1
BRIDGING THE GAP BETWEEN
BUSINESS & THE HUMAN AND SOCIAL SCIENCES SUITABLE/ /BUSINESS FOR/
4.
Welcome to a conference and a case competition with a strong message6.
About Suitable for Business8.
Rethink Business – Suitable for Business Conference 201320.
The Suitable for Business Case Competition 201322.
Presentation of the teams of the case competition30. 1VPU\ZH[[OLJHZLJVTWL[P[PVUÄUHSZ
44.
Partners42.
Get involved in Suitable for Business40.
The Board34.
The Organizing Committee32.
The Final Party58.
A special thanks to60.
Programme of the conference and case competitionWelcome to a conference and a case
competition with a strong message
W
e, the Steering committee, would like to welcome you to Suitable for Business 2013. We hope that you will enjoy the conference and case competition. More than 20 volunteers have been working hard over the last seven months to plan this year’s programme.With this conference we are trying to bridge the gap between the business world and the students of the human and so-cial sciences. In the recent debate on education in Denmark some politicians have suggested, that especially humanistic studies are a waste of tax money, and that young people should rather study to become engineers or economists. As Z\JO[OL`Z\NNLZ[[OH[^LHYLUV[WYVÄ[HISLMVY[OLZVJPL[` or for the business world. At Suitable for Business we wish to question and challenge this attitude. We think that the
hu-5
man and social sciences are as valuable for the society as engineering or economics. As students of the human or so-cial sciences we are able to put forth creative, alternative and productive ideas. We focus on the human and on the soci-ety in general. We utilize our analytic abilities to cast light on what is normally overseen in traditional business. And this is what Suitable for Business is all about. With our conference we wish to enter discussions about the businesses of to-morrow with great speakers and workshops evolving around this year’s theme “Rethink Business”. Furthermore, by letting students compete in our case competition, we wish to prove that students of the human and social sciences can indeed rethink business.
Rikke Groth Nielsen & Rasmus Grene Helsted Steering Committee 2013 Introduction
S
\P[HISLMVY)\ZPULZZPZHZ[\KLU[KYP]LUUVUWYVÄ[VYNHU -isation run by students from University of Copenhagen, Co-penhagen Business School, Roskilde University and Aalborg University. Our goal is to bridge the gap between the world of business and the human and social sciences and show how [OL[^VJHUILULÄ[MYVTLHJOV[OLYThe organization was founded in 2011 by Matias Sønder-gaard and Kenneth Salomonsen who were studying at Co-penhagen Business School. They wanted to break down the prejudices existing between the business world and the world of human and social academia by creating a platform where questions and concerns could be enlightened and discussed in open, intelligent and on-going debate.
7
Thus, since 2011 Suitable for Business has been organizing an annual conference and humanistic case competition. The goal of the conference and case competition is to inspire stu-dents as well as businesses on how the human and social sciences can contribute to value creation and innovation in contemporary business.
Rethink Business –
Suitable for Business Conference 2013
F
or the third year in a row, Suitable for Business is hosting an interactive conference for students, academia and busi-ness leaders from all over Scandinavia. The 2013 edition will address the theme “Rethink Business”.The world around us is constantly changing through global-PaH[PVU JSPTH[L JYPZLZ HUK ÄUHUJPHS JYPZPZ UVYTZ HUK OHI -its are being challenged, and alternative solutions are being asked for.
This year’s conference will focus on these challenges as op-portunities and present a range of new and innovative forms of doing business. We will focus on what companies do to meet these challenges and how they incorporate them in their business strategies. Thus, we are interested in alter-native commercial ideas and innovative solutions to
busi-9
ness-related issues, which occur when the business world and the social- and human sciences meet and cooperate. Furthermore, we want to investigate which role the students from the humanities and social sciences should or could play in the future of business.
Our goal is to create a foundation for both students and rep-resentatives from the business world to discuss and debate the value human- and social sciences can create for the business world. As such, we are seeking to build bridges between the business world and the human and social sci-ences.
We focus on creating value for students and for businesses.
