TABLE OF CONTENTS TABLE OF CONTENTS
Page Page Title
Title Page Page ii
Approval Sheet
Approval Sheet iiii
Acknowledgement
Acknowledgement iiiiii
Executive
Executive Summary Summary iviv
List
List of of Figures Figures vv
List
List of of Tables Tables vivi
Chapter 1
Chapter 1 – – Business Concept Business Concept 33 Business name Business name Business offerings Business offerings Unique quality Unique quality Business structure Business structure Location Location Business feasibility Business feasibility Study objectives Study objectives
Chapter 2 - Situation Analysis
Chapter 2 - Situation Analysis 99
Company profile Company profile
Products and services Products and services Marketing plan Marketing plan Management plan Management plan Operational plan Operational plan Financial plan Financial plan
Sustainable Development Plan Sustainable Development Plan Company expectations
Company expectations
Chapter 3
Chapter 3 – – Business Viability Business Viability 4646 Pitfalls Pitfalls Positives Positives Needed Capital Needed Capital Entrepreneur’s Role Entrepreneur’s Role Business Plan Business Plan Licensed Potential Licensed Potential Corporate Partners Corporate Partners Proprietary Rights Proprietary Rights Infrastructure Members Infrastructure Members
Chapter 4
Chapter 4 – – Business Schedule Business Schedule 5454 Pre-operating period
Pre-operating period Operating period Operating period
Chapter 5
Chapter 5 – – Summary, Conclusion, and Recommendation Summary, Conclusion, and Recommendation 6969 Related studies
Related studies Industry review Industry review
Key drivers and challenges Key drivers and challenges Target market Target market Competition Competition SWOT Matrix SWOT Matrix Business viability Business viability Business schedule Business schedule Conclusions Conclusions Recommendations Recommendations
List of Work Cited
List of Work Cited 7676
Appendix
Appendix 7777
Articles of Partnership Articles of Partnership
Chapter 1 Chapter 1 Business Concept Business Concept Introduction Introduction
One of the goals of the tourism industry is to provide customer One of the goals of the tourism industry is to provide customer satisfaction. It means that the tourism establishments must meet the satisfaction. It means that the tourism establishments must meet the expectations of the tourists by providing them with the best experience during expectations of the tourists by providing them with the best experience during their travel to a specific destination. Their trip doesn't end until they go back to their travel to a specific destination. Their trip doesn't end until they go back to their own homes. It doesn't matter what activities they did along the way as long their own homes. It doesn't matter what activities they did along the way as long as at the end of their journey, they have the best experience and a big smile on as at the end of their journey, they have the best experience and a big smile on theirfaces.
theirfaces.
In line with this, the group has decided to put up a Bed and Breakfast Inn In line with this, the group has decided to put up a Bed and Breakfast Inn in Tagaytay City, in order to complement the tourists’ experience. Most tourists in Tagaytay City, in order to complement the tourists’ experience. Most tourists are far from the destination so majority of them go home early and miss out some are far from the destination so majority of them go home early and miss out some of the fun and the fireworks. The group wanted to put up the Bread and Breakfast of the fun and the fireworks. The group wanted to put up the Bread and Breakfast establishment to provide comfort and accommodation to the tourists going to establishment to provide comfort and accommodation to the tourists going to People’s Park and Picnic Groove. So through the Bed and Breakfast People’s Park and Picnic Groove. So through the Bed and Breakfast establishment, the tourists will no longer worry about missing out the fun and establishment, the tourists will no longer worry about missing out the fun and travelling for such a long time just to get a nap or short sleep. Instead, they can travelling for such a long time just to get a nap or short sleep. Instead, they can stay as long as they want and just check-in at our inn afterwards, have a stay as long as they want and just check-in at our inn afterwards, have a
goodnight sleep and eat breakfast in the morning.
Some hindrances are the ones that block in completing the tourists’ experiences. By putting up an accommodation at Tagaytay City, this will stop the hindrances and fill the missing components of the tourist’s experience. Not only does this inhibit the blocks but it also opens up a whole new different experience to the tourists.
To identify the specific group of tourists a bread and breakfast will pursue, the group will use the Segmentation process. It is the process of segmenting a large market into smaller groups based on Demographic, Geographic, Firmographic, Behavioural, and Occasion.
Since the establishment’s purpose is to provide accommodation to Tagaytay City goers, they are the main target market. Other than the Tagaytay City goers, we are also pursuing another target market based on geographic location is the employees working at the companies nearby. In case of the demographic aspect, our target market would be families and groups of friends so the rooms of our establishments should accommodate at least four people per room. While in terms of benefits, the quality of the amenities and facilities must be satisfying and the prices must be affordable to reach the potential target markets.
Antheia’s Garden Inn
The name of the business is Antheia’s Garden Inn. Antheia is the Greek goddess of gardens, flowers, swamps, and marshes. The Inn proudly showcases the rich flora of the province of Laguna creating an ambiance of nature.
Antheia’s offerings
The Inn offers the following services:
Twenty three garden-themed bedrooms 3 Single 1 single bed
5 Double 1 queen size bed 5 Twin 2 single beds
5 Triple 1 queen + single size bed 5 Quadruple 2 queen size beds
Additional mattresses are available with additional cost.
Complimentary breakfast Restaurant
Room service
Designated smoking area Laundry facilities
Air conditioned room Crib available
Bathroom
Hot and cold shower tap
Balcony
Unique Quality
The unique features of the Inn are the following:
Each room is garden themed;
At the back of the inn, overlooking the balcony, is a stunning garden filled with different trees, beautiful flowers, and a pond filled with fishes to relax the guests from the hustle and bustle of the city life;
La-Z-Boy chair in each room; and A grand piano in the parlor
A grand piano in the lobby – keeping it classic and elegant Mini park,
Organic mini farm
Make-your-own-salad bar
Antheia’s Business Structure
Antheia’s Inn is owned and operated by a corporation composed of four people who agree to invest money, labour, and skill in the business.
Location
Antheia’s Inn is located in 445 Tagaytay-Calamba Road, Barrio Sungay West Tagaytay City 4120 Philippines. It has a land area of 800 square meters. The location is approximately 1 to 2 km away from the popular People’s Park and Picnic Groove.
Business Feasibility
Based on the initial data, Antheia’s Garden Inn is a feasible business because there is a potential high demand from the market for an accommodation considering it is one of the most popular tourist destinations in the country, Tagaytay City. According to research, as tourist arrival averages more than 2,000,000 per annum, there is a high demand for more lodging facilities. Tourist arrival of the City increased from 915,925 in 2001 to 2,006,571 in 2006 or an increase of 119.07 percent.
