got the highest significance for employees. In certain instances, employees Interesting work has got the highest significance for employees. In certain instances, employees agree with the fact that the interesting work motivates their performance to attain the target. If agree with the fact that the interesting work motivates their performance to attain the target. If the company pays good pay according to their position and work, then most of the employees are the company pays good pay according to their position and work, then most of the employees are
motivated by the good pay to perform their work. The company should also provide opportunity motivated by the good pay to perform their work. The company should also provide opportunity to develop special ability for the particular job which in turn helps them to gain knowledge and to develop special ability for the particular job which in turn helps them to gain knowledge and develop abilities. In an organization, each employee should be allocated to particular job which develop abilities. In an organization, each employee should be allocated to particular job which is to be completed before the stipulated time. Thus clearly defined responsibilities motivates the is to be completed before the stipulated time. Thus clearly defined responsibilities motivates the employee performance. The target to be attained has been set by the organization, where enough employee performance. The target to be attained has been set by the organization, where enough information about work is passed on to the employees. Thus each employee is getting enough information about work is passed on to the employees. Thus each employee is getting enough information about the work to be
information about the work to be performed which in turn motivates the employee to performed which in turn motivates the employee to perform.perform.
WORK PLACE PERFORMANCE FACTORS WORK PLACE PERFORMANCE FACTORS Goal Setting
Goal Setting
Involve employees in setting meaningful goals and performance measures for their work. It Involve employees in setting meaningful goals and performance measures for their work. It co
coululd d be be ininfoformrmalally ly bebetwtweeeen n ememplployoyees ees and and ththeieir r imimmemedidiatate e susupepervrvisisor or or or as as papart rt of of organizational process. The key is that each employee takes ownership in the final agreed goals organizational process. The key is that each employee takes ownership in the final agreed goals and work measures.
and work measures.
Performance Feedback Performance Feedback Regula
Regular feedback to r feedback to emploemployees should have both yees should have both positpositive ive feedbafeedback on ck on what the what the emploemployee isyee is doing right as well as feedback about what could be done for the improvement. The feedback doing right as well as feedback about what could be done for the improvement. The feedback should be delivered with appropriate conflict resolution skills.
should be delivered with appropriate conflict resolution skills.
Workplace Incentives Workplace Incentives
Determine what motivates the employees and formal, informal structures can be created for Determine what motivates the employees and formal, informal structures can be created for rew
rewardarding ing empemployloyeesees. . RewaRewards rds may may conconsissist t a a mix mix of of intinternernal al rewrewardards s sucsuch h as as chachallellengingingng assignments, external rewards such as higher compensation and peer recognition.
assignments, external rewards such as higher compensation and peer recognition. Defined Process
Defined Process
The Organization constrains the variability of how the work is actually performed through The Organization constrains the variability of how the work is actually performed through documenting processes and communicating such expectations to employees.
Office design and productivity: Office design and productivity:
Physical aspects Influencing Employees Performance at the workplace Physical aspects Influencing Employees Performance at the workplace
Off
Office ice spaspace ce is is one one of of the the phyphysicsical al aspaspect ect thathat t infinflueluence nce the the empemployloyees ees perperforformanmance ce at at thethe workplace. Studies reveal that if sufficient space is not provided by the company for the assigned workplace. Studies reveal that if sufficient space is not provided by the company for the assigned job it leads to
job it leads to poor managemepoor management of nt of offioffice space wastage of ce space wastage of time and energy which hampers thetime and energy which hampers the effective work habits. At the organization if the furniture is not maintained in good condition, effective work habits. At the organization if the furniture is not maintained in good condition, proper furnishing is not done then the employees may feel uncomfortable while they work. And proper furnishing is not done then the employees may feel uncomfortable while they work. And
ade
adequatquate e stostoragrage e facfacililitiities es for materfor materialials s shoushould ld be be proprovidvided ed for the for the googoods ds to to be be arrarrangeangedd properly.
properly.
1.2. About the industry 1.2. About the industry Retailing
Retailing Introduction: Introduction:
The Indian retail industry is divided into organized and unorganized sectors. Organized retailing The Indian retail industry is divided into organized and unorganized sectors. Organized retailing refer
refers s to trading activitito trading activities undertaken by es undertaken by licenlicensed retailersed retailers, that s, that is, those who is, those who are registerare registered ed for for sales tax, income tax etc. These include the corporate-backed hypermarkets and retail chains, sales tax, income tax etc. These include the corporate-backed hypermarkets and retail chains, also the privately owned large retail businesses. Unorganized retailing, in other hand, refers to also the privately owned large retail businesses. Unorganized retailing, in other hand, refers to traditional formats of low-cost retailing, for example, the local kirana shops, convenience stores, traditional formats of low-cost retailing, for example, the local kirana shops, convenience stores, hand cart, pavement vendors etc.
