Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel
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Who We Are...
Allen & Goel Marketing Company is "your marketing, sales and design partner." We specialize in the complete marketing of your business including graphic design, printing services, website development, promotional products and marketing campaign strategies.
Our focus is simple: To make your marketing and advertising budget an investment, not an expense!
We do it all so you don’t have to...
Allen & Goel Marketing Company develops an individualized strategy for your company using a simple approach: We ask questions, listen to your goals, and then generate a unique plan for your business.
This collaborative process begins our working partnership with you. Once the most effective
strategy is determined, Allen & Goel Marketing has the unparalleled ability to execute the plan. Because we specialize in website development, Internet advertising, promotional products, printing services and graphic design, we completely eliminate the hassle of having to use multiple sources to implement your new marketing strategy!
Wh
at are your needs?
Yes
No
What Are Your Needs?
Allen & Goel Marketing Company wants to help your business succeed. Answering these questions will provide insight about your business and help us customize a marketing strategy for you.
• What is the primary sales and marketing issue you're currently dealing with in your business?
• What is your current advertising and promotions budget?
• What is the primary advantage that differentiates you from your competition?
• What have you done in the past to promote your business and what were the results?
• What are the products and/or services offered to your customers? • How would you describe your ideal customer?
• How do you show your customers you appreciate them?
• Do you presently use Email Broadcasting to promote your business?
• Do you presently use online advertising (i.e. Google AdWords/Pay-Per-Click)?
• Do you presently use Direct Mail to promote your business?
Do you need help ...
Attracting new clients? Retaining current customers?
Increasing the size of average orders?
Driving traffic to tradeshow booths?
Developing a uniform look and direction for your business?
Do you currently have or use …
A lead generating website?
Company brochures and support materials? Consistent methods to generate leads? Internal processes to follow up leads?
Promotional products to generate leads or say “thank you” to your customers?
Branding
Defining Who You Are
Allen & Goel Marketing Company understands that every customer is unique
and every client's business needs are unique.
With your ideas in mind, we will develop or update your logo, image and brand. Your brand is the personality and identity of your business. It's what makes your business unique along with
the characteristics that differentiate it from your competitors.
Brand elements include your logo, Pantone (PMS) colors, typeface, taglines and other design elements. After your brand elements are established, we carry your brand and identity through to your print materials, website, promotional products, etc...
A few questions for your company...
• What are your customers’ demographics?
• What makes your business unique?
• Who are your competitors?
Developing Who You Are
Logo Development
A properly designed logo is your company's foundation.
Your logo, when viewed, should reflect your company's culture, philosophy and standards. It also differentiates you from your competition.
The use of your logo in your business cards, letterheads, envelopes, signs, marketing collateral, promotional products and advertisements is important to help build customer recognition, loyalty and brand awareness.
Whether you are starting a new business or looking to revamp your image, Allen & Goel Marketing will help you portray the true identity of your
business through our professional logo design services.
• What services do you provide?
• What are your marketing goals?
Desi
gn Servi
ces
“A picture is worth a thousand words. But are they the right words to promote your business?”
- Sunny Goel
Design Services
Allen & Goel Marketing Company provides you with the graphic design services to fit your
needs - from creating a new image to breathing life into your current marketing.
Our diverse and talented design department provides fresh and creative concepts for our customers’ designs without losing sight of the ultimate goal…effectiveness!
All of our designers are encouraged to attend workshops and seminars to enhance their skills and market awareness.
Photography
Allen & Goel Marketing provides professional digital photography services. We photograph food, products, people, places and events. Our designers are then able to optimize these images for use in your marketing collateral, web site, advertising, social media and multimedia presentations.
A unique advantage to our photography approach is that we always have a marketing concept
in mind while setting up our composition to ensure maximum effectiveness. Additionally, all of
our images are delivered to you copyright free.
Does your designed piece match the target audience it is being distributed to?
• Do all of your printed pieces match?
• Is your website address on all of your printed materials?
Pri
nting Servi
ces
Complete Printing Solutions
Allen & Goel Marketing Company offers a full range of business printing
services...
Do you need full color postcards, flyers or brochures to market your business? Maybe you
would like to give your business a more professional look with custom designed business cards,
letterhead, envelopes, forms, folders or other office supplies? Need full color posters and
banners for trade shows? Do you have the need for a custom printed solution or creative printing idea? We are your one stop source for it all!
Why Us?
We are well aware that you have many choices when it comes to selecting a company to fulfill
your print and design needs. As a result of understanding that, our company focuses on "the added values and services" we can offer our customers. Imagine all of your printed supplies,
direct mail advertising and corporate sales materials ordered with just one phone call. We want to be your solution. Remember, our goal is to make your print and design projects as stress-free as possible.
• First class in-house graphic designers
• Proofing services (spelling, grammar, copy)
• Copywriting services
• Knowledgeable print professionals
• Competitive pricing
• Delivery and drop ship services
• Custom digital and offset printing • Direct mail services
• Rush services
• Monthly reorder reminders
• Green and recycled printing alternatives
• Is there a clear call to action on your printed pieces?