Objectives of the Study
The study aims to determine the feasibility of Antheia’s Garden Inn in Tagaytay City. Specifically, it aims to answer the following questions:
1. What is the profile of the accommodation business in Tagaytay City, in terms of the following?
Products & Services offered Pricing
Marketing strategy
2. Is Antheia’s Garden Inn feasible?
3. What is the business plan of Antheia’s Garden Inn? 4. What are its strategies to meet its goals?
Chapter 2 Situational Analysis
This chapter discusses the company profile, products and services, marketing plan, management plan, operational plan, financial plan, sustainable development plan, and the store expectations.
Antheia’s Profile
. Antheia’s Garden Inn showcases the rich flora of Laguna that creates a refreshing ambiance of nature. Itis inspired by the Greek goddess of gardens, flowers, swamps, and marshes. Figure 1 shows the logo of the Inn.
The logo of Antheia’s Garden Inn promises to Bring Families Together . It also emphasizes the conservation of nature, starting with its architectural design that harmonizes with the environment.
Vision
Antheia Garden Inn aims to be a model of Filipino value anchored in strong family bonding while maintaining profitability and conserving the environment.
Mission
In order to achieve its vision, Antheia’s mission is as follows:
People: Be a great place of work where people are inspired to be efficient and good performance are properly rewarded.
Profit: Sustain long-term return of investment.
Productivity: Be a highly effective, lean and fast-moving establishment. Partners: Nurture a winning network of customers and suppliers and
create a mutual and enduring value.
Core Value
The core values of Antheia are the following:
Leadership: The courage to shape a better future Passion: Committed in heart and mind
Quality: What it does, it does well
Products & Services
The products & services of Antheia’s Inn are the following:
Garden-themed bedrooms
The group planned to design each room with different ambiance and atmosphere of a garden. It aims to entice guests to come back for a different experience in each room. All rooms are equipped with air-conditioning,
bathrooms with the availability of hot and cold taps. Additional mattresses will be available but with additional cost. Table 1 shows the number of rooms of Antheia and their descriptions.
Table 1
Number of Rooms of Antheia and Their Descriptions
There will be 23 rooms that are available to all guests. It consists of three (3) single rooms, five (5) double rooms, five (5) twin rooms, five (5) triple rooms, and five (5) quadruple rooms. All room rates are inclusive of Filipino plated breakfast and are following customer-based pricing strategy.
The profile of the rooms is the following:
1. A single room is recommended for a guest who is travelling alone. Figure 2 shows the interior of a single room.
Number of rooms Room Type Number of beds
and size Rates
# of guests
3 Single 1 single bed Php2,360.00 1
5 Double 1 queen size
bed Php3,430.00
2
5 Twin 2 single beds Php3,180.00 2
5 Triple 1 queen + 1
single size bed Php4,260.00
3
5 Quadruple 2 queen size
beds Php4,500.00
Its amenities includes a mini bar, safety deposit box, two complimentary bottles of mineral water, laundry bag, slippers, toiletries, air-conditioned,
and 24‖ flat screen television
2. A double room is recommended for married couples traveling together. Figure 3 shows the interior of a double room
Figure 3.Interior of a Double Room
Its amenities includes a mini bar, safety deposit box, two complimentary bottles of mineral water, laundry bag, slippers, toiletries, air-conditioned,
and 24‖ flat screen television
3. A twin room is recommended for friends traveling together or additional room for families. Figure 4 shows the interior of a twin room.
Figure 4.Interior of a Twin Room
Its amenities includes a mini bar, safety deposit box, two complimentary bottles of mineral water, laundry bag, slippers, toiletries, air-conditioned,
and 24‖ flat screen television
4. A triple room is recommended for married couples with one kid. Figure 5 shows the interior of a triple room.
Figure 5.Interior of a Triple Room
Its amenities includes a mini bar, safety deposit box, two complimentary bottles of mineral water, laundry bag, slippers, toiletries, air-conditioned,
and 24‖ flat screen television
Figure 6.Interior of a Quadruple Room
Its amenities includes a mini bar, safety deposit box, two complimentary bottles of mineral water, laundry bag, slippers, toiletries, air-conditioned,
and 24‖ flat screen television
Restaurant
The restaurant is also managed by the Inn and has a different department. It will have a menu of the day with a pricing system based on the head chef.
Figure 8.Make Your Own Salad Bar
Organic Farm
What sets us aside from other establishments is that our ingredients are always fresh. Our make-your-own-salad bar will boast its freshness and on the top quality.
Housekeeping
This department is responsible in maintaining the cleanliness of the whole vicinity. It provides the needs of the guests inside the rooms (including
laundry services, crib for kids).
Amenities
Balcony
Figure 8.View from the Balcony of each Room
Mini-park
To enjoy more the nature, it encourages its guests to walk with the whole family and feel the fresh air. They also have the option to have their meals set within the park.
Family activities
Antheia will provide its guests with various sports equipment for its various activities. Table 2 shows the different sports equipment.
Table 2
Sports Facilities and Rental Price
Sports Equipment Price
Biking 70/head (any type of bike)
Table tennis Free for the first hour; 50/hr.
Kite flying 50/kite
Traditional Spa; whole body (for 18 and above)
500/head
Pool Free
Playground Free
Playground equipment features swings, fitness & freestanding items and is constructed from the highest quality materials. We believe that a playground is so much more than just a playground, so it was designed specifically to promote child development through family bonding or activities.
Figure 11.Pool
Our pool was designed for both kids and adults to enjoy swimming together. It is divided into 2 parts; one is 2 feet high for the kids and the other is up to 6 ft. Also, the management value the safety of its guests; therefore we have a lifeguard on a day to day basis.
Our traditional spa provides a serene and truly unmatched experience of relaxation.
Market Segment
Antheian will use the segmentation process to identify its target market. It is the process of segmenting a large market into smaller groups based on demographic, geographic, firmographic, behavioural, and occasion type.
The market segment of Antheia is based on psychographic style. Its market is people whose lifestyle is to go out from their normal environment and relax in a private place surrounded by nature during their freetime. It will target foreign and domestic corporations, organizations, schools, families, and friends. The demographic type of the target market segment is from 4-40 years old.
The inn also targets company employees within the vicinity of the location. Some employees need to work overtime and stay out late so to ease their dilemmas of going home late and groggy; the inn is open and available for them to have a comfortable and peaceful sleep.
The products and services of Antheia’s Inn will penetrate the target market and will be promoted through e-mails, posters, videos, flyers, cards and direct mails to companies.
Marketing objectives
It is forecasted that Antheia will have a balance of payment in the first year of its operation. However, a modest growth of 20% is expected in the 2nd and third year and a 30% growth is expected in the 4th and 5th year of its operation. Table 3 shows the objectives of Antheia.
