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(1)

As if ICT wasn’t challenged enough, the events of the

last year put more pressure on more areas in less time.

The economic crisis means that we have to be more

efficient and effective, in other words, to do more with

even less. All the while, technology marches on with

new devices and lots of hype about the cloud. And of

course, there is no shortage of vendors trying to sell us

tools as a solution to our problems. How can we put all

of these challenges into perspective to make sure that

we are getting the most value out of our tools and

technologies and providing real solutions with real

business value?

Join Enterprise Architecture experts from Cutter

Consortium as we explore the architectural approaches

to meeting these challenges. Understand what is real

and what is hype with cloud computing and BPM. Learn

about best practices with architectural tools and portfolio

management to deliver value and make a difference.

You can’t afford to miss this insightful and informative

event.

Cutter Consortium América Latina

Retorno 30 #2, Colonia Avante, C.P. 04460, Delegación Coyoacán, México D.F. Teléfonos (55) 53360418

www.cutter.com.mx

Four experts with

successful Stories.

Keynotes on trends and Best

Practices and Panel

Real Experts giving you a

practical and critical view on

Architecture.

In-depth Architecture

Workshops

Limited Audience so you can

interact with the Experts.

No vendors will be there-

Our only interest is to help

you achieve your business

goals and generate value

through Enterprise

Architecture.

Enterprise Architecture

Cloud Computing

BPM

Standards and Frameworks

Portfolio Management

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9:00-­‐  10:30

Keynote

Business  Architecture  with    Mike  Rosen,  Director  of  the  Business  

and  Enterprise    Architecture  PracBce  

10:30-­‐  11:00 Break

11:00-­‐12:30

Keynote

The  Adolescence  of  Cloud  CompuBng  –  Growth  and  Standards  by  

Claude  Baudoin  CuMer,  Senior  Consultant

12:30-­‐  13:00 Break

13:00-­‐  14:30 Panel  Discussion   Mike  Rosen  ,  Gustavo  de  la  Cruz,  Alejandro  Pisanty  y  Jesús  

Reynaga

14:30-­‐  16:00 Lunch

16:00-­‐17:30

Keynote

Making  the  most  of  BPM

Mike  Rosen,  Director  of  the  Business  and  Enterprise    Architecture  

PracBce  

MARCH 7

MARCH 8

Room  A

Full  Day  Workshop

 2  Half  Day  Workshops

Room  B

8:30-­‐  12:30

EA  and  Por[olio  Management

Mike  Rosen  and  Bob  Benson

Cloud  CompuBng:  Hype,  Fear,  Reality  and  

PragmaBcs  with  Claude  Baudoin  

12:30-­‐13:00

BREAK

BREAK

13:00-­‐  14:00

EA  and  Por[olio  Management

Mike  Rosen  and  Bob  Benson

Cloud  CompuBng:  Hype,  Fear,  Reality  

and  PragmaBcs  with  Claude  Baudoin  

14:00-­‐  15:30

LUNCH

LUNCH

15:30-­‐  18:00

EA  and  Por[olio  Management

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The Adolescence of Cloud Computing –

Growth and Standards

Like a teenager (and if we date it to the creation of SalesForce.com, it is now 13 years old), Cloud Computing is evolving rapidly, and we need to talk about it this year a bit differently than we did last year.

The technology itself is not changing much. What is changing the most is the awareness of the risks and opportunities among potential users, and their willingness to address them in a thoughtful, balanced manner. The signal/noise ratio is increasing, with real information slowly overcoming the hype and the paranoia that prevailed earlier.

In this presentation, Claude Baudoin will first remind you of the key characteristics of cloud computing, its extent, the main offerings on the market, and the pros and cons of the model. Then, he will present some case studies that have been documented recently. He will discuss the work of the Cloud Standards Customer Council, and in particular its Practical Guide to Cloud Computing, published in October 2011. He will conclude with a forecast of where cloud computing is going in the next few years.

Success Strategies for Standards and Frameworks

with Terry Merriman

Keynotes & Panel

If architecture is about creating standards for your organization, then it follows that architects and architecture practices should also follow standards. As Tanenbaum once said, “The best thing about standards is there are so many to choose from”. And, choosing the right standard is just the beginning because the standards must be applied to your organization’s environment. To do this, you want a tool that supports the standard in a flexible manner and allows you to incorporate your modifications. Finally, no standard will cover all of your needs. You may need one standard for Enterprise Architecture, another for Enterprise Risk Management, and yet another for Business Process Modeling. Somehow, you need to bring all of these together into a framework that supports the development teams and conforms to your standards.

