BILD Brand of Powerful Possibilities.

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BILD – Brand of

Powerful Possibilities.

1 The BILD Brand Group

2 Title Portrait

3 Publisher Information

4 Scales of Discount

5 Basic Rates for GERMANY-TOTAL

6 Outside Formats and Special Placements

7 1/1 Page

8 1/2 Page

9 1.000 Format

10 Millimetre Rates

11 Economy Rate

12 Nielsen Offers

13 Special Advertising Forms

14 Placement Charges and

Geographic Split

15 Inserts

16 Ad and Printing Material Deadlines,

Cancellation Deadlines

17 BILD.de

18 BILD.de Regional and BZ.de

19 BILD.de MOBIL

20 BILD Smartphone and Tablet Apps

21 Crossmedia Concepts of the BILD Group

22 Creative Services

23 Technical Specifications

24 Regional Contacts

25 Local Contacts

Rate Card No. 69

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BILD³

BILD is the biggest daily newspaper in Germany with a reach of 11,34 million readers.3_{The perfect BILD headline} ensures that Germany opens the BILD every day – and has done so for more than 60 years.

1. The BILD Brand Group

BILD am SONNTAG

3 Germany’s biggest Sunday newspaper with 9,25 million readers.³ Already on Sunday, BILD am SONNTAG presents the topics that Germany talks about during the week.

STYLEBOOK.DE AND

TRAVELBOOK.DE

STYLEBOOK.de – The online lifestyle magazin reveals trends and shows the looks to shop for. Enter the world of fashion, beauty and stars with one click! TRAVELBOOK.de – This is the unique combination of travel magazine, digital tour guide and service portal. Every day is a holiday starting right now! Both websites are also optimised for mobile.

BILD Digital Offers²

BILD.de is the leading print-based general interest portal.² BILD digital: This means BILD on every device. Whether as mobile-optimised, smartphone or tablet app – BILD always stands for passionate journalism on the Internet. BILD has what Germany is interested in: The BUNDES-LIGA in BILD makes especially the hearts of sport fans beat faster. The 1414 community app invites participation in exciting photo and video competitions.

BILD is the reach champion on all of the offered media channels and intensively used by every age group.¹

Trust in the concentrated brand power of the BILD Group since those who reach everyone can achieve anything.

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9,25 million readers per edition ■ ■ 6,15 million men 3,09 million women ■

■ 7,44 million readers are between 14 and 69 years ■

■ 4,84 million are interested in holiday and travel topics ■

■ 4,96 million concentrate on the sports contents ■

■ 4,22 million have an affinity for consumer electronics ■

■ 3,25 million readers think that topics in the area of building, renovating and home improvement are important

BILD am SONNTAG

1 11,34 million readers per edition ■ ■ 7,23 million men 4,10 million women ■

■ 8,13 million readers are between 14 and 59 years ■

■ 9,09 million readers own a car: 80 % of the readers ■

■ 5,84 million readers are interested in sports topics

BILD

1 16,60 million users per month ■ ■ 9,68 million men 6,93 million women ■

■ 12,36 million are between 14 and 49 years: 74 % of the users

■

■ 10,69 million have a HNI of € 2.000 and more

■

■ 8,84 million users are interested in entertain-ment electronics

BILD.de and BILD.de MOBIL

2

3.65 million app users

■

■ 2,59 million men 1,06 million women ■

■ 3,16 million users are between 14 and 49 years ■

■ 2,78 million have a HNI of € 2.000 and more: 76 %

of the users ■

■ 2,33 million users are interest-ed in sports topics

BILD App Use

2

¹Source: Print reaches, best for planning 2014 I, population of 70,52 million, BILD GERMANY-TOTAL and BILD am SONNTAG. (Interest in topics of newspapers and magazines very high/high: con-sumer electronics and/or sports and/or travel and/or building, renovating, home improvement and handicrafts) • ²Source: Online reaches (average month and features survey on use of the app), best for planning 2014 I, population 70,52 million, BILD.de (average month) and app use for BILD Total Smartphone & Tablet. (Interest in topics in newspapers and magazines very high/high: sports and/or consumer electronics.)

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Visualisation

A picture says more than a thousand words. This

is why the look of BILD is also unique. If you want

to quickly and clearly inform your readers, the

news must be made visible. BILD shows exclusive

photos that no other medium has. With the impact

of the big image. This is where you can show off

your brand!

Orientation

BILD gets to the heart of complex correlations

– as extensively as necessary and as clearly as

possible. BILD is the medium for what matters.

For example, your advertising message!

The booking unit of GERMANY-TOTAL¹ at a glance:

■

Consists of the BILD and B.Z. titles

■

11,34 million readers²

■

2.435.404 copies sold (Mon.-Sat., IVW 2014/III)

■

BILD is available everywhere with 25 regional

editions

■

Direct, unmistakable style and competent

coverage

■

Unique reader proximity

Make it big – with a placement in

GERMANY-TOTAL¹!

It’s really big every day

BILD is Europe's big daily newspaper and clearly

informs almost 11,34 million readers² together with the

B.Z., which is published in Berlin.

What is it about BILD that everyone loves?

There is a concept behind the success of BILD. This

concept consists of five principles:

Information

BILD moves people. BILD causes reactions and

dis-cussions. Concise and provocative. BILD is part of the

required daily reading for decision-makers from politics,

business, entertainment and sports. Fantastic for your

advertising: An appearance that reaches everyone can

achieve anything.

Personalisation

BILD connects concepts and minds. Makes facts

comprehensible. BILD works with personalities – and

has its own unmistakable character. BILD has the profile

that benefits brands.

Entertainment

Sometimes funny, sometimes serious – but always

original! Because there's no excuse for boredom in

journalism. This originality makes BILD unique as an

advertising messenger: You won't be overlooked by

anyone if you entertain everyone!

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3. Publisher Information

Publisher

BILD: Axel Springer SE

B.Z.: B.Z. Ullstein GmbH

Address

BILD Anzeigen

Axel-Springer-Strasse 65

10888 Berlin

Frequency

Daily (Mon.-Sat.)

Guaranteed Sold Circulation

2.200.000 copies (Mon.-Sat.)

(GERMANY-TOTAL)

(According to clause 10 of our General Terms

and Conditions)

ZIS Number

102541 (GERMANY-TOTAL)

Internet

www.bild.de

Marketer

Axel Springer Media Impact GmbH & Co. KG

Axel-Springer-Strasse 65

10888 Berlin

Bank Account

Deutsche Bank AG, Berlin

IBAN DE73 1007 0000 0083 4747 00

BIC DEUTDEBB

Current Data and Services

www.mediapilot.de

www.media-impact.de

www.die-zeitungen.de

Contact BILD Ads

Telephone: +49 (0) 30 25 91 - 76 709

Fax: +49 (0) 30 25 91 - 76 718

Email: anzeigen@bild.de

(not for print data)

Email Order Management

asmediaimpact.zeitungen@axelspringer.de

Terms of Payment

Payments are due immediately on receipt of invoice

net cash. Clients who make prepayments or

author-ize direct bank debits will qualify for a 2 % discount,

provided that previous invoices are not overdue and

this form of discount has not been explicitly

exclud-ed. No discount will be granted for adjustments of

discounts.