• Do you have a budget in mind?
Pri
nting Servi
ces
Mailing Programs & Fulfillment
We provide commercial printing and direct mail solutions for our customers – from print to post. This includes acquisition of targeted mailing lists, strategic planning, comprehensive
design and delivery of the final product to the post office.
Examples include brochures, take out menus, sales events, introduction of your business service to a targeted audience, special promotions and much, much more.
Banners, Signs & Tradeshow Displays
We can offer many options and solutions for your company's banner and sign needs including yard signs, flags, table covers, retractable banners, as well as total tradeshow displays.
Our in-house design department will evaluate your needs including where the sign or banner will be placed and how the product will be used. Some factors considered: distance, location
indoor/outdoor use, durability, traffic flow and the key message to be delivered.
Custom Labels & Stampers
We have a wide selection of label and stamper styles. Your labels can be printed in spot color or full color process. Our label selections include: square cut, circle, oval, foil stamped, blind embossed, static cling, consecutive numbered, tamper-evident and bumper stickers.
We also offer many other pressure sensitive stocks and adhesives including weather resistant
Websi
te Development
Website Development
Allen & Goel Marketing Company offers a wide selection of web packages and solutions to fit your
business needs. How about a simple webpage design to get your business on the Internet? Maybe you need a custom website that provides your business with sales leads or promotes your name throughout your local area?
Whatever the size of your business, we can develop a website tailored to your needs and goals. We can also optimize your website to help with increased rankings in major search engines. Allen & Goel Marketing Company will make your
website an investment, not an expense!
To view our portfolio of sample websites, please visit www.allengoel.com.
The A&G
12
Step Web
Design Process
1. Client Consultation 2. Propose Site Map / Scope 3. Design Website Screenshot
4. Register Needed Domain Names
5. Analyze and Establish Hosting 6. Develop and Program Website 7. Develop Content
8. Optimize Images 9. Cross Browser Testing 10. Basic SEO (Search Engine
Optimization)
11. Launch Website
12. Submit Site to Major Search Engines
Website Development
Listed Below Is A Sample Of The
Web Services We Provide:
• Custom Website Design
• Custom Content Management Systems
• Website Re-Design & Touch Up
• Flash Intros & Animation
• Web Audio/Video Streaming
• E-Commerce Design & Integration
• Pay-Per-Click/AdWords Campaigns
• Google Analytics
• Custom Programming
• Tablet Friendly Design
• Mobile Websites
• Database Driven Websites
• Domain Name Registration • Website & Email Hosting
• Advanced Search Engine Optimization
• Search Engine Submission
• Website Maintenance
• Email Broadcasting
• Social Media Marketing
10
Questions
Listed below are 10 questions regarding websites:
1. Are there goals set for your presence on the Web? Have your
key benefits and services been
determined?
2. What information would a
prospective user find helpful
when visiting your website? Who is your target audience?
3. Has your current branding been considered when designing your website?
4. What Calls to Action would you like the user to perform when visiting your website?
5. Are there any lead generation methods in place to build future marketing lists?
6. Have you considered Search Engine placement when developing your site?
7. Users view the web on various
different devices today, has this
compatibility been considered? 8. Did you know that a website can provide detailed tracking information to determine its
effectiveness?
9. Do you have a plan for updating your website with new content to keep users returning?
10. Other than SEO, what plans do
you have for driving traffic to
Websi
te Development
Web Based Programming
Allen & Goel Marketing Company will develop a Web Based Programming
Solution to fit your company's needs.
We provide custom designed systems to help your business run efficiently. You can have the ability to edit or update select pages on your website, add new sections, post articles or press releases, update items in your shopping cart system, change images, track website feedback responses and much, much more!
Some examples of our Web Based Programming Solutions are:
• Database driven content and pages that can be easily managed through a web based control panel • Intranet development for improved corporate communications, cost savings and green friendly initiatives
• Online shopping carts
• Credit Card Gateway Integration • Content Management Systems • Custom Application Development • Business Workflow Applications
• Online Restaurant and Menu Management Systems • Property Management Solutions
• Third Party Systems Integration
• Maintenance / Support for Existing Applications • Application Re-Engineering / Re-Design
• Event Registration and Retrieval Systems • Course / Class Scheduling Systems
Mobile Websites
Is your website compliant with smart phones?
Put your company information at your customers’ fingertips!
When users are on the go, they utilize their mobile phone to quickly search for basic information about your company. This can include contact information / directions, general products / services list, social media links and a company overview.
Emai
l Broadcasting
Email Broadcasting
Reach your customers and prospects quickly! Send out specials, coupons,
updates and more in your own custom template...
Email broadcasting is an affordable way to market your business that can generate an immediate response. Unlike direct mail, there are no materials or postage expenses. Email marketing is 20 times more cost effective than direct mail.
Allen & Goel Marketing Company designs effective email campaigns that highlight the added values of your business. After we develop and design your campaigns, we distribute your message to your target subscribed audience.
