Birla Cements Marketing

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A PROJECT REPORT ON

A PROJECT REPORT ON

Analysing the Marketing Mix

Analysing the Marketing Mix

(Product,

(Product, Price,

Price, Promotion

Promotion a

and

nd Pla

Place)

ce) of 

of 

Birla Cement Samrat in Satna Region

Birla Cement Samrat in Satna Region

FOR BIRLA CORPORATION LTD. (CEMENT DIVISION)

FOR BIRLA CORPORATION LTD. (CEMENT DIVISION)

SUBMITTED BY SUBMITTED BY -Pooja Singh Pooja Singh Deependra Singh Deependra Singh

MBA (Marketing Management) MBA (Marketing Management)

2011 Batch 2011 Batch

INSTITUTE OF MANAGEMENT STUDIES, DEVI AHILYA UNIVERSITY INDORE INSTITUTE OF MANAGEMENT STUDIES, DEVI AHILYA UNIVERSITY INDORE

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Acknowledgement

Acknowledgement

“Interdependence is a higher value

“Interdependence is a higher value than independence”than independence”

Knowledge in itself is a continuous process. Nevertheless, a day getting a practical knowledge is Knowledge in itself is a continuous process. Nevertheless, a day getting a practical knowledge is an important thing & most im

an important thing & most important thing is the portant thing is the support, guidance, motivation and inspirationsupport, guidance, motivation and inspiration provided by the different persons of different sections. At this

provided by the different persons of different sections. At this moment of substantialmoment of substantial enhancement, We find

enhancement, We find no words to no words to express my gratitude express my gratitude for those who helped for those who helped me directly ,me directly , indirectly in making this report successful. I am indebted and thankful for the assistance indirectly in making this report successful. I am indebted and thankful for the assistance received from various individuals. I am grateful to

received from various individuals. I am grateful to thankthank Mr. Sujeet TiwariMr. Sujeet Tiwari for giving me thisfor giving me this great opportunity to do my

great opportunity to do my project.project.

So I thank all those people who contributed to this

So I thank all those people who contributed to this project from the very beginning till itsproject from the very beginning till its successful completion. This project could not have

successful completion. This project could not have been completed without guidancebeen completed without guidance Mr AjitMr Ajit Singh, Asst. Officer (Marketing) ,Ashish Garg Asst. Officer (Marketing) and AK Shukla

Singh, Asst. Officer (Marketing) ,Ashish Garg Asst. Officer (Marketing) and AK Shukla Asst.Asst. Officer (Marketing).

Officer (Marketing).

I extended to my sincere gratitude to

I extended to my sincere gratitude to Mr. Prabhat Pandey Asst. Officer (MarketingMr. Prabhat Pandey Asst. Officer (Marketing) of the) of the Birla Corporation Ltd. in Satna.

Birla Corporation Ltd. in Satna. Mr RizwanMr Rizwan For his constant and able of guidance has beenFor his constant and able of guidance has been instrumental in large measure on the success of project. He suggest

instrumental in large measure on the success of project. He suggest this study, and it has beenthis study, and it has been great opp

great opportunity to ortunity to learn ablearn about a suout a subject of bject of which hawhich had no pd no previous knowlrevious knowledge for edge for this, this, I amI am very grateful to him. Last but not least I

very grateful to him. Last but not least I would like to thanks my faculties & colleagues whowould like to thanks my faculties & colleagues who guided me for

guided me for project completion.project completion.

Pooja Singh Pooja Singh Deependra Singh Deependra Singh

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Contents

Contents

Cement industry in India

Cement industry in India

Introduction to the title

Introduction to the title

Objectives of the project

Objectives of the project

Scope of the project

Scope of the project

Company Profile

Company Profile

Theoretical Background

Theoretical Background

Product

Product

Promotion

Promotion

Pricing

Pricing

Research Methodology

Research Methodology

ANALYSIS AND INFORMATION

ANALYSIS AND INFORMATION

Suggestion

Suggestion

Appendices

Appendices

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INTRODUCTION TO THE TITLE

INTRODUCTION TO THE TITLE

Today it is fashionable to talk about the new economy. We hear that the business are Today it is fashionable to talk about the new economy. We hear that the business are operating in globalize economy; things are moving at a nanosecond pace our market are operating in globalize economy; things are moving at a nanosecond pace our market are characterized by hyper competition and disruptive technologies are challenging every characterized by hyper competition and disruptive technologies are challenging every business and so business must adopt to empower consumer To become successful in such a business and so business must adopt to empower consumer To become successful in such a competitive environment the business organizations have to be customer oriented. competitive environment the business organizations have to be customer oriented. Customers need and want must be taken care of.” Built customer and not only products”. Customers need and want must be taken care of.” Built customer and not only products”. Customer must be delighted

Customer must be delighted

This information about the market could be collected by the way of proper market survey. This information about the market could be collected by the way of proper market survey. Rom the market survey we get the feed about the good or services of the organization .For Rom the market survey we get the feed about the good or services of the organization .For this purpose the said project work is undertaken. The project was carried out for knowing this purpose the said project work is undertaken. The project was carried out for knowing prevailing market condition of Birla Cement in Satna Region .The second objective of the prevailing market condition of Birla Cement in Satna Region .The second objective of the project was to study the sales promotion activities undertaken by Birla and its other project was to study the sales promotion activities undertaken by Birla and its other competitors. The project was carried out in the marker of Satna of Madhya Pradesh state. competitors. The project was carried out in the marker of Satna of Madhya Pradesh state. There are six market players in cement industry.

There are six market players in cement industry.

They are Birla Cement, Prism Cement, JayPee Cement, ACC Cement, Ambuja Cement, They are Birla Cement, Prism Cement, JayPee Cement, ACC Cement, Ambuja Cement, Maihar Cement selling in the market. The information about the market was gathered by Maihar Cement selling in the market. The information about the market was gathered by visiting retailers in the market. Interview of retailers was taken depending upon their visiting retailers in the market. Interview of retailers was taken depending upon their accessibility. While doing the project attempt was made to collect maximum information accessibility. While doing the project attempt was made to collect maximum information about the marker. To get actual and correct information ,it was not told retailers that the about the marker. To get actual and correct information ,it was not told retailers that the survey is conducted by Birla Cement for the obvious reasons .Number of retailers were survey is conducted by Birla Cement for the obvious reasons .Number of retailers were visited to get the actual picture of the market. Again, the retailers of each grade (according visited to get the actual picture of the market. Again, the retailers of each grade (according to the performance) were visited, to get each and

to the performance) were visited, to get each and every detail about the market.every detail about the market.

Most of the time was spent in travelling for one retailer were reluctant to give the Most of the time was spent in travelling for one retailer were reluctant to give the information , as they do not want to disclose their business details. Visits to such retailers information , as they do not want to disclose their business details. Visits to such retailers were loss of time, money and energy.

were loss of time, money and energy.

After collecting the derailed information about the market analysis is done. In the analysis, After collecting the derailed information about the market analysis is done. In the analysis, the observations recorded during the project were carefully analyzed and the results are the observations recorded during the project were carefully analyzed and the results are prepared. The findings and result of the project work are given at the later stage in the prepared. The findings and result of the project work are given at the later stage in the report.

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OBJECTIVE OF THE PROJECT

OBJECTIVE OF THE PROJECT

This project was undertaken for three main objectives This project was undertaken for three main objectives waswas

To analyse the

To analyse the Market Mix for BMarket Mix for Birla Cements In Satna (Madirla Cements In Satna (Madhya Pradesh)hya Pradesh)

To carry out market survey for knowing prevailing market condition of Birla Cements To carry out market survey for knowing prevailing market condition of Birla Cements In Satna District (Madhya Pradesh)

In Satna District (Madhya Pradesh)

To study the sales and promotion activities undertaken by Birla cement and other To study the sales and promotion activities undertaken by Birla cement and other player in the market.

player in the market.