Table 3
Marketing Objectives of Antheia
Year 1stquarter 2nd quarter 3rd quarter 4th quarter 2014-2015 Sales growth by 5% Reduce expenses by 5% 2015-2016 Sales growth by 10%
Stable income Reduce expenses by 5% Target market share by 5% 2016-2017 Sales growth by 10% More incentive by 5%
Stable income Reduce expenses by 10%
2017-2018 Expansion Target market share by 10% Sales growth by 10% Sales growth by 5% 2018-2019 Reduce expenses by 5% Sales growth by 5% Sales growth by 10% More incentive by 5%
The steady growth of Antheia could be achieved through strong advertising and promotion, keeping profitable customers loyal to Antheia.
The objectives of Antheia are the following:
Focus on the needs of its customers and franchise partners; Sustain profitability:
Listen, observe and learn from the market; Possess a global perspective;
Be accountable for its actions and inactions;
Reward employees for taking risks and finding better ways to solve problems; and
Learn from our outcomes -- what works and what do not work.
Marketing strategy
Strategy planning
In order that Antheia will achieve its objectives, it will make sure that its customers are always satisfied. Customer satisfaction can only be ach ieved once their expectations have been met. Hence, Antheia will regularly listen to its
customers’ comments and suggestions and address all those comments.
At this point, the role of its employees is very important. Since the employees are the front runners of Antheia, it is also important that Antheias
listens to their needs and address them. Only happy employees can satisfy customers.
Internal environment analysis
Antheia has various capabilities and weaknesses. Table 4 shows the strengths and weaknesses of Antheia.
Table 4
Antheia’s Strength and Weaknesses
Strengths Weakness
Clear vision, mission, goals, and objectives
Capability of the employees to adjust to the vision, mission, goals, and objectives of Antheia.
Strong resources support Customer-oriented employees
Program Development for employees
Strong corporate partners
Table 5 shows the strengths and weakness of Antheia. It has five
have already old habits which have been formed by their culture and experience. The old habits of employees do not normally appear during the six-month training period of the employee but it usually appears once they have been regularized.
External Environment Analysis
Antheia has various opportunities and threats as a start-up corporation Table 5 shows the opportunities and threat of Antheia.
Table 5
Antheia’s Opportunities and Threat
Opportunities
Threats
Big market opportunity Many competitors
Stable local politics
Natural calamities
Stable inflation rate
Table 6 shows the opportunities and threats to Antheia. Its opportunities include the big market opportunity based on the big volume of foreign and domestic tourists that visit People’s Park; there is also a stable political situation in Laguna; finally, the inflate rate is stable with people having enough extra
like the big number of competitors in the area and the natural calamities that affect the behaviour of the foreign and domestic tourists.
Antheia’s Goal
Antheia’s Inn is committed to be the model of bringing families together while at the same time maintain financial profitability and conserving nature.
Table 6 shows the diagram of the Antheia’s goal in relationship to its strategies.
Table 6
Diagram of the Antheia’s Goal in Relationship to its Strategies.
Antheia’s five goals are the following 1. Maintain core family values
3. Conserve the environment
4. Support the needs of its employees
5. Listen to the needs of its target market segment
The said goals must be shared by everyone in Antheia starting from the Board of Directors, Senior and Junior management, and staff so that everyone is moving towards one direction and one culture.
Strategy formulation
In order to attain its goals of Antheia, the costs of its products and services will be competitive with its competitors, but it will offer more amenities and
activities than others that address the needs of its target market segment.
Program formulation
The following support programs will be used to achieve the strategic plan of Antheia:
There are a lot of ways to recruit the right employees for Antheia. For the
Inn’s program of recruitment they made a list of effective strategies to find people fit at the kind of work they offer. Table 7 shows the various strategies of Antheia to recruit the right employees.
Table 7
Strategies of Antheia to recruit the right employees Training Program
Strategy Description
Online Recruiting
Firm looks a certain percentage of employees using the internet through ads, social media, and other forms of
modern technology.
Targeted Recruitment
Firm looks a certain skill of a person. There are times when such skills are needed.
Word of Mouth
The employees themselves recruit people because of the performance of the firm and because they are happy
working at the company.
Internships
The firm accepts on-the-job trainees. If the trainees are excellent wand wants to keep on working, they can be a
full-time employer.
Job Fairs
The firm can find potential employees through job fairs held at specific universities and fields.
The newly recruited employee will undergo a training program. This is to determine the skills of the employees if what they can do fits the needs of
Antheia.
Fringe Benefits
The fringe benefits are given to employees who perform an extraordinary task to help build the image of Antheia. The benefits are given to employees to
motivate them. Some of the fringe benefits given by Antheia are the following: Retirement plans, Life Insurance, Health Insurance, and SSS.
Implementation
Based on its program formulation, Antheia will be able to retain the best employees suited for the job and needed by Antheia. It has also the needed budget to ensure the steady growth of its employees.
Feedback and control
Antheia will establish a marketing information system that will enable it to monitor important information relevant to the success of the business such as the feedbacks of its customers and the actions taken by Atheian, to address the
issues; profile of its customers and the things they like about Antheia; and lists of suppliers and competitors.
Antheia's
Garden Inn
Travel
Agency
Consumer
Distribution channel
Since Antheia caters to both foreign and domestic tourists, it will establish a consortium among travel & tour agencies for its foreign market segment and with the local travel agencies for its domestic tourists. Table 8 shows the
relationship among Antheia, travel & tour agency, and local agencies.
Table 8
Relationship among Antheia, Travel & Tour Agency, and Local Agencies
Pricing strategy
Antheia’s pricing strategy is Customer -Based pricing. According to Jim Riley, pricing is determined by what the firm believes the customers will be prepared to pay for the products and services. Antheia follows this type of pricing strategy, because it is a service-based business where the goal is to
0 10000 20000 30000 40000 50000 60000 2016 2017 2018 2019 Revenue
Antheia forecasts its revenue to grow by 20% each year. Table 9 shows the revenue forecast of Antheia.
Table 9
Revenue Forecast
Table 9 shows that by 2016 the net revenue of Antheia is P 20 000, in 2017 it will be at 25 000, 2018 at 35 000, and in 2019 at 45 000. The
management truly believes that our business has nowhere to go but up. With the full effort of their competencies, abilities and skills of the whole management, our business will be profitable.
