The University for World-Class Professionals. <title> Marketing, Advertising and Public Relations

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The University for

World-Class Professionals

<title>

B (Hons)

Marketing, Advertising

and Public Relations

The University for

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Welcome to the Department of Mark

eting, Operations and

Digital Business

The Department has a clear focus on dev

eloping our students’

knowledge, understanding and pr

actice in the key employability

areas of Marketing, Public Relations, A

dvertising, Retailing and

Business Technology. These ar

e all important sectors in indus

try

with significant demand for early car

eer professionals who have

the ability to apply the skills the

y have gained in the Department

through their study of marketing, communications, oper

ations,

technology and digital marketing.

Students benefit from our extensiv

e links with industry through

projects, placements and gues

t speakers. A number of our units

involve live projects which allow y

ou to experience real business

challenges and devise solutions to meet the needs of our

business partners.

These interactions with indus

try provide the perfect platform for

the opportunity to engage in a tw

elve month paid placement with

one of our many placement pr

oviders. Our current students ar

e

working in varied roles for a ric

h mix of organisations from

leading technology companies suc

h as IBM, Apple and Microsoft

to major consumer brand owner

s including L’Oreal, Barbour and

Warner Bros.

Rod Humphreys

Head of Marketing, Operations and

Digital Business Department

Professionally accredited

Due to the extensive links the Business School has developed over a number of years with professional bodies, our degrees are recognised and accredited by the leading industry bodies. You can gain dual awards from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations on completion of your studies, meaning that you graduate with both an academic award and a professional award.

We are also a Public Relations Consultants Association (PRCA) partner university, which means our students can access a range of free online resources and training during their studies.

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Why study at Manchester Metropolitan University

Each course at our award-winning Business School offers a blend of practical business experience with appropriate academic principles. Our degrees are developed in close partnership with practitioners from the creative and digital industries who are also actively involved as expert guest lecturers, mentors and placement employers. We also have highly established links with various organisations throughout the North West, a region that has the largest creative, digital and media community outside of London.

Our courses in marketing, advertising and PR are currently recognised and accredited by the Chartered Institute of Marketing (CIM), which means that on completion of your degree, you can gain a recognised award from the UK’s leading body for marketing professionals.

Manchester is home to the thriving MediaCityUK; the city is renowned on the world stage as a leader in digital media and content production and most of the major national and global marketing, advertising and PR agencies have a presence here.

As a student at Manchester

Metropolitan University, you are in an ideal location to establish your own network of contacts and scope out a rewarding career in this collaborative city. Not only does it boast a booming creative and media community, the city is home to a lot of imaginative spaces, people and places that will inspire you.

Developing skills and knowledge for rewarding careers

We are one of the largest departments within the UK focusing on the subjects of marketing, advertising, PR and digital business. We believe our success is derived from our professional accreditations from recognised

industry bodies and our emphasis on employability and skills development. We also give you the option to complete a work placement or study overseas at one of our international partner institutions.

Marketing,

Advertising and

Public Relations

Professions in Marketing, Advertising and Public Relations belong

to what is known as the ‘creative industries’ and gaining expertise

in these areas offer a wealth of diverse career opportunities, which

makes them exciting courses to study.

4 Courses

13 Consultancy experience 15 Foundation year

18 Entrepreneurial/enterprise 20 Your student experience

22 World-class professionals 24 Global connections 27 International students 28 Come and meet us 30 Courses fact file

This degree has been developed in close collaboration with practitioners from the communications industry who are also actively involved as expert guest lecturers, mentors and placement employers. The teaching team are highly skilled, publish widely in their chosen disciplines and have considerable academic and professional experience in marketing and communications.

Your studies will cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management, customer relationship management and direct marketing. The media we use continues to evolve at a rapid rate and you will analyse integrated campaigns that combine digital communications (viral marketing via YouTube, Facebook, Snapchat and Twitter, search engine optimisation and html emails) with more traditional media (newspapers, magazines, radio, television and poster sites), to reach a wide range of audiences.

Creativity is a highly valued attribute in this industry and course assignments are designed to develop your ideas, encourage you to take a few risks and devise memorable advertising materials. At the same time, you will also take a strategic approach to your work and check how your concepts can contribute to a marketing strategy to build or transform a brand.

Typical units of study may include the following but can be subject to change:

Year 1

You will study four, 30-credit units:

Digital Media and Marketing Platforms

This unit will provide you with an understanding of digital and social platforms as well as contemporary digital marketing techniques, applying these tools to promote a product or service. You will explore significant developments in e-commerce and digital marketing, looking at successful online retailers and brands, how they encourage and interact with their customers, and use this knowledge alongside industry standard skills and techniques.

Marketing Communications Theory and Practice

This unit will introduce you to communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication.

Principles of Marketing

Throughout this unit, you will learn about the marketing mix – the considerations that must be made when marketing a product or service. You will also cover topics including market research and the use of financial techniques to underpin marketing campaigns. Alongside this, you will explore the marketing environment and marketing strategies and planning, in addition to basic data analysis for marketing decisions.

The Responsible Marketer

This unit will allow you to understand the wider impact of business and its sustainability at both a corporate and individual level. Key topics include ethics, Corporate Social Responsibility (CSR) and professional development planning.