To attain these two objectives various other sub objective are needed to be achieved. These To attain these two objectives various other sub objective are needed to be achieved. These are listed below.

are listed below.

To analyze the market share of Birla Cement

To analyze the market share of Birla Cement in Satna market.in Satna market. To know the customers preference for the b

To know the customers preference for the brands of cement.rands of cement. To know the preference of

To know the preference of retailer for sorting different brands of cement.retailer for sorting different brands of cement.

To understand the effectiveness of various sales promotion activities of cement. To understand the effectiveness of various sales promotion activities of cement. To know preference of retailers for different gift a

To know preference of retailers for different gift a nd incentives.nd incentives. To analyze the sales promotion activities of various

To analyze the sales promotion activities of various brands.brands.

To analyze the transportation facilities for Birla and other cement companies. To analyze the transportation facilities for Birla and other cement companies. To analyze the frequency of v

To analyze the frequency of visits of marketing representative of various companiesisits of marketing representative of various companies Thus it attempt to find ways

Thus it attempt to find ways to increase market share, to increase customer satisfaction andto increase market share, to increase customer satisfaction and thus increase the business

thus increase the business prospects.prospects.

Scope of the Study

Scope of the Study

1. The study has been done for the Cement so more or less it helps in understanding the 1. The study has been done for the Cement so more or less it helps in understanding the consumer preference towards the cement market.

consumer preference towards the cement market.

2. The study can help in analyzing certain weak point, improving on which a company can 2. The study can help in analyzing certain weak point, improving on which a company can overcome the low sales of its

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CEME

CEMENT INDUSTRY IN INDI

NT INDUSTRY IN INDIA

A

India is the world's second largest producer of cement after China, with cement companies India is the world's second largest producer of cement after China, with cement companies adding nearly 11 million tonnes (MT) capacity during April-September 2009, taking the total adding nearly 11 million tonnes (MT) capacity during April-September 2009, taking the total installed capacity to around 231 MT by September 2009.

installed capacity to around 231 MT by September 2009.

With the boost given by the government to various infrastructure projects, road networks With the boost given by the government to various infrastructure projects, road networks and housing facilities, growth in the cement c

and housing facilities, growth in the cement consumption is anticipated in the coming years.onsumption is anticipated in the coming years. According to Jyotiraditya Scindia, Minister of State, Ministry of Commerce and Industry, According to Jyotiraditya Scindia, Minister of State, Ministry of Commerce and Industry, cement production could rise to 236.16 MT i

cement production could rise to 236.16 MT in FY11 and touch 262.61 MT in n FY11 and touch 262.61 MT in FY12.FY12.

With almost total capacity utilisation levels in the industry, cement despatches have With almost total capacity utilisation levels in the industry, cement despatches have maintained a 10 per cent growth rate. Total despatches grew to 170 MT during 2007–08 as maintained a 10 per cent growth rate. Total despatches grew to 170 MT during 2007–08 as against 155 MT in 2006–07.

against 155 MT in 2006–07.

According to the Cement Manufacturer’s Association, cement despatches were 14.13 MT in According to the Cement Manufacturer’s Association, cement despatches were 14.13 MT in December 2009, showing a growth of 13 per cent as compared to 12.48 MT in December December 2009, showing a growth of 13 per cent as compared to 12.48 MT in December 2008. During December 2009, cement production was 13.91 MT, registering a growth of 13 2008. During December 2009, cement production was 13.91 MT, registering a growth of 13 per cent as compared to 12.31 MT in December 2008. Between April to December 2009, per cent as compared to 12.31 MT in December 2008. Between April to December 2009, cement production totaled 116.01 MT while ceme

cement production totaled 116.01 MT while cement despatches totaled 115.31 MT.nt despatches totaled 115.31 MT.

A few of the leading manufacturers are UltraTech/Grasim combine, Dalmia Cements, India A few of the leading manufacturers are UltraTech/Grasim combine, Dalmia Cements, India Cements, Holcim etc.

Cements, Holcim etc. Technological change Technological change

Continuous technological upgrading and assimilation of latest technology has been going on Continuous technological upgrading and assimilation of latest technology has been going on in the cement industry. Presently, 93 per cent of the total capacity in the industry is based in the cement industry. Presently, 93 per cent of the total capacity in the industry is based on modern and environment-friendly dry process technology and only 7 per cent of the on modern and environment-friendly dry process technology and only 7 per cent of the capacity is based on old wet and semi-dry process technology. There is tremendous scope capacity is based on old wet and semi-dry process technology. There is tremendous scope for waste heat recovery in cement plants and

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Cementing the Path to Progress Birla Corporation Limited

Cementing the Path to Progress Birla Corporation Limited

Time talks ,Long years ago, in 1919, a young man named Ghanshyam Das Birla set up the Time talks ,Long years ago, in 1919, a young man named Ghanshyam Das Birla set up the first Indian –

first Indian – owned jute mill near Kolkata. owned jute mill near Kolkata. He called it Birla Jute He called it Birla Jute Manufacturing Company.Manufacturing Company. Time watched as the small un

Time watched as the small unit prospered. it prospered. It also earmarked It also earmarked a young man to beacon thea young man to beacon the new industrial India.

new industrial India. Shri Madha

Shri Madhav Prasad Birla, v Prasad Birla, Shri GD Birla’s Shri GD Birla’s nephew, was born inephew, was born in 1918. n 1918. Under his uncle’sUnder his uncle’s tutelage he also inculcaed the timeless values that his uncle held so dear to life: integrity tutelage he also inculcaed the timeless values that his uncle held so dear to life: integrity and enterprise. It was these very

and enterprise. It was these very values that helped Shri MP Birla transform the humble jutevalues that helped Shri MP Birla transform the humble jute manufacturing company into a mighty conglomerate:

manufacturing company into a mighty conglomerate: Birla Corporation Limited.Birla Corporation Limited. The company has crossed the 1900 –

The company has crossed the 1900 – crore plus turnover mark and has widespread interestscrore plus turnover mark and has widespread interests in: Cement, Jute, Auto Trims, Cushioned Vinyl Floor Covering, PVC Coated Wallpaper, in: Cement, Jute, Auto Trims, Cushioned Vinyl Floor Covering, PVC Coated Wallpaper, Carbide, Indu

Carbide, Industrial Gases and Synthetic strial Gases and Synthetic Yarn. Yarn. Today inToday individual division is idividual division is independentlyndependently charting its own path but driven by some value system as envisaged by the visionary who charting its own path but driven by some value system as envisaged by the visionary who laid the first bricks.

laid the first bricks. Amongst, widespread

Amongst, widespread product range, cproduct range, cement is our core business. ement is our core business. Cement produced bCement produced by usy us also follows same value system as

also follows same value system as it has strength, integrity and trust in terms of quality.it has strength, integrity and trust in terms of quality. Birla Corporation Limited; a multi activity company and pioneer in many fields is committed Birla Corporation Limited; a multi activity company and pioneer in many fields is committed to development of the nation with widespread operations spanning the whole country and to development of the nation with widespread operations spanning the whole country and beyond.

beyond. The company’s turThe company’s turnover exceeds Rs.1900 crornover exceeds Rs.1900 crore in a diverse range of product e in a diverse range of product whichwhich include Jute & synthetic yarn, Cement, Calcium Carbide, Industrial Gases, Vinoleum Floor include Jute & synthetic yarn, Cement, Calcium Carbide, Industrial Gases, Vinoleum Floor Coverings, PVC – Coated Cloth & Wall Papers as well as Auto trims (jute felt based car Coverings, PVC – Coated Cloth & Wall Papers as well as Auto trims (jute felt based car interiors manufactured with German technology).

interiors manufactured with German technology).

