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RFP Development. Market & Desk Research. Project Definition. Proposal Evaluation. Contract Design. Project Management.

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About Us

Since its inception in 1999, Cardea AG has been focused on optimizing the added value of consulting services for clients seeking advice from external consultants.

What We Do

We have defi ned the term Meta-Consulting to describe approaches and solutions that enable companies to optimize the impact of external consulting and training services. It is our goal to make sure that our clients get the most out of their consultants.

Value Proposition

Unmatched insight into the global consulting market

Access to best-in-class providers matching specifi c requirements Expert knowledge and advice on the successful deployment of

external consulting services

Fact-based, up-to-date research and information that guarantees a professional and transparent decision making process when selecting consulting services

Expert knowledge and consulting on steering and measuring consulting projects

Our Experience

Since 1999 we have evaluated over one thousand consulting companies worldwide in order to match the specifi c

requirements of hundreds of our clients’ projects. Our success is rooted in our practical consulting and management experience combined with our ongoing research in optimizing the return on consulting.

Thanks to a professional approach to defi ning and managing consulting projects, our clients experience signifi cant added value or cost savings when deploying external consultants.

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Services

Cardea’s solutions are based on the extensive practical experience of our team, our proven and systematic procedures, and the ongoing research we perform.

We enable our clients to enhance the quality and effi ciency of their consulting projects – thanks to a well founded choice and the best possible deployment of external consultants.

Our services encompass the entire chain of securing, hiring and deploying external consulting services. Our clients can choose to use us for one or many steps of the value chain.

Project Defi nition Needs Analysis

Market & Desk Research Studies & Reports

PROJECT SETUP SCREENING TENDERING SELECTION CONTRACTUAL TERMS PROJECT SUPPORT

Provider Profi les

RFP Development Invitation for Tender

Long List

Proposal Evaluation Beauty Contests

Short List & Selection

Contract Design Negotiations Closing Project Management Project Controlling Performance Measurement Requirements

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…a client seeks support with determining the content, scope, precise goals and requirements of planned consulting engagements.

PROJECT SETUP

…a client is looking for current market data on consulting providers and their service portfolio in relation to specifi c issues and consulting fi elds.

SCREENING

…a client requires assistance with conducting tenders and bidding processes, and with defi ning lists of potentially suited consulting companies.

TENDERING

…a client seeks support when securing, hiring, and deploying eligible consultants for specifi c project needs.

SELECTION

…a client seeks advice on contractual provisions and negotiations with external consultants.

CONTRACTUAL TERMS

…a client seeks support with defi ning the roles and responsibilities of consultants, project staffi ng, and directing and managing external consultants.

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Within the project set-up phase we support our clients right from the start with scoping and planning their projects to ensure that a consulting project is defi ned accurately. Based on an understanding of the project requirements, we support our clients in defi ning and formulating precise and clear request for proposals.

Client Needs

Our services are suited to clients that…

…do not have the necessary resources or experience for a structured project planning process.

…are seeking support in developing and designing professional project briefi ngs.

…want to have the right understanding of the consulting needs of the project.

…want to draw up clearly defi ned and precise requirements for the required external consulting services.

Our Services

Project Defi nition

With the help of a structured process we assess the project’s initial situation, the project goals, the expected results and deliverables, and the scope of the project and time schedule, taking into account the available internal and external resources. Defi nition of Needs

The detailed needs are defi ned with regard to the required qualifi cations and capacity of the consulting resources. At the same time we determine the required seniority, functions, roles and responsibilities of the consultants to be engaged.

Defi nition of Requirements

On the basis of the defi ned needs we describe the project-specifi c requirements for the external consultants. These requirements encompass the skills, experience and knowledge of the consultants, and provide a framework for estimating project duration, capacities, and budgets.

Your Benefi t

We help you save time and money and enhance quality by: Providing unique support based on structured and proven

methodologies and instruments

Deriving complete and accurate requirements, which are essential for selecting the right consultants

Paving the way for the successful launch of your consulting projects

Accurate Project Understanding – Clearly Defi ned Consulting Assignments

“Thanks to Cardea we were able to select excellent consultants in a very short period of time on the basis of well described goals and requirements.”

Ascom, Division CFO

Project Set-Up

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Our market knowledge, research and screening skills open the door for our clients to the best suited consulting or training solutions and the best available experts. With our thorough analysis and professional tools, we are able to gather and simplify a large amount of unstructured and complex information. In this way, our clients are able to get key market information on available consulting and training solutions.

Client Needs

Our market screening solutions are ideal for clients who have questions such as:

What ‘proven’ or new solutions exist on the market that match our specifi c consulting needs?

Which suppliers are best suited for our specifi c needs and requirements?

What state-of-the-art procedures and innovative approaches can be applied for our planned project?