Terms and Conditions

The execution of advertising orders is done in

ac-cordance with our General Terms and Conditions for

Newspapers, the additional Terms and Conditions

of the respective title and the General Terms and

Conditions for Advertising Orders in Online Media.

You can find our complete General Terms and

Conditions at: www.media-impact.de/agb

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4. Scales of Discount

I. SCALES OF DISCOUNT FOR GERMANY-TOTAL, BILD HAMBURG, BILD BERLIN-BRANDENBURG AND B.Z.

INCREMENTAL SCALES OF DISCOUNT

The scales of discount refer solely to the volumes of the respective interval.

When an interval limit has been exceeded, the next-highest discount is only valid for volumes within the interval that has been reached. The next-highest discount is

not granted for the volumes of the previous intervals.

Illustration with the Example of BILD GERMANY

Number of Ads

Frequency Scale

14 % 18 % 22 % 6 % 10 % > 0 > 100.000 > 200.000 > 300.000 > 400.000 > 500.000 ≤ 100.000 ≤ 200.000 ≤ 300.000 ≤ 400.000 ≤ 500.000

Gross Sales According to Valid Rate Card in E

Euro Scale

% = Scale of discount for volumes within the respective interval

14 %

16 %

18 %

20 %

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Ad Interval Number of Ads Gross Ad Rate Total Discount Rate for Ads

within the Interval Discount

1st to 5th ad 5 15.000,00 0 % 0,00 6th to 11th ad 6 18.000,00 14 % 2.520,00 12th to 17th ad 4 12.000,00 16 % 1.920,00 18th to 23rd ad 0 – 18 % – 24th+ ad 0 – 20 % – Total 15 45.000,00 4.440,00

Sales Interval Sales Share Discount Rate for Sales Volumes

within the Interval Discount Ø Discount

1 0,00 to ≤ 100.000,00 100.000,00 0 % 0,00 0,0 % > 100.000,00 to ≤ 200.000,00 100.000,00 6 % 6.000,00 3,0 % > 200.000,00 to ≤ 300.000,00 100.000,00 10 % 10.000,00 5,3 % > 300.000,00 to ≤ 400.000,00 100.000,00 14 % 14.000,00 7,5 % > 400.000,00 to ≤ 500.000,00 50.000,00 18 % 9.000,00 8,7 % > 500.000,00 0 22 % 0,00 – Total 450.000,00 39.000,00 8,7 %

EXAMPLE OF INCREMENTAL DISCOUNT CALCULATION

Frequency Scale

For a booking of 15 ads at

€

3.000,00 each (total of

€

45.000,00), the discount is calculated as follows:

The discounting occurs according to the order of the publication dates. All rates in Euro.

Euro Scale

For gross ad sales of

€

450.000,00 the discount is calculated as follows:

¹Average discount at the end of the respective interval. Values are rounded off to one digit after the period. The discounting occurs according to the order of the publication dates.

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Frequency Scale/

Campaign Period: 12 Months Euro Scale /Campaign Period: 12 Months Number of Ads

from/to Discount On Gross Sales according to Valid Rate Card from/to Discount ØDiscount 1 6-11 ads 14 % > 100.000,00 ≤ 200.000,00 6 % 3,0 % 12-17 ads 16 % > 200.000,00 ≤ 300.000,00 10 % 5,3 % 18-23 ads 18 % > 300.000,00 ≤ 400.000,00 14 % 7,5 % 24+ ads 20 % > 400.000,00 ≤ 500.000,00 18 % 9,6 % > 500.000,00 22 % Frequency Scale/

from/to Discount On Gross Sales according to Valid Rate Card from/to Discount Ø Discount 1 4-6 ads 10 % > 10.000,00 ≤ 25.000,00 8 % 4,8 % 7-11 ads 15 % > 25.000,00 ≤ 50.000,00 13 % 8,9 % 12-23 ads 20 % > 50.000,00 ≤ 75.000,00 17 % 11,6 % 24-51 ads 24 % > 75.000,00 ≤ 100.000,00 20 % 13,7 % 52+ ads 25 % > 100.000,00 ≤ 125.000,00 21 % 15,2 % > 125.000,00 22 % Frequency Scale/

from/to Discount On Gross Sales according to Valid Rate Card from/to Discount Ø Discount 1 3-5 ads 10 % > 10.000,00 ≤ 25.000,00 17 % 10,2 % 6-11 ads 15 % > 25.000,00 ≤ 50.000,00 19 % 14,6 % 12-23 ads 19 % > 50.000,00 ≤ 75.000,00 21 % 16,7 % 24-51 ads 21 % > 75.000,00 ≤ 100.000,00 22 % 18,1 % 52+ ads 22 % > 100.000,00 23 % Frequency Scale/

from/to Discount On Gross Sales according to Valid Rate Card from/to Discount ØDiscount 1 3-5 ads 10 % > 5.000,00 ≤ 15.000,00 17 % 11,3 % 6-11 ads 15 % > 15.000,00 ≤ 25.000,00 19 % 14,4 % 12-23 ads 19 % > 25.000,00 ≤ 50.000,00 21 % 17,7 % 24-51 ads 21 % > 50.000,00 ≤ 75.000,00 22 % 19,1 % 52+ ads 22 % > 75.000,00 23 %

A Scales of Discount for GERMANY-TOTAL

B Scales of Discount for BILD HAMBURG

C Scales of Discount for BILD BERLIN-BRANDENBURG

2

_{D Scales of Discount for B.Z.}

2

Minimum size for discount eligibility: 20 mm.

Minimum size for discount eligibility: 10 mm.

Minimum size for discount eligibility for Mon.-Sat. = 10 mm, Sun. = 30 mm.

4. Scales of Discount

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Campaign Period: 12 Months Quantity Scale/Campaign Period: 12 Months_{For Millimetre Sales of at least}

6 times 5 % 3.000 mm 5 %

12 times 10 % 5.000 mm 10 %

24 times 15 % 10.000 mm 15 %

52 times 20 % 20.000 mm 20 %

Campaign Period: 3 Months Quantity Scale/Campaign Period: 3 Months_{For Millimetre Sales of at least}

2 times 5 % 1.000 mm 5 %

4 times 10 % 1.500 mm 10 %

8 times 15 % 3.000 mm 15 %

16 times 20 % 6.000 mm 20 %

Each edition is discounted separately. For contracts on sub-editions, ads

millimetres of the next bigger edition(s) - in so far as the campaign periods

correspond – can be included.

Minimum size for discount eligibility of the editions: 20 mm.

Each edition is discounted separately. For contracts on sub-editions, ads/

millimetres of the next bigger edition(s) – in so far as the campaign periods

correspond – can be included.

Minimum size for discount eligibility of the editions: 20 mm.