Table 10
Sales Quota (Volume-based)
Objectives
Year 2016
Sales growth rate
1stQuarter – 15 families Making sure that every service or product becomes profitable 2n Quarter – 20 families Cultivate bloggers and
Get published online
3rd Quarter – 20 families Distribute flyers all
throughout Metro Manila 4 Quarter – 20 families Maintaining a healthy
relationship with suppliers
Year 2017
Sales growth rate
1st Quarter – 30 families Expansion
2nd Quarter – 30 families Decreasing the expenses without harming the
quality of a certain service or product
3rd Quarter - 35 families Maintaining a healthy relationship with suppliers 4 Quarter – 40 families Join conventions
Marketing Budget
The management would invest approximately P100,000 for the marketing budget of Antheia. A mix of marketing strategy will be designed to create awareness to its target market segment. The media to be top for the job are the following:
o Print media - local newspapers, magazines, flyers
Broadcast media – local commercials, radio advertisements
Online media – Advertisement through social web pages such as Facebook, twitter, YouTube, blogs and as well as our own website
Direct mail - subscriber lists, offices for delivery
Partnership—partnership with other establishments such as travel agencies, hotels, motels and inns, the local government unit
Antheia’s Garden Inn proudly showcases the rich flora of Laguna that creates a refreshing ambiance of nature. As a start-up corporation, it will be owned and managed by its Incorporators.
Antheia’s Garden Inn offers the following services: Seven garden themed bedrooms, Air-condition room, Bathroom with hot and cold shower, 24-hour room service, Free Wi-fi in each room, Garden balcony, Restaurant, Complimentary buffet breakfast, Laundry facilities, and Parking area. Some of the unique qualities of are the following: Garden themed room, Garden balcony, La-Z-Boy chair in each room, Playground for children (Free for in-house guests).
It will target foreign and domestic corporations, organizations, schools, families, and friends. The demographic type of the target market segment is from 4-40 years old.
The media it will top for the job are the following: Print media, broadcast media, online media, and direct mail.
A management plan is our guide for the organization to run, both day-to-day and over the long term. Antheia’s Garden Inn exists to fulfil its commitment in Bringing Families Together while emphasizing the conservation of nature.
The management consists of different departments with their own sets of responsibilities, however we practice Collaborative management. A Collaborative management is where the whole group -- which usually includes all staff and may include participants as well -- takes part in major decisions, and everyone takes part in decisions which affect her directly. At the same time, everyone has
enough authority to fulfil her own responsibility and do her job effectively. This practice allows everyone to feel a sense of ownership in the organization.
Operational Plan
Organizational Chart
The organization consists of 1 general manager to oversee the day-to-day business operations, 1 accounting head and 1 staff to handle all finances of the organization, 1 Human Resource Head to handle
the attraction, selection, training, assessment, and rewarding of employees and 5 departments to attend the needs of the guests.
Financial Plan
The initial capital requirement of Antheia is twenty million pesos (P20, 000, 000). Table 12 Start-up Costs General Manager Human Resource Manager Accounting Head Security and Maintenance Sales and Marketing
Head Food &
Beverage Head House Keeping Head
Item Cost Expected Life Land Php 1,840,000.00 30 yrs Building 5,000,000.00 25 yrs Mattresses, sheets, blankets, etc. 1,500,000.00 3 yrs
Smoke detectors 10,000.00 5 yrs
Kitchen Equipments 500,000.00 10 yrs
Entrance signs 3,000.00 2 yrs
Decorations 100,000.00
Garden 200,000.00
First Year Costs
Legal fees 3,000.00
Promotions, Advertising 80,000.00 Supplies
Security Php 15,000.00
Total Php 9,251,000.00
Table 11 shows the start-up expense is Php 9,251,000. The start-up expenses includes the following: Land, building, mattresses, sheets, blankets, smoke detectors, kitchen equipment, entrance signs, decorations, garden
landscape, legal fees, promotions and advertising, office supplies, and security. If it is deducted from the initial capital, what will be left isPhp10, 749,000.
The balance sheet presents the financial position of Antheia. It shows what the Antheia owns and what it owes to other parties. Table 12 shows the
projected balance sheet of Antheia’s Garden Inn.
Table 13 Antheia’s Balance Sheet Current assets
Cash Php 10,749,000.00
Short-term Investments 30,000.00 Accounts Receivables 10,000.00
Prepaid Rent 6,000.00
Total Current Assets Php 10,795,000.00
Property, plant and Equipment Php 2,328,000.00 Land and Building 6,840,000.00
Property and equipment Php 9,168,000.00
Other Assets 15,000.00 Total Assets Php 20,038,000.00 Liabilities Current liabilities Note Payable Php 1,500,000.00 Accounts Payable 2,000,000.00 Accrued wages 2,470,000.00 Taxes payable 50,000.00
Total Current liabilities Php 6,020,000.00
Long-term debt Php 4,000,000.00
Owner’s Equity
Total owner’s equity Php 10,018,000.00 Total Liabilities and owner’s equity Php 20,038,000.00
The balance sheet consists of three parts: The first part is the assets where it identifies what Antheia owns. It includes the resources of the company that has been obtained through transactions and the costs paid in advance that have not yet reached its expiration; the second part is the liabilities where it shows the amounts owed by Antheia to its creditors. It is the obligation of the company made through past transactions and deals with the other parties;the
last part is the equity. It is the source of the company’s assets. It is the amount contributed by the owners and the retained earnings.
Antheia’s income statement shows the projected income statement of the business. It measures the financial performance of Antheia over a year. Table 13shows the Income statement of Antheia.
Table 14 Income Statement
Sales Php 15 ,000,000.00
Cost of Good Sold Php 1,200,000.00
Gross Profit Php 13 ,800,000.00 Operating Expense Wages Php 100,000.00 Utilities Php 1,000,000.00 Rent Php 72,000.00 Equipment Php 1,800,000.00 Total Expenses Php 2,972,000.00 Nonrecurring events
Discontinued Operations N/A
Effect of Accounting changes N/A
Other Items N/A
Net Income Php 1,828,000.00
It is divided into two parts. The first part is the Operating section where it identifies the regular business operation expenses of the Inn. The second part is the non-operating section. It shows the expenses of the activities that are not tied directly to a company’s regular business operations.
Cash flows statement provides Inn’s cash receipts and cash payments. It is the movement of money into and out of the company.Table 15 shows the projected cash flow statement of the Inn.
Table 15 Cash Flow statement
Operating Activities
Cash receipts from customers Php 4,000,000.00
Cash paid for
Inventory purchases Php (1,000,000.00)
Wage Expenses Php (100,000.00)
Interests Php (150,000.00)
Income Taxes Php (200,000.00)
Net Cash flow from Operations Php 2,550,000.00 Investing activities
Cash receipts from Php 600,000.00 Sales of property and Equipment
Cash paid for
Purchase of property and Equipment Php (200,000.00) Loans to other Entities Php (100,000.00)
Net Cash flow from Investing activities Php 300,000.00 Financing Activities
Cash receipts from
Issuance of stocks Borrowing Cash paid for
Repayment of loans Php 75,000.00
Net Cash flow from Financing Php (75,000.00)
Net Increase in Cash Php 2,325,000.00
There are three components of a cash flow statement. The first
component is the Operating activities where it shows the cash generated from the daily operations of the business. The second component is the investing activities where it shows the buying and selling of noncurrent assets that is used in generating revenues. And the third component is the financing activities where the borrowing and repaying of money is shown.