We focus on rethinking business. Rethink Business
T
he conference will be divided into three parts. Each part will present perspectives on how to rethink business. For an brief overview of the programme of the conference and case competition, see the last page of this guide.Part 1
. Business is changing – new challenges – new op-portunitiesEsben Danielsen and Anne Skare Nielsen will share some of their vast experience and insights in innovative and alternative ways of implementing strategies, reaching goals and thinking business. Both of them are, through their professions, forced to see opportunities where others see issues, and they will focus on this important perspective in their presentations.
Detailed programme of the conference
11
Part 2
. Debating the future: Denmark – Cuntry of solutions With Thomas Buch-Andersen moderating the panel debate, the debate will aim to illuminate different perspectives on how the students of the human and social sciences can contrib-ute, so that Denmark can continue to be a leading country when it comes to creating solutions to all sorts of challenges in the future.Part 3
. We are changing businessTo sum up and end the day, we will take a look at business models with a poten¬tial for change. Firstly, Nadja Pass will sum up important themes of the day and involve, the partic-ipants, through a workshop. Secondly, Maj Baltzarsen will answer the question “why is business changing?” and in-troduce you to the thoughts behind “social economy”, and Peter Løhr will present an inspirational story of how he is cre-ating and outliving new strategies and new kinds of business in order to meet the challenges of today.
Anne Skare
Anne Skare is cand.scient.pol. and Chief Futurist and Partner of the innovation and futurist company Future Navigator.
Part 1
13
Esben Danielsen
Esben Danielsen is Head of Innovation at Roskilde Festival and former spokesman and responsible for information and marketing. Esben has previously been the artistic director of the venue “Gimle” in Roskilde and has helped form the pro-HJ[P]LWYVÄSLVM[VKH`»Z9VZRPSKL-LZ[P]HS
Speakers
Hanne Leth Andersen
Hanne Leth Andersen is prorector and professor at Roskilde University and former director of CBS Learning Lab. She has been active in the debating how to further the cooperation between universities and the business world.
15
SpeakersThomas Buch-Andersen
Thomas Buch-Andersen is journalist at Danmarks Radio and the host of the TV-programme “Detektor”, is well-known for his endless strive when it comes to checking facts from companies and opinion makers. Thomas will be moderating the panel debate between Hanne Leth Andersen and Morten Kold.
Morten Kold
Morten Kold is cand.mag. in philosophy, creative director at the agency 2+1 and executive master in corporate commu-nication. Morten has more than 15 years of experience within communication, branding and concept development and is working with Danish and international businesses such as B&O, Grundfos and Arla Foods. Moreover, he is a visiting professor at Copenhagen Business School and University of Copenhagen.
17
Nadja Pass
Nadja Pass is cand.mag. in Rhetoric. She is partner at the independent organization “Borgerlyst”: A lab that focuses on the challenges of the everyday, and which seeks to change society for the better by involving the citizens in discussions and pro-active action.
Speakers
Peter Løhr
Peter Løhr is a Danish entrepreneur. He started out advising brokers online at an age of 14. Today his goal is to revolution-ize architecture and prepare it for the new digital age. An era where houses, in his opinion, must be created to correspond with the unique life patterns and needs of each human being and family.
19
SpeakersMaj Baltzarsen
Maj Baltzarsen is a consultant at Center for Socialøkonomi, previously coordinator at Roskilde Festival and researcher at Oxford Research. She is an expert in CSR and CSI partner-ships and social economy on a political level with focus on innovation.
A challenge for the sharp minded
This year the participants in the Suitable for Business case competition will solve a case for the Danish company JP/ Politiken Hus. In close cooperation with JP/Politikens Hus, we have created a case with lots of challenges for the
par-The Suitable for Business
21
ticipants to engage in. We promise that it will be an intrigu-PUNHUKLUYPJOPUNL_WLYPLUJL@V\HYLTVYL[OHU^LSJVTL to read the case, which will go public Wednesday the 3rd of (WYPSH[@V\JHUYLHK[OLJHZLH[V\Y^LIZP[L^^^ suitableforbusiness.dk. ences.
At the case competition 12 teams of 4 students from 9 differ-ent Scandinavian universities will compete in coming up with the best and most original solution. We have selected the best applicants and this year Suitable for Business will host students from Denmark, Sweden, Norway and Finland, all working together to prove their value for the business world.