II. AVERAGE SCALES OF DISCOUNT FOR BILD NIELSEN/REGIONAL EDITIONS

E Scales of Discount for BILD Nielsen/Regional Editions

(without BILD HAMBURG and BILD BERLIN-BRANDENBURG), as well

as BILD GERMANY-WEST-TOTAL and BILD GERMANY-EAST-TOTAL

In case of ad orders, eligibility for discounts for all booking units (Scales of Discount A-F) requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year follow-ing the publication of the respective ad. In the case of contracts, the discount for ads placed durfollow-ing the insertion time period must be claimed in writfollow-ing and submitted to the publisher within 3 months after the end of the insertion time period.

F Mini-contracts for BILD-Nielsen/regional editions (without BILD

HAMBURG, BILD BERLIN-BRANDENBURG) as well as GERMANY-WEST-

TOTAL and GERMANY-EAST-TOTAL. See section 12 for more details.

The mini-contracts are now also available for BILD-Nielsen

editions. See section 12 for more details and additional offers.

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5. Basic Rates for GERMANY-TOTAL

1

1/1 page € 479.000,00 1/2 page € 301.000,00 1.000 Format € 135.000,00 mm rate € 148,50 2/1 Panorama ad € 1.036.000,00

Strip ad (8 col., 175 mm high) € 200.000,00

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GERMANY-TOTAL1

BILD Nordic Format Normal Rate Gross

1/1 page 8 col., 376 x 528 mm 479.000,00

1/2 page landscape 8 col., 376 x 264 mm 301.000,00 1.000 format 4 col., 187 x 250 mm 135.000,00

mm rate minimum size 20 mm 148,50

2/1 Panorama ad 17 col., 777 x 528 mm 1.036.000,00 8 col./175 mm (page width) 8 col., 376 x 175 mm 200.000,00 Corner 5 col./325 mm 5 col., 234 x 325 mm 234.000,00 2 col./528 (page height) 2 col., 92 x 528 mm 151.600,00 3 col./528 (page height) 3 col., 139 x 528 mm 227.000,00

¹The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually.

Ads appearing in partial editions that are published in tabloid format are subject to scaling, if necessary. See technical specifications for details. All rates in Euro plus VAT.

Corner ad (5 col., 325 mm high) € 234.000,00

Strip of page height (2 col., 528 mm high) € 151.600,00

Strip of page height (3 col., 528 mm high) € 227.000,00

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Front page head Front page footer left/right Front page footer XXL Front page text-passage ad Strip under Guide

Strip under TV Strip on first Sports page Back page head/footer Back page VIP strip Love Is...

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GERMANY-TOTAL1

BILD Nordic Format Normal Rate Gross

Front page head right 2 col., 92 x 135 mm 88.500,00 Front page text-passage ad 2 col., 92 x 50 mm 28.450,00 Front page footer right large 115 x 164 mm 90.550,00 Front page footer left/right 2 col., 92 x 135 mm 68.300,00 Front page footer left/right small 2 col., 92 x 100 mm 44.750,00 Front page footer XXL left 2 col., 92 x 250 mm 125.250,00 Back page head 2 col., 92 x 135 mm 67.300,00 Back page head small 2 col., 92 x 100 mm 44.100,00 Back page footer left/right 2 col., 92 x 135 mm 59.150,00 Back page footer left/right small 2 col., 92 x 100 mm 38.750,00 VIP strip back page 8 col., 376 x 100 mm 145.350,00

Love Is 1 col., 45 x 50 mm 9.200,00

Strip under TV, 50 mm high 8 col., 376 x 50 mm 57.200,00 Strip under TV, 100 mm high 8 col., 376 x 100 mm 114.400,00 Strip under Guide, 50 mm high 8 col., 376 x 50 mm 70.900,00 Strip under Guide, 100 mm high 8 col., 376 x 100 mm 127.850,00 Strip on first Sports page 8 col., 376 x 175 mm 218.900,00

¹The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually.

Ads appearing in partial editions that are published in tabloid format are subject to scaling if necessary. See technical specifications for details. All rates in Euro plus VAT.

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7. 1/1 Page¹

Circulation Map Booking Unit Colour Layouts Economy Rate5

(2 add. c/4c) Black/White 1 Additional Colour 2 Additional Colours/4c

I to VII-2-3 GERMANY-TOTAL² 479.000,00 479.000,00 479.000,00 270.000,00 I to V/VI GERMANY-WEST-TOTAL² 393.015,00 393.015,00 393.015,00 –

I NIELSEN I 134.788,00 134.788,00 134.788,00 –

I-1 NIELSEN I-North 82.776,00 82.776,00 82.776,00 –

I-1-1 BILD HAMBURG 37.298,00 49.583,00 49.583,00 29.254,00

I-2 NIELSEN I-South 49.169,00 49.169,00 49.169,00 –

I-2-1 BILD HANOVER 18.797,00 23.060,00 23.060,00 13.605,00

I-3 NIELSEN I-West 43.405,00 43.405,00 43.405,00 –

I-3-1 BILD BREMEN (not eligible for contracts) 5.252,00 5.252,00 5.252,00 4.490,00

II NORTH RHINE-WESTPHALIA 99.900,00 99.900,00 99.900,00 –

II-1 BILD RUHR AREA 33.000,00 41.750,00 41.750,00 24.633,00

II-1-1 BILD RUHR-EAST 17.700,00 23.500,00 23.500,00 13.865,00

II-1-2 BILD RUHR-WEST 20.450,00 26.000,00 26.000,00 15.340,00

II-2 BILD DUSSELDORF 13.800,00 16.950,00 16.950,00 10.000,00

II-3 BILD COLOGNE (not eligible for contracts) 3.750,00 3.750,00 3.750,00 3.206,00

II-4 BILD AACHEN 10.700,00 12.750,00 12.750,00 7.523,00

II-5 BILD MUNSTERLAND 10.200,00 11.750,00 11.750,00 6.933,00

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1 _{Fixed format: Nordic format: 376 x 528 mm (w x h), tabloid format: 257 x 369 mm (w x h)} 2_{The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually.} 3_{See Rate Card for BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.}

4_{BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.} 5_{Economy Rate for all colour layouts.}

For discounts, see section 4.

Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details. All rates in Euro plus VAT.

IIIa NIELSEN IIIa 122.574,00 122.574,00 122.574,00 –

IIIa-1 BILD RHINE-MAIN 34.721,00 48.153,00 48.153,00 28.410,00

IIIa-1-1 BILD FRANKFURT 25.470,00 35.904,00 35.904,00 21.183,00

IIIa-1-2 BILD MAINZ-WIESBADEN 11.742,00 14.952,00 16.853,00 9.943,00

IIIa-1-3 BILD SAARLAND (not eligible for contracts) 3.192,00 3.192,00 3.192,00 2.729,00

IIIa-2 BILD RHINE-NECKAR 14.446,00 17.487,00 20.528,00 12.112,00

IIIb NIELSEN IIIb 66.302,00 66.302,00 66.302,00 –

IIIb-1 BILD STUTTGART 21.120,00 30.835,00 30.835,00 18.193,00

IV NIELSEN IV 74.519,00 74.519,00 74.519,00 –

IV-1 BILD MUNICH (not eligible for contracts)4 _3.959,00 _3.959,00 _3.959,00 _3.385,00

