Distribution of Concurrent Sessions

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Markets Underwriting Product Dev. Regulatory Reinsurance Technology Monday

2:45 to 3:45 p.m. 1.1 Life Insurance Policyholders:

Enemies or Customers? (Marriott Ballroom) u u

1.2 PBR: Coming Soon To a State Near You (Chicago Ballroom G/H) u u

1.3 What Consumers (Don’t) Know About

Life Insurance (Avenue Ballroom) u

4:00 to 5:00 p.m. 2.1. Universal Life Deconstructed (Avenue Ballroom) u

2.2 Session Cancelled

2.3. Life Captives: The Latest (Marriott Ballroom) u u u

2.4 Winning in the New World of the Connected

Customer (Chicago Ballroom D/E) u

Tuesday

9:45 to 10:45 a.m. 3.1 Life Insurance for the Middle Market:

An Actionable Understanding (Chicago Ballroom D/E) u

3.2 Straight-Through Processing — More Than Just a Tweak

to Your Operations (Marriott Ballroom) u u

3.3 Actuarial Modeling 3.0 — The Four-Hour

Work Week (Avenue Ballroom) u u u

3.4 Social Collaboration: An Online Community

Journey (Chicago Ballroom G/H) u u

11:00 a.m. to 12:00 noon 4.1 Unclaimed Property (Avenue Ballroom) u u

4.2 Introduction to Reinsurance: Lose Your Fear

of the Dark Side (Chicago Ballroom G/H) u u u

4.3 In Search of the Ideal Shopping Experience: What Life Insurance

Shoppers and Buyers Want Companies to Know (Chicago Ballroom D/E) u u

4.4 High Face Amount Mortality (Marriott Ballroom) u u u

1:15 to 2:15 p.m. 5.1 Succeeding in a Fluctuating Interest Rate

Environment (Avenue Ballroom) u

5.2 Reinsurance 201: Intermediate Reinsurance (Chicago Ballroom G/H) u u u

5.3 Life Insurance: Bought Not Sold? (Marriott Ballroom) u

5.4 Life Insurance and Combo Products — An Opportunity

to Recalibrate (Chicago Ballroom D/E) u u

2:30 to 3:30 a.m. 6.1 Product Innovation — From Idea to Impact (Chicago Ballroom D/E) u u

6.2 Big Data, New Directions (Marriott Ballroom) u u u

6.3 The Legal Landscape of Same-Sex Marriage:

The Impact on Life Insurers (Chicago Ballroom G/H) u

6.4 Simplified Issue (Avenue Ballroom) u u u

Wednesday

8:15 to 9:15 a.m. 7.1 Beyond the Technology Horizon for Insurance (Marriott Ballroom) u u

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The Life Insurance Conference

M

onday

, a

pril

7 Meet and Greet With Exhibitors — 2:00 to 2:45 p.m.

Grand Ballroom

Concurrent Sessions — 2:45 to 3:45 p.m.

Marriott Ballroom

1.1 Life Insurance Policyholders: Enemies or

Customers?

Learn the reasons life insurance companies haven’t developed customer reward and benefit programs similar to the very successful programs operated by airlines and other companies. Then hear about two ways for life insurers to become more customer-centric. Marshall Field’s advice from over a century ago “the customer is always right” remains more important than ever. Gregory Bruner, Senior Vice President, Michael Edwards Direct, Inc.; Jay M. Jaffe, FSA, MAAA, President, Actuarial Enterprises, Ltd.; Michael R. Mals, CLU, Executive Sales Consultant, Assurant Specialty Property

Chicago Ballroom G/H

1.2 PBR: Coming Soon To a State Near You

The states have started adopting the new Standard Valuation Law, and it appears that Principle-Based Reserves will be implemented within the next few years. This session is designed to let you know what you need to know to be ready when PBR goes “Live.”