Year 2

You will study four 30-credit units.

Advertising Management

This unit will introduce you to the key concepts of advertising theory and practice. You will look at the evolution and history of advertising; explore the advertising planning process and evaluate advertising campaigns and the media platforms they have used.

Agency Life

This unit has two pathways you can choose. One is Agency Life Internship, where you will gain real work

experience in an advertising agency on a short, project-based internship. The other is The Big Agency, where you will work on an in-house (MMU) taught project. This experience will provide you with real-life learning about the day-to-day workings of marketing/PR/digital agencies and cover topics including public relations and advertising issues such as crisis management, agency operational skills, creativity and commercialism.

Brand Management

You will explore the historical development of brands and examine the social and cultural impact of brands like Coca Cola, Apple and ASOS throughout this unit. You will learn how to evaluate brands in relation to

Advertising and Brand Management

BA (Hons)

Our undergraduate

programmes

Our suite of degrees will help you to develop

the skills and techniques for a rewarding career

as a creative professional.

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brand image, identity and personality, as well as investigate the implications of brand stakeholders, legal and regulatory issues surrounding brands and corporate social responsibility.

Consumer Behaviour and Culture

You will learn about the key

sociological and consumer behaviour and psychology theories in order to understand consumption decisions. Key themes of individual, social groups, social class, culture and lifestyle are all explored in this unit, alongside topics such as sport, the media and gender and how they impact on consumer culture.

Year 3

Placement route: You will take a work placement (minimum of 36 weeks paid work experience in an organisation) between Year 2 and Year 3 of your studies.

Overseas study route: You will spend a year studying between Year 2 and Year 3 in one of our partner institutions overseas.

Full-time route: You will progress directly into Year 3.

Corporate Reputation Management

This unit provides you with an understanding of the importance of strategic corporate reputation in organisations and the role of public relations in managing this. Key topics include corporate image and identity, corporate branding, PR tactics and campaign planning.

Research Project

The research project is a substantial piece of work based around academic research and the knowledge you have gained throughout your studies or your own work experience. It allows you to develop your critical thinking and draw conclusions on your own learning from the units you have studied.

Strategic Communications and Advertising Planning

This unit will develop your skills in brand analysis and the strategic communications process. You will learn about campaign development and integrated marketing communications planning and explore the current trends that are taking place in the industry.

Strategic Marketing Management

You will explore the principles of strategy, strategic marketing and the concept of competitive advantage in this unit, including aspects of digital and service marketing. You will also explore the models that help you assess the key issues facing a business and be able to do a financial analysis of an organisation. Additionally, you will learn how to write a strategic marketing plan.

mmu.ac.uk/12830

Advertising and Brand Management

BA (Hons)

“Degrees can be fun, but also very demanding and

challenging. This course provided me with enough

creative aspects to see me through the more

difficult days. The assignments, both group and

individual work, were fun and kept me interested,

motivated and made me think outside the box.”

Roman Taylor

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This degree gives you the opportunity to study all the main marketing disciplines to enable you to determine which aspects of the profession best suits your skill set and personality. Your studies will cover both the theory that underpins marketing and the practical skills you need to succeed in a marketing-related workplace.

During the course, you will develop an understanding of how the different elements of marketing work together, from the research, project management and budgeting skills required to scope out and plan a communications campaign, to the inspiration behind effective advertising images and copy. You will also examine the strategic and operational dimensions of international marketing and the importance of cross-cultural communication.

You will gain a thorough understanding of how marketing campaigns work in practice through the analysis of broadcast and print communication channels (television, radio, newspapers and magazines) and social and digital media (viral marketing and use of social media, search engine optimisation, mobile and email communications). Graduates from this course have built successful careers in different parts of the communications industry, such as public relations, advertising, brand management, media planning and buying, event management, customer relationship management, consumer research and product testing.

Year 1

Marketing Communications Theory and Practice

This unit will introduce you to communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and public relations management and mass media communication.

This unit will allow you to understand the wider impact of business and its

sustainability at both a corporate and individual level. Key topics include ethics, Corporate Social Responsibility (CSR) and professional development planning.

Year 2

Agency Life

This unit has two pathways you can choose. One is Agency Life Internship, where you will gain real work experience in a marketing agency on a short, project-based internship. The other is The Big Agency, where you will work on an in-house (MMU) taught project. This experience will provide you with real-life learning about the day-to-day workings of marketing/PR/digital agencies and cover topics including public relations and advertising issues such as crisis management, agency operational skills, creativity and commercialism.

Brand Management

You will explore the historical development of brands and examine the social and cultural impact of brands like Coca Cola, Apple and ASOS throughout this unit. You will learn how to evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of brand stakeholders, legal and regulatory issues surrounding brands and corporate social responsibility.

You will learn about the key

sociological and consumer behaviour and psychology theories in order to understand consumption decisions. Key themes of individual, social groups,

Marketing Management

BA (Hons)

“I completed my placement at Red C, a marketing agency based in

Salford Quays with high profile clients such as Bupa, AGA and JD

Williams. I was given hands on experience and real responsibility,

working with several key accounts including Bupa and Ideal World. By

taking a placement year, I gained invaluable knowledge and experience,

which benefited me in both my final year of study and after graduation.