Financial Ratios
Gross Profit Margin
13000000 =
0.92 15000000
The gross profit margin indicates the business’ financial health. It is
computed by dividing Gross margin profit to sales. The projected margin for the venture is 80%. This means that the higher percentage the more the business retains its sales.
Current Ratio 10795000
= 1.79318936877076 6020000
The current ratio provides the company’s ability to pay its short-term liabilities. It is computed by dividing current assets to current liabilities. The higher the ratio, the more capable the company is of paying its obligations.
Fixed Asset Turn-over 15000000 =
1.636125654 9168000
The Fixed Asset turnover measures the ability of the company to generate sales from the fixed assets. It is computed by dividing sales to total fixed assets. The higher the ratio the more effective are the equipment
Total Assets Turnover. 15000000
= 0.748577702 20038000
The Total Assets Turnover measures the efficiency of the company to use its assets to generate sales. It is computed by dividing sales to total assets.
Sustainable Development Plan
Environmental
For the next few years the Inn plans to sustain the beauty of its
environment through planning the strategies for the environmental sustainability. According to Smallbiz connect, environmental sustainability is the action by
which natural resources are protected, preserved and nurture in order to increase its capability to support human life. It concerns decision making on matters that will decrease the negative impacts of the inn to its nature.
In order to protect and increase positive response from nature, Antheia’s Garden Inn will practice environmental sustainability by taking care of the garden, using organic food for guests, powering facilities with renewable energy sources, conserving water, recycling, waste reduction, and more actions that could help in preserving and protecting nature.
Economic
According to WiseGeek, Economic sustainability is the plan where the resources of a company are used to the very best of its advantage. It means the resources are used responsibly and efficiently to generate profit consistently.
Now that Economic sustainability is defined, the Antheia’s Garden Inn plans to pursue this through taking advantage with modern technology, use of wood and forestry products, distribution of locally produced foods, taking care of the facilities, collaborating with a good company and a lot more practices that can help in generating more income for the venture.
Equity
To Sharon Beder, Equity sustainability talks about fairness. It means being fair, equal and just to all aspects of the venture. It talks about people having
equal access to the resources and opportunities ahead of them. Sharon Beder emphasized that no individual should be greater than the other.
True Equity can be maintained by being fair, just, and equal with people. No discrimination should be permitted in every organization. Having dedication is also one practice on how to maintain equity, partnership, stewardship, and many more that can lead to better, harmonized and united organization.
Antheia’s Expectations
Antheia’s Garden Inn expects that in its first year of operation, it will have a balance of payment. It means that its revenue is equal to its expenses.
However, in the succeeding years, in the next two years, it will create a revenue of 10-15%, and in the succeeding three years, it will grow by 30% as it gain loyal and profitable customers from its target market segment and new customers.
The management also considers an expansion after all quotas and target sales growth is achieved. By 2017, an evaluation will be done and re-assess the planning.
Chapter 3 Business Viability
The chapter discusses the pitfalls, positives, needed capital,
entrepreneur’s role, corporate partners, proprietary rights, and infrastructure members of the study.
Pitfalls
Some of the possible drawbacks of the business are the following:
Sustaining the motivation of the employees
One of the drawbacks of Antheia is on sustaining the capability of its employees to adjust to the vision, mission, goals, and objectives of Antheia.
Antheia will address this drawback by support the Employees Development Program in order to build a culture of service in the company.
Many competitors
There are many competitors in Sta. Rosa, Laguna. Antheia will address this issue by lowering the cost of its products and services by 5% against its lead competitors during the first year of its operation in order to attract its tssegment
and change their buying behaviour once they have experienced the products and services of Antheia.
Natural calamities
Philippines has over 25 typhoons every year. This means that the occupancy rate of Antheia will drop during every typhoon. Antheia will address this challenge by offering promo rates and man-made activities that suit its loyal customers such as a concert by a popular artist or band.
Positive
Some of the strengths of Antheia internally are the following:Clear vision, mission, goals, and objectives;Strong resources support;Customer-oriented employees;Program Development for employees;and Strong corporate partners.
Externally, some of the strength of Antheia are the following: Big market opportunity; Stable local politics; and Stable inflation rate.
Needed Capital
In order for Antheia to start its business, it needs its capital of twenty million pesos (P20, 000, 000). Its capital comes from the following sources:
investment from its Incorporators, loans from banks, community lenders and online lenders. Table 16 shows the start-up capital of Antheia.
Table 16 Start-up Costs
Item Cost Expected Life
Land Php 1,840,000.00 30 yrs
Building 5,000,000.00 25 yrs
Mattresses, sheets, blankets, etc. 1,500,000.00 3 yrs
Smoke detectors 10,000.00 5 yrs
Kitchen Equipments 500,000.00 10 yrs
Entrance signs 3,000.00 2 yrs
Decorations 100,000.00
Garden 200,000.00
First Year Costs
Legal fees 3,000.00
Promotions, Advertising 80,000.00
Supplies
Security Php 15,000.00
Total Php 9,251,000.00
smoke detectors, kitchen equipment, entrance signs, decorations, garden
landscape, legal fees, promotions and advertising, office supplies, and security. If it is deducted from the initial capital, what will be left is Php10, 749,000.
Entrepreneurs Role
The role of the entrepreneur is very significant in the success of Antheia. Table 16 shows the different role of the entrepreneur.
Table 17 Entrepreneur Role
Position Job Description
General Manager Camille Castillo
She is the direct overall manager of the various departments. She manages stakeholder relations, manages community relations, and ensures that the strategic goals and objectives of the business are realized. She does the overall implementation of the business plan
HR Head Akimi Ferrera
The HR head takes care of all the employees. This
includes hiring, firing, giving out salaries and making sure that the employees are working hard and are doing a great job.