This keynote will show how key concepts from Enterprise Architecture, namely • architectural views (business, information, application, and infrastructure), • architectural services,

• business process realizations, and • future state planning

and concepts from Enterprise Risk Management, • objectives,

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Getting started, implementing, and sustaining an EA effort is difficult at best. Delivering demonstrable value is even harder. This panel discussion will feature EA leaders at different stages of the EA journey who will share their experiences with the summit. Delegates will get the chance to ask questions and benefit from the successes, failures, and insights of real life architecture practices and learn how to apply these lessons to their own organization.

Delegates will share EA trials, tribulations and successes with EA leaders in their own industries and geographies, including:

• Tips for getting started with EA • Strategies for organizing EA teams

• Exploiting opportunities and avoiding pitfalls

Panel: Real Life Architecture Experiences

Business Process Management (BPM) provides a proven method for analysis and design of business processes that can improve the alignment of the business with IT systems. But while the potential is there, it is just as easy to create bad processes as good ones, so what it is that makes the difference? Of equal importance, the ‘M’ of BPM, ‘Management’ allows processes to be measured and monitored for performance, analyzed and reported on, and enables continual improvements at both the process and organizational level.

This keynote will introduce the basic concepts of BPM from both a business and IT perspective and look at best practices in BPM design and implementation. In addition, it will explore how to measure not only the technical aspects of a business process, but also its business impact. Finally, the keynote examines the link between BPM and related enterprise concerns of business, information, applications and technology, so delegates will understand how to apply BPM to help their organization improve productivity and performance. Like any other tool, BPM is only an enabler to better business. This keynote will discuss best practices in making the most of your BPM investment, including:

* Best practices for BPM adoption and design * BPM in the perspective of overall enterprise IT

* Optimizing Business Process performance and impact

Making the Most of BPM

with Mike Rosen

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In-depth Architecture Workshops

Every enterprise is faced with the challenge of selecting projects to fit within their allocated IT budget.

But far too often, choices are made because of politics, popularity, or hunches instead of real

information. Few organizations have a method that actually improves business IT alignment and

optimizes their IT spend. And, ultimately, we must be able to answer the question of how we define

alignment, how we determine if something is in alignment, and aligned to what?

This workshop teams the proven portfolio management practices of Cutter Fellow Bob Benson with the

proven EA techniques of Cutter Practice Director Mike Rosen. Together, they will show you how to use

architecture to create an objective definition of both the business and IT and how to judge alignment

against it. Given this target, they will present a project assessment and portfolio management

framework that identifies and weeds out unnecessary spending so that it can be focused on projects

that will deliver the most business impact.

The workshop will be a mix of presentation and exercise that give participants the opportunities to

create targets, assess projects, and make portfolio tradeoffs.

Participants in this workshop will learn how Enterprise Architecture and Portfolio Management can be

used together to optimize IT results, including:

Formalizing strategies in Target Architecture models

Identifying measurable objectives for IT projects

Assessing projects against business and IT strategies

Project assessment and governance process

Assessment criteria for your organization

Architecture and Portfolio

Management

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During the last decade, CIOs and business managers have realized several things:

* Internal IT resources might be insufficient 10% of the time, and woefully underused for the remaining 90%.

* When an unexpected increase in capacity is needed, it takes time to obtain the additional equipment or software — and if the increase is temporary, the cost may be excessive.

* Common business processes, such as customer relationship management, are so similar across companies that it makes little sense to follow a complex selection process. These systems are essentially commodities; as long as the basic quality is there, you’ll probably buy the cheapest.

* With fast Internet connections and the more interactive capabilities added to the Web in recent years, such as AJAX and Dynamic HTML, accessing a remote resource through the Web has become as fast and comfortable as using an on-premise capability.

This awareness led to the concepts of utility computing (reducing the provisioning time and paying according to use) and grid computing (exploiting idle resources by mutualizing them). These were hyped up by research analysts and vendors, sputtered, seemed to stall, and then essentially morphed and merged into what we know today as cloud computing.

Depending on whom you listen to, cloud computing is either the greatest thing since sliced bread, it’s what the vendor has always been doing anyway, or it’s an unprecedented threat to the integrity of your operations. Making sourcing decisions based on these messages is not only difficult, it is dangerous. Instead, we propose to look past the irrational messages and try to restore some balance to the discussion. In doing so, we make the following assertions:

Cloud computing follows a model of service delivery and consumption that is less new than you may think. The cloud approach can be applied to more forms of IT than the obvious ones, potentially yielding unexpected simplifications and cost savings.

While there are security issues, they are less prohibitive than the detractors of the model would like you to believe.