Traditional markets are making way for new formats such as departmental stores, hypermarkets, Traditional markets are making way for new formats such as departmental stores, hypermarkets, su
supepermrmararkekets ts anand d spspececiaialtlty y ststororeses. . WeWeststerern n ststylyle e mamalllls s hahave ve bebegun gun to to apappeapear r in in memetrtrosos introducing the Indian consumer to an unparalleled shopping experience.
introducing the Indian consumer to an unparalleled shopping experience.
The Indian retail sector is highly fragmented with 90% of its business being run by unorganized The Indian retail sector is highly fragmented with 90% of its business being run by unorganized retailers like the traditional family run stores, corner stores. The organized retail is at nascent retailers like the traditional family run stores, corner stores. The organized retail is at nascent stage though attempts are being made to increase its presence by bringing in huge opportunity stage though attempts are being made to increase its presence by bringing in huge opportunity for the potential new players. The sector is the largest source of employment after agriculture, for the potential new players. The sector is the largest source of employment after agriculture, and has deep penetration
and has deep penetration into rural India generating more than 10% into rural India generating more than 10% of India’s GDP.of India’s GDP.
The last few years have witnessed tremendous growth by this sector, the key drivers being The last few years have witnessed tremendous growth by this sector, the key drivers being changi
changing consumer profilng consumer profile and e and demogrdemographicsaphics, increase in the , increase in the number of number of interinternationnational brandsal brands ava
availailable ble in in IndIndian ian marmarketket, , crecredit dit avaiavailablabiliility, ty, impimprovrovemeement nt in in infinfra-ra-strstructuctureure, , incincreareasinsingg inv
investestmenment t in in tectechnohnologlogy y and and reareal l estestate ate buibuildilding ng a a worworld ld claclass ss shopshoppinping g envienvironronmenment t for for consumers. In order to keep pace with the increasing demand, there has been hectic activity in consumers. In order to keep pace with the increasing demand, there has been hectic activity in ter
terms ms of of ententry ry of of intinternernatiational onal lablabelsels, , expaexpansinsion on plaplans, ns, focfocus us on on tectechnolhnologyogy, , operoperatiation on andand processes.
processes. Thi
This s has has led led to to mormore e comcompleplex x relrelatiationsonshiphips s invinvolvolving ing supsupplipliersers, , thithird rd parpart t disdistritributbutors ors andand retailers, which can be dealt with the help of supply chain. A proper supply chain will help meet retailers, which can be dealt with the help of supply chain. A proper supply chain will help meet the competition head on, manage stock availability, supplier relation, new value added services, the competition head on, manage stock availability, supplier relation, new value added services, cost cutting and most importantly reduce wastage levels in
cost cutting and most importantly reduce wastage levels in handling the goods.handling the goods.
Retailers can bargain with suppliers to reap economies of scale. Hence, discounting is being an Retailers can bargain with suppliers to reap economies of scale. Hence, discounting is being an acc
acceptepted ed prapractictice. ce. PrPropeoper r infinfrasrastrutructucture re is is a a prepre-re-requiquisitsite e in in retretailailinging, , whiwhich ch woulwould d helhelp p toto modernize India and facilitate rapid economic growth. This would help in efficient delivery of modernize India and facilitate rapid economic growth. This would help in efficient delivery of goods and value-added services to consumer making a significant contribution to the GDP.
goods and value-added services to consumer making a significant contribution to the GDP.
Growth drivers in India for retail sector Growth drivers in India for retail sector
–
– RisRising incoing incomes and imprmes and improvemovements in infrents in infrastastrucructurture e are enlaare enlargirging consumng consumer marker markets andets and accelerating the convergence of consumer tastes.
accelerating the convergence of consumer tastes. –
–
– InIncrcreaease in sse in spenpendiding peng per capr capitita inca incomome.e. –
– Advent Advent of duaof dual incl income famome families ilies also halso helps elps in the in the growth growth of thof the retae retail seil sector.ctor. –
– Shift in consumer demand to foreign brands like Shift in consumer demand to foreign brands like Sony, Samsung, Panasonic etc.Sony, Samsung, Panasonic etc. –
– The intThe internernet revoet revolutlution is makion is making the Ining the Indiadian consun consumer momer more accere accessissible to the groble to the growinwingg influences of domestic and foreign retail chains. Satellite T.V. channels is helping to influences of domestic and foreign retail chains. Satellite T.V. channels is helping to create awareness about global products in
create awareness about global products in local markets.local markets. –
– Foreign companies attraction to India is the billion-plus population.Foreign companies attraction to India is the billion-plus population.