Counted amongst the larger plants of the cement division, Satna Cement Works and Birla Counted amongst the larger plants of the cement division, Satna Cement Works and Birla Vikas Cement at Satna (MP) have an installed capacity of 2.18 Million tons at present which Vikas Cement at Satna (MP) have an installed capacity of 2.18 Million tons at present which is projected to r

is projected to rise to 3.0 million tonise to 3.0 million tons in the near future. s in the near future. Birla Cement Samrat aBirla Cement Samrat and Birland Birla Cement Khajuraho are already leading Brands and frontrunners of company’s activities. Cement Khajuraho are already leading Brands and frontrunners of company’s activities. Riding on the glory of very high standards of quality, the company products are premier Riding on the glory of very high standards of quality, the company products are premier priced in all the markets where it is

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CEMENT DIVISION

CEMENT DIVISION

Satna (Madhya Pradesh), Satna (Madhya Pradesh),

Chanderia(Rajasthan), Chanderia(Rajasthan), Durgapur (West Bengal), Durgapur (West Bengal), Raebareli (Uttar Pradesh) Raebareli (Uttar Pradesh)

The Cement Division of Birla Corporation Limited has seven plants, two each at Satna (M.P.) - Satna Cement The Cement Division of Birla Corporation Limited has seven plants, two each at Satna (M.P.) - Satna Cement Works & Birla Vikas Cement, Chanderia (Rajasthan) - Birla Cement Works & Chanderia Cement Works, Works & Birla Vikas Cement, Chanderia (Rajasthan) - Birla Cement Works & Chanderia Cement Works, Durgapur (W.B.) - Durgapur Cement Works & Durga Hitech Cement - and

Durgapur (W.B.) - Durgapur Cement Works & Durga Hitech Cement - and one at Raebareli (U.P.)-Raebaone at Raebareli (U.P.)-Raebarelireli Cement Works.

Cement Works.

The total installed capacity of these plants i

The total installed capacity of these plants i s 57.8 lakh tonnes. They manufacture varieties s 57.8 lakh tonnes. They manufacture varieties of of  cement like Ordinary

cement like Ordinary Portland Cement (OPC), 43 & 53 Portland Cement (OPC), 43 & 53 grades, Portland Pozzolana Cement (PPC), Flygrades, Portland Pozzolana Cement (PPC), Fly Ash - based PPC, Low Alkali Portland Cement, Portland Slag C

Ash - based PPC, Low Alkali Portland Cement, Portland Slag C ement, Loement, Low Heat Cement and Sulphatew Heat Cement and Sulphate Resistant Cement.

Resistant Cement.

The cement is marketed under the brand

The cement is marketed under the brand names of names of Birla Cement SAMRAT, Birla Cement SAMRAT, Birla CementBirla Cement KHAJURAHO, Birla

KHAJURAHO, Birla CemeCement CHETAK, Birla nt CHETAK, Birla CementCement andand Birla Premium CementBirla Premium Cement, bringing the product, bringing the product under the common brand of 

under the common brand of Birla CementBirla Cement while retaining the niche identity of while retaining the niche identity of SAMRATSAMRAT for blendedfor blended cement, i.e. PPC & PSC, for all the units,

cement, i.e. PPC & PSC, for all the units, KHAJURAHOKHAJURAHO (for the OPC product of Satna) and(for the OPC product of Satna) and CHETAKCHETAK (for the OPC product of Chanderia).

(for the OPC product of Chanderia). The Division exports large quantities of

The Division exports large quantities of cement to Nepal, under the brand names of cement to Nepal, under the brand names of Birla CementBirla Cement Samrat, Birla Cement Khajuraho and Birla

Samrat, Birla Cement Khajuraho and Birla CemeCementnt. The special . The special variety of Birla Cement SAMRAT,variety of Birla Cement SAMRAT, being produced by

being produced by the company, is ithe company, is ideal for mass deal for mass concrete, RCC/pre-stressed/concrete, RCC/pre-stressed/precast structure (forprecast structure (for reduced thermal crack), increased water tightness of

reduced thermal crack), increased water tightness of concrete, increased resistance to sulphate soilsconcrete, increased resistance to sulphate soils and aggressive water and i

and aggressive water and increased resistance to alkali aggregate reaction besides ncreased resistance to alkali aggregate reaction besides corrosioncorrosion resistant properties.

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AWARDS A

AWARDS AND CERTIFIC

ND CERTIFICATION

ATION

SCW, BVC & DCW

SCW, BVC & DCW have received the ISO have received the ISO 9002 quality system certification, covering the entire9002 quality system certification, covering the entire range of production and marketing.

range of production and marketing.

Satna Cement Works Satna Cement Works

 Best in Energy Performance Award for Satna Cement Works from NCB, New Delhi & Ministry of Best in Energy Performance Award for Satna Cement Works from NCB, New Delhi & Ministry of 

Power, Govt. of India. Power, Govt. of India.

Years: 1993-94, 1994-95, 1995-96, 1996-97, 1997-98 Years: 1993-94, 1994-95, 1995-96, 1996-97, 1997-98

Fuller Energy Conservation Award for Satna Cement Works from MP Chamber of C

Fuller Energy Conservation Award for Satna Cement Works from MP Chamber of C ementement Manufacturers

Manufacturers

Years: 1997-98, 1998-99, 1999-2000 & 2001-02 in category –A. Years: 1997-98, 1998-99, 1999-2000 & 2001-02 in category –A.

 99ththFL Smidth Energy AwardFL Smidth Energy Award

i)

i) “Reduction in Elect“Reduction in Electrical Energy in Cement” - rical Energy in Cement” - First Prize – 2006First Prize – 2006 ii)

ii) “Lowest Therma“Lowest Thermal Energy in l Energy in Clinker “– Second Prize – 2Clinker “– Second Prize – 2006006

 Export Award for Satna Cement Works from Export Award for Satna Cement Works from CAPEXIL, KolkataCAPEXIL, Kolkata

Years: 1993-94, 1994-95, 1996-97, 1997-98, 2001-2002. Years: 1993-94, 1994-95, 1996-97, 1997-98, 2001-2002. Birla Vikas Cement

Birla Vikas Cement

 Best in Energy Performance Award for Birla Vikas Cement from NCB, New Delhi & Ministry of Best in Energy Performance Award for Birla Vikas Cement from NCB, New Delhi & Ministry of 

Power, Govt. of India. Power, Govt. of India. Year: 1986-87

Year: 1986-87

 Fuller Energy Conservation Award for Birla Vikas Cement from MP Chamber of CementFuller Energy Conservation Award for Birla Vikas Cement from MP Chamber of Cement

Manufacturers Manufacturers

Years: 1997-98, 1998-99 in category- B Years: 1997-98, 1998-99 in category- B

 99ththFL Smidth Energy AwardFL Smidth Energy Award

“Reduction in Elect

“Reduction in Electrical Energy in Cement” - Secorical Energy in Cement” - Second nd Prize – 2006Prize – 2006

 Best Productivity Award for BirlBest Productivity Award for Birla Vikas Cement from National Productivity Council, New a Vikas Cement from National Productivity Council, New Delhi.Delhi.

Year: 1987-88 Year: 1987-88

 Export Award for Birla Export Award for Birla Vikas Cement from CAPEXIL, KolkataVikas Cement from CAPEXIL, Kolkata

Years: 1990-91, 1991-92, 1992-93, 1993-94, 1994-95, 1995-96, 1996-97, 1997-98, 2000-01, Years: 1990-91, 1991-92, 1992-93, 1993-94, 1994-95, 1995-96, 1996-97, 1997-98, 2000-01,

2001-02. 02.