John Bruins, FSA, MAAA, Vice President, Senior Actuary, ACLI; R. Dale Hall, FSA, MAAA, CERA, CFA, Managing Director of Research, Society of Actuaries; Karen Rudolph, FSA, MAAA, Principal and Consulting Actuary, Milliman, Inc.; Moderator: Paul S. Graham, FSA, MAAA, Senior Vice President, Insurance Regulation and Chief Actuary, ACLI

Avenue Ballroom

1.3 What Consumers (Don’t) Know About Life

Insurance

Life insurance is a basic component of any financial protection strategy. If you have dependents, chances are you need life insurance. But LIMRA research shows life insurance ownership is at record lows. LIMRA and the LIFE Foundation have been tracking U.S. consumer opinions about life insurance in the annual Barometer study. Be the first to hear the latest results, including consumer awareness and understanding of life

insurance, their preferences and priorities. To round out the session, an experienced insurance agent will share her strategies for addressing gaps in consumer knowledge.

Sandra Cavoto, CSD, CSP, President and CEO, Sandra Cavoto Insurance Agency, Inc.; Matt Derrick, Senior Vice President, Marketing and Programs, Life Happens; Todd A. Silverhart, Ph.D., Corporate Vice President and Director, Insurance Research, LIMRA

Moving Break — 3:45 to 4:00 p.m.

Concurrent Sessions — 4:00 to 5:00 p.m.

Avenue Ballroom

2.1 Universal Life Deconstructed

What’s going on in the world of UL? What’s happening to the lifetime secondary guarantee UL market? And are indexed products overtaking traditional fixed products? This session will cover trends in the UL marketplace with emphasis on the no-lapse secondary guarantee UL products and indexed UL products.

Joseph A. Kenny, FSA, MAAA, Product Performance Director, Mutual of Omaha; Robert Stone, FSA, MAAA, Consulting Actuary, Milliman, Inc.

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2.2 Actuaries in Non-Traditional Administration

Roles

Please note: There has been a change in the program and this session has been cancelled. Please select another session of interest.

Marriott Ballroom

2.3 Life Captives: The Latest

Senior executives active in working with life captives will discuss recent developments in the use of captives by life insurers to help finance reserves, including an update on the latest regulatory developments.

Eric R. Fenichel, Partner, Sutherland Asbill and Brennan LLP; Steven I. Schreiber, FSA, MAAA, Principal and Consulting Actuary, Milliman, Inc.;

Moderator: Steven Clayburn, FSA, MAAA, Senior

Director and Actuary, ACLI Chicago Ballroom D/E

2.4 Winning in the New World of the

Connected Customer

Mobile technology has accelerated the adoption of online shopping, changing the way consumers interact with businesses and turning the world of capturing consumers upside down. Learn how the disruptive forces are changing the way consumers shop for insurance and what some companies are doing to reshape their distribution systems. Discover strategies that could provide an edge in a hyper competitive industry. James Quade, Assistant Vice President and Managing Director, Strategic Partnerships, Liberty Mutual Insurance

Welcome Reception — 5:30 to 6:30 p.m.

Grand Ballroom

T

uesday

, a

pril

8 Continental Breakfast — 7:00 to 8:00 a.m.

Grand Ballroom

General Session — 8:00 to 9:15 a.m.

Chicago Ballroom D/E

Sean F. O’Donnell, Presiding

Assistant Vice President, U.S. Client Services

LIMRA

Disrupt: Sparking Business Transformation

With Innovation

Luke Williams

Professor of Marketing and Executive Director

The Berkley Center for Innovation

& Entrepreneurship

New York University’s Stern School of Business

Successful companies operating in mature industries that try to differentiate themselves by focusing on incremental innovation instead of game-changing, disruptive innovation will differentiate themselves right out of business. Companies need to be consistently making bold moves, even at the very peak of their success. Start-ups and small-scale enterprises excel at this, but it’s an approach that can be learned and applied just as effectively by large organizations and industry incumbents. Attend this presentation to learn how to

transform your business.

Refreshment Break With Exhibitors — 9:15 to 9:45 a.m.

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Stop Tweaking! Start Recalibrating!

Concurrent Sessions — 9:45 to 10:45 a.m.