Prize
The winning team will receive a prize of 10.000 DKK spon-sored by Lån og Spar Banks department at Peter Bangs vej 61, 2000 Frederiksberg. To learn more about Lån og Spar Bank,visit their homepage www.lsb.dk.
1
Ben Posetti - Cognition and Communication, University of CopenhagenAgnethe Overgaard – Anthropolgy, University of Copenhagen
Alexander Friis Vinther, Applied Philosophy, University of Aalborg
Simone Lohman – Intercultural Communication and Modern Laguages, University of Southern Denmark
2
Sara Rönnqvist – Culture and Communication University of HelsinkiPeter Aske Svendsen – Anthropology, University of Copenhagen
Iben Bergen – Economics and Business Administration, University of Roskilde
Michael Kristensen – Humanistic Informatic, University of Aalborg
Presentation of the teams of the case
competition
23
3
Sari Saadi – Religious Studies, University of CopenhagenPernille Hammershøj - European Ethnology, University of Copenhagen
Asbjørn Riis-Søndergaard - Bachelor of Arts, University of Roskilde
Alexander Lovelady – Sociology of Law, University of Lund
4
Camilla Jane Standhart – Anthropolgy, University of CopenhagenZaedo Musa – Int. Humanistic Studies, University of Roskilde
Johanna Farge – Visualisation and Communication, University of Malmø
Benjamin Bertelsen – Int. Business & Politics, Copenhagen Business School
5
Mathias Bruhn Lohmann – Anthropolgy, University of CopenhagenLouise Degn Pedersen – Sociology, University of Copenhagen
Weiwei Li – Int. Migration and Ethnic Relations, University of Lund
Julia Fennefoss Vollertsen – Media Science, University of Aalborg
6
Line Vestergård Hansen – Anthropolgy, University of CopenhagenMathias Veis – Cognition and Communication, University of Copenhagen
Emma Mustala – Political Science, University of Helsinki
Charlotte Kaare-Andersen – Communication and Cultural Encounters, University of Copenhagen
25
7
Nadja Pantawapirom – Media Studies, University of CopenhagenRachelle Lacharite – Development Studies, University of Lund
René Thygesen – Business Administration and Philosophy, Copenhagen Business School
Pil Lundsager Hansen – European Ethnology, University of Copenhagen
8
Hongy Ji – English,University of Southern Denmark Jeppe Fischer – Philosophy, University of Aarhus
Laura Berivan Nilsson – Anthropology, University of Copenhagen
Cæcilie Kolling Wedel – Communication and IT, University of Copenhagen.
9
Amelie Mahler – Int. Business and Politics, Copenhagen Business SchoolPhilip Longos Winkel - Philosophy, University of Copenhagen
Rene Frederiksen – American Studies, University of Southern Denmark Malene Møller - Modern Culuture, University of Copenhagen
10
Alix Feldman – Cognition and Communication, University of CopenhagenHanne Birkemose Madsen – Political Science, University of Aalborg
1VZLÄUL:]HSSPUN¶)\ZPULZZ(KTPUPZ[YH[PVUHUK7Z`JOVSVN` Copenhagen Business School
Annaklara Eriksson, Development Studies – University of Roskilde
27
11
Mads Christensen – Anthropology, University of CopenhagenZhu Mei – Cognition and Communication, University of Anthropology
Sara Francesca Lisot – Social Entrepreneurship and Management, University of Roskilde
Sebastian Lykke Møller – Global Studies, University of Roskilde
12
Laura Lindstrøm Nielsen – Global Studies, University of RoskildeJonas Bruun Nielsen - Anthropology, University of Copenhagen
Josi Joosua Seilonen – Politics and Administration, University of Helsinki
Aino-Maria Paasivirta – Cultural Arts Management, Metropolia University of AppliedSciences Presentation of the teams
This years case will be judged by five jury members:
The Jury
Lærke Hein
Karriere Bar (CEO), Distortion (Board member)
Frederik Juul
Nordisk Film (CEO)
Stig Kirk Ørskov
JP/Politikens Hus A/S
29
Mikkel Trym
Copenhagen Innovation and Entrepreneurship Lab - CIEL (Director).