IV-2 BILD NUREMBERG 15.423,00 19.764,00 19.764,00 11.661,00

V/VI to VII-2-3 GERMANY-EAST-TOTAL² 129.445,00 129.445,00 129.445,00 –

V BERLIN-BRANDENBURG-TOTAL2,3 _34.861,00 _42.084,00 _42.084,00 _25.057,00

BILD BERLIN-BRANDENBURG3 _15.671,00 _22.894,00 _22.894,00 _13.507,00

B.Z.3 _19.190,00 _19.190,00 _19.190,00 _11.550,00

VI-1 MECKLENBURG-WESTERN POMERANIA 20.920,00 20.920,00 20.920,00 – VI-2 SAXONY-ANHALT 26.497,00 26.497,00 26.497,00 –

VI-2-1 BILD HALLE 13.076,00 13.076,00 14.827,00 8.748,00

VI-2-2 BILD MAGDEBURG 11.670,00 11.670,00 11.670,00 6.885,00

VII-1 THURINGIA 13.517,00 13.517,00 13.517,00 7.975,00

VII-2 SAXONY 32.922,00 32.922,00 32.922,00 –

VII-2-1 BILD LEIPZIG 13.559,00 14.952,00 16.851,00 9.942,00

VII-2-2 BILD DRESDEN (not eligible for contracts) 4.033,00 4.033,00 4.033,00 3.448,00

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8. 1/2 Page

¹

I NIELSEN I 103.621,00 103.621,00 103.621,00 –

I-1 NIELSEN I-North 60.360,00 60.360,00 60.360,00 –

I-1-1 BILD HAMBURG 18.649,00 29.040,00 29.040,00 17.714,00

I-2 NIELSEN I-South 34.126,00 34.126,00 34.126,00 –

I-2-1 BILD HANOVER 9.398,00 13.517,00 13.517,00 8.245,00

I-3 NIELSEN I-West 30.740,00 30.740,00 30.740,00 –

II-1 BILD RUHR AREA 16.579,00 24.816,00 24.816,00 15.138,00

II-1-1 BILD RUHR-EAST 8.870,00 13.200,00 13.200,00 8.052,00

II-1-2 BILD RUHR-WEST 10.243,00 15.312,00 15.312,00 9.340,00

II-4 BILD AACHEN 5.386,00 6.505,00 6.505,00 3.968,00

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¹Fixed format: Nordic format: 376 x 264 mm (w x h), tabloid format: 257 x 184 mm (w x h) ²Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually. ³See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.

4_{BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.} 5_{Economy Rate identical for all colour layouts.}

For discounts, see section 4.

IV NIELSEN IV 55.513,00 55.513,00 55.513,00 –

B.Z.3 _9.600,00 _9.600,00 _9.600,00 _5.780,00

VI-1 MECKLENBURG-WESTERN POMERANIA 11.886,00 11.886,00 11.886,00 – VI-2 SAXONY-ANHALT 14.488,00 14.488,00 14.488,00 –

VI-2-1 BILD HALLE 6.991,00 6.991,00 8.596,00 5.244,00

VII-1 THURINGIA 6.758,00 6.758,00 6.758,00 4.122,00

VII-2 SAXONY 18.648,00 18.648,00 18.648,00 –

VII-2-1 BILD LEIPZIG 6.780,00 7.582,00 9.694,00 5.913,00

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9. 1.000 Format¹

I NIELSEN I 44.188,00 44.188,00 44.188,00 –

I-1 NIELSEN I-North 25.709,00 25.709,00 25.709,00 –

I-1-1 BILD HAMBURG 8.830,00 13.429,00 13.429,00 8.997,00

I-2 NIELSEN I-South 14.616,00 14.616,00 14.616,00 –

I-2-1 BILD HANOVER 4.430,00 6.300,00 6.300,00 4.221,00

I-3 NIELSEN I-West 13.083,00 13.083,00 13.083,00 –

II-1 BILD RUHR AREA 7.850,00 11.750,00 11.750,00 7.873,00

II-1-1 BILD RUHR-EAST 4.200,00 6.250,00 6.250,00 4.188,00

II-1-2 BILD RUHR-WEST 4.850,00 7.250,00 7.250,00 4.858,00

II-4 BILD AACHEN 2.550,00 3.080,00 3.080,00 2.064,00

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¹Fixed format: 187 x 250 mm (w x h)

²Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually. ³See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.

4_{BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.} 5_{Economy for all colour layouts.}

For discounts, see section 4. All rates in Euro plus VAT.

IV NIELSEN IV 23.902,00 23.902,00 23.902,00 –

B.Z.3 _10.400,00 _10.400,00 _10.400,00 _6.350,00

VI-1 MECKLENBURG-WESTERN POMERANIA 5.117,00 5.117,00 5.117,00 –

VI-2 SAXONY-ANHALT 5.885,00 5.885,00 5.885,00 –

VI-2-1 BILD HALLE 3.095,00 3.095,00 3.095,00 2.074,00

VII-1 THURINGIA 3.200,00 3.200,00 3.200,00 2.144,00

VII-2 SAXONY 7.599,00 7.599,00 7.599,00 –

VII-2-1 BILD LEIPZIG 3.210,00 3.210,00 3.210,00 2.151,00

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10. Millimetre Rates

Circulation Map Booking Unit Colour Layouts

Black/White 1 Additional Colour 2 Additional Colours/4c

I to VII-2-3 GERMANY-TOTAL¹,_² _148,50 _148,50 _148,50 I to V/VI GERMANY-WEST-TOTAL¹,_² _133,43 _133,43 _133,43

I NIELSEN I² 49,06 49,06 49,06

I-1 NIELSEN I-North² 28,58 28,58 28,58

I-1-1 BILD HAMBURG 8,83 13,75 13,75

I-2 NIELSEN I-South² 16,16 16,16 16,16

I-2-1 BILD HANOVER 4,45 6,40 6,40

I-3 NIELSEN I-West² 14,56 14,56 14,56

I-3-1 BILD BREMEN 2,93 2,93 2,93

II NORTH RHINE-WESTPHALIA 27,55 30,90 30,90

II-1 BILD RUHR AREA 7,85 11,75 11,75

II-1-1 BILD RUHR-EAST 4,20 6,25 6,25

II-1-2 BILD RUHR-WEST 4,85 7,25 7,25

II-2 BILD DUSSELDORF 3,28 4,15 4,50

II-3 BILD COLOGNE 3,02 3,02 3,02

II-4 BILD AACHEN 2,55 3,08 3,08

II-5 BILD MUNSTERLAND 2,45 3,15 3,15

(21)

1_{Booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually.} 2_{Ads of 5+ columns require a minimum format of 1.400 total mm}

3_{See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.}

4_{BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.} Minimum size for all bold printed editions: 20 mm. For regional editions, see regional supplementary sheets.

For discounts, see section 4. All rates in Euro plus VAT.