3.1 Life Insurance for the Middle Market:

An Actionable Understanding

Is your company well positioned to meet the life insurance needs of the middle market? In this session, results from a joint Epsilon/LIMRA research study conducted to provide a sophisticated, actionable segmentation of the middle market will be released. Attendees will gain an understanding of meaningful sub-groups and will gain insights concerning how to target the most profitable and responsive prospects with the highest propensity to buy. Dave Edington, Senior Vice President, General Manager, Insurance Marketing Solutions, Epsilon; Todd A. Silverhart, Ph.D., Corporate Vice President and Director, Insurance Research, LIMRA

Marriott Ballroom

3.2 Straight-Through Processing — More Than Just a

Tweak to Your Operations

This session will feature an overview and details of what may be achieved through the digitalization of new business processing and the implementation of straight-through processing including the digital delivery of life insurance policies. This overview combined with insight from an insurance company representative on their successful implementation of a digital solution will help attendees in this session learn that successful implementation of STP is more than just a tweak to the system.

Steven Callahan, CMC, ChFC, CLU, FFSI, FLHC, FLMI/M, Practice Director, The Nolan Company; Deepak Shenoy, ALMI, PMP, Shared Services Director, AXA Equitable Avenue Ballroom

3.3 Actuarial Modeling 3.0 — The Four-Hour

Work Week

Mainframe. Then the PC. Now what? Solvency II, IFRS, PBA, ERM and other initiatives are stressing existing actuarial modeling environments. Yet some companies are reducing actuarial workload by 90 percent even while addressing these additional requirements. The upcoming change is more than evolution, it’s a new paradigm — Actuarial Modeling 3.0. Learn what it is, and why you should care.

Van Beach, FSA, MAAA, MG-ALFA Product Manager, Milliman, Inc.; Timothy Pauza, ASA, MAAA, Senior Manager, Ernst & Young

3.4 Social Collaboration: An Online

Community Journey

Where are you in your social collaboration journey? Have you discovered the “secret” mix of people, processes and technology? Join a panel discussion led by members of Northwestern Mutual’s

collaboration team sharing ideas on connecting people to people and people to content. We’ll cover topics such as establishing an enterprise model as well as what works and doesn’t in the world of social collaboration and community management. An open discussion will follow the presentation.

Amii LaPointe, Intranet Manager and Senior Communications Consultant, Northwestern Mutual; Jane Rewolinski, Instructional Designer and Online Community Manager, Northwestern Mutual; Kara Whittow, FLMI, Collaboration Program Consultant, Northwestern Mutual

Moving Break — 10:45 to 11:00 a.m.

Concurrent Sessions — 11:00 a.m. to 12:00 noon

Avenue Ballroom

4.1 Unclaimed Property

Fourteen global settlements with state treasury authorities; ten multi-state insurance regulatory settlements; one half dozen new state laws...and yet they are only the beginning of the unclaimed property story. Experts will discuss the many subplots of the unfolding story as the NAIC tiptoes into public policy leadership, court adjudications threaten the likelihood of future settlements, more states act legislatively and uniform law commissioners take the field to modernize state unclaimed property model law.

Carolyn Atkinson, Deputy Treasurer for Unclaimed Property, State of West Virginia; Nicholas C. Gerhart, Commissioner of Insurance, State of Iowa; Dennis Schoff, Senior Vice President, General Counsel & Corporate Secretary, Trustmark Insurance Company;

Moderator: Scott M. Kosnoff, Esq., Partner, Faegre, Baker, Daniels, LLP

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4.2 Introduction to Reinsurance: Lose Your Fear

of the Dark Side

If you work in insurance, reinsurance affects much of what you do and some of how you do it. Can you afford not to understand the basics of something so beneficial and commonplace, yet largely behind the scenes? This crash course will cover various kinds of reinsurance arrangements, reinsurance treaty language, and key reinsurance regulations. Don’t miss out!

Jeffrey Katz, FSA, MAAA, Senior Vice President, Swiss Re

4.3 In Search of the Ideal Shopping Experience:

What Life Insurance Shoppers and Buyers

Want Companies to Know

It is not their parents’ life insurance shopping experience. Today’s consumers have more options for seeking information about life insurance and more ways to purchase it. How have recent life insurance shoppers and buyers researched and purchased and how do their actual experiences differ from their ideal experiences? This session looks at qualitative and quantitative research to understand the channels they prefer and the experiences they want through each channel. The information presented will provide companies with information to help them create the desired experiences needed to better meet the expectations of Gen X and Gen Y consumers.

