Curriculum for the Multimedia Designer program

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Multimedia Designer AK Curriculum University College of Northern Denmark

Curriculum

for the

Multimedia Designer

program

The Business Academy Course (AK) in Media and

Communication

The common component of the curriculum for the Countrywide Network of

Multimedia Designers, January 2013 to September 2013

Institutional component of the curriculum for University College of

Northern Denmark

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Content description

The common component

Origin and framework………... The scope of the course………..……….. The name of the course and title of graduates….………... The key fields of the course……….………... The content and exams of the course………. The learning targets for the first year (1st and 2nd semester)……….. Exam, 2nd semester, 1st test - The first year test (common for all institutions running the course)... The learning targets for the 3rd semester……… The 4th semester……….. The internship……….. The final exam project……….. The Institutional component………. The teaching forms……….. Attendance requirements………... The criteria for the termination of enrollment for students who are not active in their studies…….. Requirements for written assignments and projects………. Course credits………... Elements that can be undertaken abroad……… Foreign languages………... Teaching offered as an open course……… Commencement and transitional arrangements………. References to the applicable rules of law………

Overview of appendices………..

The first year test………...

List of Appendices………..

First year exam……….. Range of elective components 3rd semester, Fall 2012……… Examination rules at UCN (applicable from 1 February 2013)………

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The common component

Origin and framework

This common component of the curriculum for the Multimedia Designer course has been designed by the providers of the course in collaboration and is valid for all the approved providers of the course. The curriculum has been designed in accordance with the guidelines in the Executive Order 1016 of 14 November 2012 regarding the Business Academy course in Media and Communication (Multimedia Designer AK)

The scope of the course

The program is a full time course of study corresponding to two years of student coursework. A

student year of coursework is a full time student’s study for one year. A student study year is rated at 60 points in the European Credit Transfer system (ECTS points). The program is thus rated at a total of 120 ECTS.

The title of the course and title of graduates

The title of the program is the Academy Profession Degree in Multimedia Design.

Graduates of the course have the right to use the title (in Danish) Multimediadesigner AK. In English the title Academy Profession Degree in Multimedia Design and Communication

should be used.

The key fields of the course

The purpose of the course is to qualify the graduate to be able to independently carry out the work of designing, planning, realisation and management of multimedia tasks as well

as collaborating in the implementation, administration and maintenance of multimedia productions.

Targets for learning attainments on the Multimedia Designer AK

The target for the learning attainments comprises the knowledge, skills and competencies that a graduate Multimedia Designer must achieve on the course.

Knowledge

The graduate has:

1) knowledge of key practices, theories and methods used in analysis, concept

development, design, planning, realisation and management of multimedia tasks as well as the implementation, administration and maintenance of multimedia productions and 2) knowledge and understanding of interdisciplinary problem issues in the multimedia field in relation to both individual as well as team-based project work

Skills

The graduate is able to:

1) utilise key methods and tools within analysis, concept development, design and planning as well as the realisation and management of multimedia tasks.

2) assess practice-oriented problem issues in the multimedia field as well as developing and selecting options for a solution, and

3) communicate practical problem issues and options for solutions in the field of multimedia to collaborating partners and users.

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Multimedia Designer AK Curriculum University College of Northern Denmark Competencies

The graduate can:

1) independently undertake analysis, idea generation, design and planning as well as realisation and management of multimedia assignments, and participate in the implementation,

administration and maintenance of multimedia productions

2) manage development-oriented situations and be innovative in the adaptation of multimedia solutions for business conditions,

3) acquire new knowledge, skills and competencies in the field of multimedia

4) participate in managerial and collaborative relationships with others regardless of educational, linguistic and cultural backgrounds and

5) participate in and manage collaboration and communication in a network with a professional approach.

The key fields of the program

The program consists of

1. Obligatory course elements with an total value of 80 ECTS points.

2. Elective course elements with a total value of 10 ECTS for the individual student. 3. Internship with an total value of 15 ECTS points.

4. Final exam project comprising 15 ECTS points

The program’s obligatory elements are arranged in the following key areas The company (10 ECTS)

Communication and promotion (20 ECTS) Interaction development (25 ECTS)

Design and visualisation (25 ECTS)

The key areas of “Interaction Development” and “Design and Visualisation” are the primary subject areas, while “The Company” and “Communication and Promotion” should be regarded as support subject areas by focusing on the contexts in which design and interaction development take place.