 National Safety Award for Birla Vikas Cement from Ministry of Labour,Govt.of India Years: 1994National Safety Award for Birla Vikas Cement from Ministry of Labour,Govt.of India Years: 1994

& 1996. & 1996.

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Sagmania Limestone Mines Sagmania Limestone Mines

 Mines Safety Award to Sagmania Limestone Mines, Satna by Director General of Mines Safety,Mines Safety Award to Sagmania Limestone Mines, Satna by Director General of Mines Safety,

Jabalpur Jabalpur Years: 1997-98 Years: 1997-98

 Mines Environment & Mineral Mines Environment & Mineral Conservation – Overall performance Award to SagmaniaConservation – Overall performance Award to Sagmania

Limestone Mines, Satna by Indian Bureau of Mines, Dhanbad Limestone Mines, Satna by Indian Bureau of Mines, Dhanbad Years: 1997-98 & 2002-03

Years: 1997-98 & 2002-03

 Satna Unit was awarded the prestigious Best Energy Conservation Implementation Gold AwardSatna Unit was awarded the prestigious Best Energy Conservation Implementation Gold Award

for Excellence in India

for Excellence in India Industries by Rajiv Gandhi Industries by Rajiv Gandhi MemoMemorial National Committee, at Hyderabad inrial National Committee, at Hyderabad in October 2004.

October 2004.

 BVC & SCW have ranked 1BVC & SCW have ranked 1ststand 2and 2ndndon Health, Safety, on Health, Safety, Environment (HSE) Award, 2006 organizedEnvironment (HSE) Award, 2006 organized

by The National Safety Council, M.P. & Chattisgarh Chapter by The National Safety Council, M.P. & Chattisgarh Chapter

Power Plants :

Power Plants : The Cement Division has two high-ash coal-based captive power plants atThe Cement Division has two high-ash coal-based captive power plants at Satna (27 MW) and Chanderia (29.8 MW) each, commissioned in 2

Satna (27 MW) and Chanderia (29.8 MW) each, commissioned in 2 005-06. The power plant005-06. The power plant at Chanderia received the FIVE 'S' Workplace Management Sy

at Chanderia received the FIVE 'S' Workplace Management Sy stem Certificatiostem Certification from QCFI,n from QCFI, Secunderabad.

Secunderabad.

Vindhyachal Steel Foundry Vindhyachal Steel Foundry

Vindhyachal Steel Foundry is a unit of BCL

Vindhyachal Steel Foundry is a unit of BCL at Satna. It has access to the at Satna. It has access to the latest technologylatest technology and infrastructure to manufacture castings required by cement plants as per

and infrastructure to manufacture castings required by cement plants as per national/international standards.

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HRD MISSION

HRD MISSION

The Company believes that it is the TRUSTEE of its HUMAN RESOURCES and encourages to The Company believes that it is the TRUSTEE of its HUMAN RESOURCES and encourages to develop them to introspect deeply and learn to act not on directives but on inspiration from develop them to introspect deeply and learn to act not on directives but on inspiration from within, thus aiming to provide a strong motivation to our employees to become within, thus aiming to provide a strong motivation to our employees to become psychological co-owners of the organization and to succeed with DETERMINATION & psychological co-owners of the organization and to succeed with DETERMINATION & COMMITMENT.

COMMITMENT.

As facilitators of the growth process of the employees, we are committed to providing a As facilitators of the growth process of the employees, we are committed to providing a work environment where people are

work environment where people are

-

 Offered full opportunities and challenges to develop individually, enabling careerOffered full opportunities and challenges to develop individually, enabling career

growth. growth.

 Encouraged to acquire knowledge to meet the challenges of new technologies andEncouraged to acquire knowledge to meet the challenges of new technologies and

business needs in the changing scenario. business needs in the changing scenario.

 Educated and guided to inculcate and practise right values as are nurtured by theEducated and guided to inculcate and practise right values as are nurtured by the

organization. organization.

 Provided strong motivation to take the organization ahead.Provided strong motivation to take the organization ahead. 

 Assisted in creating and maintaining human resource system for optimizing humanAssisted in creating and maintaining human resource system for optimizing human

potential. potential.

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SENIOR EXECUTIVES

SENIOR EXECUTIVES

Shri P.S. MARWAH Shri P.S. MARWAH

President (Satna Cement Works, Birla Vikas

President (Satna Cement Works, Birla Vikas Cement & Raebareli Grinding Unit)Cement & Raebareli Grinding Unit) B.E. (Electrical), P.G. Dip. in B.A.

B.E. (Electrical), P.G. Dip. in B.A. Shri S.K. Joshi

Shri S.K. Joshi

Sr. Joint President (Satna

Sr. Joint President (Satna Cement Works, Birla Vikas Cement & Cement Works, Birla Vikas Cement & RaebarRaebareli Grinding Unit)eli Grinding Unit) B.Com, FCA B.Com, FCA Shri J.S. Banthia Shri J.S. Banthia Sr. Vice President Sr. Vice President Shri T.C. Jain Shri T.C. Jain Jt. Jt. President President (Mktg)(Mktg) B.Com (Hons), FCA B.Com (Hons), FCA Shri O.P. Dokania Shri O.P. Dokania Sr Vice P

Sr Vice President (Commercresident (Commercial) andial) and I/C of

I/C of Raebareli GrindinRaebareli Grinding Unitg Unit I.C.W.A.

I.C.W.A.

Shri R. Kakkar Shri R. Kakkar

Vice President (E&A) Vice President (E&A) B.E. (Hons.) [E

B.E. (Hons.) [Electrical & Electronics]lectrical & Electronics] Shri R.K.

Shri R.K. DalmiyaDalmiya

Vice President (Stores &

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PRODUCTS & BRAND NAMES

PRODUCTS & BRAND NAMES

Location

Location Units Units Products Products Brand Brand NameName Chanderia

Chanderia (Rajasthan) (Rajasthan)

Birla Cement Works Birla Cement Works

Chanderia Cement Works Chanderia Cement Works

PPC

PPC & & OPC OPC (43 (43 Gr.) Gr.) Birla Birla Cement Cement SamratSamrat & Birla Cement `Chetak’ & Birla Cement `Chetak’

Satna (MP)

Satna (MP)

Satna Cement Works

Satna Cement Works

Birla Vikas Cement

Birla Vikas Cement

PPC & OPC (43 Gr.)

PPC & OPC (43 Gr.) Birla Cement SamratBirla Cement Samrat Birla Cement `Khajuraho’ Birla Cement `Khajuraho’

Raebareli

Raebareli (UP) (UP) Raebareli Raebareli Grinding Grinding Unit Unit PPC PPC Birla Birla Cement Cement SamratSamrat

Durgapur (WB) Durgapur (WB)

Durgapur

Durgapur Cement Cement Works Works Portland Portland Slag Slag Cement Cement Birla Birla Cement Cement SamratSamrat Birla Cement Premium Birla Cement Premium Durga

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PLANTS & MARK

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PLANT PROFILE

PLANT PROFILE

Counted amongst the larger plants of the Cement Division, Satna Cement Works and Birla Counted amongst the larger plants of the Cement Division, Satna Cement Works and Birla Vikas Cement at Satna (MP) have an installed capacity of 2.18 million tonnes at present Vikas Cement at Satna (MP) have an installed capacity of 2.18 million tonnes at present which is projected to rise to 3.0 million tonnes in the near future. Birla Cement Samrat and which is projected to rise to 3.0 million tonnes in the near future. Birla Cement Samrat and Birla Cement Khajuraho are already leading

Birla Cement Khajuraho are already leading Brands and frontrunners of company’s activities.Brands and frontrunners of company’s activities. Riding on the glory of very high standards of quality, the company products are premierly Riding on the glory of very high standards of quality, the company products are premierly priced in all the markets where it is

priced in all the markets where it is available.available.