Eric Sondergeld, ASA, CFA, MAAA, Corporate Vice President and Director, Distribution and Technology Research, LIMRA

Marriott Ballroom

4.4 High Face Amount Mortality

The SOA published in 2012 a report on mortality at the higher face amounts ($1,000,000+). A team of specialists in mortality will highlight the issues and share their insights on the issues. The format will be a fun Q&A format that will include audience participation. Come ready to share your insights in this lively discussion, or sit back and enjoy! Thomas P. Edwalds, FSA, MAAA, ACAS, Assistant Vice President, Mortality Research, Munich American Reassurance Co.; Jean-Marc Fix, FSA, MAAA, Vice President, Research and Development, Optimum Re; Allen Klein, FSA, MAAA, Consulting Actuary, Milliman, Inc.; Brad Roudebush, FSA, MAAA, Director, Standards Development, Northwestern Mutual

Luncheon — 12:00 noon to 1:15 p.m.

Grand Ballroom

Concurrent Sessions — 1:15 to 2:15 p.m.

Avenue Ballroom

5.1 Succeeding in a Fluctuating Interest Rate

Environment

The interest rate environment continues to create challenges for companies to be successful with product development and sales initiatives. Are your company’s products

structured to prevail, or do they need to be recalibrated? The presenters will share their insight into what actions that may be taken to facilitate increasing sales and market share, while recognizing changes in interest rates and the economy. Timothy Pfeifer, FSA, MAAA, President, Pfeifer Advisory, LLC; David W. Simbro, FSA, CLTC, Senior Vice President of Life and Annuity Products, Northwestern Mutual

5.2 Reinsurance 201: Intermediate Reinsurance

Take your reinsurance knowledge to the next level with this session focusing on real-life ways to make reinsurance work for you and your company. Topics include detailed aspects of facultative reinsurance, the basics of using reinsurance to manage capital, and current issues in the news such as captives. Emphasis is on learning, and ad hoc topics of interest are welcome.

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Stop Tweaking! Start Recalibrating!

Marriott Ballroom

5.3 Life Insurance: Bought Not Sold?

Closing the life insurance protection gap is a complex puzzle. As an industry, we are spinning our wheels around the traditional approaches to increasing sales: lower price, reduce underwriting, add a new product feature. But adjusting these factors hasn’t reduced the population of underinsured. What new ways can we approach the market by leveraging data, research and technology to get consumers excited about life insurance? Neil Sprackling, President – Life & Health U.S., Swiss Re Life & Health America, Inc.

5.4 Life Insurance and Combo Products —

An Opportunity to Recalibrate

Combining life insurance with other products creates an opportunity to offer added security and protection to policyholders while enhancing a carrier’s block of business. This session will provide an overview of trends in life combo products including long-term care and critical illness insurance. Attendees in this session will gain a better understanding of the opportunities to recalibrate their business through the use of combo products.

Stephen F. Rowley, Vice President, Senior Account Executive, Gen Re — A Berkshire Hathaway Company; Darrell Spell, FSA, MAAA, FLMI, Principal and Consulting Actuary, Milliman, Inc.

Moving Break — 2:15 to 2:30 p.m.

Concurrent Sessions — 2:30 to 3:30 p.m.

6.1 Product Innovation — From Idea to Impact

Consider a word association test: Insurance...Innovative? That’s probably not the first word that comes to mind. Historically, the insurance industry hasn’t been known for being on the cutting edge. That may be changing. Come to this session to learn what it takes to develop a culture of innovation in your company and hear real-life examples of what one company did to incorporate innovation in the product development process. Jason Alleyne, FSA, FCIA, FRM, Insurance Executive; John Coyle, Senior Vice President, Culture of Innovation, Maddock Douglas; Si Xie, FSA, FCIA, CERA, Director, Equitable Life of Canada

Marriott Ballroom

6.2 Big Data, New Directions

Big data is a big topic, with uses spanning everything from database mining for customer segmentation to the use of predictive analytics to identify groups that are more likely to buy or customers that will have the best rates of retention. Hear about one of LIMRA’s recent initiatives in the big data arena and hear how one carrier is using big data to “recalibrate.”