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The distribution of ECTS on the 4 semesters follows the model below: General model

4th sem.

Final exam project 15 Internship 15 3rd sem. 0 5 10 5 10 30 2nd sem 10 15 15 20 30 1st sem. 30 The Company Communication and Promotion Interaction Development Design and visualisation Elective course elements 120

Model for University College of Northern Denmark

4th sem.

Final exam project Internship 3rd sem. 0 5 10 5 10 30 2nd sem 5 7 8 10 30 1st sem 5 8 7 10 30 The Company Communication and promotion Interaction development Design and visualisation Elective course elements 120

The content of the program and the exams

The course is subject and theme-based with an interdisciplinary and project-oriented approach. The details of the structure of the course are shown in the institutional component of the curriculum, the semester descriptions etc. from the individual Business Academies.

The purpose of the program’s exams is to guarantee the quality of the program and that the course elements that are passed are equivalent to the course elements at all the institutions running the program.

To ensure consistency in the teaching and in the exam and teaching, the individual Academies will set out detailed requirements for the exam projects etc. Each test will specify what the individual

institution sets themselves.

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Overview of the tests/exams at University College of Northern Denmark.

Semester Test / exam Internal/external Common for the

providers /local to UCN

2nd sem. Interdisciplinary oral project exam (project and report)

External Common

4th sem. Internship test Internal Common

4th sem. Final exam project (project and report) External Common

The learning targets for the first year (1st and 2nd semesters)

The company (10 ECTS points)

The purpose is to qualify the student of being able to involve organisational aspects in multimedia development and multimedia application as well as equipping the student with the skills to plan, manage and complete a development project.

Knowledge

The student has development-based knowledge of and understanding of:

• key factors in the field of multimedia-related company law, including copyright law, registry law, contract law and tort

• the management, communications and decision processes of the company

• the organisational consequences that implementation of multimedia productions can have for an organisation

• key methods and tools for financial planning and control of multimedia productions • key subjects within innovation and entrepreneurship

Skills

The student can:

● assess the organisation’s vision, mission, values as well as strategy and culture in relation to multimedia production

Competencies

The student can

● deal with relevant theories, methods and IT tools for planning, managing and quality control of development projects

● participate in professional and interdisciplinary teams internally and externally with a professional approach

● acquire new knowledge, skills and competencies in relation to the business

Communication and promotion (15 ECTS)

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Multimedia Designer AK Curriculum University College of Northern Denmark The purpose is to ensure that the student achieves knowledge, skills and competencies to manage communication in relation to multimedia tasks.

Knowledge

● key theories and methods used in communication and in relation to the multimedia field ● key theories and methods used in marketing in relation to the multimedia field

● commonly applied communicative tools and genres Competencies

The student can

● gather and assess empirical data on target groups and user situations

● use key methods and tools to describe a target group in relation to multimedia tasks ● assess and produce communication for selected target audiences

● use key methods and tools to accumulate and assess information architecture, including structuring, organising and disseminating information

● use key methods and tools to plan and implement a user test ● summarise and disseminate a development project in report form

● use key methods and tools for the dissemination to other interested parties

Competencies

The student can

• manage communication and marketing across platforms • manage digital marketing

• participate in professional and interdisciplinary teams internally and externally with a professional approach

• acquire new knowledge, skills and competencies relating to the business Interaction development

(15 ECTS)

The student must be able to model, format, structure, document and implement dynamic multimedia applications. The student must attain a basic understanding of system development.

Knowledge

● the structure and use of the Internet

● object-oriented programming in relation to practices in the multimedia field

● the technical possibilities and limitations of development environments used in practice ● the elements in content management systems (CMS) applied in practice

● commonly applied theories and methods in system development Competencies

The student can

● assess and apply relevant methods and tools for Search Engine Optimisation (SEO) ● produce and disseminate documentation in relation to practice

● assess and apply current formatting language

● program client and server-based multimedia solutions

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Competencies

The student can

● manage modelling, structuring and formatting of information in accordance with practice ● participate in professional and interdisciplinary teams internally and externally using a

professional approach

● acquire new knowledge, skills and competencies in relation to the profession Design and visualisation

(20 ECTS)