Opportunities and Challenges Opportunities and Challenges
AT Kearney’s study on global retailing trends found that India is least competitive and least AT Kearney’s study on global retailing trends found that India is least competitive and least satur
saturated of ated of all major global markets. This implies that all major global markets. This implies that there is there is low entry barriers for playerslow entry barriers for players try
trying to ing to setsetup up basbase e in in IndIndia. ia. The report furtThe report further her stastates that tes that gloglobal retaibal retailerlers s sucsuch h as as WalWalmarmart,t, Carrefour, Tesco would take advantage of favourable FDI rules in India and enter the country Carrefour, Tesco would take advantage of favourable FDI rules in India and enter the country throu
through gh partnpartnershiership p with local with local retairetailerslers. . A A good good talentalent t pool, unlimitpool, unlimited ed opportopportunitiunities, es, hugehuge markets and availability of quality raw materials at cheaper costs is expected to make India markets and availability of quality raw materials at cheaper costs is expected to make India overtake the world’s retail economies by 2042.
overtake the world’s retail economies by 2042.
The retail industry in India, according to experts, will be a major employment generator in the The retail industry in India, according to experts, will be a major employment generator in the future. Currently, the market share of organized retail is just over 4% thereby leaving a huge future. Currently, the market share of organized retail is just over 4% thereby leaving a huge untapped opportunity. Commanding such a large chunk of the organized retail business in India, untapped opportunity. Commanding such a large chunk of the organized retail business in India, fashion retailing has indeed been responsible for single-handedly driving the business of retail in fashion retailing has indeed been responsible for single-handedly driving the business of retail in India.
India.
Challenges in Retailing Challenges in Retailing
The industry is facing shortage of talented professionals at middle-level management. Most The industry is facing shortage of talented professionals at middle-level management. Most Indian retailers are under serious pressure to make supply chains more efficient in order to Indian retailers are under serious pressure to make supply chains more efficient in order to deliver the levels of quality of service expected by consumers.
deliver the levels of quality of service expected by consumers. Lack of
Lack of adequatadequate e infrinfrastruastructure with respect to cture with respect to roads, electroads, electricitricity, cold y, cold chains and ports chains and ports hashas furt
further her led to led to impedimpediment of iment of pan-Inpan-India network dia network of of supplsuppliers. Due iers. Due to to these constraithese constraints, retailernts, retailerss have resorted to multiple vendors for their requirements thereby, raising costs and prices.
The availabl
The available e talentalent pool t pool does not back does not back retairetail l sectosector as r as the sector has the sector has emergemerged recently from itsed recently from its nascent stage. Further, retailing is yet to become the preferred career option for India’s educated nascent stage. Further, retailing is yet to become the preferred career option for India’s educated class that has chosen sectors like IT, BPO and
class that has chosen sectors like IT, BPO and financial services.financial services.
Even though the government is attempting to implement uniform value-added tax across states, Even though the government is attempting to implement uniform value-added tax across states, the system is
the system is currencurrently plagued with tly plagued with diffedifferentirential al tax rate tax rate for various states leading to for various states leading to increincreasedased costs and complexities in establishing an effective distribution network.
costs and complexities in establishing an effective distribution network.
The retail sector does not have the ‘industry’ tag making it difficult to raise finance from banks The retail sector does not have the ‘industry’ tag making it difficult to raise finance from banks and
and fund their expansion plans. fund their expansion plans. Non-avNon-availabailabilitility y of government land of government land and and zonal restrizonal restrictionctions s hashas made it difficult to find a good real estate in terms of location and size. Also, lack of clear made it difficult to find a good real estate in terms of location and size. Also, lack of clear ownership titles and high stamp duty has resulted in disorganized
ownership titles and high stamp duty has resulted in disorganized nature of transactions.nature of transactions. 1.3
1.3 COMCOMPANPANY PROFY PROFILEILE Future Group
Future Group Introduction Introduction
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading bu
businsiness ess houshouses es witwith h mulmultiptiple le busbusineiness ss spaspanninning ng acracross oss the the conconsumsumptiption on spaspace. ce. Led Led by by itsits flagship enterprise, Pantaloon Retail, the group operates over
flagship enterprise, Pantaloon Retail, the group operates over 12 million sq.ft of retail space in 7112 million sq.ft of retail space in 71 cities and towns and 65
cities and towns and 65 rural locations across India.rural locations across India. Headqua
Headquarterrtered ed in in MumbaiMumbai, , PantaPantaloon employs 30,000 loon employs 30,000 peoplepeople. . The The compancompany y follfollows multi-ows multi-for
format mat retretail ail strstrateategy gy thathat t captcaptureures s almalmost ost ententire ire consconsumpumptiotion n of of IndIndian ian consconsumeumers. rs. In In thethe lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central a seamless lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central a seamless mal
malls. In ls. In the value the value segsegmenment, t, itits s marmarquequee e brabrand nd Big BazaaBig Bazaar r is a is a hyphypermermarkarket et forformat thatmat that combines the look and feel of Indian bazaars with the choice and convenience of modern retail. combines the look and feel of Indian bazaars with the choice and convenience of modern retail.
