“I hear and forget.
I see and remember.
I experience and
understand”.
To put great ideas into action.
To activate a dialogue between brands and their public, totally focused on results.
To work from concept to action, from ideas to emotion, generating unforgettable experience of a brand.
This is more than a challenge to us. This is our vocation.
Since 2002, WeDo works as a complete promotional marketing agency, making available all
bellow-the-line communication tools, founded on three fundamental pillars: STraTegIc DeSIgn
+
OngOIng PlannIng+
excellence In PrODucTIOnWith an entrepreneuring and proactive profile,
WeDo adds the experience of working with the best clients and brands to the richness of producing projects in a large variety of areas. Within this context, the relevance we give to design is a fact that differentiates the whole creative process.
At WeDo we think communication as a dialogue. We know that meaningful dialogues need as well
relevant form and content before their target. Besides, they need to take place in an appropriate time and place, when our converser is open to a dialogue. Hence the relevance of planning. Hence the relevance of a high quality design conceived in a strategic way.
Through the Brand Dialog activation®, each
contact between a brand and its public is worked as a dialogue, which will always leave an influencing memory of behavior and purchase decisions. The goal of the Brand Dialog activation® is to activate in an
integrated manner a whole mix of brand experience, that is, this whole series of dialogues between the brand and its target public with will influence the brand’s image building and its market results.
“everything
is design.
everything!”
WeDo
_Consumer
promotion_and_Brand
activation
Souza cruz
Lucky Strike Dj Experience no Skol Spirit
iBest
Trupe dos 14
Consumer promotion and Brand activation
Souza cruz
Aloha Point
Consumer promotion and Brand activation
Souza cruz
Lucky Strike 1916
WeDo
_Trade_fairs_and
Exhibition_stands
Souza cruz
Hollywood Rodeo Bar em Barretos
allied Domeq
Stand Expo Vinis
Henkel
Stand Schwarzkopf Hair Brasil
Telecine
Stand Open Air
WeDo
_Endomarketing
and_Incentive_programs
Souza cruz
Show Room Merchandising
l’Oréal
Lançamento Imédia 50 anos
Petrobras
Desafio BR Mania
Mars
Campanha Aventura pelo Mundo
WeDo
_Trade_Marketing
and_POP
Mars
PDV’s Whiskas
Petrobras
Loja de Conveniência BR Mania
“You can design and create,
and build the most wonderful
thing in the world. But it takes
people to make the dream
a reality.”
Walt Disney, moviemaker and producer (1901 – 1966)
“You can design and create,
and build the most wonderful
thing in the world. But it takes
people to make the dream
a reality.”
WeDo
_Corporate_events
and_Special_projects
Souza cruz
Convenção de Lançamento Pall Mall
Schincariol
Bar Primus
Intelig Telecom
Superliga Unidos para Vender
amil
Projeto Viva Melhor
Vivo
Projeto Verão 2008
cidade do esporte
Evento Esportivo
encontros com Design
Evento de Design
Multiplicidade
Evento Multimídia
luB
ID Visual Liga Urbana de Basquete
Sky live Multimídia
Evento Multimídia
“My daddy told me when I was a young man
a lesson he learned, a long time ago
You got to sing like you don’t need the money
love like you’ll never get hurt
You got to dance like nobody’s watchin’
It’s gotta come from the heart if you want it to work.”
David Carson, graphic designer (1952), quoting a Don Williams’s song
alexandre aragão
Executive Director
Holds a Management degree from UNA-MG, grad work in Marketing from PUC-RJ and a Management MBA from UCLA - Anderson School of Business, Los Angeles, CA. During seven years occupied several management positions in the areas of sales/trade marketing, products/brands and planning of Souza Cruz.
He was the responsible for the implementation of DBM and Relationship Marketing at Oi / Telemar and directed the business area of Globo.com during the years 2003 and 2006.
Since 2006 is a partner of WeDo, responsible for the planning department.
carlos Magalhães
Planning Director
Economist from the Federal University of Rio de Janeiro – UFRJ, with a MBA in Marketing from Getulio Vargas Foundation – FGV and specialization in Marketing from UCLA – Los Angeles. Executive Director of WeDo Marketing Promocional, for 6 years held management positions in the Marketing and Trade Marketing Depts. of Souza Cruz. Acted as Financial Coordinator of the Marketing and Communication Workshop in Rio de Janeiro and as Customer Care Director of By Promotion in São Paulo.
Responsible for the conception of WeDo, founded in April 2002.
Graphic designer from the Faculty of Cidade (RJ), concluding his studies at the School of Visual Arts (NY). Since his return to Brazil, in 1994, accomplished several works in the areas of music, cinema, fashion and editorial design. Among them, we highlight CD’s for Gal Costa, Daniela Mercury, Paralamas and Tribalistas; catalogs for M. Officer, Sandpiper and Salinas; editorials published in the magazines Big, Vizoo, Acido Surtido and V (Visionaire); besides the art direction of the magazines MundoMix Magazine and Modamix C&A.
leonardo eyer
Creative Director
He was also selected to participate in the
following exhibitions: Imagem do Som, Brasil AD Design (Art Directors Club – NY), 8th Design Biennial, Mostra Foco Brasil (Shanghai), besides a group exhibition at the National Museum of Fine Arts.
Some of Leonardo’s works were published in the following books: Brasil Inspired, Tres logos, Los Logos 4 (Die Gestalten Verlag); Logo Design, Latin American Graphic Design (Taschen); Logo-Art: Innovation in Logo Design, Promo-Art: Innovation in Promotional Design (Rotovision).
“everything connects – people,
ideas, objects. The quality of
the connections is the key to
quality
per se
.”
Charles Eames, designer (1907 – 1978)
Visconde de Carandaí street, 28 __Jardim Botânico __Rio de Janeiro __RJ 22460 020 __55(21) 3205 9008
Surubim street, 159 __Brooklin Novo __São Paulo __SP 04571 050 __55(11) 5102 3063