The purpose is for the student, on a methodical basis, to be capable of applying principles of

multimedia design and concept development. The student must, based on a methodical foundation, be capable of designing and developing interactive user interfaces for relevant digital platforms.

knowledge

The student has a development-based knowledge of and understanding of:

● key tools for the production of video and audio ● key methods for the documentation of design

● the history of design and aesthetic in relation to the multimedia field

● the connection between application and design in relation to the field of multimedia Competencies

The student can

● assess and apply key methods for idea and concept development

● design user interfaces for different digital platforms based on key theories and assessments ● assess and apply key methods for user-centred design

● assess and apply key principles for digital graphic design

● assess and apply aesthetic styles in relation to the multimedia field ● assess and prepare graphic material for further digital production

● disseminate design-related problem issues and proposals for solutions to interested parties Competencies

The student can

● manage and realise the connection between the message and the design ● manage and realise the connection between identity and design

● manage the design and development of interactive user interfaces

● participate in professional and interdisciplinary teams internally and externally with a professional approach

● acquire new knowledge, skills and competencies in relation to the business

Exam, 2nd semester, 1st test – The first year test (common for all

providers)

Digital communication - the multimedia product in the user context The test must demonstrate

● that the student can communicate visually to a target group

● that the student can develop an interactive digital product taking stakeholders into consideration

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Multimedia Designer AK Curriculum University College of Northern Denmark ● can complete a project1_{in a team.}

The external test

Oral individual test based on the project work produced in the group. The test will be held after the second semester.

Project work, the product and the report

The project work must be interdisciplinary and problem-oriented. It must result in a functioning digital prototype and a report documenting the development work and the product.

The business academy will define the detailed requirements for the project so that important areas of the first year teaching will be broadly combined. The business academy can define detailed

requirements regarding the size of the groups, the scope of the product and process documentation. The business academy must ensure that the project description is accessible to the students, the examiner and the external examiner.

Submission

Digital prototype. Report of a maximum of 10 standard pages plus a maximum of 8 standard pages per group member, excluding appendices.

If reports are produced in a group, the individual’s contribution must be indicated clearly. Exam

Several key areas will be examined (Company, Communication and Promotion, Interaction

Development, Design and Visualisation). The examination must ensure that subjects that have not been touched on in the report, are part of the exam.

1. Individual presentation based on the product and report: 5 minutes. 2. Individual examination: 20 minutes.

3. Deliberation and announcement of grades: 5 minutes.

Assessment

An individual grade will be given according to a holistic evaluation of the product, the report, the presentation and the individual examination.

Resits/re-examinations

The student has two more tries if he/she does not pass the exam the first time.

Re-examination as an individual or group project

A new project and report must be prepared. The business academy will assess whether the new project should be based on the same problem issue as the project work that was the basis for the original test or whether it should be a new problem issue.

The test is conducted in the same way as the ordinary test. Make-up (sickness) exams

The make-up exams are held immediately before or at the start of the following semester.

1 ∗_{A project description is designed by the institution setting the exam and must, as a minimum, contain; the}

supervision method in use, including the support and help that the students have received during the course of the project as well as handout and hand-in requirements, such as times, scope and other quality requirements.

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Learning targets for the 3rd semester

Communication and promotion

(5 ECTS)

The purpose is to ensure that the student can manage communication paths and possibilities in complex organisations and network both locally and globally.

Knowledge

● key concepts in media sociology (different population groups’ use of digital media, historically and currently)

Competencies

The student can

● assess and apply communicative elements in different media productions

● assess the impact of cultural factors in national and international communication ● assess the connection between cultural identity and forms of expression

● develop, select and disseminate communication strategies and communication forms for the solution of multimedia tasks in a globalised society

Competencies

The student can

● manage interactive communication in multimedia products

● participate professionally and in interdisciplinary teams internally and externally with a professional approach

● acquire new knowledge, skills and competencies related to the field Interaction development

(10 ECTS)

The purpose is for the student to attain skills in the structuring and implementation of complex dynamic multimedia applications with the integration of databases.

