Do you wish people to think well of you? Don t speak well of yourself. Blaise Pascal

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„Do you wish people to

think well of you? Don‘t

speak well of yourself.”

Blaise Pascal

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PEOPLE

LECTURES AND TEACHING Raik Packeiser

General Management

Political Scientist and PR Consultant (DAPR) Born in 1970

PERSONAL COMPETENCIES AND EXPERIENCE

development and implementation of integrated communications concepts

press relations

media and communications training online communications

crisis communications internal communications public affairs

LINES OF BUSINESS

LANGUAGES

English

Academy of Real Estate Management in Berlin (BBA, Akademie der Immobilienwirtschaft e. V., Berlin) Association of Housing and Real Estate Industry Hanover (Verband der Wohnungs- und Immobilien-wirtschaft Hannover, vdw)

Chamber of Industry and Commerce Hanover (In-dustrie- und Handelskammer, IHK Hannover) City of Stadthagen

Client event of Gehrke Group (Mandantenveran-staltung der Gehrke Unternehmensgruppe) Creditreform

Department for Journalism and Communications Research in Hanover (Institut für Journalistik und Kommunikationsforschung in Hannover, IJK)

German Olympic Sports Confederation (Deutscher Olympischer Sportbund, DOSB)

Ostfalia University of Applied Sciences (Ostfalia Hochschule)

Registered Society of Industry Hanover (Industrie-Club Hannover e. V.)

University of Applied Sciences and Arts Hanover (Hochschule Hannover, HsH)

University of Applied Sciences of the German Eco-nomy (Fachhochschule der Deutschen Wirtschaft, FHDW)

University of Applied Sciences of SMEs (Fachhoch-schule des Mittelstands, FHM)

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PEOPLE

Gilles Seifert

Senior PR Consultant

Political Scientist and PR Consultant (DAPR) Born in 1965

PERSONAL COMPETENCIES AND EXPERIENCE development and implementation of integrated

communications concepts press relations online communications crisis communications print products trade fairs/events sponsoring LINES OF BUSINESS

LANGUAGES

French | English

Steffen Maltzan PR Consultant

History / Political Sciences / Euroculture (M. A.) PR Consultant (PZOK)

PR and Media Relations (IHK) Born in 1975

communications concepts press relations editorial work print products crisis communications crosscultural communication LINES OF BUSINESS

media | non-profit organizations | information technology | finance and banking

LANGUAGES

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PEOPLE

Sarah Trzynka

PR Consultant | Media Designer

Public Relations (B. A.)

Digital and Print Media Designer (IHK) Born in 1987

communications concepts press relations editorial work print products graphics/design events online communications LINES OF BUSINESS

industry | finance and banking | non-profit organizations | real estate

LANGUAGES

English

Steffen Buch Junior PR Consultant

Spanish, English, History of Art (M. A.) PR and Media Relations (IHK) Born in 1978

communications concepts press relations editorial work online communications crosscultural communication crisis communications events LINES OF BUSINESS

industry | non-profit organizations | public administration | finance and banking | insurance

LANGUAGES

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PEOPLE

Henning Jahns Junior PR Consultant

German Philology, Medieval and Modern History, Philosophy (M. A.)

PR and Media Relations (IHK) Born in 1982

communications concepts press relations editorial work online communications print products events LINES OF BUSINESS

LANGUAGES

English

information technology | industry | associations | sports association | finance and banking

LANGUAGES

English

Mike Wonsikiewicz Trainee

Media Communication and Journalism (B. A.) Born in 1990

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PEOPLE

NETWORK

Our network also includes five freelancers.

They assist in graphic design and PR consulting with specialized know-how for particular branches.

Caroline Gennen Trainee

Diplom Social Sciences Born in 1985

real estate | industry | finance and banking

LANGUAGES

English

information technology | industry | finance and banking

LANGUAGES

English

Ana Belle Becké Trainee

Political Sciences and Cultural Anthropology (B. A.) Born in 1988

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Success can be planned by public relations (PR). Inte- grated communications ensures homogeneous perception – customized strategies and coordinated services increase your efficiency and realize positive synergies.

