Introduction to Tarsus Group

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Tarsus Group - TURKEY

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Tarsus is an international b2b media group with a leading portfolio of

exhibitions, conferences, publishing and online media. Established in 1998

with one key brand and a turnover of £4.8 million, the Group has grown

substantially and now operates in thirteen key sectors - with over eighty

events and websites, twenty-ﬁve publications and a turnover in excess of

£60 million.

Tarsus operates worldwide with ofﬁces in London, Paris, Dublin,

Milwaukee, Boca Raton (Florida), Ankara, Istanbul, Dubai, New Delhi,

Hong Kong, Shanghai and with ﬁve ofﬁces in Central and Western China.

Our strategy is to build a business that facilitates the development of

relationships between buyers and sellers, helping them to do business in

their respective markets efﬁciently and proﬁtably.

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•

Capital:

Ankara

•

Republican parliamentary democracy

•

Population is

76.6 million

(est.), of which

99.8%

is Muslim.

•

Shares borders with

Armenia, Azerbaijan, Bulgaria,

Georgia, Greece, Iran, Iraq

and

Syria.

•

Coastline on

Black Sea, Sea of Marmara, Aegean Sea

and

Mediterranean Sea.

•

Currency:

Turkish Lira.

•

Main industries include

agriculture, textiles,

food processing, autos, electronics, mining (coal,

chromate, copper, boron), steel, petroleum,

construction, lumber, paper.

•

GDP

US$820 billion. (2013 - current prices)

•

GDP per capita is

US$10,782

(2013)

•

Ranked

17th largest

economy globally.

•

Exports

US$152 billion

(2012).

•

Imports

US$251 billion

(2012).

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Life Media Fuarcilik

www.lifemedia.com.tr

Life Media was established in 1995 by Mr. Irfan Tiras with the launch of the Turkish language trade magazine, Zuccaciye.

In 1997 the ﬁrst Zuchex exhibition was held and has since grown to become not just the largest housewares and gift

show in Eurasia, but also one of Turkey’s largest trade exhibitions. Life Media employs around 30 full time staff at its

ofﬁces in the Istoc district of Istanbul, a hub for Turkey’s housewares and gifts sector.

Life Media became part of Tarsus Group in March 2012 and its portfolio consists of two annual trade events, Zuchex and

Ideal Homex and four trade magazines, Zuccaciye, Life Tech, Life Plast and the English language Housewares & Gift.

Zuchex

Frequency: Annual www.zuchex.com

26th edition: 1 - 4October 2015 Tuyap Fair & Congress Center Istanbul

Zuchex is the largest exhibition for the housewares, home furnishings and decoration, electrical appliances and gifts sector in Turkey. Following its rapid growth over recent years, Zuchex now occupies 12 halls of Tuyap covering an area of 98k gross sqm and making it one of Turkey’s largest trade exhibitions. From 2010 to 2011, Zuchex’s total net sqm sales grew by an impressive 43% and international sqm more than doubled highlighting the increasing awareness of Zuchex as THE gateway to the potentially lucrative markets of Turkey, Eurasia, CIS, Balkans, Middle East and North Africa. This strong demand for exhibit space is set to continue as market growth is driven by increased purchasing power and home ownership, product innovation and the emergence of an organised retailing sector in Turkey and the region.

Last event stats:

Number of exhibitors: 617 (191 international)

Number of visitors: 31,992 (2,863 international)

Net sqm: 42,000

Supporting organizations: Zucder – The Turkish Houseware Association, of which Life Media was a founding member.

Exhibit proﬁle:

• Gifts

• Housewares incl. plastics and stainless steel products • Household Electricals

• Homestyle e.g. tableware, textiles, decorative items • Glassware

• Kitchenware and bathroom accessories • Lighting

Ideal Homex

Frequency: Annual www.idealhomefuari.com 11th edition: 31 March - 3 April 2016

Tuyap Fair & Congress Center Istanbul

Ideal Homex was formerly known as Zuchex Spring but was re-branded in 2007 to help differentiate it from the main Zuchex event held in September. Given the ever changing tastes of end consumers, the housewares and gift sectors see constant innovations in product designs and so suppliers demand rapid access to market, hence the need for staging Ideal Homex and Zuchex in the same year. The exhibitor and visitor proﬁles of Ideal Homex and Zuchex are similar but each event will see new products and the latest designs on display.

