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Are Sports Bettors Looking at Responsible Gambling Messages? An Eye-Tracking Study on Wagering Advertisements

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Academic year: 2021

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Figure

Table 1. Details of each advertisement including the responsible gambling (RG) messages, and inducement offer (IO) information presented therein
Figure 2. The weighted number of fixations on responsible gambling messages for each advertisement, according to risk of gambling problems (where NP: non-problem gambler; LR: low-risk gambler; MR: moderate-risk gambler; PG: problem gambler).

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