Our Services

Our strength lies in performing comprehensive and tailored market research and studies of potential consulting solutions on a national or global basis.

We gather, analyze, and prepare up to date information on consulting companies, their approach, solutions, experience, references and prices.

We research the consulting market and identify best-in-class providers for specifi c industries or issues.

We create detailed profi les of the consulting companies, their resources, services, approaches and references.

Your Benefi t

Fact-based, up-to-date analysis of the consulting and training market and its solutions

Access to a tailored list of best-in-class service providers Structured and objective market analysis and reports tailored to

your specifi c needs

What The Market Offers

Screening

“In a short time period, Cardea helped us to get an overview of potential providers of consulting services matching our specifi c needs.”

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Who Should Be Considered?

In our tendering process we translate the knowledge gathered in the project-set up phase into structured request for proposal (RFP) documents. A carefully screened list of potentially suited service provider are invited to submit their proposals.

Client Needs

RFP documents which bear a detailed, understandable description of the project specifi cations including the deliverables, tasks and roles expected from the external consultant

Precise and comparable proposals of suitable consulting providers that match the specifi c project requirements Structured and detailed information on the services, experiences

and approaches of potential external suppliers as the basis for the next step: the selection of the best suited consulting or training providers

Our services

We develop tailored, comprehensive and clear RFP documents based on proven processes and templates.

We determine a list of selected providers to be included in the RFP process (on the basis of a market screening).

We personally contact, motivate and assist the selected provider to guarantee an eff ective RFP process.

We ensure timely submission of proposals and assess the quality and completeness of the content.

We professionally represent the client in dealings with the consultants during the entire process.

Your Benefi t

Well-documented project specifi cations and expectations with regard to the external consultants; well-prepared RFP documents Access to best-in-class providers

Easing your workload: we manage the process and interactions with all providers and make sure that our client is well represented

The way is paved for a successful and effi cient selection process

Tendering

“Within a short time Cardea managed to perform a global search and evaluation of potential service providers. With the detailed documentation and presentation, Cardea was able to demonstrate specifi c strengths and weaknesses of each of the providers based on the defi ned requirements.”

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Selection

Ensuring The Best Choice

The selection process starts with a detailed analysis and comparison of the received proposals and ends with the selection by the client of the best suited consultant. We carry out a detailed analysis and summary of the proposals, personal interviews with the proposed team resources, and reference checks to present a short list of consulting or training providers which match the defi ned requirements. With this presentation our client receives the necessary information to decide which providers to invite for a personal presentation (otherwise known as the beauty contest stage). We manage the entire process and deliver the necessary information to enable our clients to successfully choose the best suited external provider.

Client Needs

A lean, high quality and thorough evaluation and selection process that gives a good basis for an informed decision on the right provider

Professional process that minimizes the burden on resources A detailed insight into best-in-class approaches for the specifi c

project issue

An objective and independent assessment of the external provider

Our Services

Systematic assessment of each provider and their individual consultants on the basis of defi ned criteria and requirements Personal interviews and reference checks

Quantitative and qualitative assessment of proposed solutions. Presentation of the evaluation results to the client with detailed

profi les of the providers, their specifi c consultants, service off ering, proposed solution and project costs

Organization and facilitation of provider presentations (beauty contests), including meeting coordination, agenda defi nition, and briefi ng and debriefi ng the consultants

Project management and client support throughout the entire process, including communication and coordination between the parties.

Coaching and facilitation of the fi nal decision making process

Your Benefi t

Fact-based, objective and reliable basis for the fi nal provider selection

Well-prepared and facilitated provider presentations Informed decision on the best suited provider based on

quantitative and qualitative evaluation results

Complete documentation of the process, the criteria and requirements, and all relevant provider information

“The main advantages of working with Cardea are their comprehensive consul-ting market knowledge, their effi cient and quick process and the high quality of the selected short listed consultants.”

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Contractual Terms

Fair, Binding, Adequate

The aim of our support in this fi nal phase is to close a goal-oriented and project-specifi c consulting contract taking into account both our clients’ needs and the latest industry standards.

Client Needs

Objective and independent expert advice in the contracting phase

Best possible negotiation of contractual agreements Contracts containing all relevant elements for successful

collaboration with the provider

Our Services

Support in all matters regarding the development and negotiation of contracts with external service providers.

Expert advice on key elements of consulting contracts: bonus/ malus systems, warranty payments or services, etc.

Review of contracts

Support with the preparation and execution of contract negotiations

Your Benefi t

Fair contracts that help you manage your service provider throughout the project ensuring the achievement of your project goals

Defi ned deliverables and service level agreement which allow an objective measurement of the quantitative and qualitative goal achievement and return on consulting

Goal oriented and cost effi cient consulting projects based on agreed terms of collaboration

“Thanks to our collaboration with Cardea we secured a long list of eligible consultants matching our requirements as well as a structured evaluation and contract process.”