Last event stats:

Number of exhibitors: 312

Number of visitors: 23,693

Net sqm: 30,500

Supporting organizations: Zucder – The Turkish Housewares Association

Exhibit proﬁle:

• Kitchenware • Gifts

• Household Electricals

• Homestyle e.g. tableware, textiles • Glassware

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Istanbul Fair Organisation (IFO)

www.ifo.com.tr

Founded in 1991 by former chairman Selahattin Durak, IFO became part of the Tarsus Group in June 2011.

Based in Istanbul, IFO employs approximately 20 full time staff who organise a portfolio of established and

innovative new market leading events.

• SIGN Istanbul:

Sign making and printing technologies, materials and services.

• ASANSOR Istanbul:

Lifts & elevator technology and services.

• REW:

Recycling, environmental technologies and waste treatment.

• ISG Eurasia:

Occupational Health and Safety Fair

Recycling, Environmental Technologies and Waste Management (REW)

Frequency: Annual www.rewistanbul.com

12th edition: 28-30 April 2016

Tuyap Fair and Congress Center Istanbul

First held in 2005, the REW exhibition and conference takes place annually in Istanbul. Recycling and waste management are growth sectors in Turkey where pollution and waste disposal, due to rapid economic expansion and urbanisation, is an acute problem. Although a relatively young industry in Turkey, the number of potential exhibitors entering the market and professional visitors attending, continues to increase driven by rapid technological development and increased demand across both public and industrial users as tighter regulations come into force. REW more than doubled in size from 2009 – 2012.

Last event stats:

Number of exhibitors: 322 from 22 countries

Number of visitors: 10,582 from 49 countries (co-located with ISG)

Net sqm: 5,628

Supporting organizations: Turkish Ministry of Environment and Urban Planning

Exhibit proﬁle:

• Recycling

• Solid waste management • Water and waste water treatment • Waste Gas

• Hazardous Waste collection, storage and disposal • Energy renewal from waste

SIGN Istanbul

Frequency: Annual www.signistanbul.com 17th edition: 10 - 13 September 2015

SIGN Istanbul, the International Advertising Industry and Digital Printing Technology Fair, is an annual event for Eurasia’s sign making and visual communications sector. SIGN Istanbul which enjoys an exhibitor retention rate of over 80%, was ﬁrst held in 1998 and will return for its 16th edition in 2014.

Turkey’s visual communications market is expanding as it emerges as a creative and production hub for Europe and the Middle East. Continued changes and advancements in technology – including the growth of digital printing, LED, RFID, proximity and demographic-speciﬁc marketing, provide good growth prospects for this event, along with the opportunity to broaden the events proﬁle, into related sectors Last event stats:

Number of visitors: 20,916 of which 3,009 were international

Net sqm: 12,326

Exhibit proﬁle:

• Sign making technology and materials • Digital printing technologies

• LED display technology

• Screen printing technologies and materials • Visual communication systems

• POS display solutions • Outdoor media sellers

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ISG Eurasia – Occupational Health and Safety Fair

Frequency: Annual www.isgeurasia.com

2nd edition: 28-30 April 2016

Tuyap Fair & Congress Center, Istanbul

Turkey has one of the world’s worst records when it comes to accidents in the workplace, which in turn has prompted the introduction of new laws placing stricter regulations on employers to improve employee safety. As a result the demand for the latest occupational health and safety products is expected to grow rapidly and ISG Eurasia was launched speciﬁcally to meet this need. ISG Eurasia will provide employers from across all sectors with a convenient and comprehensive opportunity to view, compare and procure the latest equipment and services. Furthermore, the challenges faced by Turkish employers is replicated across the region and ISG Eurasia will be actively promoted to buyers from not only Turkey, but from the CIS, Balkans, Middle East and North Africa.