FUTURE VALUE BRANDS FUTURE VALUE BRANDS
–
– The FutThe Future Grure Group has boup has built a uilt a stronstrong portfg portfolio of olio of some of some of the fasthe fastest test growingrowing consumg consumer er brands in India.
brands in India. –
– This activity is led byThis activity is led by Future Brands India Limited,Future Brands India Limited, a subsidiary company set up toa subsidiary company set up to create and build powerful brands that
–
– LeaLeaderdershiship: to bp: to be a leae a leaderder, bot, both in th in thouhought aght and bund businsinessess –
– Respect Respect & Hum& Humilitility: to y: to respecrespect evert every indy individuaividual and bl and be humble humble in oue in our counr countrytry
Future Group Firms Future Group Firms
–
– PaPantntalaloon Roon Retetaiail(l(InIndidia) Lia) Limimitetedd –
– HoHome Sme Sololututioions Rens Retatail Iil Indindia Lia Limimitetedd –
– FuFututure re BrBranand d LiLimimitetedd –
– FutFuture ure SuSupplpply Cy Chaihain Sn Soluolutiotions ns LimLimiteitedd –
– PanPantaltaloon oon FooFood d ProProductduct(In(Indiadia) ) LimLimititeded –
– FuFututure Cre Capapitital Hal Hololdiding ng LiLimimitetedd –
– FutFuture Gure Geneeneral ral IndIndia Iia Insunsuranrance Coce Compampany Lny Limiimitedted –
– FutFuture Geure Generneral Ial Indindia Lifa Life Inse Insuraurance Cnce Compompany Lany Limiimitedted –
– FuFututure re BaBazazaar ar InIndidia a LiLimimitetedd –
– WiWinnnner Ser Spoportrts(s(P) LP) Limimititeded –
– StaStapleples Fus Futurture Ofe Officfice Pre Producoducts(ts(P) P) LimLimiteitedd –
– Talwalkars Pantaloon Fitness(P) LimitedTalwalkars Pantaloon Fitness(P) Limited COMPANY PROFILE – BIG BAZAAR COMPANY PROFILE – BIG BAZAAR
Big Bazaar caters to
Big Bazaar caters to every need of your every need of your family. Where Big Bazaar scores over other storesfamily. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.
is its value for money proposition for the Indian customers.
Since its first outlet open in Kolkata in late 2001, the Big Bazaar has spread to towns and cities Since its first outlet open in Kolkata in late 2001, the Big Bazaar has spread to towns and cities with currently 106 outlets.
with currently 106 outlets. These multi-l
These multi-level shopping meccas evel shopping meccas stock everythstock everything from ing from food to food to fridgfridges, and es, and cookwarcookware e toto clothes. It’s been especially designed to Indian consumers.
clothes. It’s been especially designed to Indian consumers. With slogan “
With slogan “Is se sasta aur accha aur kahin nahiIs se sasta aur accha aur kahin nahi”, the Big Bazaar targets itself directly at the”, the Big Bazaar targets itself directly at the average Indian love for following the
average Indian love for following the crowd and scrambling for good discount.crowd and scrambling for good discount.
Parent-Pantaloon Retail India Limited Parent-Pantaloon Retail India Limited
Pantaloon Retail India Limited, is India’s leading retailer that operates multiple retail formats in Pantaloon Retail India Limited, is India’s leading retailer that operates multiple retail formats in both value and lifestyle segment of the
Headqua
Headquarterrtered ed in Mumbai, the company operates over 12 in Mumbai, the company operates over 12 millmillion ion sq.ft of retail space, has over sq.ft of retail space, has over 1000 stores across 71 cities in India and
1000 stores across 71 cities in India and employs 30,000 people.employs 30,000 people.
The company’s leading format include Pantaloons, a chain of fashion outlets, Big Bazaar, Food The company’s leading format include Pantaloons, a chain of fashion outlets, Big Bazaar, Food Bazaar, blends the look, touch and feel of Indian bazaars with aspects of modern retail like Bazaar, blends the look, touch and feel of Indian bazaars with aspects of modern retail like cchhooiiccee, , ccoonnvevenniieennce ce aand nd qquualaliittyy. . TThhe e ccoommppaanny y aallsso o ooppeerraattees s aan n oonlnliine ne ppoorrttaall www.futurebazaar.com.
www.futurebazaar.com.
A subsidiary company, Home Solutions Retail(India) Limited, operates Home Town, a large A subsidiary company, Home Solutions Retail(India) Limited, operates Home Town, a large format home solutions, selling home furniture products and e-Zone focused on catering to format home solutions, selling home furniture products and e-Zone focused on catering to consumer electronics segment.
consumer electronics segment.