Without doubt, my placement helped me to secure a permanent position

with a successful marketing agency.”

Tom Mitton

BA (Hons) Marketing Management graduate, now Junior Account Executive at Red C

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social class, culture and lifestyle are all explored in this unit, alongside topics such as sport, the media and gender and how they impact on consumer culture.

Customer Information Management

This unit is all about customer relationship management, which examines customer information and its impact on stakeholders to improve business performance. This includes information from a variety of perspectives, including the customer, the organisation and wider stakeholders.

Year 3

You will study four 30-credit units. Three of these will be core units and one will be an option unit of your choice: Core units:

International and Global Marketing

In this unit you will examine the principles of global marketing and the complexities of marketing planning in divergent cultural markets. You will also explore the impact of new internet

technologies on international and global marketing techniques.

Research Project

You will explore the principles of strategy, strategic marketing and the concept of competitive advantage in this unit, including aspects of digital and service marketing. You will also explore the models that help you assess the key issues facing a business and be able to do a financial analysis of an organisation. Additionally, you will learn how to write a strategic marketing plan.

Optional units:

• Business Intelligence and Strategy • Developing a Digital Business • Digital and Social Media Marketing Communications Management • Principles of Business Analytics • Sports Branding and Sponsorship • Strategic Communications and Advertising Planning

• Strategic Operations for Business Development

• Strategic Operations and Supply Chain Management in Retail • Work Based Learning Project • Contemporary Issues in Retailing

mmu.ac.uk/12850

Marketing Management

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Developed in co-operation with practitioners from the communications industry, this course combines public relations (PR) and marketing practice with the theoretical concepts that inform good practice as well as developing your management skills. Your understanding of how different organisations use PR to manage their brand and build relationships with key stakeholders is developed through case study analyses and by meeting industry practitioners who contribute to this programme as guest lecturers. You will also learn about campaign planning, strategy development and specialist areas of PR activity such as crisis management and lobbying. The growing importance of social media in public relations and the use of viral campaigns are covered in detail. You will learn how to use YouTube, Facebook, LinkedIn, Twitter, search engine optimisation, mobile and email communications to best effect. Print, broadcast and niche media are also examined in order to help you design PR campaigns that can reach a wide range of audiences.

Our experienced PR and marketing staff will show you how to identify stories, generate content and develop marketing campaigns that make the best use of different media. Interactive assignments enable you to develop your writing, marketing and media skills and develop transferable expertise in teamwork.

Year 1

Public Relations Theory and Practice

This unit introduces you to the definitions, history, theory and practice of public relations. Key topics include fundamental PR and communications theory and concepts, PR roles and functions, current issues and debates, and key skills needed for working in the PR industry.

This unit will allow you to understand the wider impact of business and its sustainability at both a corporate and individual level. Key topics include ethics, Corporate Social Responsibility (CSR) and professional development planning.

Year 2

Agency Life

This unit has two pathways you can choose. One is Agency Life Internship, where you will gain real work

experience in a PR agency on a short, project-based internship. The other is

The Big Agency, where you will work on an in-house (MMU) taught project. This experience will provide you with real-life learning about the day-to-day workings of marketing/PR/digital agencies and cover topics including public relations and advertising issues such as crisis management, agency operational skills, creativity and commercialism.

Brand Management

You will explore the historical development of brands and examine the social and cultural impact of brands like Coca Cola, Apple and ASOS throughout this unit. You will learn how to evaluate brands in relation to brand image, identity and personality, as well as investigate the implications of brand stakeholders, legal and regulatory issues surrounding brands and corporate social responsibility.

You will learn about the key sociological and consumer behaviour and psychology theories in order to understand

Public Relations and Marketing

BA (Hons)

“I chose to study PR because the course covered

a wide range of areas within the industry. I wasn’t

completely sure which aspect of business and the

media I wanted to specialise in, so for me it was

the perfect choice. The course prepared me well for

my placement as it gave me a wide range of skills

and knowledge to take to interviews and potential

employers.”

Hannah Gourlay

BA (Hons) Public Relations student

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consumption decisions. Key themes of individual, social groups, social class, culture and lifestyle are all explored in this unit, alongside topics such as sport, the media and gender and how they impact on consumer culture.

PR Strategy and Campaign Planning

This unit develops your knowledge of practical public relations, focusing on developing, managing and evaluating PR campaigns. You will work on a client brief to design a bespoke solution to a given PR problem.

Year 3

You will study four 30-credit units:

Digital and Social Media Marketing Communications Management

This unit allows you to develop strategies through the use of digital marketing and social media campaigns. The value of this unit is paramount to the industry - look at vacancies in trade publications such as Public Relations Weekly and you will see that this is a growth area, with salaries often exceeding £70K for those with experience.

Media Relations and PR Specialisms

This unit equips you with the specialist skills in PR practice that are required for graduate entry level positions in the PR profession. These include writing skills such as press releases and feature articles, exploring and examining the media landscape and developing media relations and PR specialisms.

Research Project

You will explore the principles of strategy, strategic marketing and the concept of competitive advantage in this unit, including aspects of digital and service marketing. You will also explore the models that help you assess the key issues facing a business and be able to do a financial analysis of an organisation. Additionally, you will learn how to write a strategic marketing plan

mmu.ac.uk/13027

Public Relations and Marketing

BA (Hons)

Image to

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A Foundation Year is only available for the BA (Hons) Marketing Management degree. Please use UCAS code N506 to apply.