Last event stats:

Number of visitors: 10,582 from 49 countries (co-located with REW)

Net sqm: 428

Exhibit proﬁle:

• Occupational health and safety equipment, clothing, materials and systems

• Risk analysis services • Safety training services

• Specialist occupational safety equipment and services

ASANSOR Istanbul

Frequency: Biennial www.asansoristanbul.com 15th edition: 23-26 March 2017

ASANSOR Istanbul one of the top 3 lifts and elevators exhibitions in the world and the premier event in the region. Established in 1992 this biennial event will be held for the 15th time in 2017. ASANSOR has enjoyed strong growth in recent years due to rapid changes in lift technology and new global regulations for lift safety. ASANSOR is a strong brand, with over 80% exhibitor retention and a growing international presence and reputation. The 2015 edition of ASANSOR was the largest and best attended to date and the event is well positioned for continued expansion.

Last event stats:

Number of visitors: 28,278 of which 6,082 were international from 87 countries

Net sqm: 20,441

Supporting organizations: AYSAD (Turkish Association of Elevators & Escalators)

Exhibit proﬁle:

• Lift component manufacturers • Lift component suppliers • Lift installers

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CYF FUARCILIK

Flower Show Istanbul/Eurasia Plant Fair

Frequency: Annual www.ﬂowershow.com.tr 7th edition: 26 - 29 November 2015

IFM - Istanbul Fair Centre

Originally held in Yalova, the Flower Show Instanbul relocated to Istanbul in 2011 which resulted in a rapid growth in both its size and the level of international participation. The exhibition now attracts leading domestic and global suppliers including major growers and exporters from Asia, Africa and Europe e.g. Italy, Germany and the Netherlands. The market outlook remains positive given Turkey’s emergence as both a major exporter and importer (consumer) of ornamental plants and ﬂowers. Domestic consumption is increasing in line with rising per capita income and purchasing power i.e. cut ﬂowers and ornamental plants are no longer seen as a luxury item. Market growth is also being driven by large scale municipal, commercial and residential developments in Turkey and the region. Exports of ornamental plants from Turkey is targeted to grow tenfold by 2023.

Last event stats

Number of visitors: 11,385 from 44 different countries

Net sqm: 11,143

Supporting organisations: SUSBIR - Turkish Ornamental Plant Growers Association

Exhibit proﬁle:

• Indoor and outdoor ornamental plants • Cut ﬂowers

• Covering plants, trees and grasses • Seeds, seedlings, bulbs

• Fertilisers, feeds, soils and peats

• Plant care, watering and propogation technologies • Landscaping design and technologies

SecuriTex Eurasia 2016

Frequency: Annual

2nd edition: 24-27 March 2016 Ankara Congressium

Launched as a direct result of feedback from exhibitors at YAPI Decoor, SecuriTex Eurasia 2015 is a dedicated trade event for the rapidly emerging security and safety markets in Turkey and the Eurasian region. Driven by the combination of more stringent government regulations and greater awareness of the beneﬁts from improved security and safety systems, demand continues to grow strongly for the latest in security and safety technologies and services from the public, commercial and private sectors. Strategically located in Ankara, SecuriTex is ideally placed to provide international suppliers with access to all of these user groups.

Last event stats

Net sqm: 2,264

Exhibit proﬁle:

Access control systems CCTV systems and equipment Control equipment Emergency services equipment Explosion control Fire alarm systems Fire protection equipment

Gas and smoke detection equipment

Occupational health & safety equipment Property security Protective clothing Safes

Security installations & systems

Sensors supervision equipment

Theft alarm equipment Transport protection

www.cyffuar.com.tr

Ankara based CYF was established in 2006 by Mr. Hakan Yuksel and Mr. Ercan Candemir and has organised

a number of events around Turkey including Ankara, Istanbul, Denizli and Yalova. CYF became part of the

Tarsus Group in September 2012 and its current portfolio consists of two established sector leading events

and one launch exhibition to be held for the ﬁrst time in 2015;

• Flower Show Istanbul/Eurasia Plant Fair - ornamental plants, ﬂowers and landscaping sectors

• YAPI Decoor - construction and building materials

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YAPI Decoor

Frequency: Annual www.yapidecor.com.tr 9th edition: 17 – 20 March 2016

Ankara Congressium

Taking place in Ankara, YAPI Decoor was ﬁrst held in 2007 and focuses on the supply of decorative building materials to Turkey’s booming construction and building renovation industry. Key market drivers include an increasing level of home ownership, large scale residential and commercial developments and an increasing number of renovation, regeneration and refurbishment projects.