Reception /Front Office Head Isabella Diaz
In this position, the head takes care of everything on the reception. The person assigned must maintain the
organization of keeping the records and making sure that everything is under control in bookings, reservations, checking in/out, inquiries and guests payments
Housekeeping Head Arvee Pacag
She ensures that accommodation is clean, well
maintained and attractively presented. She controls a budget, manages stock and orders supplies
General
Accounting
Human Resource
Front Office House Keeping Food & Beverage Sales and Marketing Head Security and Maintenance Head
According to Tim Berry, ― A business plan is any plan that works for a business to look ahead, allocate resources, focus on key points, and prepare for problems and opportunities.‖
This helps the new venture to look ahead and guides the business to stay on track and lead them to the future the owners want it to be. The key points that should be further discussed in the business plan are the products, services,
marketing, and branding. There should be a more detailed outlook on what the business wants to happen with their products and services in the near future. Furthermore, the new venture should have plans for the future on how to improve their marketing strategies and branding to be flexible on the changes that may occur for the next few years.
Licenses from:
Securities & Exchange Commission Department of Trade & Industry Bureau of Internal Revenue Business Permit
Accreditation from the Department of Tourism
Corporate Partners: Department of Tourism Philippine Tour Operators
Philippine Travel & Tour Association
Guide’s Incorporated Travel & Tour Agency
Local & Domestic Travel and Tour Agency DOT Accredited Hotels
DOT Accredited Restaurants
DOT Accredited Transport Groups Philippine Tourist Transport Operators
Table 18
Corporate Partners of Antheia
Company Name Address
Contact No.
The Linden Suites 37 San Miguel Avenue, Ortigas Centre, Pasig 1600
(02) 638 7878
Villaraza & Angangco Law Offices
CVCLAW Center 11th Avenue, Ccorner 39th Street Bonifacio Triangle, Bonifacio Global City
Metro Manila Makati City
(63 2) 988-6088
1. The CEO of Linden Suites is a relative of one of the owners of Antheia’s Inn. They made an agreement that they will support and help one another in promoting and creating accommodation.
2. Villaraza & Angangco Law Officeshelped Antheia’s Inn by assisting in certain government papers and mainly building up the inn.
Infrastructure Members
The infrastructure members of Antheia includes: Lawyers who will help it on legal matters; Architect and engineers who will help it in the design and
decoration of the Inn; Accounts who will help it in managing its financial operations; and a professional hotel consultant who will guide the owners in matters pertaining to the operations of the Inn.
Chapter 4 Business Schedule
Timetable of the project
I. Operating Period
Table 19
Departments Person in charge Number of
staff
General Manager Camille Angeline Castillo
Human Resource Dept. AkimiFerrera
(Human Resource Manager)
3
Front Office Dept. Isabella Diaz
(Front Office Head)
3
House Keeping Dept. ArveePacag
(House Keeping Head)
8
Food and Beverage Dept. Stephanie Kim Apo (Food and Beverage Head)
8
Sales and Marketing Dept. Erika Louise Fernandez (Sales and Marketing Head)
3
Accounting Dept Jenny Jane Ramayan
(Accounting Head)
Security and Maintenance Dept.
DennAldrinCruzado (Security and Maintenance
Head) 4 Organizational Chart General Manager Human Resource Manager Accounting Head Security and Maintenance Sales and Marketing
Head Food &
Beverage Head House Keeping Head
Duties of each Unit Management Personnel
Table 20
Position Roles and Responsibilities
General Manager Direct overall management of the various departments Manage stakeholder relations
Manage community relations
Ensure that the strategic goals and objectives of the business are realized
Manage the brand of the Bed & Breakfast
Report to concerned stakeholders on the performance of the business
Brand affiliation management
Attract new business to the Bed & Breakfast
Provide input regarding local business community needs Charity events and fund raising at the Bed & Breakfast Overall implementation of the business plan
Human Resources Manager
Working closely with departments, increasingly in a
consultancy role, assisting line managers to understand and implement policies and procedures
Recruiting staff: this includes developing job descriptions, preparing advertisements, checking application forms, short listing, interviewing and selecting candidates
organization
Liaising with a wide range of organizations involved in areas such as race relations, disability, gender, age, religion, and health and safety
Developing policies on issues such as working conditions, performance management, equal opportunities, disciplinary procedures and absence management
Advising on pay and other remuneration issues, including promotion and benefits
Undertaking regular salary reviews
Negotiating with staff and their representatives on issues relating to pay and conditions
Administering payroll and maintaining records relating to staff Interpreting and advising on employment legislation and
implementing disciplinary procedures
Developing, with line managers, HR planning strategies, which consider immediate and long-term staff requirements in terms of numbers and skill levels
Planning and delivering training, including inductions for new staff
Analyzing training needs in conjunction with departmental managers
Front Office Manager
To ensure that guests are greeted, checked in and allocated rooms promptly and courteously
To ensure that check-in procedures are strictly adhered to and that the correct address and charge out details are obtained from each guest
To be readily available at all times to deal with problems or complaints
To ensure that rooms are serviced and maintained to the standards laid down by Extravagant Luxury Bed & Breakfast
To ensure maximum room occupancy within agreed overbooking policy
To ensure that reservations are taken correctly and courteously To ensure effective liaison between reservations and front office
staff with other departments (e.g. housekeeping)
To ensure that all charges are correctly entered on the guest's bill and that this is up to date at all times
To ensure that credit control procedures are strictly adhered to, that no bills exceed the stipulated limit without prior approval and that written confirmation, purchase orders, or order numbers are on file
To ensure that accounts are balanced daily
To ensure effective and speedy check-out facilities
speedily
To ensure that enquiries, messages, conference bookings are dealt with courteously and efficiently
To ensure that all front office staff are correctly and smartly dressed at all times
To ensure that all Front Office areas are clean and tidy at all times To ensure that newspapers and parcels are delivered to rooms
without delay
To ensure that incoming and outgoing telephone calls are handled promptly and courteously
To ensure maximum security of all items left in safety deposit boxes
To carry out systematic checks of all Front areas for maintenance requirements, repairs or refurbishing, ensuring that these are done without delay
To ensure that the Bed & Breakfast entrance is easily accessible to cars and taxis at all times
To hold regular performance appraisals with all senior staff, identifying areas for development and training needs and ensuring that this training is effected
To carry out or ensure that regular On-the-Job training is taking place to agreed standards
manning levels are correct and that these are not exceeded without permission
To ensure that the most suitably qualified person is appointed in the event of a vacancy - wherever possible this should be an internal promotion
To ensure maximum security in all areas To act as Duty Manager when required
To attend Management Meetings as required
To circulate regularly throughout all front areas, maintaining a high profile with guests and staff
To ensure accurate and timely submission of all reports as well as administrative work
To monitor trends within the industry and make suggestions how these could be implemented
To be familiar with all local rules and regulations
To ensure that staff under his/her control are trained in safety and security measures