Foundation Year

Each year we accept students onto Foundation Year

courses who have the potential ability to study at

degree level but who don’t have the qualifications to

enter directly onto an Honours degree.

Each Foundation Year is an integral part of a specific degree course. The content of the Foundation Year is tailored to prepare you for your chosen degree so that you start Year 1 of your linked Honours degree with confidence.

If you choose the Foundation Year route, you will apply for a four-year course. Once you have passed your Foundation Year you will progress directly onto Year 1 of your linked degree and, if you are a full-time UK student, you will qualify for student financial support for the full duration of your course.

Develop your academic and study skills

All Foundation Year students study the Academic Skills for Higher Education unit, which will help you to develop the academic and study skills required for degree-level work.

You will also study topics in business, business statistics and economics. International students are placed on the Foundation Year International Route which offers additional English language study skills and tutor support through the English and Academic Practice unit. Successful completion of the Foundation Year guarantees automatic progression onto Year 1 of the degree you have chosen to study.

Please note that the English for Academic Practice unit is only available to international students.

Entry requirements for a Foundation Year

The typical minimum entry requirements for a degree that includes a Foundation Year are 160-180 UCAS tariff points. The points must come from full A levels (not AS) or equivalent qualifications, for example BTEC Level 3 Diploma/ Extended Diploma, CACHE Level 3 Diploma. Other vocational qualifications at level 3 will also be considered, for example NVQ. If you have other qualifications that are not included in the UCAS tariff we are happy to consider the suitability of these qualifications. You will also need to have a grade D or above (or an acceptable alternative) in GCSE English language and mathematics. For full details of Foundation Year entry requirements, please visit mmu.ac.uk.

If English is not your first language you will also need to have IELTS 5.5 (or an equivalent English language qualification). You will be placed on our Foundation Year International Route which provides additional English language, study skills and tutor support through the English for Academic Study unit.

Applying for a Foundation Year

Honours degrees with a Foundation Year have their own unique UCAS codes which can be found in the grid at the back of this brochure, on the UCAS website or by using Find a Course on our website at mmu.ac.uk.

mmu.ac.uk/foundation

ucas.com

10 | Exercise and Sport Science

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Agency Life

Agency Life is a second

year unit open to all

students in the Department

of Marketing, Operations

Digital Business.

The unit will introduce you to

real-life experience of working in

a busy advertising, marketing,

PR or digital agency, or a busy

advertising, marketing, PR

or digital department within

a large organisation as part

of a structured programme of

learning.

Spending the equivalent of

approximately a “working day”

throughout two terms (from

September to April), you will

be exposed to the everyday

experiences of a busy working

environment.

You will be assessed on your

professionalism as well as

on the things you produce in

the workplace. This can be

working on a single project, a

number of specific ongoing and

concurrent projects, carrying

out ad-hoc tasks or working

within a specific job-role. This

can be contained into a single

day (preferred) or broken up into

smaller periods of time.

You will come out of Agency

Life with the confidence to face

employment knowing you have

real work experience, making

you stand out when applying for

placements for your third year

(if you choose that route), or

internships and graduate roles

after your studies.

Find out more at

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12 | Exercise and Sport Science

Placement Year

A placement year can be an excellent

opportunity to acquire high quality work

experience and structured on-the-job

training whilst earning a salary.

There are also opportunities for you to undertake a placement-based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.

We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years’ experience of matching students to employers. They advertise over 1,000 vacancies each year and organise an annual placement fair where you meet employers who are actively recruiting placement students. The team also delivers CV workshops, provide one-to-one advice and will conduct a mock interview with you so you can practice your interview technique.

The placement jobs market is highly competitive and it is your responsibility to be pro-active and apply for

vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.

“My year at DePuy Synthes was an incredible experience.

As part of a team, I was responsible for both internal and

external communications across the whole franchise. I

travelled the country attending industry exhibitions and

had the opportunity to help with the organisation of the

national sales conference here in Manchester, as well as

assisting with the biggest product launch in the history of

the company. I felt privileged to be a part of these events,

and despite it being hard work, I had so much fun.

Whilst on placement I was treated like a true member of

the team, which I really valued. My manager provided

with me with feedback and guidance that will be

invaluable for both my studies and entry into the

graduate market.

I am coming back to university more driven, focused and

determined to succeed, confident in the knowledge that I

can apply the skills I learned to my work here at the

Business School.

Harriet Horsbrough

BA (Hons) Public Relations

(13)

“I did my placement at SilverDoor, a

serviced apartments provider in

London, during which I managed the

company’s social media accounts,

submitted comments to journalists for

press, wrote posts for the blog and

content for the website, and assisted

the Communications Manager with

event planning and implementation of

marketing campaigns.

I had the opportunity to visit a number

of the apartments SilverDoor provide

around London and I attended a

number of industry events including

Social Media Week at Bloomsburg,

Business Travel Show, SABA (Serviced

Apartment Booking Association) and

Marketing Week Live.

One of the best things about my

placement year was the fact that

SilverDoor source their placement

students a house to live in during their

employment and there were nine of us

across different departments - all we

had to do was move in! This made

relocating to London so much easier.