Net sqm: 4,434

Supporting organisations: Construction Contractors Association (BIMFED)

Exhibit proﬁle:

• Building materials e.g. walls, roofs etc. • Floor coverings

• Stoneware and masonry e.g. granite, marble, ceramics • Coatings – decorative and protective

• Windows, doors

• Bathrooms and Kitchen ﬁxtures and ﬁttings • Lighting

• Design

Flower Show Istanbul/Eurasia Plant Fair

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SADA Uzmanlik Fuarlari AS

Komatek 2017

Frequency: Biennial www.sada.com.tr

15th edition: May 2017 Ankara

Strategically located in Ankara, Komatek was launched in response to the need of Turkey’s construction industry for a dedicated and conveniently located construction machinery and equipment event. Working closely with both industry suppliers and users, Komatek went from strength to strength and has in recent years beneﬁtted from the exclusive support of IMDER - The Turkish Construction Equipment Distributors and Manufacturers Union. Such has been the success of Komatek, it is now not only Eurasia’s largest trade event for construction machinery and equipment, it is one of the top 5 largest such events globally. As Turkey’s construction sector continues to grow with an estimated US$1.0 trillion to be spent on projects before the end of 2023, the outlook for Komatek is very positive.

Net sqm: 61,291

Supporting organisations: Turkish Construction Equipment Distributors and Manufacturers Union

Exhibit proﬁle:

• Construction machinery and equipment, components and spares

• Excavators, bulldozers, cranes, loaders, trenchers etc. • Transportation and handling equipment

• Pumps, compressors, generators, pneumatic and hydraulic equipment

• Safety equipment

• Drying, sorting, cutting and shaping • Construction materials

• Quarrying and mining equipment

Established as an engineering consultancy in 1967, this Ankara based company organises the biennial

Komatek exhibition which was ﬁrst held in 1992. Since its launch, the current Chairman and joint owner Mr.

Levent Baykal and his team, have grown Komatek into not only Turkey’s largest exhibition for construction

machinery and equipment, but it now ranks in the top 5 global events for this sector. The 14th edition of

Komatek will take place in May 2015 in Ankara and is once again anticipated to set a new record for the level of

exhibitor and visitor participation. SADA became a member of the Tarsus Group in February 2014.

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Tarsus Group plc

www.tarsus-group.com

Tarsus

Mr. Andrew Furness

Business Development Manager Metro Building 1 Butterwick London, W6 8DL UK Tel: + 44 (0) 208 846 2907 Email: [email protected] IFO Mr. Zekeriya Aytemur Managing Director Kore ùehitleri Cad. No:34 Kat:4 Zincirlikuyu 34394 ùiúli østanbul Turkey Tel: +90 (212) 275 7579 Email: [email protected] Life Media

Ms. Fatma Funda Ercan General Coordinator Assistant LI-FE MEDYA Fuarcılık A.S.

øSTOÇ Öksüzogulları Plaza E-1 Blok Kat 7, No 71, Bagcılar Istanbul, Turkey Tel: +90 212 292 60 31 Email: [email protected] CYF Mr Hakan Yuksel Chairman

Mustafa Kemal Mah. 1243. Sok. Gokceoglu Plaza No: 7/4, Çankaya Ankara Turkey Tel: +90 312 442 2820 Email: [email protected] SADA Mr Levent Baykal Chairman

Mustafa Kemal Mah. 1243. Sok. Gokceoglu Plaza No: 7/5, Çankaya Ankara

Turkey

Tel: +90 312 440 8800 Email: [email protected]

EXHIBITION CALENDAR

SIGN Istanbul:

10 - 13 September

Zuchex:

1 - 4 October

Flower Show Istanbul:

26-29 November

YAPI Decoor 2016:

17 - 20 March

SecuriTex Eurasia 2016:

24 - 27 March

Ideal Homex 2016:

31 March - 3 April

REW 2016:

28-30 April

ISG 2016:

28-30 April

Asansor Istanbul 2017:

23 – 26 March

Komatek 2017:

May