Target Consumers Target Consumers
Big Bazaar targets higher and upper middle class consumers, the large and growing young Big Bazaar targets higher and upper middle class consumers, the large and growing young working population is a preferred consumer segment. Big Bazaar specifically targets working working population is a preferred consumer segment. Big Bazaar specifically targets working women and home makers w
Organization Structure (Big Bazaar) Organization Structure (Big Bazaar)
Big Bazzar Organ
Big Bazzar Organ izat
ization Chart
ion Chart
Store Manager Store Manager
A
Assssiissttaannt t SSttoorre e MMaannaaggeerr SSuuppppoorrt t FF uunnccttiioonnss
Cash Cash Visual Merchandise Visual Merchandise Administration Administration Logistics Logistics Maintenance Maintenance
Customer Service Department Customer Service Department Department Manager Department Manager Assistant Department Assistant Department Manager Manager Team Leader Team Leader Team Member Team Member
Human Resource Management Human Resource Management
STORE STRUCTURE STORE STRUCTURE STORE STORE MANAGER MANAGER DEPERTMENT DEPERTMENT MANAGER MANAGER MARKETIN MARKETIN GMANAGER GMANAGER HR HR MANAGER MANAGER ASSIS.DEPER. ASSIS.DEPER. MANAGER MANAGER VIDUAL VIDUAL MARCHANDISIN MARCHANDISIN ASSIS.DEPER. ASSIS.DEPER. MANAGER MANAGER TEAM TEAM LEADER LEADER CASHIER
CASHIER CSDCSD ADMINISTRATIOR ADMINISTRATIOR
MAINTANANCE MAINTANANCE SECURITY SECURITY ASSIS.DEPER. ASSIS.DEPER. MANAGER MANAGER
Problem Statement Problem Statement
1)
1) ThThe e pupurprposose e of of ththis is prprojojecect t is is to to exexamaminine e ththe e rerelalatitiononshship ip bebetwtweeeenn personality, work environment preferences, performance and commitment.
personality, work environment preferences, performance and commitment. 2)
2) To To knoknow w the key the key facfactortors s in in the emplothe employeeyee’s ’s worwork k plaplace ce envienvironronmenment t thathatt impacts their level of motivation and performance.
impacts their level of motivation and performance. 3)
3) To To assassess whetheess whether r offoffice ice desdesignign, , empemployloyee’ee’s s healhealth th affaffect ect the the worwork k forforcece productivity.
productivity.
1) The purpose of this pro
1) The purpose of this project is to examine the relaject is to examine the relationship bettionship between ween personalpersonality, work ity, work environment preferences, performance and commitment
environment preferences, performance and commitment..
Management’s new challenge is to create an environment that attracts, motivates the work force. Management’s new challenge is to create an environment that attracts, motivates the work force. The responsibility lies with all levels of managers and supervisors. Organization must step The responsibility lies with all levels of managers and supervisors. Organization must step outside their traditional and comfort zones to look for new ways of working. Work place outside their traditional and comfort zones to look for new ways of working. Work place environment should be created in such a way that people enjoy what they do, feel like they have environment should be created in such a way that people enjoy what they do, feel like they have purpose, have pride in what they do, can reach their potential.
purpose, have pride in what they do, can reach their potential.
Tod
Today’ay’s s worworkplkplace ace is is difdifferferentent, , divdiverserse e and and conconstastantlntly y chanchanginging. g. The The empemployloyer/er/empemployloyeeee rel
relatiationsonship hip has has chanchanged ged turturned ned upsupside ide dowdown. n. A A comcombinbinatiation on of of facfactortors s have have crecreateated d anan environment where businesses needs its employees more than employees n
environment where businesses needs its employees more than employees n eed the business.eed the business.
Link between work environment and performance Link between work environment and performance St
Studiudies es hahave ve shshowown n ththat at enenviviroronmnment ent hahas s didirerect ct imimpacpact t on on ororganganizizatatioion’n’s s perperfoformrmanancece (financial/non-financial). Components of environment can be classified into two
(financial/non-financial). Components of environment can be classified into two categories:categories: 1.
1. OrOrgaganinizazatition’on’s cus cultltururee
2.
2. the climate within which the individual is working.the climate within which the individual is working.
Organization Culture – “ the way the things are done inside the premises” – comprised of formal Organization Culture – “ the way the things are done inside the premises” – comprised of formal and in-formal factors that go hand in hand. (e.g) the need to do things differently and the need for and in-formal factors that go hand in hand. (e.g) the need to do things differently and the need for consistent process and procedures; the need to pay attention to external factors while making consistent process and procedures; the need to pay attention to external factors while making
decisions. Organizations which creates an effective to the above said are more able to achieve decisions. Organizations which creates an effective to the above said are more able to achieve performance goals in
performance goals in –
– PPrrooffiittaabibilliittyy – – QQuuaalliittyy – – IInnnnoovvaattiioonn – – SSaallees s ggrroowwtthh –
– EmEmplployoyee ee sasatitisfsfacactitionon
The majority of work occurs at the team or work group level. Much more than individuals, The majority of work occurs at the team or work group level. Much more than individuals, groups are responsible for innovation, processes and practices that have the ability to take groups are responsible for innovation, processes and practices that have the ability to take organization to the next level.
organization to the next level. Wh
Whetetheher r ththe e didimemensnsioions ns of of pepersrsononalalitity y is is didirerectctly ly rerespspononsisiblble e fofor r ememplployoyee ee susuccccesess s inin organizations, or the preferences the work force have for in their work environment play an organizations, or the preferences the work force have for in their work environment play an maj
major or rolrole e in in the the linlink? k? SelSelectecting employing employees ees on on the the basbasis is of of perpersonsonaliality ty can can be be inainaccuccuratrate.e. Considering the span of control and reduced contact between employees and managers in work Considering the span of control and reduced contact between employees and managers in work situations, relying on employee selection processes to improve the performance and commitment situations, relying on employee selection processes to improve the performance and commitment could be less effective. In addition, managers do not have flexibility in their staffing patterns in could be less effective. In addition, managers do not have flexibility in their staffing patterns in short term. In such situations, the work environment could be controlled as an short term option short term. In such situations, the work environment could be controlled as an short term option beyond skill training, to improve the result outcome.
beyond skill training, to improve the result outcome.
2) To know the key factors in the employee’s work place environment that impacts their 2) To know the key factors in the employee’s work place environment that impacts their level of motivation and performance.
level of motivation and performance.
To keep employees satisfied today, it takes an entirely different approach than it did a decade To keep employees satisfied today, it takes an entirely different approach than it did a decade ago. One-third of today’s executives say that work environment is also one of the critical factors ago. One-third of today’s executives say that work environment is also one of the critical factors in keeping the employees satisfied today in business world. Other factors include the importance in keeping the employees satisfied today in business world. Other factors include the importance of praise and recognition, compensation, concern over promotions.
of praise and recognition, compensation, concern over promotions. An employee’s work place environment is an
An employee’s work place environment is an critical element which determines the level of critical element which determines the level of work work for
force ce proproducductivtivityity. . How How welwell l the the worworkplkplace ace engaengages ges an an empemployloyee ee impimpactacts s thetheir ir levlevel el of of motivation to perform. This in turn influence the employee’s:
motivation to perform. This in turn influence the employee’s: –
– eerrrroor r rraattee –
– llevevel el of of iinnnnovovatatioionn –
–
– absabsententeeieeism asm and hnd how low long ong thethey sy stay tay in tin the jhe jobob
In a given work place, consistent absenteeism could be a potential problem. Absenteeism can be In a given work place, consistent absenteeism could be a potential problem. Absenteeism can be a result of combination of factors:
a result of combination of factors:
Lack of incentives, including bonuses or recognition can cause employees to lose motivation. Lack of incentives, including bonuses or recognition can cause employees to lose motivation. Unproductive working conditions may arise due to employees who are negative or disruptive, Unproductive working conditions may arise due to employees who are negative or disruptive, fai
failurlure e to to equequip ip empemployloyees ees witwith h rigright ht tootools, ls, tratrainiining, ng, sofsoftwatware re and and supsuppliplies. es. ManManageragers s andand supervisors need to work with the combination of work place factors that influence employee’s supervisors need to work with the combination of work place factors that influence employee’s motivation.
motivation.
Some of the keys to improve Employee Performance are: Some of the keys to improve Employee Performance are:
1.
1. EmpEmployloyees submees submit ideait ideas on s on how to make compahow to make company more effiny more efficiecient, cut costsnt, cut costs, incre, increasease revenue.
revenue. 2.
2. AlAll idl ideaeas wis will bll be evae evaluluatateded.. 3.
3. There wiThere will no lll no limit timit to the numo the number of iber of ideas sedeas selectelected for merd for merit.it. All employees whose ideas are implemented will receive
All employees whose ideas are implemented will receive company wide recognition and a company wide recognition and a bonus.bonus.
3) To assess whether office design, employee’s health affect the work force productivity. 3) To assess whether office design, employee’s health affect the work force productivity. A well designed office signals the values and objectives of the company and use of design in A well designed office signals the values and objectives of the company and use of design in interior communicates the organization’s values and identity. Good work place design can make interior communicates the organization’s values and identity. Good work place design can make a big difference in staff satisfaction, attraction, motivation and retention. It can also affect the a big difference in staff satisfaction, attraction, motivation and retention. It can also affect the knowledge and skills of workers how they respond to business and technological change, how knowledge and skills of workers how they respond to business and technological change, how effective the organization in attracting and retaining the customers.
effective the organization in attracting and retaining the customers.
In order for employees to be productive, they have to be comfortable in their work environment. In order for employees to be productive, they have to be comfortable in their work environment. Proper lighting plays an important role in the visual comfort for employees and customers. Proper lighting plays an important role in the visual comfort for employees and customers. Organizations should take more account of the link between good office design and improved Organizations should take more account of the link between good office design and improved business performance when planning for new buildings and overhauling old ones. Companies are business performance when planning for new buildings and overhauling old ones. Companies are striving to make office a healthy and comfortable work place, using proper ergonomic furniture striving to make office a healthy and comfortable work place, using proper ergonomic furniture and accessories, proper lighting and a
and accessories, proper lighting and a functional design to minimize distraction and consequentlyfunctional design to minimize distraction and consequently making employees work more productively.
making employees work more productively.
Finding answers to some of the questions can improve the comfort level of an office to increase Finding answers to some of the questions can improve the comfort level of an office to increase the productivity of its work force:
the productivity of its work force: 1.
2.
2. InInsusufffficicieient nt lilighght t wiwill ll imimpapact ct on on vivisusual al ininspspecectition on acactitivivititieses. . HeHencnce, e, whwhat at is is ththee requirement for light intensity and what type of light is ideal to
requirement for light intensity and what type of light is ideal to enhance the productivity?enhance the productivity?
3.
3. Does the work environment has poor quality of air that could cause fatigue and reduceDoes the work environment has poor quality of air that could cause fatigue and reduce
the performance level? the performance level?
Employee health and morale are often interrelated when it comes to productivity in work place. Employee health and morale are often interrelated when it comes to productivity in work place. Ma
Many ny fafactctorors s cocontntriributbute e to to popoor or ememplployoyee ee peperfrforormamancnce, e, ininclclududining g ststreress ss anand d lalack ck of of communication. While managers can find ways to boost employee morale, employees should communication. While managers can find ways to boost employee morale, employees should also find ways to release their stress. The working environment affects the sense of well being, also find ways to release their stress. The working environment affects the sense of well being, health and motivation to go to work or not. Hence, it is the employer’s responsibility to create an health and motivation to go to work or not. Hence, it is the employer’s responsibility to create an positive work place because the environment can increase or decrease the work force morale. positive work place because the environment can increase or decrease the work force morale.
1.4 Significance of the Study 1.4 Significance of the Study
With the rise of global markets and intensifying competition for consumers, employees and other With the rise of global markets and intensifying competition for consumers, employees and other critical resources, the ability to develop innovative products, services, processes and strategies is critical resources, the ability to develop innovative products, services, processes and strategies is essential. Innovation is the major driving force in organization
essential. Innovation is the major driving force in organization today.today.
As many as 40% of the employees believe that their company want to keep their cost low As many as 40% of the employees believe that their company want to keep their cost low resulting in work places not designed properly, 46% of employees think that priority list of their resulting in work places not designed properly, 46% of employees think that priority list of their company does not have work place design on top. When summarized, almost 1 out of every 5 company does not have work place design on top. When summarized, almost 1 out of every 5 employees rated their work place environment from ‘fair to poor’. 90% admitted that their employees rated their work place environment from ‘fair to poor’. 90% admitted that their attitude about the work is affected by their work place environment. Yet 89% blamed their attitude about the work is affected by their work place environment. Yet 89% blamed their working environment for job dissatisfaction (Gensler, 2006).
working environment for job dissatisfaction (Gensler, 2006).
It is evident that there is less importance given
It is evident that there is less importance given to office design, incentives and assisting facilities.to office design, incentives and assisting facilities. The situation is that they can’t complain about them. These circumstances are greatly affecting The situation is that they can’t complain about them. These circumstances are greatly affecting the performance of the employees in the form of delay in work completion, frustration, effect on the performance of the employees in the form of delay in work completion, frustration, effect on personal growth etc. The project will try to find out the effects of office design in terms of personal growth etc. The project will try to find out the effects of office design in terms of
furniture, noise, lighting, spatial arrangement on employees productivity. furniture, noise, lighting, spatial arrangement on employees productivity.
In management research there are studies which have attempted to chart the effect of physical In management research there are studies which have attempted to chart the effect of physical work environment on performance and efficiency. The result indicate that a highly rated physical work environment on performance and efficiency. The result indicate that a highly rated physical
working environment results in greater job satisfaction. The impact and significance of work working environment results in greater job satisfaction. The impact and significance of work environment on employees productivity is addressed in this project.
environment on employees productivity is addressed in this project.
Th
The e sisignignifificacance nce of of goagoal-l-ororieientntatatioion n prprefefererenenceces s in in memedidiatatining g ththe e rerelalatitiononshship ip bebetwtweeneen personality and workplace provides evidence that intervening variables plays a substantial role. personality and workplace provides evidence that intervening variables plays a substantial role. Increasing knowledge of the economic and social benefits of good safety and health performance Increasing knowledge of the economic and social benefits of good safety and health performance at company levels plays an significant role in raising occupational
at company levels plays an significant role in raising occupational health and safety levels.health and safety levels.
Safety and health of workers is a moral responsibility which cannot only depend on productivity Safety and health of workers is a moral responsibility which cannot only depend on productivity cr
crititereria ia wiwiththin in parpartiticuculalar r cocompmpanany. y. ThThis is rerespsponsonsibibililitity y fifits ts ininto to ththe e brbroaoadeder r coconcencept pt of of performance of the company. Better understanding of positive effects of good work environment performance of the company. Better understanding of positive effects of good work environment would support the implementation of effective safety and health policy at company level. It is not would support the implementation of effective safety and health policy at company level. It is not eno
enough ugh to to crecreate ate worwork k envenviroironmenment nt on on the the basbasis is of of prapractictical cal expexperierience ence and and proprofesfessiosionalnal preco
preconceptinceptions. ons. ManageManagement wishes to ment wishes to have more have more interinteraction and action and inforinformatimation on sharisharing ng withwith employees, so that creativity and efficiency at work place could be improved and better results employees, so that creativity and efficiency at work place could be improved and better results will be achieved in the long run.
will be achieved in the long run. 1.5 Terms Definition
1.5 Terms Definition
Productivity: Productivity:
Productivity is what people can produce with least
Productivity is what people can produce with least effort.effort.
Productivity is the ratio to measure how well an organization (or individual, industry) converts Productivity is the ratio to measure how well an organization (or individual, industry) converts input resources (labor, materials, machines etc.) into goods and
input resources (labor, materials, machines etc.) into goods and services.services.
Office design: Office design:
The arrangement of workspace so that
The arrangement of workspace so that work can be performed in work can be performed in the most efficient way.the most efficient way.
Work Environment: Work Environment: Cir
Circumcumstastancesnces, , infinflueluencences, s, strstressesses, es, comcompetpetitiitive, ve, culculturtural, al, demdemogrographaphic, ic, natnaturaural, l, polpolitiiticalcal,, regulatory, technological factors affect the growth, operations and survival of an organization. regulatory, technological factors affect the growth, operations and survival of an organization.
Mentoring: Mentoring:
Act of providing guidance and support to another (new employees). Act of providing guidance and support to another (new employees).
1.6 Limitations of the project 1.6 Limitations of the project
Potential limitations of this project include cross sectional nature of data. This project relies on Potential limitations of this project include cross sectional nature of data. This project relies on self
self-repor-report t survesurveys ys to to measurmeasure e emploemployee yee percepperceptions of tions of their personalitheir personality, ty, commicommitmenttment, , work work environment preferences which raises the potential for common
environment preferences which raises the potential for common method variance.method variance.
Following are few limitations of this project: Following are few limitations of this project:
The limitation of this project is the fact that this study is applicable for settings similar to those The limitation of this project is the fact that this study is applicable for settings similar to those where further research can be conducted. By this one can assume that the findings could be only where further research can be conducted. By this one can assume that the findings could be only relevant to blue-collar employees working in production line and to some extent whose salary is relevant to blue-collar employees working in production line and to some extent whose salary is based on their performance. And also, there is no guarantee that the same result can be applied to based on their performance. And also, there is no guarantee that the same result can be applied to
compan
companies ies in in other industrieother industries, s, countrcountries, ies, cultucultures, res, companicompanies es having different organizathaving different organizationion structure. However, this project could be researched further to see how findings of this project structure. However, this project could be researched further to see how findings of this project could be applied to those particular settings.
could be applied to those particular settings. –
– The data colThe data colleclected was baseted was based on d on subjsubjectective prodive productuctiviivity measty measureurementment; other met; other methodhodss could also be used.
could also be used. –
– DatData was coa was collellectected by the med by the methothod of strd of structuctureured quesd questiotionnainnairesres.. –
– The survey was conducted in The survey was conducted in English, hence it is limited to English speaking employees.English, hence it is limited to English speaking employees. –
– The surThe survey wavey was bouns bound to be compld to be completeeted in a d in a cercertaitain timen time, so time li, so time limit wamit was a barris a barrier toer to investigate employees for more
investigate employees for more information.information.
CHAPTER 2 CHAPTER 2
Concepts and reviews Concepts and reviews