PLANT LOCATION

PLANT LOCATION

Satna Cement Works has the distinction of being the first Cement Plant setup by the M.P. Satna Cement Works has the distinction of being the first Cement Plant setup by the M.P. Birla Group in 1959, followed

Birla Group in 1959, followed by other units in by other units in Chanderia, Durgapur and Raebareli. The plantChanderia, Durgapur and Raebareli. The plant premises housing Satna Cement Works (SCW) and Biria Vikas Cement (BVC) is within the city premises housing Satna Cement Works (SCW) and Biria Vikas Cement (BVC) is within the city limits and about 4 Km away from Satna Railway Station. It is well connected by rail with all limits and about 4 Km away from Satna Railway Station. It is well connected by rail with all metropolitan cities. The nearest airport is at Khajuraho with daily service to Delhi.

metropolitan cities. The nearest airport is at Khajuraho with daily service to Delhi.

HISTORY

HISTORY

Commissioning of one wet process kiln of 750 TPD capacity at Satna in 1959 marked the entry of Birla Group Commissioning of one wet process kiln of 750 TPD capacity at Satna in 1959 marked the entry of Birla Group into Cement industry. Landmarks in growth of Satna Unit are:

into Cement industry. Landmarks in growth of Satna Unit are:

1959

1959 Commissioning Commissioning of of SCW SCW with with a a single single wet wet process process kiln kiln of of 750 750 TPDTPD

1964

1964 Capacity raised to 1750 TPD with two additional wet process kilns.Capacity raised to 1750 TPD with two additional wet process kilns.

1982

1982 Commissioning Commissioning of of Biral Biral Vikas Vikas Cement, Cement, a a dry dry process process kiln kiln withwith 2500 TPD

2500 TPD 1989

1989 Conversion of SCW wet process kiln into a single dry process kiln with 2250 TPDConversion of SCW wet process kiln into a single dry process kiln with 2250 TPD The present operating capacity of SCW and BVC are 2750 and 2650 TPD respectively. The present operating capacity of SCW and BVC are 2750 and 2650 TPD respectively.

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1998

1998 Commissioning of 1000 TPD Grinding Unit at Raebareli for PPC manufacturing.Commissioning of 1000 TPD Grinding Unit at Raebareli for PPC manufacturing.

Total capacity

Total capacity SCW SCW & & BVC BVC 1.55 1.55 MTPAMTPA

Raebareli

Raebareli 0.36 0.36 MTPAMTPA Types of

Types of Cements manufacturCements manufactured:ed:

  OPC - 33G, 43G, 53GOPC - 33G, 43G, 53G   PPCPPC   SRPCSRPC 

 Low Alkali CementLow Alkali Cement 

 IRS - T - 40 CementIRS - T - 40 Cement

They are marketed under the Brand names

They are marketed under the Brand names BIRLA CEMENT KHAJURABIRLA CEMENT KHAJURAHO & HO & BIRLA SAMRAT.BIRLA SAMRAT.

PLANT DETAILS

PLANT DETAILS

Satna Cement Works & Birla Vikas Cement Satna Cement Works & Birla Vikas Cement Capacity - 2.18 Million Tonnes / Year Capacity - 2.18 Million Tonnes / Year Range of

Range of ProducProducts -ts

-

 OPC Grade 43OPC Grade 43 

 PPC (Flyash based)PPC (Flyash based)

Process – Dry Process Process – Dry Process Salient Features Salient Features

-1.

1. Mine planning through computer based Mine planning through computer based system.system.

2.

2. 4.5 Kms long bi-cable ropeway between mines and the plant.4.5 Kms long bi-cable ropeway between mines and the plant.

3.

3. Stacker and reclaimer for Stacker and reclaimer for limestone blending.limestone blending.

4.

4. Vertical roller mill and ball mill with Vertical roller mill and ball mill with high efficiency separator.high efficiency separator.

5.

5. Blending silo for Raw Mill.Blending silo for Raw Mill.

6.

6. Four / Five stage Preheater with calciner.Four / Five stage Preheater with calciner.

7.

7. Modern energy saving Grate cooler.Modern energy saving Grate cooler.

8.

8. Online X-ray analyzer.Online X-ray analyzer.

9.

9. State – of – the- art control system.State – of – the- art control system.

10.

10. Alkali-By Pass system.Alkali-By Pass system.

11.

11.Electronic Packing Machines.Electronic Packing Machines. Facilities for Transportation

Facilities for Transportation

-Rail Broad Gauge Rail Broad Gauge Road Trucks, Trailors Road Trucks, Trailors

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Packaging

Packaging – Packed in PP bags – 50 Kg each– Packed in PP bags – 50 Kg each

Captive Mines Captive Mines -Lease Area 10 Sq. Km. Lease Area 10 Sq. Km. Mining Area 06 Sq. Km. Mining Area 06 Sq. Km.

THERMAL POWER PLANT

THERMAL POWER PLANT

27 MW Capacity 27 MW Capacity

 One 27 MW Capacity Steam TurbineOne 27 MW Capacity Steam Turbine 

 Two 65 TPH each capacity ‘F’ grade coal based and Bio mass fired AFBC Boilers.Two 65 TPH each capacity ‘F’ grade coal based and Bio mass fired AFBC Boilers. 

 Equipped with DCS controlled system and modern RO based water treatment plant.Equipped with DCS controlled system and modern RO based water treatment plant. 

 Latest pollution control equipments and monitoring Latest pollution control equipments and monitoring system.system. 

 Dedicated fuel handling system.Dedicated fuel handling system. 

 Advance communication system.Advance communication system.

12 MW Capacity 12 MW Capacity

 3 sets of 4 MW capacity steam turbines.3 sets of 4 MW capacity steam turbines. 

 3 FBC ‘F’ grade coal fired boilers of capacity 32, 22 & 22 TPH.3 FBC ‘F’ grade coal fired boilers of capacity 32, 22 & 22 TPH. 

 Latest pollution control equipments and monitoring Latest pollution control equipments and monitoring system.system. 

 Water treatment plant with de-mineralizing unit.Water treatment plant with de-mineralizing unit.

7.5 MW Capacity 7.5 MW Capacity

 One set of 5 MW and one 2.5 MW capacity steam turbines.One set of 5 MW and one 2.5 MW capacity steam turbines. 

 3 FBC ‘F’ grade coal fired boilers of capacity 25, 25 & 15 TPH.3 FBC ‘F’ grade coal fired boilers of capacity 25, 25 & 15 TPH. 

 Latest pollution control equipments and monitoring Latest pollution control equipments and monitoring system.system. 

 Water treatment plant with Water treatment plant with de-mineralsde-mineralsing unit.ing unit.

Diesel / Power Plant Diesel / Power Plant

 2 sets of 6 MW HFO based2 sets of 6 MW HFO based 

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State-of-the-Art Manufacturing Process

State-of-the-Art Manufacturing Process

Hi-tech Mining of Limestone Hi-tech Mining of Limestone

The raw materials which go into the production of cement, primarily limestone and clay, are extracted The raw materials which go into the production of cement, primarily limestone and clay, are extracted from the quarry by blast

from the quarry by blasting. ing. They are then crushed and traThey are then crushed and transported to the plant, where thnsported to the plant, where they areey are stored and homogenized through stacker and reclaimer.

stored and homogenized through stacker and reclaimer.

Raw Material Grinding and Burning Raw Material Grinding and Burning

Very fine grinding provides a fine power kno

Very fine grinding provides a fine power known as raw meawn as raw meal, which is then pre-heated and l, which is then pre-heated and enters theenters the kiln.

kiln. Flames reaFlames reaching temching temperatures operatures of 1800f 180000C C to to 1450145000 C, befoC, before quenching re quenching it by it by air blasts. air blasts. TheThe burning process produces very reactive quality of clinker

burning process produces very reactive quality of clinker for the production of all for the production of all cement.cement.