Circulation Map Booking Unit Colour Layouts

Black/White 1 Additional Colour 2 Additional Colours/4c

IIIa NIELSEN IIIa2 _43,53 _43,53 _43,53

IIIa-1 BILD RHINE-MAIN 8,22 11,40 11,40

IIIa-1-1 BILD FRANKFURT 6,03 8,50 8,50

IIIa-1-2 BILD MAINZ-WIESBADEN 2,78 3,54 3,99

IIIa-1-3 BILD SAARLAND 3,40 3,40 3,40

IIIa-2 BILD RHINE-NECKAR 3,42 4,14 4,86

IIIb NIELSEN IIIb2 _23,79 _23,79 _23,79

IIIb-1 BILD STUTTGART 5,00 7,30 7,30

IV NIELSEN IV2 _26,28 _26,28 _26,28

IV-1 BILD MUNICH4 _5,36 _5,36 _5,36

IV-2 BILD NUREMBERG 3,69 4,99 4,99

V/VI to VII-2-3 GERMANY-EAST-TOTAL1,2,3 _40,20 _40,20 _40,20

V BERLIN-BRANDENBURG-TOTAL1,3 _11,01 _15,82 _15,82

BILD BERLIN-BRANDENBURG3 _3,71 _5,42 _5,42

B.Z.3 _7,30 _10,40 _10,40

VI-1 MECKLENBURG-WESTERN POMERANIA2 _5,63 _5,63 _5,63

VI-2 SAXONY-ANHALT2 _6,86 _6,86 _6,86

VI-2-1 BILD HALLE 3,31 3,31 4,07

VI-2-2 BILD MAGDEBURG 2,79 2,79 2,79

VII-1 THURINGIA 3,20 3,20 3,20

VII-2 SAXONY2 _10,41 _10,41 _10,41

VII-2-1 BILD LEIPZIG 3,21 3,59 4,59

VII-2-2 BILD DRESDEN (not eligible for contracts) 2,97 2,97 2,97

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11. Economy Rate

Simply affordable: We will also reward your flexibility in 2015 with the

popular Economy Rate.

No matter whether you choose the 1.000 format, 1/2 page or 1/1 page:

In the Economy Rate, you book one calendar week and we decide on

the exact publication date.

Savings:

Profit from an enormous price advantage of up to 43 %!

Right to Move

You book the calendar week, and we decide the exact publication day

between Monday and Saturday.

You can exclude any day within the booked calendar week when booking,

which increases your planning security.

Booking Units and Rates

1/1 page, 1/2 page and 1.000 format: See sections 7-9.

Outside page formats: only GERMANY-TOTAL. See below for rates

Deadline for Ads and Print Material, Cancellation Deadline

GERMANY-TOTAL:

Monday before the respective calendar week

BILD Regional Editions:

Friday, 11 a.m. before the respective calendar week

Mon.

Tues.

Wed.

Thurs.

Fri.

Sat.

Sun.

Uniform handling of the Economy Rate for GERMANY-TOTAL

and the BILD Regional Editions.

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Conditions:

■

No reservations, no waiting list

■

No changing motifs, no split

■

More than 2 ads per week upon request

■

Ads in the Economy Rate are subject to agency commissions, but cannot

be applied to other discounts and are not eligible for contracts and further

discounts

Handling for the Economy Rate

■

Right to move: within one calendar week (Mon.- Sat.),

one weekday can be excluded when booking.

1 _{The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually.}

GERMANY-TOTAL1

BILD Nordic format Normal Rate Gross Economy Rate Savings Economy Rate

1/1 page 8 col., 376 x 528 mm 479.000,00 270.000,00 43,6 % 1/2 page 8 col., 376 x 264 mm 301.000,00 201.000,00 33,2 % 1.000 format 4 col., 187 x 250 mm 135.000,00 81.000,00 40,0 % Front page head right 2 col., 92 x 135 mm 88.500,00 58.000,00 34,5 % Front page text-passage ad 2 col., 92 x 50 mm 28.450,00 18.900,00 33,6 % Front page footer right large 115 x 164 mm 90.550,00 63.000,00 30,4 % Front page footer left/right 2 col., 92 x 135 mm 68.300,00 48.500,00 29,0 % Front page footer left/right small 2 col., 92 x 100 mm 44.750,00 32.500,00 27,4 % Front page footer XXL left 2 col., 92 x 250 mm 125.250,00 87.500,00 30,1 % Back page head 2 col., 92 x 135 mm 67.300,00 47.000,00 30,2 % Back page head small 2 col., 92 x 100 mm 44.100,00 31.500,00 28,6 % Back page footer left/right 2 col., 92 x 135 mm 59.150,00 41.000,00 30,7 % Back page footer left/right small 2 col., 92 x 100 mm 38.750,00 27.500,00 29,0 % VIP strip back page 8 col., 376 x 100 mm 145.350,00 87.500,00 39,8 %

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12. Nielsen Offers

MINI-CONTRACT BILD NIELSEN AND REGIONAL EDITIONS

The mini-contracts are now also available for the BILD Nielsen editions

and therefore for almost every partial booking in BILD.

1

You will especially benefit from this offer if you have low purchase quantities

within a short period of time. This gives you both planning security and attractive

conditions for your campaign flight!

The customary annual contracts with a 12-month term are still available. We will

grant the discount according to the discount scale that is most advantageous

to you!

MODULE OFFER

New: Our Crossmedia Nielsen Module Offers!

Combine and save!

Select two or more components and you will automatically receive a

combina-tion discount

of

10 %, 15 % or even 20 %,

no matter which placements you

combine from our range of Nielsen offers! The combination discount applies in

addition to the volume discounts listed on the Rate Card.

Examples of Module Combinations

You receive a combination discount on the basis of the selected modules.

The number of placements in the various media is irrelevant. The discount is

also granted when you just book one medium (with multiple modules).

Frequency Scale Quantity Scale

For Millimetre Sales of at least

Classic Contract, 12 Months

6 times 5 % 3.000 mm 5 % 12 times 10 % 5.000 mm 10 % 24 times 15 % 10.000 mm 15 % 52 times 20 % 20.000 mm 20 % Mini-Contract, 3 Months 2 times 5 % 1.000 mm 5 % 4 times 10 % 1.500 mm 10 % 8 times 15 % 3.000 mm 15 % 16 times 20 % 6.000 mm 20 %

2 modules 3 modules 4 and more modules

BILD N1 BamS N1

10 %

BILD N4 BamS N4 BILD.de N4

15 %

BILD N4 BILD N3a

BILD N3a BILD N4

BILD N3b BamS N3a

BILD.de N4

20 %

BILD.de N4 BILD.de MOBIL N4

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MODULE OFFER

BILD

Partial Booking mm 300 mm 1.000 1/1 Page

NIELSEN I 49,06 14.718,00 44.188,00 134.788,00 NIELSEN I-North 28,58 8.574,00 25.709,00 82.776,00 NIELSEN I-South 16,16 4.848,00 14.616,00 49.169,00 NIELSEN I-West 14,56 4.368,00 13.083,00 43.405,00 NIELSEN II/BILD NRW 30,90 9.270,00 28.800,00 99.900,00 NIELSEN IIIa 43,53 13.059,00 39.265,00 122.574,00 NIELSEN IIIb 23,79 7.137,00 21.890,00 66.302,00 NIELSEN IV 26,28 7.884,00 23.902,00 74.519,00 BILD MECKLENBURG-WESTERN POMERANIA 5,63 1.689,00 5.117,00 20.920,00 BILD SAXONY-ANHALT 6,86 2.058,00 5.885,00 26.497,00 BILD THURINGIA 3,20 960,00 3.200,00 13.517,00 BILD SAXONY-ANHALT 10,41 3.123,00 7.599,00 32.922,00 Minimum format for combination discount

300 mm

BILD.de Regional Targeting²

(Basis GPS and IP Data) Format Reach

1 _CPM _Costs

NIELSEN I Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN II Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN IIIa Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN IIIb Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN IV Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN V Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN VI Ad Bundle ROS 400.000 30,00 12.000,00

NIELSEN VII Ad Bundle ROS 400.000 30,00 12.000,00 Minimum format for combination discount

See reach information listed above. Higher volumes upon request.