House Keeping Manager
Ensuring that accommodation is clean, well maintained and attractively presented
Controlling a budget, managing stock and ordering supplies Liaising with reception services to co-ordinate the allocation of
accommodation
service;
Arranging laundry and linen supplies Planning staff rotas
Arranging repairs and maintenance
Recruiting, training and supervising teams of room attendants Inspecting to ensure that all aspects of the accommodation meet
hygiene and health and safety regulations
Food and Beverages Manager
Organize, direct and evaluate food and beverage service Assisting with the recruitment and training of staff in the Food
and Beverages section
Shift scheduling
Performance management; monitor staff performance and provide feedback
Purchase and control of inventory Monitor revenues and expenses
Ensure practice of health and safety regulations
Negotiate supplier arrangements for food and beverage products
Negotiate with clients for use of facilities for catering, parties, banquets, etc
Sales and Marketing
To follow up leads by visiting prospective clients regularly, often enough to maintain their interest but not too often to
Manager alienate them
To achieve budgeted sales targets
To identify prospective clients' exact needs, by questioning, observation and the completion of a full sales survey
To entertain prospective clients, where possible combining this with visits to existing satisfied customers
To liaise closely with operational staff on all details for a prospective new contract and gain their agreement on all details
To maintain communication with the clients once the contracts are opened and show an ongoing interest in the operation
To complete a daily/weekly log of all activities
To analyze statistics so as to identify key sales areas, problems and success rate
To research prospective client details, finding out as much as possible about the company to ensure a professional
approach
To constantly monitor and be aware of competitor activity To present a realistic proposal to a prospective client, having
thoroughly researched cost factors, and ensure that the proposal is achievable
To constantly be aware of new business opportunities and take action on these
Accounting Officer To accurately complete the daily, weekly and monthly returns, submitting these timely on the prescribed format in accordance with the Bed & Breakfast’s standards
To reconcile and balance cash, floats and dockets ensuring that these tally with daily income and expenditure
To notify management immediately of any variances in the above
To make payments from petty cash against vouchers or invoices
To ensure that all documentation for the receipt and issuing of commodities is accurately completed
To inform management of any shortages, surpluses or irregularities in connection with the above item and ensure that queries are handled immediately
To assist with stocktaking at prescribed intervals
To extend and process stocktaking figures accurately and timely
To ensure that cash and relevant vouchers are securely and systematically kept
To ensure that control systems are operating effectively within agreed parameters
systematically and filed or sent to the appropriate department without delay
To leave all desks and office in a clean and neat manner when going off-duty
To ensure that all lockable areas are secure before leaving the premises
To bank all monies in accordance with laid-down procedures
To ensure that all documentation is kept securely against fire, theft and espionage
To carry out on-the-job training at prescribed intervals To attend meetings and training courses as required To take part in fire drills and evacuation drills at required
intervals
Security and
Maintenance Officer
Protection of guests and workers physical well being and health
Protection of guests properties Employ safety training
Reduction of employee theft from rooms
Monitor activities outside the entrance of the Bed & Breakfast
Protect storage areas
Drafting emergency plans for the Bed & Breakfast Prepare security check list and procedures
Unit Management Personnel
Time to be devoted to the project and
duties
Qualifications Compensation
Camille Angeline Castillo
8 hours per day Miriam College graduate, BS Leisure and Tourism Management, General Manager of Antheia’s Garden Inn Php30,000.00
AkimiFerrera 8 hours per day Miriam College graduate, BS Leisure and Tourism Management, Human Resource Php25,000.00
Manager of
Antheia’s Garden Inn
Isabella Diaz 8 hours per day Miriam College graduate, BS Leisure and Tourism Management, Front Office Head of Antheia’s Garden Inn Php20,000.00
ArveePacag 8 hours per day Miriam College graduate, BS Leisure and Tourism Management, Housekeeping Head of Antheia’s Garden Inn Php20,000.00
Stephanie Kim Apo 8 hours per day Miriam College graduate, BS
Leisure and Tourism Management, Food and Beverage Head of Antheia’s Garden Inn Erika Louise Fernandez
8 hours per day Miriam College graduate, BS Leisure and Tourism Management, Sales and Marketing Head of Antheia’s Garden Inn Php20,000.00 Jenny Jane Ramayan
8 hours per day Miriam College graduate, BS Leisure and Tourism Management, Accounting Manager of Php20,000.00
Antheia’s Garden Inn
DennAldrinCruzado 8 hours per day Philippine College of Criminology graduate, BS Criminology, Security and Maintenance Head of Antheia’s Garden Inn Php18,000.00
Chapter 5
Summary, Conclusions and Recommendations
The chapter discusses the SWOT, Related studies, Business Viability, Business Schedule, Target market, Conclusions and Recommendations of the Study.
SWOT Matrix
Strengths
•Multi-lingual and well trained staff •24 hours operation •Free Wi-Fi •Cheaper •Quality Service
Weaknesses
•New establishmentOpportunities
•Internet/MediaThreats
•Off-Season time •Criticisms •CompetitorsIndustry Review
A Bed and Breakfast is a small lodging establishment that offers an
overnight stay and a breakfast to its customers. It has an estimated worth of 3.4 Billion dollars. In USA, 17,000 inns were estimated to provide products and services to be the desired destinations for millions of travellers around the world. There are four forces that impacts the B&B industry. These are the economic forces, where it changes rapidly and could have a direct correlation to the ability of the innkeepers to operate; Technological forces, where the growth of the digital information world helps the innkeepers to think of tactics and strategies to gain more customers through the internet; Social forces, where the aging
population requires special attention with their accommodations and lastly the Political forces, where taxes, labor laws and such affects the industry.
Bed and Breakfast Statistics (based on PAII Industry Study Data)
Order the Industry Study of Inn keeping Operations and Finance today!
Performance (in medians)
· Occupancy Rate 43.7%
· Average Daily Rate $150 · Revenue per Available Room $58
About The Inns
· 29% were in rural locations, 23% were urban, 5% suburban, and 43% were village
· 94% of rooms have private baths
· 36% have achieved an "historical designation" by a local, state or national historic preservation organization
· 5,700 square feet is the average size for a B&B · 93% offer free high speed wireless internet
· Most inns provide the following in common areas: internet, magazines, hot/cold beverages, board games, fireplace, refrigerator, newspapers, telephone,
cookies/cakes/candies/fruit, fresh flowers and televisions.
· Most inns provide the following in guest rooms: internet, television, luxury bed/linens, premium branded toiletries, robes, fireplaces, magazines and jetted tubs.
About the Inn Owners
· 72% of inn owners are couples, 18% are individual females, 5% are individual males, 5% are non-couple partnerships
· 79% of owners live on premises
Related Studies
According to Peter C. Morales, Bed and Breakfast is niche segment of the travel industry. It is identified as a private residence that offers an overnight
accommodation anda breakfast. While B&B’s and Inns are often used interchangeably, the Professional Association of Innkeepers International differentiates the two. They said that B&B only offers breakfast while Inns may also offer lunch and dinner. The important factors of B&B are its uniqueness and sense of social environment. They say, that B&B owners usually loves people and hanging out with others.