Hamilton M. Faris, Vice President, Data Management and Business Analytics, MetLife; John Wilson, FLMI, AIRC, ACS, Data Scientist, LIMRA

6.3 The Legal Landscape of Same-Sex Marriage:

The Impact on Life Insurers

On July 26, 2013, the Supreme Court issued its decision in U.S. v. Windsor, which declared a section of the Defense of Marriage Act (DOMA) to be unconstitutional. The result is that the Federal government must recognize valid same-sex marriages for Federal purposes. This session will describe the current rules, including guidance issued and guidance still needed from IRS, Treasury, and Department of Labor, and reactions from state insurance regulators. It will focus primarily on the impact on qualified and nonqualified annuities and qualified retirement plans.

Mandana Parsazad, Vice President, Taxes & Retirement Security, ACLI; Shannon Salinas, Counsel, Taxes & Retirement Security, ACLI

Avenue Ballroom

6.4 Simplified Issue

Simplified Issue (SI) insurance is a hot topic for insurers! The industry has struggled to reach the middle market in a cost-efficient manner, while still maintaining acceptable mortality results. This session will demonstrate how automation and electronic data can help you achieve your goals of issuing business cheaper, better and faster. Listen to industry experts present mortality findings and successful case studies of how to best utilize SI underwriting engine.

Eric Carlson, FSA, MAAA, Life Actuary, Milliman, Inc.; Duane Morrow, Executive Vice President, Marketing, and CMO, Primerica Life Insurance Company

Refreshment Break With Exhibitors — 3:30 to 4:00 p.m.

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General Session — 4:00 to 5:00 p.m.

TALK Show

ComedySportz of Chicago, Inc.

Through a presentation that is part improv performance and part interactive workshop, attendees will learn the importance and value of owning one’s own communication and employing active listening skills and techniques for precision in their communication.

W

ednesday

, a

pril

9 Continental Breakfast — 7:15 to 8:15 a.m.

Grand Ballroom

Concurrent Sessions — 8:15 to 9:15 a.m.

Marriott Ballroom

7.1 Beyond the Technology Horizon for

Insurance

What a week it’s been! You got your first driverless car, and your commute is a peaceful dream. On a whim, you had your genetic sequencing done during a haircut, and it turns out your life expectancy is 102. To cap it off, your Virtual Advisor noticed the change in your life expectancy profile and suggested you replace your current life insurance with something much cheaper. A verbal assent from you sent data from your communicator to Google Insurance, and your full-featured policy was delivered instantly...it’s not a question of whether this scenario will take place (except for the Google piece!), it’s a question of when. Join Celent CEO Craig Weber as he looks beyond the horizon for how technology will drive

insurance, and sooner than we think. Craig Weber, CEO, Celent

Avenue Ballroom

7.2 An Industry Insider’s View on Channel Expansion

As the industry strives to better understand changing consumer preferences, it must also understand the impact these changes are having on distribution. In this informative session, Pat Leary will explore the emerging trends in distribution from the latest LIMRA research and share his thoughts on what companies must do to partner and support distribution expansion for success in today’s changing environment.

Patrick T. Leary, LLIF, Assistant Vice President, Distribution Research, LIMRA

7.3 Professionalism in the Everyday Life of An Actuary

Professionalism issues that may be encountered in the everyday life of an actuary will be highlighted using brief case studies. Members of the audience will be actively solicited for their comments, observations and insights. Participants will also gain an awareness of the multitude of resources available to the actuary as they navigate

professionalism issues.

Jeffrey S. Drake, FSA, MAAA, CLU, Vice President, Individual Product Development, OneAmerica Companies; James Miles, FSA, MAAA, Consulting Staff Fellow, Society of Actuaries

Refreshment Break and Raffle With Exhibitors —

9:15 to 9:45 a.m.

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General Session Speaker Biographies

Cam Marston

Founder and President Generational Insights

Cam Marston is the leading expert on the impact of

generational characteristics and differences on the workplace and the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional associations, for over 15 years. His expertise has also been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC.