BILD.de MOBIL Regional Targeting²

(Basis GPS and IP Data) Format Reach

1 _CPM _Costs

NIELSEN I Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN II Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN IIIa Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN IIIb Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN IV Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN V Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN VI Content Ad3 _150.000 _30,00 _4.500,00

NIELSEN VII Content Ad3 _150.000 _30,00 _4.500,00

Minimum format for combination discount

See reach information listed above. Higher volumes upon request.

BILD am SONNTAG

Partial Booking 1/4 Page 1/2 Page 9/16 Page 1/1 Page

NIELSEN I 12.040,00 18.000,00 19.900,00 26.100,00

NIELSEN II 13.360,00 20.000,00 22.100,00 29.000,00

NIELSEN IIIa 11.760,00 17.600,00 19.500,00 25.500,00

NIELSEN IIIb 9.430,00 14.100,00 15.600,00 20.500,00

NIELSEN IV 10.400,00 15.600,00 17.300,00 22.600,00

NIELSEN V, VI, VII 8.150,00 12.200,00 13.500,00 17.700,00

Minimum format for combination discount

1/4 Page

1_{Online and mobile: minimum availability; in the case of underdelivery, the AIs are delivered in the following week. The quantity of AIs can be increased after checking the current availabilities (offer price} will change accordingly). • 2_{Regiotargeting BILD.de MOBIL: A variance of up to 10% is possible due to technical specifications.}3_{Banner 4:1 or 6:1 • Further conditions: Modules that belong together} must be placed within two weeks. Multiple placements of the same booking unit are not counted as multiple modules. Volume discounts in accordance with the Rate Card. Volume and combination discounts are granted consecutively. • All rates in Euro plus VAT..

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13. Special Advertising Forms

Special advertising forms in BILD are exciting, attention-grabbing and surprising time and again.

They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection.

Super-Panorama

A unique presentation platform emerges with the special advertising form of the Super-Panorama. You will imme-diately stand out with your advertising and attain new design opportunities for a very special customer appeal. Present yourself on a total of 8 pages in the Nordic format (4 front and 4 back pages). The Super-Panorama is available in both the national and regional editions.

Interaction Ad

With the help of a very innovative hybrid printing process, your ad can be

individually printed in every single

copy.

Enrich your basic motif with individual

Examples for the printing in your ad:

■

Number or letter codes

■

Texts

■

Graphics, symbols or logos

■ ■

Numerical keypads

■ ■

Barcodes

■ ■

QR codes

You can find all of the rates and further information

Non-binding application example

on the Interaction Ad at www.mediapilot.de

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Half Page

Half Page Inside Section

1/2 page (page height)

Inside Section

You will be discovered with the half page - and not skipped over! Use the

prominent advertising surface within BILD and attract plenty of attention with

your ad!

Many different print-related special forms of advertising can be realised in our regional editions, depending on the location – Flying Page, Half Cover,

Half Page, scented coating, luminous colours, transparent ads or coloured paper. Please contact us for customised offers and implementation

possibilities.

Half Cover

Half Cover Front Page

135 mm/2 col. Inside Page1/2 page (page height)

With the half cover, your ad jumps out – without falling out of the newspaper!

The half cover offers you an attractive advertising surface that is placed

prominently around the front page!

Flying Page

Front Page

135 mm/2 col.

Inside Page

2x 1/2 page (page height)

Back Page

Your advertising stands out – and doesn't get lost – with the flying page!

Attention guaranteed! With the flying page, you can take advantage of an

attractive advertising surface around the front and back page (the 1st book)

of BILD!

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14. Placement Charges and Geographic Split

Placement Charges

Binding commitments regarding placement are possible for the 1.000 format upwards.

Extra charges are applied to the gross rate once the purchase order has been submitted

and contain no commitment to appearing as the only advertiser on that particular page.

Only a limited number of placement commitments can be granted.

Extra placement charge: 10 % of gross rate (eligible for discount and agency commissions).

Geographic Split – We Do It Best

Book nationally and advertise with regional reference: Use the options of a motif split in our

total of 39 regional and Nielsen booking units.

Technical costs: 2 – 3 motifs:

€

3.000,00

4 – 7 motifs:

€

5.000,00

> 7 motifs:

€

7.000,00

Technical costs are eligible for agency commissions, but not discounts.

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15. Inserts

Format

Smallest format: 10,5 x 14,8 cm (postcard)

Largest format: 26,0 x 36,0 cm

1

Larger formats can be inserted if they are folded

down to the highest format. All multiple page inserts

should be folded along on the longest side. Different

types of folding such as double-gate and zigzag

folding cannot be processed. If the brochure inserts

contain postcards, these should be glued to the

inside.

No commitments can be given on the exclusion of

competitive advertising and on appearing as the

only advertiser.

If you have questions:

BILD Beilagen (Inserts)

Tel.: +49 (0) 30 25 91 - 76 798

Fax: +49 (0) 30 25 91 - 76 802

Email: beiprodukte@axelspringer.de

Booking and cancellation deadline for inserts:

6 business days before date of publication.

Insert weight per

Started 1.000 copies All other editions HAMBURGBILD B.Z.

To 10 g 82,00 82,00 85,50 To 15 g 86,00 86,00 88,00 To 20 g 90,00 92,00 90,50 To 25 g 94,00 98,00 93,00 To 30 g 98,00 104,00 95,50 To 35 g 102,00 110,00 98,00 To 40 g 104,00 116,00 100,50 To 45 g 106,00 122,00 103,00 To 50 g 108,00 128,00 105,50

Heavier weights upon request. All rates in Euro plus VAT.

16. Ad and Printing Material Deadlines and Cancellation Deadlines

Ads GERMANY-TOTAL,

GERMANY-WEST TOTAL, GERMANY-EAST-TOTAL and Nielsen Editions

Regional Editions2 Ad/

Printing Material Deadline Right of Cancellation Printing Material DeadlineAd/ Right of Cancellation

Before Publication Before Publication

All colour layouts 3 business days, 12 p.m. 5 business days 1 business day, 11 a.m.