According to Highlights of the Eighth Biennial Bed-and-Breakfast & Country Inns PAII Industry Study of Operations, Marketing, and Finance for 2002,
Average number of rooms for a bed and breakfast is 8.5, up from 8 rooms in 2000
95% of respondents offer rooms with private baths
93% – 94% of inns/bed and breakfasts are non-smoking Responding inns employ 4.6 people
42% of bed and breakfasts have meeting rooms
Most Bed and Breakfast doesn’t have any employees because it is operated by a family. According to the US Census Bureau County Business Patterns, there were 3,042 bed & breakfast inns with paid employees (721191). As seen in these data, not only does the Bed and breakfast help the travellers
As B&B shifts their attention to business traveller, they also focus thei As B&B shifts their attention to business traveller, they also focus theirr advertising online. Ray Coll, President of the Pittsburgh Bed
advertising online. Ray Coll, President of the Pittsburgh Bed & Breakfast& Breakfast Association
Association
Business Schedule Business Schedule
Antheia’s
Antheia’s Bed and Bed and BreakfasBreakfast Inn wt Inn will be openill be opened this year in the month ofed this year in the month of March and will be very much pos
March and will be very much positive in offering a lot of services to satisfyitive in offering a lot of services to satisfy
customer’s needs. Why March? As the business entrepreneurs believe that this customer’s needs. Why March? As the business entrepreneurs believe that this season will be the perfect time for higher market demand and market profitability season will be the perfect time for higher market demand and market profitability as people go out for inns with their respective families to take a vacation and as people go out for inns with their respective families to take a vacation and unwind after stressful months of working.
unwind after stressful months of working.
For guests For guests Check-in 2:00PM Check-in 2:00PM Check-out 12:00PM Check-out 12:00PM Operating hours Operating hours Front
Front office office 24 24 hourshours Room
Room service service Cleaning Cleaning & & LaundryLaundry – – 8:00 AM to 6:00PM 8:00 AM to 6:00PM Food service
Food service – – 24 hours 24 hours Staff
Target Market Target Market
Since the establishment’s purpose is to provide accommodation to Since the establishment’s purpose is to provide accommodation to Tagaytay City goers, they are the main target market. Other than the Tagaytay Tagaytay City goers, they are the main target market. Other than the Tagaytay City goers, we are also pursuing another target market based on geographic City goers, we are also pursuing another target market based on geographic location is the employees working at the companies nearby. In case of the location is the employees working at the companies nearby. In case of the demographic aspect, our target market would be families and groups of friends demographic aspect, our target market would be families and groups of friends so the rooms of our establishments should accommodate at least four people per so the rooms of our establishments should accommodate at least four people per room. While in terms of benefits, the quality of the amenities and facilities must room. While in terms of benefits, the quality of the amenities and facilities must be satisfying and the prices must be affordable to reach the potential target be satisfying and the prices must be affordable to reach the potential target markets.
markets.
Competition Competition
One of the threats that our business will face is the number of competitors One of the threats that our business will face is the number of competitors around the area. However, after surveying, we discovered that there may be a lot around the area. However, after surveying, we discovered that there may be a lot of hotels and breakfast and inn in Tagaytay but only few were located near or of hotels and breakfast and inn in Tagaytay but only few were located near or across the Picnic grove where large number of tourists go. The top three across the Picnic grove where large number of tourists go. The top three establishments below are all located at Calamba Road, Ta
establishments below are all located at Calamba Road, Tagaytay City.gaytay City.
Belize Tagaytay Bed and BreakfastBelize Tagaytay Bed and Breakfast
One One tagaytay tagaytay place place HotelHotel
Recommendation Recommendation
Antheia should add more rooms to make the generous number of facilities Antheia should add more rooms to make the generous number of facilities of the inn useful to more guests.
of the inn useful to more guests.
Antheia s
Antheia should inhould incorporacorporate Lagunate Laguna’s local d’s local delicacieelicacies to the ms to the menu of enu of their their restaurant.
restaurant.
Other than the playground, the Inn should make an area for kids where Other than the playground, the Inn should make an area for kids where they can have cupcakes or fresh fruit shake stand.
they can have cupcakes or fresh fruit shake stand.
Conclusion Conclusion
Antheia’s
Antheia’s Bed and Bed and BreakfasBreakfast Inn prot Inn project propject proposalosal is feasible as there isis feasible as there is potential market demand and market profitability, and therefore, should start the potential market demand and market profitability, and therefore, should start the business and keep it running until it is established. Its location, unique services business and keep it running until it is established. Its location, unique services and products will only be some of the factors for
and products will only be some of the factors for it to succeed for the next coupleit to succeed for the next couple of years. Also, based on the projections as depicted by the financial statements, of years. Also, based on the projections as depicted by the financial statements, the proposed project is a profitable kind of business.
References
Suzanne G. Dane, National Trust Guide to Historic Bed & Breakfasts, Inns, and Small Hotels, 2013
Retrieved http://www.innspireconference.com/res/docs/CABBI_Survey-PAII2002.pdf, 2013
Updated City Development Strategy Report for Tagaytay City. In (2008). City Development Strategies in the Philippines: An Enabling Platform for Good Governance and Improving Service Delivery (p. 13). Tagaytay City: Cities Alliance.
Articles of Partnership Of
_______________________________ KNOWN ALL MEN BY THESE PRESENTS:
That, we the undersigned, all of legal age and residents of the Republic of the Philippines has agreed to amend a general partnership under the terms and conditions herein after set forth and subject to the provisions of existing laws of the Republic of the Philippines.
AND WE HEREBY CERTIFY:
ARTICLE I.That the name of the partnership shall be Antheia Bed and Breakfast and Garden Inn
ARTICLE II. That the principal office of the partnership shall be located at 445 Tagaytay-Calamba Road, Barrio Sungay West Tagaytay City 4120, Philippines.
ARTICLE III. That the names, citizenship and residence of the partners of the said partnership are as follows.
Name
Akimi Ferrera Camille Castillo Maria Isabella Diaz
Arvee Pacag Citizenship Filipino Filipino Filipino Filipino Residence Philippines Philippines Philippines Philippines
ARTICLE IV. That the term for which said partnership is to exist is 25 years from the original recording of the said partnership by the Securities and Exchange Commission.
ARTICLE V. That the capital of this partnership shall be ten million pesos, Philippine Currency contributed in cash by the p artners as follows:
