Innovative
Technology Continues to Drive Travel
Travel companies are in a constant state of flux in a bid to cater to changing business requirements. Consequently, innovation is key for travel companies, whether it is for enhancing user experience, driving business performance or improving service delivery. In addition, technology trends such as consumerization of IT, mobility, analytics and social media are increasingly disrupting the travel business.
Travelers are moving away from traditional modes of travel planning to digital channels. Delivering a superior online experience is thus imperative for customer retention and to capture a bigger slice of the market. While many travel companies offer an online portal, the limited degree of automation has failed to deliver cost benefits. Also, the growing penetration of smart devices into every area of human activity has made it imperative for travel companies to put in place a mobile platform to cater to the tech-savvy consumer. In addition, consumers post their experiences on social media in real time, impacting business. This underscores the need for travel companies to create a social presence with compelling content and engage with consumers in real time.
To stay relevant in a highly competitive environment, travel players need to make quick, data driven decisions. Managing a deluge of data and data sources necessitates the use of sophisticated Business Intelligence (BI) tools to perform analytics and gain insights to drive intelligent decisions. With customers increasingly accessing digital content anytime, anywhere, providing the necessary support poses significant challenges to travel companies.
Travel CIOs are grappling with not only comprehending and adopting new technologies but also with integrating them with enterprise application- all this while containing costs, increasing efficiencies and improving customer engagement. This is where we step in. Travel IT providers with an established track record like Sonata’s can make a huge difference to CIOs wanting to innovate and stay ahead.
Sonata’s Advanced IT Service and Travel Platform
Sonata powers some of the largest players in the tour operator, corporate travel, online travel, rail and airline segments across the globe. It capitalizes on technologies such as Mobility, Analytics and Cloud to offer solutions in the ERP and Omni-Channel Commerce space and delivers benefits such as enhanced customer engagement, increased operational efficiency, and higher return on IT investments.
Service Offerings
Enhance Customer Engagement & Revenues
• Web Selling & E-Commerce Platforms • Omni-Channel Platforms
• Mobility
• DAM & Content Management • Merchandising Search • CRM & Loyalty
• DAM & Content Management Merchandising Search
Drive Operational Efficiencies
• Master Data Management • Reservation & Fulfillment • Yield & Revenue Management • GDS & CRS Integration
• Content Aggregation & Distribution ERP, ADM, AMS • Customer Analytics
• Business Analytics
• Payment, PCI DSS Compliance
• Contract Management & Supplier Extranets • Workforce & HR Systems
• Financial Accounting
Manage IT Costs
• Managed IT Services
• Remote & Onsite Infrastructure Management • Cloud Migration & Deployment
• Travel SaaS Platforms • Custom Engineering • Managed Testing
Most Innovative Partner of the Year
2012
Enhanced Customer Experience and Revenues
With a broad range of competencies in customer facing technologies such as E-Commerce, Omni-Channel Commerce, Mobility and Analytics, we have created comprehensive solutions that significantly improve customer experience, customer acquisition and retention, and increased revenue. A unified view of travel offerings and customers across multiple channels, anytime anywhere access to content and services, and personalization leading to enhanced convenience and value are some of the benefits we consistently deliver to travel players.
Winning the Digital Business Shift
A leading European travel company chose to partner with Sonata to shift from retail and web-driven commerce to an Omni-Channel model. The booking-centric platform provided a single view of the customer across all channels. Enriched with superior package search and recommendation features the platform allows customers to search, book and buy from anywhere.
BENEFITS: Enhanced order conversion and profitability.
Drive Operational Efficiencies
Travel continues to be an involved and efficiency led business with IT systems playing a critical role in day-to-day operations. Sonata’s vast experience in working with complex global travel content, inventory and distribution management systems makes us a specialist partner of choice for travel companies. By integrating technologies such as Mobility and Analytics to improve yield management, perform sentiment analysis and enhance efficiencies, we help unlock the hidden value in your travel business.
Enhancing Employee Productivity
A growing Middle Eastern airline wanted to enable its ground staff and air crew with smart IT-enabled processes and chose Sonata as a one-stop service provider. A range of applications spanning biometric-enabled uniform management systems, in-flight services, cargo MIS, HR systems and more, allowed the workforce to use and access multiple personnel and functional business processes efficiently.
BENEFITS: Savings in time, costs and people resources, enabled sustained support for a fast growing operation.
Managing IT Costs
From comprehensive Managed IT Services to next generation cloud-based travel SaaS, Sonata offers a wide range of strategic approaches for maximizing ROI on your IT investments. Our global delivery model enables you to gain efficiencies of scope and scale across application development, maintenance, support and testing services. Our proven value as a partner is reflected by long standing relationships with some of the largest travel players across the US, Europe and Asia.
Gaining Competitive IT Capability
A European travel company chose Sonata as its service provider to achieve sustained competitiveness in an industry disrupted by IT. We supported the company through three technology platform changes and a major business integration. We provided managed ADM services spanning omni-channel commerce, search, analytics and mobile web were provided in sync with the company’s overall business strategy. BENEFITS: Specialized IT expertise coupled with lower TCO allowed the client to strike the right balance between controlling operational costs and investing in mission critical capabilities to stay ahead of the technology curve.
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Overall performance is excellent. Flexibility to adapt to challenging situations has been very good. Recent events have resulted in changing project priorities at very short notice and the Sonata team has adapted to these requests very well.Leading European Travel Company
Solution Accelerators and Frameworks
Sonata’s portfolio of solution accelerators incorporate some of the best practices from our experience with the leaders in the business and significantly bring down the time-to-market and risk associated with your technology initiatives.
