ADVANCED VOICE MAIL IN TEM OPERATORS (LATAM AND MOROCCO) Telefónica Móviles Spain Dir. Div. Servicios y Plataformas para Operadoras 1

Telefónica Móviles Spain

ADVANCED VOICE MAIL IN TEM

SPAIN

LATAM &

MOROCCO

9

27.2 Million managed subs.

9

#1/#2 in key markets

9

18.9 Million subs.

9

#1 position

Focus on core

businesses and

natural markets

46.1 MM MANAGED

SUBSCRIBERS

June 2003

WE HAVE REACHED A PAN-REGIONAL FOOTPRINT, WITH LEADING

POSITIONS IN KEY MARKETS

Telefónica Móviles Spain

PROBLEM:

9 Low penetration in some TEM Operators.

9 Low revenues per active Voice Mail, compared to TM Spain.

SOLUTION:

9 To implement in all Operators the missing features to equal TM Spain Voice Mail functionality (‘Advanced Voice Mail’).

9 To further develop the Voice SVA portfolio.

9 To transfer to TEM Operators the TM Spain practices on marketing and communications.

VOICE MAIL: START-UP SITUATION IN TEM OPERATORS

SERVICES

TCP TM Chile TM Salvador TM Guatemala TM Mexico TM P. Rico TM España MediTelecom

Voice Mail Penetration

% P e n e t r a t i o n

ALL OPERATORS IN THE GROUP HAVE ALREADY IMPLEMENTED

THE VOICE MAIL BASIC SERVICE.

VOICE MAIL: START-UP SITUATION IN TEM OPERATORS

PLATFORMS

-PROBLEM:

• Platforms heterogeneity within the Group: several vendors and versions, different capabilities, etc.

⇒It is difficult to transfer TM Spain services to the rest of TEM Operators.

SOLUTION:

To have common platforms

as far as possible

Telefónica Móviles Spain

INTERNATIONAL PROJECT:

”VOICE SERVICES & PLATFORMS FOR OPERATORS”

¾

To select two suppliers for the “Voice Multi-service Platform” on which to

develop a rich offer of voice services:

• Voice Mail (VM) with advanced features (call return, multi CLI, empty call capture, etc).

• Lost Call Notification.

• Vocal Access to Services and Contents (Voice Portal, VP).

• Evolution to Unified Messaging (UM).

¾

To define the ‘global’ requirements needed for this offer.

¾

To include in the selected platforms the capabilities needed to support

such services, by transferring the technology used in TME.

¾

To transfer TME experiences and best practices to the rest of the

Operators

¾

To promote and support its implementation

GOALS

VOICE MULTISERVICE PLATFORM

VOICE MAIL + UNIFIED MESSAGING + VOICE PORTAL

Internet

VOICE MAIL + UNIFIED MESSAGING

VOICE CAPABILITIES: TTS (Text-To-Speech) VOICE CAPABILITIES: TTS (Text-To-Speech)

VOICE MAIL

Telefónica Móviles Spain

TECHNOLOGICAL BASE FOR THE VOICE SERVICE DEVELOPMENT

IMPLEMENTATION IN THE OPERATORS

•ADVANCED VOICE MAIL

•LOST CALLS

•VOICE MAIL GREETINGS

•FUN DIAL

•CALL COMPLETION

•MOBILE MAIL AND UM

•DIALLING AND VOICE CONTROL

•VOICE ACCESS TO THE INFORMATION

TO TEST THE PLATFORMS

TECHNOLOGICAL STRATEGY : STAGES

2002

2003-2004

TO CONSOLIDATE THE VOICE MULTI SERVICE PLATFORMS

SOLUTIONS TO ADD NEW SERVICES:

EVOLUTION TOWARDS A NEW IP ARCHITECTURE AND NEW

GENERATION SERVICES

9

COMVERSE y UNISYS

multi service platforms selected.

PROJECTS RESULTS UP TO NOW

9

TEM ‘Advanced Voice Mail’ Service

defined and supported by both

platforms. Implementation ongoing in several TEM Operators.

9

‘Lost Calls Notification’ Service

defined and technical solutions

selected.

9

Works ongoing on

‘Fun Dial and Greetings’ Service.

9

RFI for a platform with a common repository for

Telefónica Móviles Spain

TEM ‘ADVANCED VOICE MAIL’: Features

¾

CLI IN MESSAGE NOTIFICATIONS

Calling number identification (CLI) & date/ time are included in message notifications.

¾

EMPTY CALLS WARNINGS

Users are informed about calls received in their VM without leaving any message.

¾

CALL RETURN

Users listening to a message in their VM (or to the available options), can return the call to the user who left the message.

¾

NOTIFICATION BY CALL

Users can choose message warnings to be made by a call instead of by a SMS.

ALREADY SUPPORTED

TEM ‘ADVANCED VOICE MAIL’: Features (II)

¾

DIRECT DEPOSIT

The calling party can leave a message in the VM though the called party is available.

¾

MMS NOTIFICATION

MMS users can receive MMS notifications of new messages in their VM with the real voice message “embedded”.

¾

VISUAL VOICE MAIL

Users with advanced handsets can easily access and manipulate messages through an email-like user interface for the voice mail (‘client’).

¾

VOICE CONTROL VM

Users can control their voice mail boxes by using the voice.

UNDER STUDY FOR VM PHASE 2:

Telefónica Móviles Spain

•

Simplification of the Voice Mail Platforms map in

TEM Operators scope.

•

Improvement of the Voice Mail Service in TEM

Operators.

•

New services deployment and successful

experiences transference to “enlarge” the offer

in TEM Latam Operators.

TO SUM UP…

To transfer the lessons learnt in TM Spain

(technology / marketing / communication / etc),

is “key” for the developing the service offer

in the rest of TEM Operators.

To transfer the lessons learnt in TM Spain

(technology / marketing / communication / etc),

is “key” for the developing the service offer

in the rest of TEM Operators.