OUR IMPERATIVE IS:

Practicability and evaluation of success are essential parts of our work.

We develop creative concepts and ideas

which are efficiently implemented.

OUR RECOMMENDATIONS STAND OUT FOR BEING:

concrete,

based on thorough analysis, creative and

realistic.

For many years we have been building bonds of trust with customers. Proximity to customers is ensured by our dedicated contact persons. They consult and assist you in your daily endeavours – according to your individual issues and line of business – just as well in times of crisis and unexpected challenges.

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Within the field of

STRATEGIC COMMUNICATIONS CONSULTING

PR concepts and strategies for businesses of all sizes and their products

we have gained outstanding experiences in five core competencies:

press & media relations publications

media & communication training investor relations

political communications

We use these competencies for general corporate communications as well as

in times of crises,

for internal communications

and for events.

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Our core competencies in detail:

PRESS & MEDIA RELATIONS

organization and conducting of press conferences, trips and discussions, visits to editorial offices and interviews

creating and issuing press kits and press texts (press releases, articles, customer stories, etc.)

creating and maintaining press mailing lists

press relations at events and trade fairs

online press relations

PUBLICATIONS

Text and design for internal and external media:

papers and periodicals for clients, staff and other target groups

booklets, flyers, mailings and digital devices online publications

MEDIA & COMMUNICATION TRAINING

communication coaching for general managers, board members and executives preparing them for media appearances, discussions and other public events

INVESTOR RELATIONS

(Legally required) capital market communications, e. g.: mandatory communications according to German Companies Act (ad hoc, quarterly and semi-annual reports, etc.)

business press relations

annual reports

annual general meeting

POLITICAL COMMUNICATIONS

connecting and cultivating political networks

issue monitoring in political environments

lobbying

political campaign management

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antispameurope GmbH

(IT)

strategic communications consulting publications

media relations

AOK Niedersachsen

(health insurance)

strategic communications consulting media and communication trainings

aurelis Real Estate GmbH & Co. KG

(real estate)

strategic communications consulting media relations

concept and implementation of processes of public participation

BASF Catalyst Germany GmbH

(industry)

strategic communications consulting media and communication trainings publications

crisis communications press relations

internal communications

Befesa Aluminium Germany GmbH

(industry)

strategic communications consulting press relations

political communications events

bvh – Bundesverband des Deutschen Versandhandels

(association)

political communications publications

events

media and communication trainings

Commerzbank AG Hannover

(finance)

„get connected 2007“: press relations, organization

Crayon Data

(IT)

strategic communications consulting trade fairs

DETEK AG

(services) publications

Deutscher Olympischer Sportbund

(sport)

strategic communications consulting media and communication training

Deutscher Schützenbund e.V.

(sport)

strategic communications consulting media and communication trainings

EC Hannover Indians GmbH

(sport)

strategic communications consulting

concept and realization of all measures concerning external communications

press relations textual work

Flexsys GmbH

(industry)

publications

media and communication trainings

forum deutsche politik

(non-profit)

political communications press relations

Franke & Bornberg

(insurance)

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get connected Berlin

(business consultancy)

strategic communications consulting events

hannoverimpuls GmbH

(economical development)

strategic communications consulting as lead agency media relations

concept and realization of the annual report and newsletters

media and communication training

Honorarkonzept GmbH

(finance)

textual work

Industry-Club Hannover e.V.

(association)

strategic communications consulting events

Kapitalbeteiligungsgesellschaft Niedersachsen mbH (NKB)

(finance)

publications

Kassenzahnärztliche Vereinigung Niedersachsen

(public corporation) press relations publications

Konica Minolta Business Solutions Deutschland

Konica Minolta Sensing, Inc.

(measurement technology) specialised press relations

KSB Intax

(auditing)

communications workshop within the context of the KSB INTAX Academy

crisis communications

myLife Lebensversicherung AG

(insurance)

media and communication training political communications

Nexans Deutschland GmbH

(industry)

publications

Niedersächsische Bürgschaftsbank GmbH (NBB)/ Mittelständische Beteiligungsgesellschaft Niedersachsen mbH (MBG)

(finance)

publications

concept and realization of the annual report media and communication training political communications

events

Niedersächsisches Landesmuseum Hannover

(cultural institution)

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Niedersächsischer Städtetag

(politics)

Niedersächsischer Tennisverband e.V.

(sport)

strategic communications consulting media and communication training concept of an internet presence

NORD/LB Asset Management

(finance)

media and communication training publications

OpusCapita GmbH

(finance)

press relations publications

online communications

Outlet Centres International Ltd. London (OCI)

(retail)

press relations for the first Designer Outlet Centre in Northern Germany in Wolfsburg

Saint-Gobain Formula

(industry)

publications

media and communication training political communications

events

concept and implementation of processes of public participation

internal communications

steg Stadterneuerungs- und Stadtentwicklungs- gesellschaft Hamburg mbH

(urban development/real estate) strategic communications consulting media relations

publications events

Sparda Bank Hannover

(finance)

unitransfer, Leibniz Universität Hannover

(university)

Verband Deutscher Sporttaucher

(sport)

Volkswagen Immobilien Service GmbH

(real estate)

strategic communications consulting communication training for managers publications

ZF Friedrichshafen AG

(automotive)

media and communication training for managers product communications

ZUKUNFT INC.

(Association of medium-sized companies) strategic communications consulting events

media relations publications

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PRESS

Several publications/opinion papers on PR-issues pubilished e. g. in:

Connex Verlagsgesellschaft – „Messe zeitung“ (IFA, IAAN, Caravan Salon etc.)

Hannoversche Allgemeine Zeitung Hannoversche Wirtschaftszeitung Hannoversches Wirtschaftsjournal Immobilienzeitung IMMOBILIENMANAGER Immobilienwirtschaft INDat-Report Neue Presse Hannover Niedersächsische Wirtschaft Politik & Kommunikation

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QUALITY

insignis is a member of the Gesellschaft Public Relations Agenturen (GPRA), which is the association of the leading communications agencies in Germany. GPRA stands for quality and development of public relations agencies.

insignis is the only agency in Lower Saxony which has been successfully audited by the certification procedure of GPRA: To be admitted to the circle of the current GPRA-agencies, there must be proof of being a tried and tested market player, of competent and diverse com-munications performance and of using a commercial and professional working method.

www.gpra.de

insignis stands up for high and homogenous standards in the communications industry.

insignis has established concrete processes and manuals to keep the standards of quality at any time. This also includes a code of conduct in consulting.

An employee of insignis is in charge of the quality assurance and checks consistently relevant instruc- tions and processes.

Raik Packeiser is auditor for „Prüfungs- und Zertifizierungsorganisation der deutschen Kommu- nikationswirtschaft” (PZOK), lecturer at the Hanover Department of Journalism and Communi- cation Research and active member of relevant associations.

insignis successfully qualifies trainees, conveying them joy and a solid foundation of expertise for pursuing a career in the communications industry.

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ENGAGEMENT

MEMBERSHIPS

Bundesverband deutscher Pressesprecher e. V. Deutsche Public Relations Gesellschaft e. V. Deutscher Journalisten Verband e. V. Industrie-Club Hannover e. V. kre|H|tiv Netzwerk Hannover Marketing-Club Hannover e. V.

Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft (PZOK)

SOCIAL COMMITMENT

Deutsches Spendenparlament

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CONTACT

HANOVER

insignis agency for communications GmbH (GPRA) Luisenstraße 5 30159 Hanover E-Mail hannover@insignis.de Web www.insignis.de Phone +49 (0)511 - 13 22 14-11 Fax +49 (0)511 - 13 22 14-99

YOUR PERSONAL DIRECT LINE:

Raik Packeiser

+49 (0)179 - 51 00 00 4 raik.packeiser@insignis.de

BERLIN

insignis agency for communications GmbH (GPRA) Friedrichstraße 95 10117 Berlin E-Mail berlin@insignis.de Web www.insignis.de Phone +49 (0)30 - 20 96 28-31 Fax +49 (0)30 - 20 96 28-32