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Management Of Consulting Projects Conducive To Success

Our success is based on the success of our client’s initiative. Within our Project Management Support services we advise and help our clients successfully manage external providers. Our support covers all issues regarding the management of consultants, and the establishment of eff ective monitoring and controlling processes to track costs and time budgets, deliverables and consulting performance.

Client Needs

Objective and independent expert advice on how to manage consultants eff ectively

Effi cient and eff ective execution of consulting projects Measuring the achievement of project goals and consulting

performance (return on consulting)

Project schedules, costs and deliverables kept under control Resolution of issues that arise with consultants during the project

Our Services

Support in all matters relating to managing and controlling consulting work based on our proven tools and methodology:

Best practices for managing consulting projects

Precise goal agreements with external consultants, and defi nition and forecast of expected return on consulting

Methods for ongoing and fi nal assessment and the measurement of consulting performance and project success.

Your Benefi t

Achievement of project goals from professionally managing the external provider

Precise defi nition of service level agreements, deliverables and goals

Professional project monitoring and controlling focused on the impact of external consultants

Objective measurement of quantitative and qualitative goal achievement and the provider’s performance

Cost effi cient and eff ective management of consulting projects

Project Management Support

“We were completely satisfi ed with selected consultants, the consultants matched our requirements exactly.”

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We work with national and international companies in the following industries: Machinery Pharmaceuticals Consumer products Transportation Healthcare Public sector Financial services Energy Telecommunications Media

Our expertise and projects cover a wide range of functional areas:

Supply chain management Innovation and R&D Production Logistics Marketing and sales Finance and controlling

Strategy and business development Human resources

And many more

Our expertise and projects cover a wide range of business issues and solutions, such as:

Strategy consulting

Organizational and process consulting IT consulting

Human resource consulting Training and development M&A consulting Change management Coaching Interim management Operational excellence Cost management Restructuring And many more

References

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Our clients are national and international companies spanning a wide range of industries.

ABB

ABN AMRO Bank (Switzerland) Adtranz (Bombardier) Alcan Composites Alcan Packaging Allianz Versicherungs-AG Alstom Ascom Astrada AG Avaloq Bank Julius Bär BKW FMB Energie AG Canon (Schweiz) AG Compaq (Hewlett-Packard) CoreMedia Credit Suisse CSS

Deutsche SiSi Werke (Capri Sonne) DZ Privatbank (Schweiz) AG EON Academy Escada ETH Europay (Switzerland) SA Fachhochschule Solothurn Nordwestschweiz Forbo Geberit International AG Globus Offi ce World AG Hildon

IFA

Jensen Group

Kanton Zürich – Amt für Jugend und Berufsberatung Kanton Zürich – Amt für

Verkehr

Kanton Zürich – Baudirektion Kantonsspital Olten Kantonsspital St.Gallen (Spitalregion St. Gallen Rorschach) Klinik Hirslanden Kreisspital Männedorf Linde Gas Therapeutics Mobility Carsharing Schweiz

Münchener Rück Novartis International AG Novelis Oerlikon Contraves Paracelsus-Spital Richterswil Payserv AG Perot Systems AG PricewaterhouseCoopers Railcor AG RWE Power RWE Systems Sankyo SBB Cargo Schering (Schweiz) Schindler Stadt Zürich – Sozial departement Sunrise

Swiss International Airlines Swiss Life Swisscanto Swisscom Syngenta TCS – Sektion Basel Telekurs Services UBS UKBB – Universitäts Kinderspital beider Basel Universität Zürich – Institut für Empirische Wirtschaftsforschung Universität Zürich – Stiftung Zentralstelle Universität Zürich – Wirtschaftswissenschaftliche Fakultät Vorwerk Verwaltungs- und Privatbank AG ZLB Behring AG Zschokke (Implenia) Zürcher Kantonalbank Zurich Financial Services ZVV (Zürcher

Verkehrs-betriebe)

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Cardea

Martin Morawetz

Lic. oec. publ. Managing Partner Tel + 41 (0)44 350 285-6 Fax + 41 (0)44 350 285-9 [email protected] Eva-Maria Manger-Wiemann Dipl.-Kff r. (Univ.) Managing Partner Tel + 41 (0)44 350 285-7 Fax + 41 (0)44 350 285-9 [email protected] Christoph Treichler Dr. oec. publ. Managing Partner Tel + 41 (0)44 350 285-5 Fax + 41 (0)44 350 285-9 [email protected]

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Cardea AG Winkelriedstrasse 27 Postfach 8033 Zürich Tel + 41 (0)44 350 28 50 Fax + 41 (0)44 350 28 59 [email protected] www.cardea.ch

References

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