Ceme

Cement Grinding annt Grinding an d Packingd Packing

Clinker and gypsum are finely ground together to obtain a "Ordinary Portland Cement". Secondary Clinker and gypsum are finely ground together to obtain a "Ordinary Portland Cement". Secondary constituents are also added to make blended cement. Finally, the finished products are stored i

constituents are also added to make blended cement. Finally, the finished products are stored i n largen large silos from where they are dispatched in bulk or in bags to where they will be used.

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FLOW DIAGRAM (Manufacturing Process)

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GLOBAL TECHNOLOGY

GLOBAL TECHNOLOGY

An international outlook and global quality concerns have added several dimensions to the An international outlook and global quality concerns have added several dimensions to the company.

company.

 Computer aided deposit evaluation and mine plComputer aided deposit evaluation and mine pl anning.anning. 

 Preblending of limestone with Preblending of limestone with stacker reclaimstacker reclaimerer from Schade Germany.from Schade Germany. 

 Raw material grindingRaw material grinding – Tirax Unidan FLS Denmark– Tirax Unidan FLS Denmark 

 Vertical roller millVertical roller mill Fuller Loesche (USA)Fuller Loesche (USA) 

 High efficiency separatorHigh efficiency separator

FULLER USA FULLER USA

 Homogenization of raw mix -Homogenization of raw mix - Controlled flow Silo FLS DenmarkControlled flow Silo FLS Denmark

The IBAU central cone system (W.G.) The IBAU central cone system (W.G.) Pyro Process –

Pyro Process – Separate line Calciner FLS DenmarkSeparate line Calciner FLS Denmark

 In line In line calciner with hot meal re-circulationcalciner with hot meal re-circulation

Alkali by pass system –

Alkali by pass system – Fuller USAFuller USA

 High efficiency coolerHigh efficiency cooler – IKN (W.G.) –  – IKN (W.G.) – AND CLS / CFG – FLS DenmarkAND CLS / CFG – FLS Denmark 

 Cement Grinding -Cement Grinding - COMBIDAN MCOMBIDAN Mill - ill - FLS DFLS Denmarkenmark

Closed circuit ball mill

Closed circuit ball mill with high efficiency separators electronic.with high efficiency separators electronic.

 Electronic rotary packers-Electronic rotary packers- Electronic packaging machines with micro processor controlledElectronic packaging machines with micro processor controlled

Haver (W.G.) Haver (W.G.)

 AutomationAutomation – centrally controlled computer room for automatic and centrally controlled– centrally controlled computer room for automatic and centrally controlled

manufact

manufacturing uring process.process.

 Quality Control –Quality Control – XRF, XRD, Flame photometer with Site laboratory and central laboratoryXRF, XRD, Flame photometer with Site laboratory and central laboratory

backed up with experienced staff, ensuring very

backed up with experienced staff, ensuring very reactive quality of clinker.reactive quality of clinker. Quality through technological excellence.

Quality through technological excellence.

The Birla Corporation Manufactures cement in most modern Dry Process Plants with The Birla Corporation Manufactures cement in most modern Dry Process Plants with stringent quality co

stringent quality control on Raw Mntrol on Raw Materials and Faterials and Finished Productsinished Products. . It has an FLIt has an FLS S Kiln with SLKiln with SLCC and Fuller Kiln with ILC.

and Fuller Kiln with ILC. The Fuller Kiln

The Fuller Kiln is also provided with Alkali Bypass system, the only one of iis also provided with Alkali Bypass system, the only one of i ts kind presently ints kind presently in operation in India.

operation in India.

Suitable grade Limestone with low magnesia content, having insignificant limit of alkalis and Suitable grade Limestone with low magnesia content, having insignificant limit of alkalis and chlorides are used. Uniform feed is

chlorides are used. Uniform feed is maintained by Stacker and Reclaimer system.maintained by Stacker and Reclaimer system.

With Electronic Weight Feeders and FLS Unidon/Losche VRM grinding system raw mix is With Electronic Weight Feeders and FLS Unidon/Losche VRM grinding system raw mix is ground.

ground. It is conveyed to CF/IBIt is conveyed to CF/IBAU Silos of Blending and stoAU Silos of Blending and storage before feeding to 4 / 5 starage before feeding to 4 / 5 stagege Pre-heater Precalcinators Kilns operated on Siemens KPS system.

Pre-heater Precalcinators Kilns operated on Siemens KPS system.

Clinker product is ground with best quality mineral gypsum in automatically controlled Clinker product is ground with best quality mineral gypsum in automatically controlled cement mills with El

cement mills with Electronic Weigh Feeders and high effiectronic Weigh Feeders and high efficiency O-Sepa separatorciency O-Sepa separators. s. FullyFully automatic Haver Rotopackers for packing cement ensure

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The whole process is controlled by a microprocessor based centralized controlled system and The whole process is controlled by a microprocessor based centralized controlled system and quality of product is checked at every step by XRF and XRD in addition to fully equipped modern quality of product is checked at every step by XRF and XRD in addition to fully equipped modern laboratories.

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PRODUCT PROFILE

PRODUCT PROFILE

BIRLA CEMENT SAMRAT - PORTLAND POZZOLANA CEMENT ( PPC ) BIRLA CEMENT SAMRAT - PORTLAND POZZOLANA CEMENT ( PPC )

It is a

It is a blended Cement and incorporates an active constblended Cement and incorporates an active constituent called flyash which is interground withituent called flyash which is interground with clinker and gypsum, in Birla Cement Samrat High quality fly ash collected in dry stage is used as clinker and gypsum, in Birla Cement Samrat High quality fly ash collected in dry stage is used as blended material. The flyash partly made by

blended material. The flyash partly made by the company in its state of the the company in its state of the – art captive power plant– art captive power plant which has sophisticated electrostatic precipitators and fluidised bed boilers ensuring that only the which has sophisticated electrostatic precipitators and fluidised bed boilers ensuring that only the finest quality flyash is used in the produc

finest quality flyash is used in the production of Birla Cement Samtion of Birla Cement Samrat. rat. Sophisticated arraSophisticated arrangementngement have also been made for the collection of finest quality flyash in dry stage and its transportation in have also been made for the collection of finest quality flyash in dry stage and its transportation in specially designed Capsule tankers from the source to the

specially designed Capsule tankers from the source to the grinding stage.grinding stage. Special Properties of 

Special Properties of Birla Cement “SamratBirla Cement “Samrat:: 1

1. Setting. Setting : Similar to 43 & 53 Grade OPC: Similar to 43 & 53 Grade OPC 2

2. Strength. Strength : upto 53 Mpa (28 Days): upto 53 Mpa (28 Days) 3.

3. WorkabilityWorkability : Better workability to produc: Better workability to produce segregation free cohe segregation free cohesive esive concrete mix.concrete mix. 4.

4. CorrosCorrosion ion Resisting ProsperitiesResisting Prosperities

Due to lower chloride content and higher fineness, blended cement concrete is relatively more Due to lower chloride content and higher fineness, blended cement concrete is relatively more impervious than O

impervious than Ordinary Portland Cerdinary Portland Cement concment concrete. rete. It provides better proIt provides better protection from thtection from thee ingress of aggressive moisture and salts.

ingress of aggressive moisture and salts. 5.

5. Heat of HydrationHeat of Hydration

Due to characteristics of the flyash and clinker the heat of hydration is lowest in

Due to characteristics of the flyash and clinker the heat of hydration is lowest in Birla SamratBirla Samrat when compared with other

when compared with other Ordinary Portland Cement.Ordinary Portland Cement. 6.