John E. Schlifske

Chairman, President and Chief Executive Officer Northwestern Mutual

In addition to being Chairman, President and Chief Executive Officer, John Schlifske is also a member of Northwestern Mutual’s Board of Trustees. He joined Northwestern Mutual in 1987 as an investment specialist, and was promoted from portfolio manager to senior executive, overseeing a variety of investment operations. Schlifske later headed different parts of the company’s business operations. He is a director on the boards of Kohl’s Corporation and Russell Investments. In the Greater Milwaukee community, Schlifske is co-chair of Milwaukee Succeeds and serves on the boards of Children’s Hospital of Wisconsin, Froedtert and Community Health, and the Metropolitan Milwaukee Association of Commerce. Luke Williams

Professor of Innovation NYU Stern School of Business

Luke Williams is an internationally recognized authority on innovation leadership. He works with organizations all over the world on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. He is Professor of Marketing and Executive Director of the Berkley Center for Innovation & Entrepreneurship at New York University’s Stern School of Business and a Fellow at frog, one of the world’s most influential innovation companies. Williams is a sought-after commentator on disruptive

innovation, entrepreneurship and cultural change. He is invited to speak worldwide and is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business.

General Session — 9:45 to 11:30 a.m.

The Gen Savvy Insurer — Connecting in

a New Age of Uncertainty

Cam Marston

President

Generational Insights

For decades, financial services have focused on demographic groups that are now moving into and past retirement. These groups approached investment and financial services through the traditional and customary advisor-client relationships that have defined the industry for some time. Now, new generations, who have different economic and cultural experiences from their parents and grandparents, are moving into age ranges that make them the prime markets for life insurance and other financial services. Learn how to connect with these newer generations to develop long-lasting, profitable relationships.

Life Insurance: Always at Our Core

John Schlifske

Chairman, President

and Chief Executive Officer

Northwestern Mutual

Markets change, people change, and companies change. But even in the face of disruption, the need for life insurance remains the same. Join John Schlifske as he discusses how the industry can recalibrate to ensure that one of the oldest financial security products remains vital in the new reality.

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Antitrust Policy and Caution

Continuing Education

Information

For information on SOA CPD Credit and Continuing

Education Credit — U.S. Qualification Standards please

visit the Life Insurance Conference pages at the SOA

website: www.soa.org.

The conference partners, in conjunction with the Society

of Financial Service Professionals, are pleased to inform

you that attendance at any of the sessions will qualify

interested individuals for PACE credits.

Each person attending this function must be mindful of the constraints imposed by federal and state antitrust

laws. The people here today represent companies that are in direct business competition with one another.

The conference partners’ purpose is to provide a forum for the free exchange of ideas on the designated topics of

our meetings. It is not the purpose of these meetings to reach any agreement that could have anticompetitive

effects.

Individuals must keep in mind that a violation of the antitrust laws may subject them to substantial fines and

a jail term. You can avoid problems by following simple guidelines:

1. Stick to the published agenda. Informal or “rump” sessions should not be held.

2. Pricing, premiums, benefits to be offered or terminated are competitively sensitive information which

competitors should not exchange or discuss with each other. Never take a poll of views or make a collective

agreement on these issues.

3. Always retain your right to make an independent judgment on behalf of your company.

The conference partners are dedicated to the purpose of assisting all of its members to achieve their competitive

potential.

No smoking during any function.

2015 Life Insurance Conference

April 13–15, 2015

Crystal Gateway Marriott

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Exhibitors

Accenture BNY Mellon

Cincom Competiscan

Concentrix Insurance Solutions Corporate Insight Dell Insurance Services Deloitte’s Global Benchmarking Center

Earthintegrate EquiSoft

FastTrack RTW Services & Solutions Greenwald & Associates

IBU, Inc. iGATE Insurance Technologies LexisNexis LIDP MajescoMastek Milliman IntelliScript Mintel Comperemedia Munich Re Automation Solutions

NEOS LLC Oracle

Polaris Financial Technology Praeses Business Technologies

SNL Insurance StoneRiver SunGard iWorks

UPRR UTG