To fully take advantage of the new model, you may need to change more aspects of your business than you think.

While these assertions may be reasonably general, the adoption of cloud computing in a given organization must be highly customized. It depends on the organization’s needs, its culture, its regulatory environment, and other factors.

Cloud Computing: Hype, Fear, Reality

and Pragmatics

(7)

In-depth Architecture Workshops

Workshop: Tracking Strategy and Alignment

with EA Terry Merriman

For many organizations, Enterprise Architecture is not much more than a black box crammed full of different things of interest to a wide range of stakeholders. The view into the box is often obscured by the lack of tools that can manage all of the information. Consequently, the view is usually composed of “one-off” presentations that are almost immediately out of date. Best practices describe how a repository based toolset be used to organize and relate the information needed to support business and architectural evolution and alignment.

This workshop will explore a framework that can be customized according to the needs of your enterprise and the standards it wishes to follow. It will show you how to think about and organize the information within your enterprise architecture and how to incorporate other standards into the framework.

The workshop will illustrate the process using Enterprise Risk Management as an example. Starting with one of your business strategies, participants in the workshop will identify associated risks and controls to address them. The workshop will highlight the industry and architecture standards available to capture these results and illustrate the benefits of using an architecture tool to show the alignment across the different areas of the architecture.

Participants in this workshop will learn how to organize the different areas of Enterprise Architecture to optimize the information needed for strategic planning. They will learn how to track the various slices of the “black box” Horizontal slices comprising the architectural views

Vertical slices showing all of the architectural requirements of the business processes and the artifacts realizing the requirements

Temporal slices showing the current and future states of the business process realizations

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He has worked in IT development for 30 years as a developer, designer, development manager, and architect. He has consulted with Fortune 500 companies in the insurance, finance, automobile distribution, and pharmaceutical sectors, leading crucial production projects and setting strategic architectural direction.

Mr. Merriman is President of OAD Consulting, Inc., which, for the last eight years, has concentrated on helping Fortune 500 companies define their approach to enterprise architecture. He has developed frameworks that extend the capabilities of UML modeling tools to provide guidance to design teams, ensure consistency across their models, and make conforming to architectural principles easier than not doing so.

Bob Benson

is a Fellow with Cutter Consortium's

Business Technology

Strategies

and

Government & Public Sector

practices

He is also a Principal with The Beta Group. Mr. Benson applies more than 40 years of academic and corporate experience to assist companies and government agencies in understanding the business value of IT, strategic and financial IT management, strategic IT planning, effective IT application development, and IT governance. He has written more than 100 Cutter Consortium E-Mail Advisors on business technology strategy and IT governance as well as additional Executive Reports, Updates, and Cutter journals. Mr. Benson has consulted for and conducted workshops with Cutter clients in the US, Mexico, and Poland.

Mr. Benson has been instrumental in the development of portfolio management methods and strategic and financial management methodologies based on Information Economics used by companies and consulting organizations around the world. He has conducted executive seminars and management courses on these subjects and has consulted with over 100 companies and organizations in 20 countries.

For 40 years, Mr. Benson taught computer science and information management at Washington University in St. Louis (USA), where he also served as Associate Vice Chancellor for Computing and Communications, Dean, CIO, and in various financial executive positions. He has also taught information management at Tilburg University (the Netherlands) for 20 years and is a member of its faculty. Mr. Benson has appeared in numerous keynote speaking opportunities at executive conferences, including Cutter's Summits in the US and Mexico, Gartner Symposium/Expo events, Information Management Forum CIO, Enterprise Architecture Conference, IQPC-sponsored Summits, and others. He is coauthor of several books and numerous articles and monographs, including From Business Strategy to IT Action: Right Decisions for a Better Bottom Line, Information Economics: Linking Information Technology and Business Performance and Information Strategy and Economics: Linking Information Systems Strategy to Business Performance. Mr. Benson holds a bachelor of science degree in engineering science and a law degree, both from Washington University.

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He is an accomplished architect and technical leader with extensive experience in enterprise architecture (EA), service-oriented architecture (SOA), business architecture, product strategy and development, software architecture, consulting and mentoring, distributed technologies, and industry standards.