Application Area Functionalities
Omni-Channel Ecommerce Systems for Tour Operators (Travel Plus Framework on Hybris)
• Comprehensive platform-based multi-channel travel ecommerce • Print, call center and social channels
• Single view of the customer
• Full-featured travel content management • Easy multi-site rollouts
• Personalization
• Middle-ware for seamless connect to multiple GDSs and LCCs for flight, train, insurance and hotel
• Responsive design framework for compatibility with various mobile devices and tablets
• Advanced search
B2C Website Engineering with Travel 2.0 Features for Travel Companies
• Framework for re-engineering sites for increased look-to-book ratios • Search engine optimization
• Google maps integration • Multi-media site capability
• User generated content management • Social media integration
• Rating system
• Performance and security testing
Mobile Booking App
• Mobile app with booking features • Search and book feature
• Integration with main booking engine • Booking confirmation and cancellations • Location-based recommendations • Multi-platform and map integration
Mobile Destination Guides
• Destination maps with location based guidance • Custom photos and descriptions of destinations • Audio and video uploads
• User comments and gallery additions • Easy creation for any destination
Self-Booking Tool (SBT) for Corporate Travel
• Fully integrated SBTs with booking services for flights, car rentals, hotels, insurance, rail and other related services
• Travel policy management • Workflow management
• Traveler tools for better productivity and ease of use • Integration with major back-end systems
Travel Web Analytics
• Google-analytics based travel KPI framework
• Sales, revenue, booking trend and site visitor analysis as KPIs • Extendible to other platforms like Omniture
Sentiment Analysis using Big Data
• Traveler sentiment analysis framework on Hadoop • Multiple data sources – structured and from social media
• Segregated +ve and –ve sentiment perception about airline analysis • Dashboard for pricing and fees, experience, service and logistics
PCI DSS
• Secure payment engine in a vault
• Central processing engine encrypts and stores essential card info in secure environment
• Multiple payment gateway integration • Built in MIS reports
• OWASP security guidelines
• Sonnet SECURE – implementation security framework • Web-services based integration to transaction sites • PA DSS ready
Next Gen Travel SaaS - It’s that easy!
Sonata’s recent addition of cloud based travel SaaS, Rezopia, offers a newer cutting edge dimension to the flexibility and economy required by travel companies across the entire operations cycle. A subsidiary of Sonata Software Ltd, Rezopia is a next generation cloud-based Travel Management Platform for travel providers. It is a complete end-to-end reservation, back-office, and packaging and distribution system enabling travel providers to increase revenues, reduce costs and better serve customers via the web, social networks, mobile devices and traditional call centers.
Expanding Across Geographies
A niche tour operator expanded its product line to Central America and South America. The company offers dream vacations to ancient and exotic destinations. Its stability and unbeatable value means that avid travelers are in expert hands to enjoy the vacation they deserve.
BENEFITS: Rezopia’s travel management platform enabled the client to scale revenues, reduce costs and improve customer satisfaction. The robust packaging engine made it possible for tour operators to sell dynamic packages, flexible itinerary packages, fixed departure date packages and escorted tours.
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Our customers demand flexibility and Rezopia empowers us to offer multiple choices. The system has enabled us to create multi-day and multi-product packages in no time. Rezopia was able to support all of our complex negotiated contracts and our worldwide package offerings.General Manager Niche Tour Operator
Achieving Sales and Marketing Goals
A destination specialist in the US has been promoting travel to a specific town for more than 25 years. The company needed a central management system that was flexible and could support both dynamic and predefined package experiences for its travelers through their consumer website and call center. With a new marketing website plan, the company also wanted to ensure that its new travel system integrates seamlessly with the new website.
BENEFITS: With Rezopia’s deep linking capabilities, this travel specialist was able to seamlessly interface its new marketing web site with the reservation site, and provide a one-stop shop for all its customers.
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The trial access to the software was definitely a big deal for us in evaluating whether Rezopia was a good match. We were able to upload our products and packages and do a complete end-to-end testing with minimal support.Founder Destination Specialist in the US
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The CoE Model
Sonata’s customer-specific Centers of Excellence (CoE) model are designed to deliver excellent value through increased customer focus and collaboration, adoption of best practices and enhanced productivity. Our CoE for a leading Fortune 100 European travel company has helped nurture a decade long relationship owing to our deep commitment to delivering sustained value.
Whether you are an existing travel leader innovating to stay ahead of the game or exploring a disruptive, new idea to change the game, Sonata’s deep travel IT competencies provide the ideal platform for you to make a difference.
Why Sonata
Sonata Software is a global travel technology services company with deep domain expertise. We provide a comprehensive set of solutions and services and are the trusted partner of many marquee names in the travel business. We don’t merely execute IT projects for our clients but help them to enable a strategic IT transformation.
• 10+ years of experience in travel domain • 600+ domain experts
• Delivery excellence through customer-specific Centers of Excellence
• World leading customers across online travel tour operators, corporate travel and airline segments
• Focus on new technology-Omni-Channel Commerce, Mobile, Social, Cloud, BI & Analytics, Big Data, Search • Comprehensive portfolio of IT services and travel SaaS platforms
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NORTH AMERICA | EUROPE | ASIA | ANZ
APS Trust Building, Bull Temple Road
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ABOUT SONATA SOFTWARE
Sonata Software is a global IT services firm focused on catalyzing transformational IT initiatives of its clients through deep domain knowledge, technology expertise and customer commitment. The company delivers innovative new solutions for Travel, Retail and Consumer Goods industries by integrating technologies such as Omni-Channel Commerce, Mobility, Analytics, Cloud and ERP, to drive enhanced customer engagement, operations efficiency and return on IT investments. A trusted long-term service provider to Fortune 100 companies across both the software product development and enterprise business segments, Sonata seeks to add differentiated value to leaders who want to make an impact on their businesses, with IT.