Email marketing benefits:
• Proactively communicate with your existing customers and prospects • Introduce new products, services or events
• Easily distribute discounts or promotions
Allen & Goel Marketing Company provides list management services to ensure your lists are kept fresh and clean. Our team manages your program and stay in regular contact with you to schedule your next blast, request content ideas, update your lists and provide detailed reports. All email blasts are sent through a SPAM compliant system that allows users to opt out from receiving future emails.
Newsletters:
Keep your customer base updated on news in your industry. This is also a perfect opportunity to educate your clients and prospects about your services.
New Products:
Don’t feature the same products over and over. Show your customers the “new stuff”.
Specials:
Email broadcasting is an effective way to promote your daily, weekly or monthly specials.
Reminders:
This is a perfect way to remind your customers to reorder seasonal products so they don’t get hit with rush charges.
Introductions:
Is there a better way to introduce your customer base to new members of your sales team?
Promotional Products
What Are Promotional Products?
There isn’t a more cost effective form of advertising than with promotional products, also known as advertising specialties. Promotional products are affordable and easy to distribute to your targeted prospects and customers. Advertising through promotional products gives you complete control over your brand identity.
Promotional products are useful or unique items that can be imprinted with your brand identity and designed to keep your message in front of your customers and prospects for extended periods of time.
Allen & Goel Marketing offers thousands of customizable products at a variety of prices. You can promote your business with advertising specialties on any budget. In order to get the most out of your advertising budget, it is important to carefully plan how your product will be distributed and what goals you want to achieve. Allen & Goel Marketing will help you develop those plans.
Why Use Them To Promote Your Business?
Promotional product marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. They can be directed to selected audiences, which dramatically increases their effectiveness.
Promotional products, if chosen wisely, remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.
Effective Ways To Use
Promotional Products
• Goodwill and relationship reinforcement
• Create awareness of new products, services or facilities
• Trade show promotion • Motivate dealers/retailers
Promotional P
roducts
Why Purchase Promotional Products Through Us?
Imprinting a logo on a promotional product isn't enough. An effective promotional products campaign uses items carefully and thoughtfully to ensure maximum benefit. Allen & Goel Marketing helps develop ideas and goals for your promotional product investments. Our plan assisting and consulting are just two advantages of using us for your promotional product needs.
We are a proud member of both Promotional Products Association International and Advertising Specialty Institute (ASI).
Preferred Supplier Network
There are thousands of promotional product manufactures located in the United States, Canada and China. Some of them are outstanding, some of them are less than outstanding. Allen & Goel Marketing measures all of our suppliers inside our ordering
system on key aspects such as delivery time, imprint accuracy, pricing, communication and problem resolution. Suppliers that consistently score high in those vital areas are designated as Preferred Suppliers. When you order promotional products from Allen & Goel Marketing, you can be confident that you will be receiving effective products, imprinted correctly at a fair price, delivered on time.
P
REFERREDSupplier
A
Our Most Popular Promotional Products
Mugs & Travel Mugs • Pens & Pencils • Memo Pads • Magnets • Mouse Pads • Key Chains • Portfolios • Memo Boards • Flashlights • Food Gifts • Golf Items • Specialty Bags
What Are Promotional Products?
There isn’t a more cost effective form of advertising than with promotional products, also known as advertising specialties. Promotional products are affordable and easy to distribute to your targeted prospects and customers. Advertising through promotional products gives you complete control over your brand identity.
Promotional products are useful or unique items that can be imprinted with your brand identity and designed to keep your message in front of your customers and prospects for extended periods of time.
Allen & Goel Marketing offers thousands of customizable products at a variety of prices. You can promote your business with advertising specialties on any budget. In order to get the most out of your advertising budget, it is important to carefully plan how your product will be distributed and what goals you want to achieve. Allen & Goel Marketing will help you develop those plans.
Why Use Them To Promote Your Business?
Promotional product marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. They can be directed to selected audiences, which dramatically increases their effectiveness.
Promotional products, if chosen wisely, remain in use for long periods of time to repeat the advertising message each time the product is used, without extra cost per exposure. People like to receive them. And since the items are useful and appealing, they are effective as incentives and motivators. Because there are so many products available, there is a lot of flexibility in planning a successful promotion.
Apparel
Apparel
Allen & Goel Marketing provides a wide selection of business apparel to fit
your needs.
We have direct access to a vast selection of imprintable apparel and accessories. This means we can fill your order economically and in a timely manner. We can screen print or embroider your brand or logo: T-Shirts, Fleeces, Caps, Bags and Totes, Towels, Athletic Wear and much, much more.
We team up with more than 30 different headlining and show-stopping brands of imprintable apparel and accessories, including many USA-made items.
• Embroidery • Screen Printing • Heat Transfer • In-house Digitizing • Polybagging • Private Labeling • Fulfillment Services
Notes
Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel Marketing Social Media Website Development Restaurants Print Design Branding Email Broadcasting Hotels Mobile Websites Promotional Products Photography Apartments Banners Signage Direct Mail Programming Pay-Per-Click Apparel