6. DurabilityDurability

The above unique special features of BIRLA CEMENT ‘SAMRAT’ enhance the durability manifold The above unique special features of BIRLA CEMENT ‘SAMRAT’ enhance the durability manifold which is very

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APPLICATIONS

APPLICATIONS

Birla

Birla Cement Cement KhajuKhajuraho raho / / Chetak Chetak – – 43 43 grade grade Ordinary Ordinary Portland Portland Cement Cement (Conforming (Conforming to to IS IS :: 8112-1989)

8112-1989)

 RCC Works (Preferably where grade RCC Works (Preferably where grade of concrete is M-30 and of concrete is M-30 and above)above) 

 Precast concPrecast concrete items such as rete items such as concrete pipes paving blocks, tiles buildiconcrete pipes paving blocks, tiles buildi ng blocks etc.ng blocks etc. 

 Prestressed concrete componentsPrestressed concrete components 

 Runways, concrete Roads, Bridges etc.Runways, concrete Roads, Bridges etc. 

 Multi-storey buildingsMulti-storey buildings

Birla Cement Samrat – Portland Pozzolana Birla Cement Samrat – Portland Pozzolana Cement-(Conforming to IS: 1489 Part 1 - 1991)

(Conforming to IS: 1489 Part 1 - 1991)

 It is a It is a Hi-TecHi-Tech general purpose cement compatible with Indian h general purpose cement compatible with Indian climatic cclimatic conditions and canonditions and can

be used for

be used for residential and industrial constructions with advantages over OPC.residential and industrial constructions with advantages over OPC.

 Plain and reiPlain and reinforcement cement concnforcement cement concrete (RCC).rete (RCC). 

 Precast concrete worksPrecast concrete works 

 Brick and stone masonryBrick and stone masonry 

 Ideal for plastering and finishing works due to its high finenessIdeal for plastering and finishing works due to its high fineness 

 Mass concrete pours such as in dams etc.Mass concrete pours such as in dams etc. 

 Marine structuresMarine structures 

 Plain and Plain and reinforced cement concrete.Ordinaryreinforced cement concrete.Ordinary 

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STRENGTHS

STRENGTHS

 Selection of quality raw materialsSelection of quality raw materials

 Inbuilt design of plant equipmentInbuilt design of plant equipment

 Continuous monitoring of quality and Continuous monitoring of quality and process parameters forprocess parameters for

o

o Quality AssuranceQuality Assurance

o

o Quality consistencyQuality consistency

 Enriched with 48 years of experience iEnriched with 48 years of experience i n cement manufactn cement manufacturinguring

 Dedicated team of experts for Dedicated team of experts for Research and Development.Research and Development.

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Pioneer in Nation Building

Pioneer in Nation Building

Birla Cement Khajuraho / Samrat in Prestigious Projects

Birla Cement Khajuraho / Samrat in Prestigious Projects

 106 meter High Asea 106 meter High Asea Brown Boveri Universal Cable Tower at Brown Boveri Universal Cable Tower at Satna (MP).Satna (MP). 

 Reliance Industries - Hazira ProjectReliance Industries - Hazira Project 

 Euri Hydroelectric Project, J & KEuri Hydroelectric Project, J & K 

 Dal-hasti Hydroelectric Project J & KDal-hasti Hydroelectric Project J & K 

 Imprizelo S.P.A. Kaligandki A Imprizelo S.P.A. Kaligandki A Hydroelectric Project NepalHydroelectric Project Nepal 

 N.T.P.C. LimitedN.T.P.C. Limited 

 Kalptaru Power Transmission Ltd.Kalptaru Power Transmission Ltd. 

 Bajaj Hindustan LimitedBajaj Hindustan Limited 

 Larsen & Toubro LimitedLarsen & Toubro Limited 

 Maytas Infrastructure LimitedMaytas Infrastructure Limited 

 Nagarjuna Construction CompanyNagarjuna Construction Company 

 Oriental Structural Engineering LimitedOriental Structural Engineering Limited 

 Rohan Builders (India) Limited.Rohan Builders (India) Limited. 

 Mukand LimitedMukand Limited 

 UAL-Bengal (Utkal Asbestos / UAL – UAL-Bengal (Utkal Asbestos / UAL – Uttar Pradesh).Uttar Pradesh). 

 U.P. Asbestos LimitedU.P. Asbestos Limited 

 Balrampur Chini Mills Limited, etc.Balrampur Chini Mills Limited, etc.

…… …..and many

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QUALITY

QUALITY

QUALITY ASSURANCE QUALITY ASSURANCE

DISCIPLINE OF QUALITY ASSURANCE DISCIPLINE OF QUALITY ASSURANCE

* ISO-9001 Certification for Quality Management System by M/s. RWTUV, Germany since 1995 both for SCW & * ISO-9001 Certification for Quality Management System by M/s. RWTUV, Germany since 1995 both for SCW &

BVC. BVC. QUALITY POLICY QUALITY POLICY

Birla Corporation Limited (Cement Division), Satna manufacturing Cement

Birla Corporation Limited (Cement Division), Satna manufacturing Cement and Clinker commits itself to and Clinker commits itself to complycomply with the requirements of its customers and to continually improve the effectiveness of the Quality with the requirements of its customers and to continually improve the effectiveness of the Quality Management System.

Management System.

THIS SHALL BE ACHIEVED BY: THIS SHALL BE ACHIEVED BY:

 Providing consistent quality Cement and Clinker to its customers conforming to national / customers’Providing consistent quality Cement and Clinker to its customers conforming to national / customers’

specifications. specifications.

 Setting and reviewing quality objectives for quality improvement, cost effectiveness and customerSetting and reviewing quality objectives for quality improvement, cost effectiveness and customer

satisfactions. satisfactions.

 Communicating the Policy to all Communicating the Policy to all employees for their active participation in the improvement process.employees for their active participation in the improvement process.

ENVIRONMENT PROTECTION

ENVIRONMENT PROTECTION

Satna Cement Works is committed to provide clean environment to the society and constantly endeavours to Satna Cement Works is committed to provide clean environment to the society and constantly endeavours to keep Air, water and noise pollution well below the stipulated levels. In recognition of its commitment to keep Air, water and noise pollution well below the stipulated levels. In recognition of its commitment to andand implementation of environmental improvement measures, Bureau of Indian Standards awarded IS/ISO – implementation of environmental improvement measures, Bureau of Indian Standards awarded IS/ISO – 14001 Certification to Satna Cement Works, Birla Vikas Cement and Sagmania Limestone Mines in Sept.1999. 14001 Certification to Satna Cement Works, Birla Vikas Cement and Sagmania Limestone Mines in Sept.1999. Some of the major activities that are being carried out and a continuous basis are listed below :

Some of the major activities that are being carried out and a continuous basis are listed below :

Pollution Control Equipments in use:

Pollution Control Equipments in use:

Electr

Electrostatic ostatic PrecipitaPrecipitators tors 15 15 Nos.Nos.

Bag

Bag Dust Dust Collector Collector 58 58 Nos.Nos. Pocke

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Plantation in the Factory and Quarry as on date 411290 Nos. Plantation in the Factory and Quarry as on date 411290 Nos.

Recycling of wastewater through treatment in oxidation pond and used for gardening etc. Recycling of wastewater through treatment in oxidation pond and used for gardening etc. Sludge oil generated from DG set

Sludge oil generated from DG set being reused for firing in the Kiln.being reused for firing in the Kiln. Water sprinkling inside the factory f

Water sprinkling inside the factory f or controlling fugitive dust.or controlling fugitive dust.