Knowledge

● interfaces for the exchange of data with the services of a third party

● key security aspects of networks, multimedia applications and data communication Competencies

The student can

● apply a manipulation language used in practice to databases

● apply key methods for the modelling of data and implementation of databases ● apply key methods for quality assurance with the aid of testing and error location Competencies

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Multimedia Designer AK Curriculum University College of Northern Denmark ● manage modelling, structuring and programming of functionality

● manage the integration of different kinds of media in multimedia applications ● manage persistence of data in dynamic multimedia applications

● participate in professional and interdisciplinary teams both internally as well as externally with a professional approach

● acquire new knowledge, skills and competencies in relation to the profession

Design and visualisation (5 ECTS)

The aim is for the student to be capable of integrating digital media expressions on a variety of digital platforms using a methodical basis.

Knowledge

The student has development-based knowledge and understanding of:

● key theories and methods in relation to animation techniques

● key theories and methods in relation to narrative and production techniques Skills

The student can

● assess and apply methods for the documentation of interactive multimedia productions ● assess and apply techniques for the production and editing of video and audio

● disseminate the choice of media tools to interested parties Competencies

The student can

● manage and integrate digital media expressions on a variety of digital platforms ● participate in professional and interdisciplinary teams internally and externally with a

professional approach

● acquire new knowledge, skills and competencies in relation to the field

Elective course element on the 3rd semester (10 ECTS in total)

The individual business academy offers a range of elective course elements for the student can choose from, which will allow the student to focus his/her training towards a specialised professional subject area. The current range of optional elements can be seen in the curriculum’s institutional section.

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4th semester

Internship

Placement: the 4th semester. (15 ECTS)

The internship is based on the business conditions and competency needs within the field of Media and Communication. The internship is thus organised so that it, combined with the other elements of the program, will contribute to the student developing practical competencies. The internship period aims to make the student capable of applying the methods, theories and tools of the course through the solution of specific tasks in media and communication in Denmark or abroad. The internship is organised with a progression towards the independent practitioner.

Knowledge

● the application of theory, method and tools in the business and subject area in relation to practice

Skills

The student can

● apply versatile technical and analytical working methods that relate to the employment in the industry

● assess practical issues and the development of solutions ● disseminate practical problem issues and reasoned solutions Competencies

The student can

deal with development-oriented practical and professional issues in relation to the profession acquire new knowledge, skills and competences in relation to the profession

manage the structuring and planning of daily work tasks in the profession

participate in professional and interdisciplinary collaboration with a professional approach The student - in collaboration with the organization and the Business Academy - set additional individual learning objectives for the internship.

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Internship test (common to all providers of the course)

The test is internal and evaluates the learning targets for the internship.

Evaluation

The test will be evaluated as either “passed” or “not passed”.

Resits

The student has, as with the rest of the exams, the right to two resits.

Final exam project

4th semester

(15 ECTS) Purpose

To demonstrate that the student is able, in a qualified manner, to combine theoretical, methodical and practical elements, as well as being able to disseminate these. The final exam project at the Academy level is a major assignment in which the student will get special insight into a narrow multimedia subject/field/problem, which is key in relation to the multimedia field. Elements of the course’s four key areas should appear in the project.

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Multimedia Designer AK Curriculum University College of Northern Denmark Knowledge

The student has development-based knowledge and understanding of:

● practice and key theory applied in relation to a practical problem issue which is based on a concrete task within the multimedia field.

Competencies

The graduate can:

● apply key methods and tools within the multimedia field

● assess the practical problem issue as well as establishing and selecting solution proposals within the multimedia field

● disseminate the practical problem issue and proposals for solutions to the collaborating partners and users

Competencies

The graduate can

● manage development-oriented situations within the multimedia field

● participate in professional and interdisciplinary collaborations using a professional approach and a structured relationship

● acquire new knowledge, skills and competencies in relation to the multimedia field

Exam

The final exam project documents the student’s ability to combine theoretical, methodical and practical elements as well as their ability to disseminate these. The student must document in the final exam project that the learning targets mentioned above have been achieved.

The problem issue, that is key for the multimedia profession, must be formulated by the student and, as far as possible, in collaboration with a public or private company. The business academy approves the problem issue.

The project will conclude with a report and a product. The product must be a digital application or a digital promotion.

The external test

An oral test based on the project work produced individually or in a group of usually up to three students. The test in the final exam project consists of a project and an oral component and is held at the end of the 4th semester.

Submission

A report of a maximum of 30 standard pages (1 standard page is 2400 keystrokes including spaces) plus a maximum of 15 standard pages per group member, excluding appendices.

If the report has been produced by a group, the individual contribution must be indicated clearly. Exam

1. A group presentation of a product and report: 15 minutes

2. Individual examination based on the product and report: 25 minutes. 3. Deliberation and announcement of grades: 10 minutes

Grading

An individual grade will be given based on a holistic assessment of the product, the report and the individual’s contribution and individual exam.

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Multimedia Designer AK Curriculum University College of Northern Denmark Resits

If the student does not pass the exam, then he/she has the right to two more attempts. Resits as individual or group project

A new project and a new report is produced.

The Business Academy assesses whether the new project needs to be based on the same problem issue as the project work that formed the basis for the ordinary test or a new problem issue.

The test procedure is the same as for the ordinary test. Make-up exam

The make-up exam is held immediately prior to the start of the following semester.

Institutional component

(only valid for University College of Northern Denmark)

The teaching methods used on the program

On the multimedia Design course at University College, a broad range of teaching methods is used, all of which support the above and promote the achievement of the learning targets described in this curriculum.

The teaching methods are based on UCN technology’s common learning approach. The learning approach is based on the PULS philosophy of “The Whole Person”, where the learning attainments are described in three dimensions, namely:

Head: “Knowledge, reflection and the ability to generate ideas.”

Heart: “Personal insight and development, relations and collaboration.” Legs: “Management ability and responsibility.”

The general teaching methods are dialogue-based, with classroom teaching, solving tasks and project work in groups. But working in study groups, individual study, individual assignments and projects, presentations in groups and for the whole year group, interdisciplinary theme courses and a lot of other methods are also used.

What is common to these activities is that we always try to establish (or assist in establishing) clear targets for the learning activities.

A range of additional activities are also offered, which can help to promote individual learning: extra programming, “a homework group” and individual supervision and coaching. There is a focus in the teaching on the working processes of software development in order to support the development of the profession’s skills and competencies.

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In order for the program’s teaching methods to function, there is compulsory participation

including the submission/presentation of assignments/projects.

The participation requirements can also be a condition for participating in the tests on the

course.

There can also be compulsory attendance for certain study elements.

Compulsory participation and any attendance requirements that are a prerequisite for doing the

tests, will appear on the semester plans.

The institution will register the degree of participation. The purpose is to be able to offer aid

and supervision as quickly as possible if a student is not complying with their participation

obligations.

Criteria for the deregistration of students who are not active in their studies

Registration can be cancelled for students who have not been active in their studies for a consecutive period of at least one year.

Study activity can be defined such that the student, in the period of the previous 12 calendar months has:

1. fulfilled their obligation to participate in every form of activity that is a part of the program, including

group work, joint projects, distance learning etc. as specified by the curriculum

2. has submitted the assignments, reports, learning portfolios etc. specified by the curriculum to be a

prerequisite for participation in the tests with appropriate content, including not submitting material that others have the copyright for.

3. has attended the activities that are required by the attendance requirements, as specified by the

curriculum.

Non-fulfillment of one or several of the criteria in the definition of study activity can be grounds for

deregistration. Periods in which the student has not been active in their studies due to maternity leave, adoption, documented illness or military service, will not be included. The student must, if required to, produce

documentation for these conditions.

The program may grant exemptions from these provisions if there are exceptional circumstances. An application for exemption must be sent to the head of the program

Prior to enrollment being revoked, the individual student will be advised of this in writing. The student is reminded in this regard of the above rules. The letter will inform the student that they have 14 days to send in documentation for the periods in which study activity is lacking which should not be counted and the deadline for the application for exemption.

If the student fails to respond within the allotted period, they will be deregistered.

If the student asks that the registration not be terminated, this application has a suspensive effect until the case is decided by the course leader.

The student can complain to the leader over the leader of the program about the decision by the latest two weeks after receipt of the decision. The complaint has a suspensive effect. If the leader upholds the decision, the student can then complain to the Ministry within two weeks after receiving the decision with regard to legal issues.

Rules for the tests that the student should have participated in (in accordance with the Order of the exams) prior to the completion of the second semester and passed prior to the end of the 4th semester, and in which the Order for this course has stipulated deadlines for the completion of the program, these apply regardless of the rules above.

Requirements for written projects and assignments

All the semesters are described in a detailed lesson plan. This indicates how the individual assignments and projects are planned on a time scale. The assignments and projects are handed out in a project

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Multimedia Designer AK Curriculum University College of Northern Denmark presentation that contains detailed descriptions of the requirements as to content and the number of pages.

All projects must be handed in at reception in the required number of copies described in the project presentation.

All submissions must be provided with a standard front page, which can be found in the text: Project work on the Multimedia Designer Course. The latest version of this is always accessible on the intranet. The requirements for the final exam project are described under the section Final Exam Project.

Credits

Course elements that have been passed are equivalent to those at other institutions providing the program.

The institution can, in each individual case, approve the granting of credit for completed course components from another Danish or foreign institution of higher education.

The decision will be made according to a professional assessment of the equivalence between the components of the program.

If it is approved, the course element will be regarded as completed if it has been passed in accordance with the rules of the institution in question.

Elements that can be completed abroad

The internship as well as the final project can be completed abroad. One condition is that the educational institute has approved the company/educational institute and the content.

Other course elements can also be completed at foreign institutes by agreement with the course provider.

Foreign languages

Parts of the teaching materials on the course are in English and parts of the teaching can take place in English.

No further knowledge of foreign languages is required in addition to what is specified in the Admission Order.

Teaching offered as an Open Program

The program can be provided as a single subject in accordance with the legislation on Open Education. For further details, we refer to the individual study plans of the Business Academies.

Commencement and transitional arrangements

This curriculum comes into force on 01.09.2013 and is effective for students: starting the program the 01.09.2013

starting the 2nd and 3rd semesters on the 01.09.2013 (credit transfers)

Students who have started tests prior to 01.09.2013 according to the curriculum (XXX curriculum August 2010) can finish their tests according to this.

For students on the 3rd semester from 01.09.2012, the curriculum (XXX curriculum August 2010) applies, but with the changes/additions described in the document (Addendum to the curriculum August 2010).

The Curriculum (”DMU curriculum August 2010”) will be repealed on 30.06.2014. Reference to applicable legal rules

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Multimedia Designer AK Curriculum University College of Northern Denmark • Business Academy law: Act no 207 of 31 August 2008 regarding Academy Profession

degree courses and Professional Bachelor courses

• Executive Order no 636 of 29 June 2009 on Business Academy courses and Professional Bachelor courses.

• Executive Order no. 702 of 03/07/2009 on the Business Academy program (AK) in Information Technology (Computer Science AK)

• Executive Order no. 1146 of 01/10/2010 on quality assurance of the vocational higher education • courses

• Executive Order no. 214 of 21/02/2012 on access to the Business Academy programs and Professional Bachelor Programs

• Executive Order no. 714 of 27/06/2012 on tests and exams in vocational further education courses • Executive Order no. 262 og 20//3/2007 on the marking scale and other types of evaluation

• Executive Order no. 952 of 02/10/2009 on the law of open education (vocational adult education) etc.

For more information on the content of the institutional component, please confer with the quality assurer at your business academy.

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Appendix overview

Appendix 1 The first year test

Appendix 2 Elective course elements Appendix 3 Rules of the exams

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Multimedia Designer AK Curriculum University College of Northern Denmark Appendix 1

The First Year Test - Project B

Class: MM19 / MM20

Term: Summer 2012

Theme: Leisure

Subject: Digital communication - the multimedia product in a user context. Test form:

External test

Oral individual test based on project work. See the curriculum for more information

Group size: 2-4 students

Organisation: After the 2nd semester, at the end of June 2012 Requirements for the project:

The project work must be interdisciplinary and problem-oriented.

It must result in a functioning digital prototype and a report documenting the development work and the product.

The report must state clearly who has done what.

Dates:

23 March handing out of the project presentation

10 April submission of groups (allocation of supervisor the following week)

17 April submission of business and project description to the supervisor

14 May project commences

14 June submission of project before 10:00 End of June exam

Submission: Digital prototype. Report on a maximum of 10 standard pages plus a maximum of 8 standard pages per group member, excluding appendices - i.e. a group of 3 members can submit a maximum of 34 standard pages excluding appendices.

Purpose:

The test must demonstrate that the student can: 1. Communicate visually to a target audience

2. Develop an interactive digital product taking stakeholders into account 3. Complete a project in a team.

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Exam:

You will be tested in several subject areas (Company, Communication and Promotion, Design and visualisation as well as Interaction Development).

The examination must ensure that students are tested in subjects that are not already covered in the report.

Process:

Individual presentation based on the product and report: 5 minutes Individual exam: 20 minutes

Deliberation and announcement of grades: 5 minutes Assessment:

An individual grade will be awarded according to an overall assessment of the product, the report, the presentation and the individual exam. The performance will be assessed in relation to the attainment of the aims and learning targets for the 1st and 2nd semester as described in the curriculum.

Re-exam:

If the student does not achieve a grade over 02, they will have to take a re-exam, probably at the end of August 2012.

The order of the exams:

Will be disclosed on the intranet by the latest 1 June Groups:

The groups must fill in and send the attached form to [email protected] by the latest 10 April. A supervisor will be assigned after this.

Submission:

Thursday 14 June before 10:00 in the Reception Number of copies: 4

Miscellaneous:

We refer to the text on Project Work on the Multimedia Designer Course, which can be found on the intranet.

Please note:

1. If the individual presentation requires a computer, then the student must bring one along themselves

2. If the presentation requires special installations in addition to this, then they must be set up prior to the start of the exam, ie. before 08.30.

3. The group participants can change their order prior to the exam, but the undersigned must be informed of this by the latest the one day prior to the exam. The order of the groups cannot be changed.

Theme of the year: Leisure

We have chosen Leisure as our theme of the year. This means that the projects will be developed in collaboration with a company/institution that works within this field.

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Multimedia Designer AK Curriculum University College of Northern Denmark This also means that the prototype that is developed must appeal to a given target audience which needs a service within the field of experience/leisure.

The framework is quite broad, but the supervisors reserve the right to reject a project description if we feel that the assignment falls outside of the theme of the year. It is thus very important that all groups describe carefully the company and the nature of the assignment.

Requirements for the project

In addition to the requirements mentioned in the curriculum, there are a series of requirements in the individual subjects that will need to be incorporated into the project.

The company:

Based on a strategic analysis of the company, as well as an application of relevant models, the strategic considerations to be used during the completion of the chosen assignment, must be analysed and assessed.

We expect you to explain the project development model you have used and why, and you must prepare a guideline time budget regarding the development of the prototype.

When producing the prototype, you must take the relevant legislation into account.

Communication and promotion:

Define a target audience based on a theory-based analysis and argue theoretically for the product. In the report you must explain the methods used for the gathering of empirics, both in the investigative as well as the test phases. You must also explain the prioritising of the various requirements set by the various stakeholders.

Design and visualisation:

You must produce a series of sketches and prototypes illustrating the development from idea phase to the finished design as well as the navigation as a user interface. The design must live up to the

requirements that the target groups and users require for functionality, communication and quality (e.g. usability and experience).

It must be clear that various principles for good design have been used in the solution. This means both design theory, (typography, colour, design and image editing etc.) as well as theories of experience design and user friendliness.

The chosen style must also be carefully considered and assessed in accordance with the genre. Finally, you must use different media in your solution.

In the assessment, we will be focusing on whether the design fulfills the requirements, that the design process is well illustrated and argued for as well as the design being theoretically well argued.

Interaction development

The prototype must contain some form of interaction with the user. This means that the user must be able to select and interact with the site.

The programming aspects of the task must be solved using ASP.NET and C# with CSS.

There must also be a form of persistence, ie. information regarding the visit to the site from the user must be saved on the server. It could be a guestbook, a log, an order, a request or just statistics. The task does not necessarily need to be solved with databases, just a simple text file.

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Multimedia Designer AK Curriculum University College of Northern Denmark In the assessment, emphasis will be laid on the project containing considerations on maintenance, testing and quality.

Multimedia: The prototype, which will typically be a website, must contain several media. It could be a Flash animation, a video, sound/talk.

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Appendix 2

Range of elective program elements on the 3rd semester, Autumn 2012

Digital Concept Development 10 ECTS

Purpose

The elective subject of Digital Concept development enables the student to develop innovative concepts for digital products that range over several technological platforms. The starting point is a holistic approach to concept development, in which the whole design and development process is completed towards the finished product. The student will develop skills during the course which will focus and involve the user in the design process. The student will also get a deeper understanding of the scope of concept development, as well as getting an insight into the whole design process towards the finished product/concept, including developing finished products for the digital platform. This elective subject’s syllabus is related to the syllabus on the Professional Bachelor in e-concept development course.

Content

The course will take place in collaboration with a company with a genuine problem issue, which the student will present a finished solution proposal for. The problem issue will be based on the end-user for the company and the solution proposal will be found on one or several digital platforms.

Subject

Design

To gain competencies in concept development, from idea to finished product. To achieve skills in user-centred design where the products are not only geared towards the user, but also developed in

collaboration with the user, where the user is involved actively in the investigative, development and test phases. There will be a particular focus on the user’s needs, wishes and values in the design of the digital concept.

User-centred design

Concept development

Co-design and user development

Qualitative user surveys

User and target group analysis

Interaction

In this subject, Interaction is partly a support subject that will help the students to realise a concept for their selected technology platforms, and partly introduces the new syllabus around data gathering and user tracking as relevant for concept development.

Application of existing competencies to realise multi platform concepts with more time to go into depth.

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Form

The elective subject is provided in the form of teaching in a class, supervision sessions as well as a final submission assignment that will be presented and evaluated in a plenum. This elective subject is

provided in Danish.

A literature list will be provided for the subject and we expect you to purchase a small amount of obligatory literature prior to the start of the teaching. Relevant articles, websites, digital compendia etc. will be used as much as possible.

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Musikvideo 10 ECTS

Purpose

Film production courses introduce students to the various interrelated subjects of commercial film and advertising, screen writing, and broadcast production. Typically, these programmes engage you in the study of technology of contemporary cinema, analysis of new media and its effect on industry.

Content

Practical lessons are introduced for those interested in scriptwriting, planning filmmaking and production values. Students will develop applicable professional skills for careers in camera operation, sound editing and even journalism.

This is a hands-on course that takes you through the process of making a basic video presentation. By working in groups, students will learn the basic rolls of a production team Using original music, titles, digital video and graphics, students will learn the how to write an original story and make it into a short video.

Subjects

Pre- Production

• Storytelling – How to tell a good story.

• Script writing – How to transform your story into workable screenplay. • Storyboarding – How to use images to visualise your story.

Principal Photography

• Camera Operator – How to use camera angles and movement to influence viewer • Sound – The effect audio has on mood, and ambience.

• Lighting – The basic principles that go into lighting a scene. • Production Design – How to work with props and set design.

Post Production

• Importing – How to get your footage onto the timeline.

• Editing – How to select, add and position your footage on the timeline. • Exporting – How to work with your finished masterpiece.

• Presentation – How to pitch and promote a product.

Form

Lectures, assignment, presentations and feedback. Video is offered to both danish and international students, therefore the class can be mixed danish/international students to fill the seats. All lectures and literature will be in english language.

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Digital Publicering 10 ECTS

Purpose

The digital publishing course enables the student to cooperate and work with design and production of digitals publications (as magazines, e-books) for mobile devices as screen, tablets and smartphones. Through fundamental understanding for those media will the student be able to produce parts or whole products for screen, tablets and smartphones. The course is based in the fast growing need for working with interactive technology.

Content

Through the course the student will become familiar with the basic/advanced use of programs, which can be used to create digital publications for different devices.

The student will understand how to connect client’s and target group’s needs to the product or concept and simultaneously create advertising concepts.

The student will be able to present digital publications to clients and investors with a professional responsibility.

Subjects

Indesign/Mag+

Advanced use of Indesign, interactive features, creating e-publications, basic use of Mag+. Practical subject, that require Indesign CS5.5 and Mag+

Interactive Design

Design Processes, navigation, structure, usability, interaction. Theoretical subject

Communication and advertising for mobile devices

User behavior and interactive media, communication theories applied to interactive media, trends within mobile advertising and interactive media, interactive media and issues related to the usage of mobile devices. Theoretical subject

Form

Lectures, feedback, presentations and assignment.

Digital Publishing is offered to both danish and international students, therefore the class can be mixed danish/international students to fill the seats. All lectures and literature will be in english language. It is expected that the students have purchased all materials in advance of classes. There will be one larger module assignment.

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Multimedia Designer AK Curriculum University College of Northern Denmark Appendix 3