Frederik Preisler
Mencsh (Partner)
They will judge the proposed solution on the following criteria:
1) Originality 2) Applicability
3) Understanding of Politiken
4) Presentation
;OL :\P[HISL MVY )\ZPULZZ JHZL JVTWL[P[PVU ÄUHSZ HYL `V\Y chance to view the outcome of hours of intense problem solving done by students from the center of the social sci-ences and the heart of the humanities. Join us to experience their unique take on what it means to crunch a real business case, predict problems and state solutions.
;OLÄUHSZ^PSSILOLSKH[(HSIVYN<UP]LYZP[`PU*VWLUOHNLU on Friday the 5th of April from 14.45 to 16.00 in the guest canteen, room 1.001 in the main building (see map below). The university is located in Sydhavnen (A.C. Meyers Vænge 15, 2450 Copenhagen SV) only 3 ½ km from Copenhagen Central Station and can be reached by bike, car or public transportation (the S-train lines A and E stop at Sydhavnen S-train station, 10 minutes’ walk from Aalborg University). After the announcement of the winning team, Suitable for )\ZPULZZ^PSSOVZ[HYLJLW[PVUMVSSV^LKI`HÄUHSWHY[`
Join us at the case competition finals!
31
The FinalsThree days of hard work solving this year’s case calls for a celebration. And what could be more suitable than a huge party?
1VPU:\P[HISLMVY)\ZPULZZȀUHSWHY[`OLSKPU[OLL]LUPUN[OL 5th of April at Aalborg University for cheap beers and amaz-ing music designed to suit you and your fellow students. Read more about the party on our event on Facebook: face-book.com/suitableforbusiness
33
The Final PartySteering Committee
R
asmus Grene HelstedRhetoric, KU
R
ikke Groth NielsenRhetoric, KU
Case Competition Committee
C
laudia Bagge-PetersenTechno-anthropology, AAU
The Organizing Committee
35
S
tine IlumAnthropology, KU and intern at the Royal Danish Embassy, Kenya
J
enny Sølager MattesenCommunication and Plan, by & proces, RU
M
athilde ByskovInternational development studies and Cultural encounters, RUC
J
ill S. HellesenWork life studies and Psychology, RUC
S
tine Thorsgaard KjærArchitecture, Århus School of Architecture
Conference Committee
E
efje BrüggemannTheatre and Education, ArtEZ Hogeschool voor de Kunsten Theateracademie
A
ske ChristensenWork life studies, RUC
M
aria Grene HelstedPlan, by & proces and Performance design, RUC
37
J
eppe Pontoppidan Philosophy, KU [email protected] Public RelationsL
ine Skyum-JensenCommunication, AAU i København
M
aria TeglkampDanish, KU
S
ascha Bagheshirin LærkesenRhetoric, KU
S
ebastian Lynggaard Rhetoric, KU [email protected]S
VÄL5PLSZLU Anthropology, KU ZVÄL'Z\P[HISLMVYI\ZPULZZKRV
ictor BybjergInternational management & marketing, CBS
39
Ressource Development
P
atrick SommerEconomics, KU
T
obias Lindskov NielsenMarketing management, CPH Business
C
hristian-Philip LundahlHA Jur., CBS
A
nne Cathrine Garde [email protected]C
atja Nilsson [email protected]C
ecilie Bisgaard-Nøhr cecilie@suitableforbusiness.C
hristian Lildholdt JensenThe Board
41
M
athias Adam MunchM
atias SøndergaardM
aya FærchR
asmus Adser Larsen rasmus@suitableforbusiness.If you are interested in bridging the gap between the world of business and the students of the human and social sciences, `V\ZOV\SKQVPU\ZPU:\P[HISLMVY)\ZPULZZ
If you want to get involved, you can apply to become a part of next year’s organizing committee and take part in organiz-ing Suitable for Business conference and case competition 2014. Alternatively, you can also offer your help as a student ambassador for Suitable for Business. A student ambassa-dor is a local “helping hand” who help spread the knowledge of the organization by talking to fellow students, putting up WVZ[LYZOHUKPUNV\[Å`LYZL[JH[[OLPYV^U\UP]LYZP[`
Get involved in Suitable for Business
43
If you are considering joining Suitable for Business or want to know more, you are welcome to contact us at [email protected] or follow us on Facebook: facebook.com/ suitableforbusiness
:PUJL:\P[HISLMVY)\ZPULZZPZHZ[\KLU[Y\UUVUWYVÄ[VY -NHUPaH[PVU^LHYLL_[YLTLS`KLWLUKLU[VUÄUHUJPHSHPKMYVT L_[LYUHSZV\YJLZ;O\Z^LHYLKLLWS`NYH[LM\SMVY[OLÄUHU -cial support we have received from our partners presented below.
45
JP/Politikens Hus
JP/Politikens Hus is one of the biggest media companies in Denmark and publishes several Danish national and lo-cal newspapers. The name derives from the merge between Politiken and Jyllandsposten, which took place in 2003. JP/ Politikens Hus is equally owned by the two companies, which enables editorial independence – an important factor in en-suring high standards of journalism. The total circulation of the company’s newspapers average approximately 250.000 copies a day.
Kommunikation og Sprog (KS)
Kommunikation og Sprog (The Union of Communication and Language Professionals), is a politically independent labour union that provides professional coaching for members as well as an unemployment insurance.
They separate themselves from other unions by addressing people who study within the humanities. They have more than 7.300 members, which are either students or profes-ZPVUHSZ ^P[OPU [OL ÄLSKZ VM SHUN\HNL JVTT\UPJH[PVU HUK marketing. K&S negotiates wage agreements along with Ak-ademikernes Centralorganisation (AC) to ensure reasonable salaries for their members.
47
Business Danmark (BD)
“Everyone has something to sell” is the slogan of Business Danmark, a politically independent union for employees as well as self-employed. Helping individuals achieve their best and supporting them through their career, BD offers unem-ployment insurance, legal advice, coaching, self-develop-TLU[HUKJHZOILULÄ[ZMVYHU`VULPUZHSLZTHYRL[PUNHUK consulting.
Aalborg University (AAU)
Aalborg University, whose main campus is located in the city of Aalborg, has recently expanded and opened new cam-pus areas in Copenhagen and Esbjerg. The university offers LK\JH[PVUHUKYLZLHYJO^P[OPU[OLÄLSKZVMUH[\YHSZJPLUJLZ social sciences, humanities, technical sciences and health sciences and is known for its project-oriented educational system. In 2012, Aalborg University had over 18.000 reg-istered students all over Denmark. Established in 1974, the university is one of the youngest universities in Denmark.
49
Roskilde University (RUC)
Roskilde University was founded in 1972 and is located near the city of Roskilde. RUC was initially intended to represent an alternative to the traditional Danish universities. Thus, the university is known for its focus on group work and proj-ect-oriented learning, as opposed to more traditional teach-ing. RUC’s alternative educational system has later been ad-opted by other universities. The university has over 14.000 registered students.
Copenhagen Business School (CBS)
Copenhagen Business School is an international business school, which focus on developing strong links between contemporary research and the active business communi-ty. Established in 1917, CBS is one of the largest business schools in Europe with more than 19.000 student and 1.300 staff members. The business school offers a wide range of business-oriented university programs as well as an innova-tive research environment. In 2012, CBS was ranked nr. 11 in Europe by QS Global.
51
University of Copenhagen (KU)
University of Copenhagen is a public university and the sec-ond largest institution of research and education in Denmark with approximately 37.000 students and 7.000 employees. Founded in 1479, it is the oldest university in Denmark. The university has several campuses located in and around Co-penhagen with the oldest located in central CoCo-penhagen. KU is a member of the International Alliance of Research Univer-sities (IARU). In 2010, The Academic Ranking of World Uni-versities, compiled by Shanghai Jiao Tong University, ranked KU as the leading university in Scandinavia and as the 40th best university in the world.