Living with eight other students who

were going through the same

experience was a real comfort. I

enjoyed my job role within the

company but it is the social side I’ve

loved the most. SilverDoor are a young

company - the average age is 22,

there’s something happening every

night of the week.

My placement experience popped my

student life bubble and prepared me

for what is to come in the future. It will

help me get a job after I graduate. I’ve

now got industry experience so when

I’m invited for interviews, I ‘ll be more

confident in my ability and have so

much to talk about.”

Rebecca Mansfield

BA (Hons) PR and Marketing student who

did her placement at SilverDoor

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Each year you will study four units of 30 credits each. These will be made up of either core or optional units that you can select from.

Timetabled classes

Teaching techniques vary from formal lectures to practical sessions, presentations and group activity, supported by the use of our online Moodle system which will also give you access to your own personalised timetable so you know where you’re supposed to be and when. You may find that this is a big shift from 6th Form and A level study: the emphasis at University is on your management of your working week, though we are here to help and guide you.

Assessment

The Marketing, Advertising and PR courses are assessed by a combination of assignments and examinations and will include a mixture of individual and group work. Types of assessment may include report writing, essay writing, blogs, planning and creating advertising and content plans, presentations, business reports, responding to client briefs, analysing business case studies and scenarios, poster presentations, portfolio work and reflective study activities.

The assessments will develop the necessary skills that are vital for a career in these industries. You will build upon these skills over the course of your studies and may be expected to build your own portfolio of evidence of these skills so that you can demonstrate these to future employers.

Developing you as an Early Career Professional

Making the decision to enter into Higher Education is one that should be considered as an investment into your future career. Here at the Business School, we encourage our undergraduate students to think of themselves as ‘Early Career Professionals’.

Throughout your studies, we will provide an array of resources and opportunities that allow you to develop your commercial and professional awareness, to think critically, communicate effectively and demonstrate professional values – skills and attributes which are vital when entering the world of work.

We commit to:

• Ensuring you have opportunities throughout your course to develop your employability, enterprise and professional skills.

• Encouraging your personal and professional development with specialist events and tools such as e-portfolios to help.

• Developing your professional network and brand by working with the local business community and professional accreditation bodies.

Studying

The academic year is divided into three terms, starting in

September. Students can expect to devote around

35 hours to study each week.

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Award

winning

placement

team to

help you

Opportunity

to meet

employers

who are

actively

recruiting

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An award-winning and

outstanding student experience

We work hard to provide you with a first-class student

experience, ensuring that the combination of integrated

learning, student support services, a focus on graduate

employment and a great social life provide you with a

well-rounded education to get you ready for the world

after you graduate.

We are one of only seven UK universities to have

been awarded the Investors in People

Gold standard.

Awarded in recognition of the University’s commitment

to support and advance the representation of women in science, technology, engineering, medicine and mathematics. Winner of the 2013 Guardian newspaper’s award for Best Student Experience.

First-class learning facilities

Throughout your studies you can take advantage of a wide variety of flexible learning opportunities from face-to-face group work, lectures, seminars and tutorials. We have created some of the best learning environments of any university in the UK, from 25-seat tutorial suites to 300-seat lecture theatres, all featuring the latest technology to ensure you get the most out of every lecture, seminar and tutorial.

MyMMU

Our virtual online learning environment, Moodle, is sector-leading and brings everything together in one place: your student email, your personalised course timetable, coursework, teaching materials, assessment deadline reminders, exams schedule, study materials, reading lists, online articles, audio and video clips, along with your assessment marks and feedback on your work from your tutor. It also provides a channel for keeping in touch with your tutors and fellow students outside of class and you can also use it to check updates on your fees and finance, the library and career development resources.

University IT and technical suites

Our technical suites are of the highest standard and you’ll have access to training on technology and equipment that is industry-standard and used by the professionals.

We’ve recently invested over £2 million in student PCs and software and regularly update our learning and teaching equipment to ensure you have access to the very best equipment and support for your studies. Our IT Zones have extended opening hours for your convenience, and printing facilities and WiFi are available to you across the entire University.

Library

Libraries are a key part of your academic experience and ours have been winning annual awards for Customer Service Excellence since 2008. In addition to over 750,000 books you’ll have access to a huge digital library of journals, e-books and research papers to support your studies.

Open all year round and 24/7 at peak study and exam times, our main All Saints library has recently benefited from a multi-million pound refurbishment, with a new helpdesk, electronic book returns, chat zone and access to café facilities. Our library staff run regular information skills training sessions to ensure you can locate, access and select the most appropriate resources from the wealth of material available.

Food and drink

We have a superb selection of good value catering facilities across the campus, from ‘grab-and-go’ barista-style cafés to spacious self-service hot food outlets. They are open at convenient times to fit around your studies and serve a range of economically priced hot and cold drinks, snacks and meals.

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Student support services

We’re here to help you get the most out of your studies,

with personal support from your tutors and advice and

guidance from specialist student support staff.

Personal tutor

You will be allocated a personal tutor who will monitor your progress and be there to support you when you need it. Each year, this tutor will be a lecturer who teaches one of your units and therefore knows you and your work.