Monday edition: Friday, 2 p.m. 4 business days

Split ads 5 business days, 12 p.m. 5 business days 2 business days 4 business days

1 _{BILD CITY largest deviating format: 22,5 x 30,5 cm.}

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17. BILD.de

BILD.de is the leading print-based general-interest

portal

1

_{and stands for passionate BILD journalism}

on the web. The most important, modern news and

entertainment portal offers exciting content around

the clock: up-to-the-minute information, sports

reports, lifestyle reports and news from the world

of celebrities.

■

Innovative design and high level of usability

■

Modern video portal with daily videos and video

Target Group¹

■

57 % are men

■

66 % of the users are 20 to 49 years old

■

41 % have a high level of education

(at least university entrance qualifications)

■

61 % have a HNI of

€

2.000,00 and more

■

65 % are employed

Key Figures

■

Unique users

1

:

17,85 Mio.

■

Visits

2

: 180.967.608

■

Page impressions

2

: 1.366.591.317

Specials

Use our diverse editorial environments and specials

for your advertising campaign:

■

Branding & Performance

■

Advertorials and stages

■

Homepage combo of BILD.de & BILD.de MOBIL

■

Bundesliga in BILD: Attractive concepts around

the highlights of the football Bundesliga

■

Moving image on BILD: Numerous own

produc-tion formats with high reach including innovative

placements

■

Crossmedia on BILD: Reach our users in every

usage situation, whether mobile or at the

desk-top, via tablet or on the smart TV; with crossmedia

campaign management and comprehensive

packages

You can find our current rates at

www.mediapilot.de

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BILD.de Regional: Advertise digitally – in your chosen region!

Use your opportunity to contact new target groups and expand your reach

in innovative channels. Chose from different topical and regional channels

on BILD.de and BILD.de MOBIL or let your advertising rotate. In addition,

you can opt for the delivery of your advertising in a region of your choice –

select according to German state, city or postal code!

1_{Source: best for planning 2014 I, Print LpA (BILD GERMANY-TOTAL), Online NpM (full booking).} ²Source: best for planning 2014 I, Print LpA (Region of Berlin/Brandenburg), Online NpM (Region of Berlin/ Brandenburg).

Regional Display

Advertising Crossmedia Package Car Combo

Multichannel Package Social Advertorial Predictive Behavioural _Targeting Online and Mobile

Advertorials Special Publication Plus Topic CombinationsRun of Portfolio &

You will benefit from the low level of overlapping between BILD and BILD.de

(just approx. 11 %¹), as well as the attractiveness of two target groups.

18. BILD.de Regional and BZ.de

~ 11 %

Individual BILD.de specials for our regional clients

Our bestseller, the Regio Online Advertorial, offers you the possibility of also

giving your products a stage in the digital world. Furthermore, you benefit

from the many other regional specials and our discount promotions to

achieve optimal success for your advertising message. We would be glad

to assist you with your individual digital campaign.

BZ.de: Berlin’s newspaper on the Internet

When something happens in Berlin, this is the first place that you will hear about

it. With the new 24-Hour Live Ticker, you always have an eye on all of the city’s

current events. Use this platform for your advertising message and develop new

target groups for your business.

With BZ.de, you will reach more than 300.000 residents of Berlin and

Branden-burg in addition to your print ad in the B.Z. – for a total of more than 720.000

readers.²

You can also find our respective current rates at

www.mediapilot.de

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BILD.de MOBIL is Germany’s biggest mobile newsportal with the highest

headline density¹. Get informed and simultaneously save time: BILD.de MOBIL

is more up-to-date than print, faster than online and always just an arm's

length away from the user. A dedicated editorial office for mobile ensures being

up-to-date around the clock and comprehensive location-based services and

sports news. Furthermore, the popular mobile portal guarantees an

unparal-leled comfortable usability and fast loading times for the best possible user

experience when surfing the web on the go. Take advantage of the exclusive

appeal for your new customer acquisition through one of Germany's most

popular and largest digital portals: BILD.de MOBIL.

Target Group

1 ■

■

61 % are men

■

55 % of users are 20 to 39 years old

■

39 % have a high level of education (at least university entrance qualifications)

■

41 % have a net household income of more than

€

3.000,00

■

75 % are employed

Key Data

■

Unique User BILD.de MOBIL¹: 6,37 Mio.

■

Visits²:

96.617.487

■

Page impressions²:

599.327.625

¹Source by reach: AGOF internet facts 2014-II • ²Source: IWV September 2014

2015 Rates

You can find all standard and special forms of advertising at

www.mediapilot.de

19. BILD.de MOBIL

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20. BILD Smartphone and Tablet Apps

You are always one step ahead with the BILD apps: BILD FOR THE TABLET

The BILD for the Tablet App (iPad and Android tablets) offer you the latest news in text, pictures and video around the clock. The up-to-the-minute information, sports coverage, lifestyle reports and news from the celebrity world has been joined by a newsticker that displays the most important news.

BILD SMARTPHONE APPS

BILD goes app! The most exclusive news directly on the smartphone for Android and iPhone.

Target Group2 ■

■ 59 % are men

■

■ 37 % of the users are 20 to 39 years old

■

■ 19 % have a high level of education (at least university entrance qualifications)

■

■ 45 % have a HNI of € 3.000,00 and more

■

■ 72 % are employed

BILD BUNDESLIGA SMARTPHONE APP

Exclusive highlight videos on the smartphone. BILD SMART TV APP

The maximum in video. The accustomed BILD news coverage including powerful video contents for web-enable TVs. You can book the video advertising formats individually or within our cross-device offer.

You can find all of the information at

www.mediapilot.de

¹Source: best for planning 2014-I. ²Source: AGOF mobile facts 2014-II.

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21. Crossmedia Concepts of the BILD Group

Use the unique reach and high advertising pressure through a combination of various media genres and media brands. The crossmedia concepts of the BILD Group offer the right solution for every campaign goal. Strengthen the trust of our readers in your product through the joint presentation with our strong media brands.

Put the qualities and functions of your products or topics into the spotlight and communicate them in the typical simplified and compact BILD style. The attention-grabbing and high-reach advertising of the promotion products with testimonials and opinions by consumers, glossaries and background information turns the promotion into a crossmedia communications concept for your sales.

AKTION

In Germany’s big reader review, the BamS readers test your product or your service. In the form of a product sample, a voucher or a test promotion, readers can try out a new or existing product directly at the PoS and become your large test community as a result. They evaluate your product or service in the form of a questionnaire and make it possible for you to get firsthand market research results in this way.

DEUTSCHLANDS

präsentiert von LESERTEST

GROSSER

LOGO

We jointly distinguish especially family-friendly products and services as Family Products. Through eye-catching advertorials, ads and advertising media, we stage your products crossmedially. The client and product benefit from the credibility and journalistic competence of the joint presentation with BILD am SONNTAG.

Produkt

Volks-Produkt (People's Product): Exclusive new advertising formats and advertising media! Exclusive price advantage! Exclusivity for your product! Profit from a high degree of attention and reach, as well as from the positive image values with our cooperation, in which a mutually selected product is advertised exclusively as a Volks-Produkt. The use of prominent testimonials, large-format ads with designed contents, attractive add-ons and innovative online and mobile formats will ensure your success.

The brand concepts are designed in-house by the Creative Services Department.