Dansk Magisterforening (DM)
Dansk Magisterforening is a politically independent union as well as an association for people with a university degree in the humanities as well as the natural, social and health sciences. DM cooperates with Akademikernes Centralor-ganisation (AC). They collaborate in negotiating agreements for professionals within language and communication in the public and private sector. DM’s goal is to secure good sal-aries and working conditions for its members, as well as to WYV]PKL[OLT^P[OZ\MÄJPLU[JV\UZLSSPUNMVY[OLSHIV\YTHY -ket.
53
CBS Students
CBS Students is the student union at CBS. It is an open organization, which facilitates a wide spectrum of enterpris-es from supporting student-driven initiativenterpris-es and conducting student politics to providing for a casual place to meet for en-gaged students. The organisation provides opportunities to take part in ambitious and exciting projects in co-operation with other students and organizations.
Copenhagen Innovation and Entrepreneurship Lab (CIEL) Copenhagen Business School (CBS), Danish Technical Uni-versity (DTU) and UniUni-versity of Copenhagen (KU) have joined forces in order to facilitate research and education across ac-ademic disciplines and universities. The initiative is called Co-penhagen Innovation and Entrepreneurship Lab – CIEL. The aim is to generate new and strengthen existing cross-disci-plinary innovation and entrepreneurship research and edu-cation in close cooperation with entrepreneurs and industry to form an engine of substantial entrepreneurial growth on a national, regional and international level.
55
SL fonden
SL fonden is the fund that behind the company “Academ-PJ )VVRZ¹ (JHKLT“Academ-PJ )VVRZ PZ H UVUWYVÄ[ JVTWHU` ^OV owns six academic publishing houses and seven bookstores placed at CBS, RUC and KU. The company canalizes its WYVÄ[IHJR[V[OLZ[\KLU[ZI`SV^LYPUNWYPJLZVUIVVRZPT -proving the service and supporting social and academic ac-tivities and initiatives at the universities.
In order to ensure that the interests of the university students’ are represented in the company, Academic Books has stu-dents as well as former stustu-dents in their board.
Coquo
Coquo is the fusion between a gastronome student and an engineer- landscape architect student who wants to create a delicate concept based on Slow food traditions. Coquo’s audience is urban living people who favours affordable food without compromising on quality.
As they say: “We want to combine slow food and fast food and bring people tasty food in a convenient way.
Our concept is based on sustainability and is offering a menu in an unique recycling glass jar”
Tone Lysholm, School of Designs, Kolding Nanna Johanne Aude, Det Rullende Universitet Lasse Schacksen, VIA University College, Århus Trine Jørgensen
Andreas Fredslund Sørensen, AU Silas Hansen, RUC
Christine Infeld, CBS
Peter Andreas Mellbye, RUC Kristin Austrheim, University of Oslo
A special thanks to
59
Ingrid Marie Andersen, University of Bergen Frederik Lauridsen, Layout and Graphics Economists Without Borders
Brian Gjerstrup, Regional Manager, Venture Cup Siri Carlslund, The Royal Danish Academy of Fine Arts, School of Design
Sune Liengaard, Chaos Pilot
We would also like to send a huge thanks to all of the student counselors at the Danish, Swedish, Norwegian and Finnish universities, who have helped spreading the word of Suitable for Business.
Wednesday 3rd of April – Pressen, JP/Politikens Hus
08.30-09.00 Check-in
09.00-09.30 Welcome
09.30-11.30 1. Business is changing: New
Challenges – New opportunities
11.30-12.30 Lunch by Coquo
12.30-14.00 2. Debating the future: Denmark – Country of solutions
14.00-14.30 Coffee and Coquo
Programme of the conference and case
competition
61
14.30-16.30 3. We are changing business: Inspirational stories and workshop
16.30 Goodbye
Friday the 5th of April – Aalborg University, Campus Sydhavnen
*HZL*VTWL[P[PVUÄUHSZ
Announcement of the winning team Final Party
To stay updated about the time and place for the case JVTWL[P[PVUÄUHSZHUK[OLÄUHSWHY[`]PZP[V\YOVTLWHNL www.suitableforbusiness.dk
GOODBYE & THANK YOU FOR COMING FOR/ WWW.SUITABLEFORBUSINESS.DK