Student hub

The Student Hub, centrally located in the faculty, is your first port of call for face-to-face information, advice and guidance on a wide range of course-related matters, and also for information about services and facilities. They can answer your questions about accommodation, student finance, careers, and accessing support if you have dyslexia or a disability.

Student support officer

Our student support officers can provide you with confidential and impartial advice on academic and pastoral issues. They advise on assessment problems, time management, exam technique, finance, employment or personal difficulties and work closely with the University’s Counselling Service and the Students’ Union, to ensure that students have access to specialist advice and assistance if needed.

Counselling

The Counselling Service offers you the opportunity to talk to a professionally trained counsellor, in confidence, about any personal problems you may have. Both individual and group counselling is available free to all students who are registered with the University. The Counselling Service also runs workshops and courses on themes such as relaxation, stress management and confidence-building.

Disability support

We are committed to providing equal opportunities in education for all students. Our Learning Development Service provides a range of support for disabled students and students with specific learning difficulties, such as dyslexia. Our advisers act as a contact within the University for current and prospective disabled students to provide support, information and advice on the resources which are available to them, both within the University and from external support agencies.

Student accommodation

You’ll find an excellent choice of residential student accommodation in our university-owned, leased or partnership halls of residence. The halls are based on campus, or nearby, and others are a short bus ride away in residential areas of the city. Feeling safe and happy in your new home are important considerations when coming to University and our Welcome Teams will help you settle into your student accommodation when you arrive.

Students’ Union

As a student with us you will automatically become a member of the Students’ Union which is led by a team of student officers who are elected by our students to ensure that the needs and views of all students are considered. Our brand new £10 million Students’ Union building, located in the heart of the Manchester campus, offers a range of services, including over 100 student clubs and societies, advice and representation, shop, café, bar and hot food outlet, events and much more.

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“As part of my final year unit, I run

a Google ranking competition. This

year, a team of students procured

an area on my staff page, as part of

a link building exercise. DigiMark

were the team of students exploring

the world of digital and social media

marketing and communications

management, and they developed a

strategy for a fictitious recruitment

company called Student StepUp.

You can follow their challenges

at their blog dsmmcm1314 at

dsmmcm1314.wordpress.com.”

Mr Brendan Keegan

Senior Lecturer and Year One Tutor

Wealth of experience,

depth of expertise

We have over 40 staff within the department who are

actively involved in our advertising, marketing and

PR programmes, but let us introduce you to some key

personnel you are likely to meet.

“I work with local organisations

as part of the University remit to

engage with creative agencies;

my specialism is new media/

digital marketing. I help students

find internships with digital and

advertising agencies. To date, over

200 undergraduates have been

placed in their second year.”

Mr David Edmundson-Bird

Principal Lecturer in Digital Marketing Communications

Jane has a BA (Hons) in History

from Cambridge University,

specialising in 20th century history

and the rise of the superpowers,

international relations, and the

history of political thought. She

has a PhD in Public Relations from

Manchester Metropolitan University

where her dissertation explored the

strategic role of public relations in

local government.

Dr Jane Tonge

Senior Lecturer

“Before becoming an academic,

I spent ten years in local

authority public relations practice,

including heading a new PR unit

at Calderdale Council and the

main Media Relations role at

Cambridgeshire County Council.

After this, I spent four years in arts/

theatre marketing.”

Ms Mel Powell

Senior Lecturer

Mel won ‘Best Overall Teacher Award’, awarded by the Students’ Union in May 2011, seeing off competition from over 3,000 lecturers.

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“My research projects make

sense of supply chain strategies;

related marketing decisions and

performance; lifestyles, consumption

and identity. I have published

over 15 books including the highly

acclaimed Supply Chain Strategies.”

Professor Tony Hines

Professor of Marketing and Chair of Doctoral Programmes

Joining MMU in 2012, Griff had

worked in industry and commerce

in a number of senior positions

for twenty years, including

Head of Marketing for a joint

venture between Littlewoods

and Barclaycard. A qualified and

prizewinning CIMA accountant as

well as a member of the Chartered

Institute of Marketing, Griff returned

to academia in 2005 studying first

for an MA in Marketing at Liverpool

John Moores University and then

for a PhD in Branding at Manchester

Business School.

Dr Griff Round

Senior Lecturer

David is often voted the best tutor

within the Department, which

reflects his determination to blend

academic studies with real world

experience. He works closely

with many businesses to improve

their strategic planning and value

creation.

Dr David Atkinson

Senior Lecturer

“Before becoming an academic,

I worked in marketing research

for the Guardian Newspaper. My

specialist interests are consumer

behaviour and service marketing.

I also teach quantitative methods

using the skills I developed from

gaining a Psychology degree. I have

worked for all the major teaching

institutions in Manchester but I

believe MMU offers students more

diversity in their studies.”

Ms Cathy Bakewell

Principal Lecturer

Amna completed her doctorate at

Manchester Business School, she

also runs the Consumer Behaviour

teaching units and research cluster.

In 2013, Amna was awarded a

research grant to investigate the

role of gift exchanges within British

Islamic communities.

Dr Amna Khan

Senior Lecturer

Cathy has worked for over 15 years

within the areas of marketing

and regenerating the high street.

Managing research budgets in

excess of two million pounds,

Cathy is often called upon by the

media and Parliament to advise key

stakeholders how to proceed.