The Product Tip is a sales-oriented promotion product that puts the products from a large variety of fields in the focus of the com-munication. No matter whether this is a Digital Tip, a Car Tip or a Health Tip – there is a large diversity of possibilities. Due to the joint presentation with BILD.de and the established Tip logo, the concept is distinguished by a strong recommendation character and high level of credibility.

The Nielsen Tip is the first sales-oriented cooperation option in which the partial Nielsen placements of BILD, BamS, BILD.de and BILD.de MOBIL are combined in order to reach your regional target group without wastage. Due to the crossmedia linkage of print and online media, the Nielsen Tip achieves an exceptional reach with high advertising impact in selected regions of Germany.

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22. Creative Services

Everything from one source…

Creative Services designs individual, convergent communication concepts with

the possibility of crossmedia implementation in the overall portfolio of Axel Springer

Media Impact (print, online, mobile, social media, iPad, TV, out-of-home)

POSSIBLE COMMUNICATIONS COMPONENTS

■

Campaign development, reinforcement and optimisation

■

Advertorials, Specials

■

Ads and online advertising media related to an occasion or

within special environments

■

Presenting and sponsoring

■

Special forms of advertising

■

Creation of insert concepts

■

Crossmedia concepts with joint or individual presenter

■

Credible testimonials to support the campaign

Creative Services puts a great emphasis on individuality in the realisation of media

packages so that the client's communication goals can be optimally achieved.

Creative Services offers you full service from the communications idea to media

planning and project control to the creative implementation by a professional team.

The 360° Approach

Crossmedia implementation to maximise advertising impact

Case Study: Volks-Zahnbürste (People's Toothbrush) with Philips

BILD.de Insert

Main communication element of every People’s Promotion. The 4-page special insert is ideal for combining sales-promoting product communication with storytelling.

Point of Sale

Targeted advertising at the POS activates buyers.

BILD.de-Homepage

Attention-grabbing online advertising media

BILD.DE

The product is presented in an online special The integration of moving images is possible.

Mobile & iPad

The customer is also reached directly while on the road.

BILD Page Dominant

Placements in BILD

The 360° approach is an integrated communication solution that shines the spotlight on your marketing objective. With the focus on this objective, we will develop customised, client-specific creative concepts, take care of the design and place your advertising in the respectively relevant media channels – tailored to the message and the target group.

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23. Technical Specifications

Contact telephone +49 (0) 40 3 47 - 2 55 17 +49 (0) 40 3 47 - 2 39 22 +49 (0) 30 25 91 - 7 30 03 as of 01/01/2015 Fax +49 (0) 40 3 47 - 2 95 19 +49 (0) 30 25 91 - 7 29 77 as of 01/01/2015 NORDIC FORMAT Type area 376 mm wide x 528 mm high (4.224 total millimetres) Number of columns

Ad and text passage: 8 columns per 45 mm

Column widths

1 col. = 45 mm, 2 col. = 92 mm, 3 col. = 139 mm, 4 col. = 187 mm, 5 col. = 234 mm, 6 col. = 281 mm, 7 col. = 329 mm, 8 col. = 376 mm

Crossover

Max. 777 mm wide, 528 mm high, (17 ad columns)

Fonts

Positive fonts from 6 point;

Negative fonts from 8,5 points, semibold, sans-serif

Line width TABLOID FORMAT Type area 257 mm wide x 369 mm high (1.845 total millimetres) Number of columns

Ad and text passage: 5 columns per 45 mm

Crossover

Max. 532 mm wide, 369 mm high (11 ad columns)

Scaling for tabloid format

All ads on the outside pages, as well as ads in the inside section that exceed a format of 5 columns in width and 286 mm in height, will be automatically scaled for the partial edition in tabloid format. Separate print material can be provided for the edition in tabloid format. Please contact us for the format data.

For ads that are scaled in the tabloid format, we recommend the following font sizes and line widths in order to ensure optimal readability:

Fonts

Positive fonts from 9 point;

Negative fonts from 12 points, semibold, sans-serif

Line width

Positive lines at least 0,3 mm Negative lines at least 0,45 mm

ILD MUNICH CITY

Type area: 288 mm wide x 422 mm high

Ads from national bookings and BILD MUNICH will be scaled down proportionally in BILD MUNICH CITY. GENERAL SPECIFICATIONS

Printing process

Coldset) web-fed offset according to ISO 12647-3:2005

Dynamic range

Tonal gradations in print from 3% to 95%

Dot gain

50 % tone of the lithograph gains approx. 26 % in newspaper offset printing.

QR Code

We recommend a minimum format of 25 x 25 mm and resolution of 300 dpi to ensure the readability of QR code illustrations in newspaper printing. The advertising client is responsible for the content of the link.

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reen angle

Cyan = 15°, magenta = 75°, yellow = 0°, black = 135°

Colours

Euro scale ISO 2846-2

Please use additional colours as HKS-Z special colour. As a rule, these are implemented in CMYK values according to the HKS-Z CMYK colour table, version 2006 (available upon request).

Registration mark tolerance

≤ 0,3 mm (congestion > 0,3 mm)

ADVERTISEMENT DATA Image resolution

200 dpi, for line of max. 1.270 dpi

For higher resolution picture components, the publisher reserves the right to reduce the picture resolution to the specified values. We will not assume any guarantee for the correctness of the conversion.

File Format

PDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008 In general, we do not use any open formats. When creating the EPS file, the picture data (no DCS) must be integrated. The files must be set up in the original size of the ad; please do not set up trim signs.

Please note that the publisher will flatten the included transparencies in the case of PDF/X-4 file delivery.

Colour Processing

Please use the ICC colour profile, ISOnewspaper26v4.icc.

This takes into account the parameters of achromatic composition, max. colour application and dot gain in newspaper printing. The profile can be downloaded at: http://www.axel-springer.de/icc

Total colour application

Max. 240%

4c proof print

Client's proof supplied and adapted for newspaper printing in accordance with ISO 12647-3:2005 with FOGRA Media Wedge CMYK v3.0a

DIGITAL DATA TRANSMISSION

You can access information on the structure and sending of the printing material at the Internet page http://transfer.axelspringer.de and directly transmit the printing material. We recommend an upload with registration.

Please contact us per email at zugangsdaten.upload@axelspringer.de to receive a transmission account. Please send data-storage medium (CD or DVD) and proof to:

Axel Springer SE, AdMedia Pool, Axel Springer-Platz 1, 20350 Hamburg

New address as of 01/01/2015:

Axel Springer SE, AdMedia-Pool BILD- und WELT-Gruppe

Axel-Springer-Strasse 65, 10888 Berlin

PRINT QUALITY

In the case of different data structures, no guarantee can be given for the print quality. Variations in colour at the printing sites are caused by the process and do not justify claims for compensation. No guarantee is given for the accurate realisation of 4c ads by means of ICC colour profiles. The dimensional stability of the print paper is subject to slight variations due to the processes used.

Additional options for the transfer of print material can be found at

http://transfer.axelspringer.de

Please see the corresponding Rate Card for tech-nical specifications and contact information for individual bookings of B.Z. at www.mediapilot.de.