Installed dust suppression system on coal belt/ Clinker belt and Iron ore crushing belt conveyors, to suppress Installed dust suppression system on coal belt/ Clinker belt and Iron ore crushing belt conveyors, to suppress dust emission.

dust emission.

Flyash transportation from Thermal Power stations by pneumatic conveying system in closed tankers. Flyash transportation from Thermal Power stations by pneumatic conveying system in closed tankers. ENVIRONMENTAL FRIENDLY PRODUCTION & PROCESS

ENVIRONMENTAL FRIENDLY PRODUCTION & PROCESS IS/ISO-14001 Certification for Environment Managem

IS/ISO-14001 Certification for Environment Management System by ent System by BIS, New Delhi since BIS, New Delhi since 1999 both for 1999 both for SCW &SCW & BVC.

BVC.

ENVIRONMENTAL POLICY ENVIRONMENTAL POLICY The Birla Corporation Limited The Birla Corporation Limited

Satna is engaged in the

Satna is engaged in the ManufacManufacturer of different varieties turer of different varieties of Cement using dry process having of Cement using dry process having twotwo plants with an installed

plants with an installed capacity of 2.50 Million Tones per annum.capacity of 2.50 Million Tones per annum.

THE CORPORATION COMMITS TO : THE CORPORATION COMMITS TO :

 Prevention of pollution by setting appropriate objectives and targets for its activities, review the samePrevention of pollution by setting appropriate objectives and targets for its activities, review the same

and strive to achieve the goal. and strive to achieve the goal.

Comply with all relevant environmental legal requirements and other requirements to which it Comply with all relevant environmental legal requirements and other requirements to which it subscribes and related to

subscribes and related to environmental aspects.environmental aspects.

 Continual improvement of Continual improvement of its environmental performance.its environmental performance. 

 Conserve Energy and natural resources.Conserve Energy and natural resources. 

 Encourage recycle and re-utilization of waste products.Encourage recycle and re-utilization of waste products.

 Documents, Implement and Maintain an Environmental MaDocuments, Implement and Maintain an Environmental Management System in conformity to IS / Inagement System in conformity to IS / I SOSO

/ 14001. / 14001.

 Communicate its Environmental policy to all its employees including those working on our behalf andCommunicate its Environmental policy to all its employees including those working on our behalf and

provide appropriate training to personnel responsible for Implementation of the EMS. provide appropriate training to personnel responsible for Implementation of the EMS.

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Promotion strategies by birla cement

Promotion strategies by birla cement

Promotion is persuasive communication. It is a highly visible element in the marketing mix. Promotion is persuasive communication. It is a highly visible element in the marketing mix. It tells the target customer product, price, and place. It tells also known as marketing It tells the target customer product, price, and place. It tells also known as marketing communication. Promotion consist of activities that facility exchanges with target customers communication. Promotion consist of activities that facility exchanges with target customers through persuasive communication to stimulate demand.

through persuasive communication to stimulate demand.

According to Professor Philip kotler:- “Promotion includes all the activities the company According to Professor Philip kotler:- “Promotion includes all the activities the company undertakes to communicate and promote its products to the target market.” In modern undertakes to communicate and promote its products to the target market.” In modern marketing the question is not whether to promote but rather what to say, to whom and marketing the question is not whether to promote but rather what to say, to whom and how often. A good product, an attractive price and an accessible distribution must be how often. A good product, an attractive price and an accessible distribution must be supported by an effective promotion to satisfy customer needs. Promotion activity include supported by an effective promotion to satisfy customer needs. Promotion activity include advertising, sales promotion, public relation, and direct marketing. Promotion can also be advertising, sales promotion, public relation, and direct marketing. Promotion can also be viewed as the management of the customer buying process of pre-purchase, purchase and viewed as the management of the customer buying process of pre-purchase, purchase and post purchase.

post purchase.

FUNCTION OF PROMOTION

FUNCTION OF PROMOTION

:- Promotion is a tool to influence target customer and to:- Promotion is a tool to influence target customer and to face competition. It performs four

face competition. It performs four functions:- functions:-  InformationInformation   PersuasionPersuasion   RemindingReminding   ReinforcingReinforcing

PROMOTION MIX

PROMOTION MIX

The promotion mix is the combination of advertising, publicThe promotion mix is the combination of advertising, public relations, sales promotion, personal selling and direct marketing tools that help achieve relations, sales promotion, personal selling and direct marketing tools that help achieve marketing objectives.

marketing objectives.

ADVERTISING:

ADVERTISING:

--Advertising in any paid Advertising in any paid form of nonpersonal communication by anform of nonpersonal communication by an identified sponsor to promote product.

identified sponsor to promote product.

For advertising birla cement uses following mediums For advertising birla cement uses following mediums :-Print media –

Print media – 

 News paperNews paper   MagazinesMagazines   LeaflatesLeaflates   BrouchersBrouchers   CalendersCalenders Out door media – Out door media –

 HordingsHordings 

 BillboardBillboard 

 Wall paintingWall painting 

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Transit media – Transit media – 

 Tractor trally paintingTractor trally painting

2. PUBLIC RELATION:

2. PUBLIC RELATION:

-- It refers to programmes designed to promote or protect aIt refers to programmes designed to promote or protect a company image and products. Publicity is any unpaid form

company image and products. Publicity is any unpaid form of communication through mediaof communication through media about an organization, its policies and products.

about an organization, its policies and products. For public relation birla cement has press and

For public relation birla cement has press and news releases. Birla cement also try to news releases. Birla cement also try to fulfil itsfulfil its corporate social responsibility.

corporate social responsibility.

Birla cement also has masons meets and architects meet to make its good will and to Birla cement also has masons meets and architects meet to make its good will and to educate

educate and and aware thaware them.em.

3. PERSONAL SELLING:

3. PERSONAL SELLING:

-- personal selling is personal communication with customers topersonal selling is personal communication with customers to persuade them to buy products. It permits interaction and relationship building. Sales persuade them to buy products. It permits interaction and relationship building. Sales persons provide feedback about the

persons provide feedback about the market, competitors and customers.market, competitors and customers. Company representatives of birla cement visits on weekly bases

Company representatives of birla cement visits on weekly bases to the dealers.to the dealers.

4. DIRECT MARKETING:

-4. DIRECT MARKETING: -

It is persuasion by manufacturer to specific customers. TheIt is persuasion by manufacturer to specific customers. The tools of direct marketing are:

tools of direct marketing are: 1. Face to face selling

1. Face to face selling 2. Mail 2. Mail 3. Catalogue marketing 3. Catalogue marketing 4. Telephone 4. Telephone 5. E-mail. 5. E-mail.

5. SALES PROMOTIONS:

-5. SALES PROMOTIONS: -

Sales promotion has been increasing in popularity as a tool.Sales promotion has been increasing in popularity as a tool. Marketers are using it aggressively. Sales promotion refers to short term incentives to Marketers are using it aggressively. Sales promotion refers to short term incentives to stimulate demand. It is used to create a stronger and quicker purchase response. It can be stimulate demand. It is used to create a stronger and quicker purchase response. It can be directed at consumers, middleman and sales personnel. It supplements advertising and directed at consumers, middleman and sales personnel. It supplements advertising and facilitates personal selling.

facilitates personal selling.

According to Professor William J. Stanton:- “Sales promotion refers to demand –stimulating According to Professor William J. Stanton:- “Sales promotion refers to demand –stimulating devices designed to supplement advertising and facilitate personal selling.

devices designed to supplement advertising and facilitate personal selling.

According to professor Philip kotler:- “Sales promotion consists of diverse collection of  According to professor Philip kotler:- “Sales promotion consists of diverse collection of  incentives tools, mostly short term, designed to stimulate quicker and or greater purchase incentives tools, mostly short term, designed to stimulate quicker and or greater purchase of particular product /services by consumer or trade.

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References

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