SHWETA S. OZA Office Phone: Address: 5250 University Drive, 510 Kosar-Epstein, Coral Gables, FL

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University of Miami Last Revised September, 2010 School of Business

SHWETA S. OZA

Office Phone: 305-284-1711

Address: 5250 University Drive, 510 Kosar-Epstein, Coral Gables, FL 33146.

Experience

Academic:

University of Miami, School of Business

Assistant Professor of Marketing (Fall 2007 to present) University of Maryland, Robert H. Smith School of Business

Lecturer of Marketing (Summer 2005, 2006)

Teaching Associate M.B.A Math Camp (Summer 2004, 2005, 2006) Gujarat University, L. J. College of Business Administration, Ahmedabad, India

Visiting Faculty (June 1999 – May 2000)

Gujarat University, L. J. College of Computer Application, Ahmedabad, India Visiting Faculty (June 1999 – May 2000)

Non Academic:

Hercules Chemicals Inc., Wilmington, DE.

Corporate Associate (June 2001 – Feb 2002)

Independent Consultant for Small Business Entrepreneurs, Ahmedabad, India (Mar 1999 – Apr 2000)

GTCL Group of Companies, Ahmedabad, India. Marketing Manager (May 1998 – Mar 1999)

Education

University of Maryland, College Park, MD Robert H. Smith School of Business Ph.D. in Marketing, May 2007

Minor: Strategy and Research Methods University of Delaware, Newark, DE

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Alfred Lerner School of Business and Economics Master of Business Administration, May 2002 Concentration: Marketing & International Business Som-Lalit Institute of Management Studies, Ahmedabad, India

Post Graduate Diploma in Business Management, April 1998 Concentration: Marketing

Gujarat University, Ahmedabad, India Bachelor of Science, May 1996

Concentration: Physics; Minor: Mathematics

Publications

Srivastava, Joydeep and Shweta S. Oza (2006), “Effect of Response Time on Perceptions of Bargaining Outcomes,” Journal of Consumer Research, 33 (September).

Oza, Shweta S., Joydeep Srivastava, and Nevena Koukova (2010), “How suspicion mitigates the effect of influence tactics,” Organizational Behavior and Human Decision Processes, 112 (1), 1-10.

Papers Under Review/Working Papers

Sayeed-uz-Zafar, Shweta S. Oza, and D. M. Pestonjee (2000), “A Study of Learned Helplessness and Perceived Role Efficacy among the Executives in Pharmaceutical Industry,” Indian Institute of Management, Ahmedabad, Working Paper Series, 2000-11-01.

Oza, Shweta and Joydeep Srivastava, “Generic Advertising Campaigns: A Goals-Based Perspective on the Effect of Market Trends and Solicitation Messages on Voluntary Contributions”

Selected Work In Progress

Grimm, Curtis, Shweta S. Oza, and Li Zhou “Conglomerate Firms, Multimarket Contact and Performance”

Oza, Shweta and Nevena Koukova, “Imagine or Expect – How Messages in Different Thought Forms Influence Consumer’s Product Evaluation & Behavioral Intentions”

Oza, Shweta, Rajesh Bagchi, Haresh Gurnani and Mahesh Nagarajan, “Transactions or Relationships – How Expectations of Future Transactions Impact Present Behavior”

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Conference Presentations

Koukova, Nevena and Shweta S. Oza (2010): “Fantasies and Expectations as Communication Tools”, Society of Consumer Psychology Annual Conference – St. Petersburg, FL.

Oza, Shweta S. and Joydeep Srivastava (2009): “Generic Advertising Campaigns: A Goals-Based Perspective on the Effect of Market Trends and Solicitation Messages on Voluntary Contributions”, Advances in Consumer Research – Asia Pacific, Hyderabad India.

Oza, Shweta S. and Joydeep Srivastava (2007): “Effect of Delay on Perceptions of Bargaining Outcomes: Moderating Role of Persuasion Knowledge,” Competitive Paper, Association for Consumer Research Conference, Memphis, TN.