Professor Cathy Parker

Professor of Retail and Marketing Enterprise

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Developing world-class professionals

At the heart of our degrees lies a core focus on developing

you as an Early Career Professional, which means that

when you graduate, you will have built a strong portfolio

of highly employable skills and traits.

Career Prospects

Manchester is a vibrant city with a dynamic creative, digital and and media community – one of the largest in Europe. We are ideally located to help you develop your career in global business.

Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors. Students from our degrees have gained employment in the following job roles; Sainsbury’s Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, McCann Account Executive, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.

Your career prospects

Students graduating from our marketing, advertising and PR courses would be eligible to enter into employment in roles such as:

• Marketing Assistant • Marketing Executive • Communications Assistant • Social Media Officer • Events Planner/coordinator • Media and PR Executive • Junior Account Executive • Marketing Coordinator • Junior Account Planner

Your success

With world-class facilities and dedicated professional staff, we work hard to ensure that our students graduate ready for the workplace.

Careers and Employability Service

We have a dedicated Careers and Employability Service, with a focus on developing and enhancing your employability skills and your employment options on graduating. You’ll find our team of professionally trained careers advisers are on hand to help you at each stage of your university journey with us.

Our services include:

• Career development workshops designed to equip you with essential skills such as CV writing and effective networking to help you secure your first graduate job.

• Access to extensive online resources including an online vacancy service, employability skills programme and careers advice by email, all of which can be accessed at a time and place to suit you.

• Advice and guidance from our professionally trained Careers and Employability Advisers.

• Advice on the range of careers available to you with your degree specialism.

• Careers and employability resources and advice for up to three years after you graduate.

Graduate employer fairs

Each year there is a busy schedule of employer visits to the campus. The presentations enable you to meet employers from different sectors who are actively recruiting graduates. This is your opportunity to find out more about the company, the vacancies they have available, and their application process.

mmu.ac.uk/careers

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Work experience

Many of our courses encourage industrial and professional placements in the UK and Europe, which will give you a taste of your future professional life. We’re well connected to take advantage of our location in the thriving North West, one of Europe’s largest regional economies.

Discover new talents

Broaden your outlook with the MMU Futures scheme and enjoy more than 60 lively and challenging extra-curricular activities and events such as leadership training, volunteering, environmental and community projects, sports coaching and mentoring.

Paid work

As one of our students you can get paid work as a Student Ambassador via our Jobs4Students service allowing you to work around your studies and earn money at the same time.

Mentor match

The Mentor match scheme puts you in touch with a recent graduate or an experienced manager who is working in your chosen sector.They provide you with insider knowledge about their sector and share tips and advice to help you progress with your career.

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USA

We work closely with universities across America to provide exchange opportunities for our Business School students. Our partner institutions include: East Carolina State University, Texas Tech University, Louisiana State University and Buffalo State (State University of New York).

Czech Republic

We have a reciprocal

agreement with the University of Economics in Prague where last year, over 80 students exchanged.

Global connections

The Greater Manchester and Cheshire area is home to more international students than any other UK region outside London and the University welcomes more than 3,000 international students from over 130 countries to the UK every year.

Studying abroad

Many of our courses offer a three, six or ten month option to study abroad with one of our exchange partner institutions in Australia, Canada, Hong Kong, Japan and the USA, or in Europe through the Erasmus scheme. It’s a great way to experience another culture, country and education system and our students tell us it’s a life-changing experience.

Working abroad

International work opportunities are also available through the Erasmus work placement programme to help develop yourself and broaden your horizons. Students can apply for an Erasmus grant funded by the European Commission to help towards the costs for working abroad.

Uniwide languages

All of our students have the opportunity to study a foreign language alongside their degree studies through the Uniwide languages scheme: you‘ll develop practical foreign language skills in speaking, reading and writing, from beginner to proficiency level. Foreign language knowledge provides a clear advantage in today’s job market and can be an invaluable skill. Choose from Modern Standard Arabic, French, German, Italian, Japanese, Mandarin Chinese, Spanish, Urdu, and English as a Foreign Language.

Italy

MMU Business School has a partnership with one of Italy’s leading universities - University of Padova, where students can spend up to 12 months studying.

Spain

Manchester Law School works closely with the Autonomous University of Barcelona which is ranked as Spain’s number one university.

The Faculty of Business and Law works

successfully with institutions and sponsors

across the globe and are actively building this

higher education network in order to reach

new students as well as provide invaluable

opportunities to our UK students.

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Czech Republic

We have a reciprocal

agreement with the University of Economics in Prague where last year, over 80 students exchanged.

Russia

We have a long-standing relationship with Perm University in Russian Federation, where we run a winter school for their Economics students, who come to us in February each year.

China

We offer Global Executive Programmes for groups of UG, PG, MBA and EMBA students from a number of universities in China.

Italy

MMU Business School has a partnership with one of Italy’s leading universities - University of Padova, where students can spend up to 12 months studying.

Vietnam

MMU Business School is very popular with students from Thai Nguyen University in Vietnam, where they will have completed an English Course and a Foundation course prior to joining Bachelor’s degrees at MMUBS.

Australia

MMU Business School runs exchange programmes with various universities across Australia including: Flinders University in Adelaide, University of Technology Sydney and the University of Newcastle in Calaghan.