Mr. Rosen specializes in architecture and IT strategy for Global 1000 clients in finance, insurance, government, and telecommunications. Throughout his career, he has been a frequent technical trainer, speaker, and writer on such topics as EA, application integration with SOA, Model Driven Architecture (MDA), and Enterprise 2.0 and collaboration architecture. In addition to his position as Cutter's EA Practice Director, Mr. Rosen is Chief Scientist with Wilton Consulting Group. He previously served as CTO of Azora Technologies, a startup focused on SOA analysis, design tools, and reference architecture; CTO of M2VP, Inc., a consultancy for IT architecture, where he developed the company's practice area using MDA; Chief Enterprise Architect at IONA Technologies, PLC, where he engaged in the development of the overall product architecture for its next-generation Web services platform and in the creation of the reference architecture for building applications on that platform. Prior to IONA, Mr. Rosen was Chief Enterprise Architect at Genesis Development, where he provided architecture consulting on large-scale applications and infrastructure. Before joining Genesis, he was a product architect, technical leader, and developer for numerous Web services, Java, CORBA, COM, messaging, transaction processing, DCE, networking, and operating system products for several vendors, including BEA and Digital.

Mr. Rosen has authored dozens of articles and reports and is coauthor of Applied SOA: Service-Oriented Architecture and Design Strategies; Developing E-Business Systems and Architectures: A Manager's Guide; and Integrating CORBA and COM Applications. He is a founding member of the Business Architect's Guild and is active in industry standards with the OMG.

Michael Rosen

is Director of Cutter Consortium's

Business & Enterprise Architecture

practice and Senior Consultant with its

Business Technology Strategies

practice

Claude Baudoin

is a Senior Consultant with Cutter Consortium's

Business Technology Strategies

and

Data Integration, BI &

Collaboration

practices.

He is a proven leader and visionary in IT and knowledge management (KM) with extensive experience working in a global environment. Mr. Baudoin has 35 years' experience and is passionate about quality, knowledge sharing, and providing honest and complete advice.

Prior to becoming an independent consultant, Mr. Baudoin was employed by Schlumberger, an oilfield services company, in various positions, including serving as IT and KM Advisor. In this role, he established a fruitful relationship with the MIT Media Lab; led an SOA strategy; developed an IT maturity model for the CIO's staff; created an internal wiki of 12,000 articles; managed efforts to apply social networking concepts in the enterprise; wrote a key study on global shared service centers for the executive staff; and began an evaluation of cloud computing opportunities for the organization. Prior to this role, Mr. Baudoin served as Technology Practice Director at Schlumberger. In this capacity, he developed a catalog of technical consulting offerings, defined a methodology for business process analysis and reengineering (before BPM was popular), and created the patented Security Maturity Assessment method for security consulting at the enterprise level.Mr. Baudoin holds an MS in computer science from Stanford University and an undergraduate degree in engineering from the Ecole Polytechnique (Paris).

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* Local taxes must be added

Payment Options

We accept the following payment methods during our registration process:

Credit card - we accept American Express

Electronic Transfer (BANAMEX o BBVA Bancomer)

Cutter Service Tokens.

Your registration must be paid prior to the event.

If you have any questions, please contact Adriana Galindo at (52-55)53360418 or via email at

[email protected]

Policies

Substitutions and Cancellations

Registrations for BEA Summit are transferable. If you find that you cannot attend, you may transfer the

registration to another member of your organization.

Cancellations made after February 15th, as well as attendees who fail to attend, will be responsible for

the full registration fee. In the unlikely event that Cutter Consortium cancels the conference, Cutter

Consortium is not responsible for any airfare, hotel or other costs incurred by registrants.

Speakers and Schedule

Despite our best efforts, it is possible for health or weather to affect speaker availability/scheduling. As a

result, speakers and scheduling are subject to change without notice.

Venue

Hotel Marriott México City

Reforma, Paseo de la Reforma 276.

Pass

Description

Investment (Pesos)*

Full Pass

Access to all Keynotes and Workshops

$18,225.00

One Day Pass

Day One or Day Two

$10,125.00

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Estado: ___________________________________ C.P. ____________________________________

MONTO Y FORMA DE PAGO:

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$11,125.00

$5,400.00 (Pesos más el Impuesto al Valor Agregado)

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Depósito o Transferencia: BBVA Bancomer a nombre de Servicios Cutter México, S.A. de C.V.

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Este formato hace constar el proceso de inscripción que se ha llevado a cabo a favor de la persona que se indica en el mismo, por lo cual a partir de la fecha del presente documento y hasta la fecha de realización del evento, aplican las siguientes Políticas:

Este comprobante formaliza el compromiso de pago que el participante deberá realizar a CUTTER Consortium por concepto de participación, sin embargo la inscripción no será garantizada en tanto no se realice el pago.

No existen cancelaciones. Es posible sustituir al participante hasta dos días antes de la fecha del evento.

La inscripción sólo avala la asistencia para el evento, la fecha y la sede que se señala en este documento.

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