Oza, Shweta S. and Joydeep Srivastava (2006): “Does Silence Matter?: Effect of Time Taken to Respond on Bargaining Outcomes and Evaluations,” Association for Consumer Research Conference, Orlando, Fl.

Oza, Shweta S. and Joydeep Srivastava (2005): “Dragging your Feet: Effect of Response Time on Perceptions of Bargaining Outcomes,” Association for Consumer Research Conference, San Antonio, TX.

Oza, Shweta S. and Joydeep Srivastava (2004): “Dragging your Feet: Effect of Response Time on Perceptions of Bargaining Outcomes,” Working Paper, Association for Consumer Research Conference, Portland, OR.

Oza, Shweta S., Venkatesh Shankar, and Brian T. Ratchford (2003): “Collaboration,

Multimarket Contact and Firm Performance,” Marketing Science Conference, College Park, Maryland.

Media Mention

“Bartering on Rise Amid Downturn,” (June 2009), The Miami Herald “How to Score Group Discounts With Strangers,” (July 2009), SmartMoney

“Troubled Economy Opens up New Opportunities for Consumers to Negotiate,” (Dec. 2009), Friday Business Report, WLRN-Radio (NPR)

“More shoppers trying to beat the bottom line,” (February 2010), St. Louis Post-Dispatch “Recession-weary consumers find haggling can cut costs,” (March 2010), Philadelphia Inquirer “Haggling can cut costs for consumers,” (March 2010), Charlotte Observer

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Teaching and Advising

Courses Taught

2007–present University of Miami

Marketing Research (Undergraduate elective) 2002-2007 University of Maryland, College Park

Marketing Principles and Organization (Undergraduate Core) Marketing Research (Undergraduate elective)

1999-2000 Gujarat University

Introduction to Business Management (Undergraduate) Systems Analysis and Design (Undergraduate)

Honors and Awards

University of Maryland, Robert H. Smith School of Business, Ph.D Program Allan Nash Outstanding Doctoral Student Award, 2007

Frank T. Paine Doctoral Award for Academic Achievement, 2006 AMA-Sheth Doctoral Consortium Fellow, 2006

Dean’s Fellowship, 2002 - 2007

University of Delaware, Alfred Lerner College of Business and Economics, M.B.A. Program Winner, Annual M.B.A Case Competition, 2001 and 2002

Outstanding Student in Marketing Award, 2001

Member, University of Delaware Team, Annual GWU-KPMG Case Competition, 2002 Gujarat University, L. J. College of Computer Application, Ahmedabad

Top 5% Faculty List, 1999 - 2000

Som-Lalit Institute of Management Studies, Ahmedabad, India Top 2% Student Merit List, 1998

Academic and Professional Service

Reviewer

Journal of Service Research, Journal of Retailing, Association of Consumer Research Coordinator:

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Co-chair, Consumer Behavior Track, Society for Marketing Advances Annual Conference (2008), St. Petersburg, FL

University of Miami

Operations Coordinator for CANES Behavioral Lab (Fall 2007 to present) Faculty Mentor for a doctoral student (Fall 2009 to present)

University of Maryland

Vice President (2003 – 2004), Develop, Empower, and Synergize India Robert H. Smith School of Business, Ph. D Program

President (2006-2007), Association of Doctoral Students

Vice President (2004 – 2005), Association of Doctoral Students Treasurer (2003 – 2004), Association of Doctoral Students Student Mentor (2003 – present)

Assistant to Co-Chair (Winter 2004), Society of Consumer Psychology Conference, San Francisco, CA

Student Volunteer, Organizing (Fall 2003) – 12th Annual Frontiers in Services Conference, Washington, D.C.

Student Volunteer, Organizing (Summer 2003) – Marketing Science Conference, College Park, Maryland

Alfred Lerner College of Business and Economics, M.B.A Program

Full time M.B.A Student Representative (2001 – 2002), M.B.A Faculty Committee Member (2000 – 2002), M.B.A Council

Professional Affiliations

Association for Consumer Research Member Society for Consumer Psychology Member American Marketing Association Member

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