Japan

We have a partnership with Soka University in Tokyo where our Economics students have the opportunity to study in Japan for a year.

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International students

MMU International is the international office at the

University. Many of the MMU International staff speak

several languages and, having spent time in different

countries, are uniquely placed to understand our

international students’ needs. The team also regularly

visits many countries to inform students about the

opportunities for study at the University.

The team provides international students with advice on a wide range of matters from social events and immigration to day-to-day living in the UK. There is an opportunity to meet local service providers, the University’s key support staff and other new students during our welcome events. If you fly into Manchester International Airport there will be a team to

greet you and transport you to your accommodation.

International qualifications

You can find country specific information about many international qualifications on our international website at mmu. ac.uk/international. It’s important that you have sufficient knowledge of English to follow your courses successfully. As a guide for most undergraduate courses you will need to achieve IELTS 6 or above, with no less than 5.5 in any component.

If you would like to improve your English before you start your course we can help. There are courses in general and academic English to help you achieve the level of English language proficiency you need before you start your course.

During your studies if you need any help with any aspect of your English language, from writing a report to communicating with your supervisor or seminar group, year-round English Language support is available through your faculty or through our British Council accredited English Language Centre. Support is available through the year in the form of classes and individual consultation.

mmu.ac.uk/international

“You’re never on your

own at MMU - there’s

lots of support for

international students.

I’ve joined the

International Student

Society and through

Jobs4Students, I’ve

had the chance to try

several different jobs

at the University!”

Henna Saeed, 2013

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Come and meet us

It is important to find out as much as you can

about our University and our courses and we

look forward to meeting you at one of our

Open Days or Applicant Visit Days.

Open Days

Open Days are your opportunity to get a feel for our campuses and find out what university life is really like. We hold Open Days at both our Manchester campus and our Cheshire campus in Crewe each year in June, October and December. These events provide you with the opportunity to meet current students, speak to tutors from the courses you are interested in, and see our superb university facilities for yourself.

To ensure you get the most from your Open Day we recommend that you book a place in advance.

mmu.ac.uk/openday

Applicant Visit Days

Once you have received an offer of a place from us, we will invite you to attend one of our Applicant Visit Days. These usually take place on Saturdays and Wednesdays from February to April. You will be able to find out more about the University, and more importantly about the course you will be studying through taster lectures, presentations and a chance to chat informally with staff about how you will learn and what to expect. It is an important opportunity for you to find out anything else you would like to know before you make your decision.

Welcome Week

After your place with us is confirmed, our Students’ Union will send you a pack shortly before you start containing information about the Welcome Week and all the exciting clubs, student societies and events on offer to help you settle in and make new friends.

Web

If you would like to speak to one of our advisers about applying to Manchester Metropolitan University, applying for student finance or student accommodation, then join one of our live web chats.

mmu.ac.uk/chat

Ask

You’ll find lots of useful information on our website, and our Frequently Asked Questions section should answer many of the queries you have.

mmu.ac.uk/ask

Stay connected

Visit

Search for us on:

Manchester Metropolitan University (MMU)

@manmetuni

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* Selected degrees are available with a Foundation Year which is designed for students who don’t have the qualifications to enter directly onto an honours degree but have the potential ability to study for a degree. Some Foundation Years are subject to validation. See page 15 for more information.

Disclaimer

As part of our drive to deliver the highest quality programmes, we regularly review our undergraduate courses to ensure an up-to-date curriculum supported by the latest online learning technology. The information in this brochure is correct at the time of going to press. For the latest information about course content, please visit mmu.ac.uk.

This publication

is available in

alternative formats.

Please telephone

+44 (0) 161 247 3929.

Degree title Length and mode

Location How to apply

UCAS code Entry requirements UCAS points Foundation Year* BA (Hons) Advertising and Brand Management 3 years full-time (without placement) 4 years full-time (with placement)

4 years full-time (with overseas study)

MMU Business School Via UCAS NN52 NN5G 8G21 260-280 UCAS points at A2 or equivalent No BA (Hons) Marketing Management 3 years full-time (without placement) 4 years full-time (with placement) 4 years full-time (with overseas study)

MMU Business School Via UCAS N502 N500 N505 260-280 UCAS points at

A2 or equivalent YesUCAS code N506 BA (Hons) Public Relations and Marketing 3 years full-time (without placement) 4 years full-time (with placement) 4 years full-time (with overseas study)

MMU Business School Via UCAS NP52 NP5F PP21 260-280 UCAS points at A2 or equivalent No

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Green roofs

create

local wildlife

habitats

EcoCampus

Gold Award

We are working

hard to place

environmental

sustainability at

the heart of our

curriculum

Fairtrade

University

Encouraging sustainable travel

Outstanding

energy efficient

academic buildings

50% reduction in our carbon footprint by 2020

We reduce

water use

by collecting

rainwater

99% of

our waste

diverted

from landfill

One of the

UK’s top

3 greenest

universities

Outstanding

environmental

credentials

has been rated first class in the

People and Planet University

League for environmental and

ethical performance.

All Saints

Manchester

M15 6BH

mmu.ac.uk

The University for World-Class Professionals. <title> Marketing, Advertising and Public Relations