GALLERIA BOULEVARD. KRISTIANSTAD’S NEW MEETING PLACE.
The centre of Kistianstad will be upgraded as a result of the new retail complex, with the city gaining a brand new profile towards the east. The project involves an integrated shopping complex containing a total of 28,000 square metres of retail space – equivalent to approximately 70 stores – one car park with 1,110 spaces and around 100 apartments. Kristianstad city centre offers excellent, accessible shopping within a compact area. The complex is situated highly strategically in order to offer premises in prime locations.
THE NEW HUB IN CENTRAL KRISTIANSTAD
START OF PROJECT
2010
START OF
CONSTRUCTION
2012
OPENINg
2014
Traffic flow – with on-site parking for all of the city’s visitors – has long since been established, while new public transport connection points are to be placed in close proximity to the centre’s entrances. The centre has been designed to retain the feeling of the local neighbourhood. Featuring light colours, glass and inviting entrances, the new buildings will dovetail seamlessly with the surrounding area. In addition to visitors
Galleria Boulevard will be offering a combination of well-known chains and local retailers offering unique concepts. With cosy cafés, restaurants and outdoor venues in the best locations to catch the sun and see the sites, Galleria Boulevard is set to become the meeting place of choice for the residents of Kristianstad. Providing capacity for large events and exciting activities, Nya Torg is being built right in the heart of the complex. For children, there will be a family room equipped with toys, microwaves, mothers’ rooms, changing tables and toilets for visitors both large and small. The first phase of development will be completed in 2013, with the grand opening of the entire complex scheduled for October 2014.
Our leaseholders are secure in the knowledge that we both own and manage our shopping centres – and because we employ internal staff to run our operations we have built up years of valuable experience in the field. In
addition, we are firmly committed to being accessible for our leaseholders when they need us. As owners, we adopt a strategic perspective underpinned by financial stability, and we focus exclusively on our shopping centres and retail sites. As a result, we do not own any other property. With on-site local centre management teams
in combination with centralised market analysis resources, we are able to ensure consistent monitoring and development of each shopping centre’s status and competitiveness.
A VIBRANT CITY CENTRE
In order to ensure a vibrant city centre and maintain Kristianstad’s status as an attractive retail site in the future – able to withstand competition from the external shopping complex – modern retail premises and parking facilities must be added to the existing city centre area. With the Galleria Boulevard’s 70 stores set to bolster the city centre’s existing outlets, the area will become a dynamic retail site, offering over 200 stores in total. In addition, the Galleria’s 1,100
• 28,000 SQUARE METRES OF RETAIL SPACE UNDER ONE ROOF • 30% OF THE ENTIRE CITY’S STORES GATHERED IN ONE COMPLEX • 1,100 INDOOR PARKING SPACES
• PHASE 1 OPENING OCTOBER 2013 • GRAND OPENING OCTOBER 2014
MARKET AREA: PRIMARY AREA SECONDARY AREA TERTIARY AREA 1.2 MILLION OF SWEDEN’S POPULATION LIVE IN SKÅNE
FORECAST – 2014:
Approx. 300,000 people
in an expansive,
affluent region.
• EXPANSIVE REgION WITH UNIVERSITY AND CAMPUS • STRONg, VIBRANT TRADINg TRADITION
• TRADE INDEX OF 108 (DURABLES 116, NON DURABLES 101) FIgURES FROM 2011
parking places will provide excellent accessibility to the city. The existing city has evolved gradually over hundreds of years, with new buildings appearing progressively over time. The city’s robust grid layout and linear boulevards allow for further expansion in the centre, while Kristianstad is set to be boosted by a proud new addition from 2013–2014.
25 551 13 261 80 967 12 572 31 124 12 287 17 140 15 889 15 567 19 258 6 580 9 698 12 578
A boulevard is a long, wide street, usually lined by trees, which is often considered an appealing pedestrian feature in a city-centre area. They are common in cities such as Berlin, Paris, Los Angeles and New York, with the Champs-Élysées, in Paris, and Hollywood Boulevard, in Los Angeles, as the most well known examples. Kristianstad features four of Sweden’s seven boulevards, with Östra Boulevarden and Nya Boulevarden surrounding the shopping complex. The word boulevard has its roots in the Dutch word bolwerk, which can be compared to bulwark; that is, rampart. The Nordic region’s oldest city built according to the ideals of the renaissance, Kristianstad is based on a grid layout
featuring dykes and bastions. The Galleria is partially constructed upon the remains of the northern bastion, which formed part of the defence structure surrounding the city up to the mid 19th century; at which time the dykes were torn down and the moats filled in to create space for the expanding city. The boulevards were built in the late 19th century in the same way as in Paris, which would see Kristianstad sometimes referred to as “Little Paris” thereafter. When Steen & Ström organised a competition to give the shopping centre a name, Boulevard emerged as one of the most common suggestions.
THE FIRST CHOICE FOR SHOPPING IN NORTHEAST SKÅNE
Ej uthyrningsbar yta
KRISTIANSTAD NYA GALLERIA
Butikslokaler
2013-03-19
Plan 1 Skala 1:1000 (A3) 2290 m2 1208 m2 67 m2 19 m 2 184 m 2 98 m 2 288,5 m 2 105 m 2 105 m 2 1029 m2 71 m2 184 m 2 220 m2 45 m 2 690 m2 501 m2 207 m2 30 m 2 182 m2 202 m 2 229 m2 400 m 2 279 m2 94 m2 147 m2 89 m2 543 m2 53 m2 106 m 2 418 m2 60 m2 23 m 2 574 m2 107 m2 297 m2 40 m2 305 m2 311 m2 216 m 2 125 m2 95 m2 363 m2 158 m2 98 m2 291 m2 313 m2 50 m2 140 m2 Ej uthyrningsbar yta
KRISTIANSTAD NYA GALLERIA
Butikslokaler
2013-03-19
Plan 2 Skala 1:1000 (A3) 1049 m2 1686 m2 115 m2 140 m2 458 m2 324 m2 30 m 2 90 m 2 392 m2 156 m2 220 m2 52 m2 271 m2 127 m 2 518 m2 302 m 2 173 m2 194 m2 144 m2 106 m2 64 m 2 752 m2 480 m2 650 m2 81 m2 369 m2 584 m2 818 m2
GROUND FLOOR SCALE 1:1000
VISITORS NON-DURABLE GOODS DURABLE GOODS TOTAL
MILLION MSEK MSEK MSEK
4.6 370 750 1,120
FINANCIAL RATIOS – FORECAST
MARKET DATA FORECAST – 2014
CONSUMPTION – 2014 MSEK GROSS
POPULATION 2014 NON-DURABLE GOODS DURABLE GOODS TOTAL
PRIMARY AREA 81,000 2,450 2,500 4,950 SECONDARY AREA 156,060 4,550 4,600 9,150 TERTIARY AREA 77,000 2,260 2,290 4,550 TOTAL 314,000 9,260 9,380 18,650 Ej uthyrningsbar yta Ej uthyrningsbar yta
KRISTIANSTAD NYA GALLERIA
Butikslokaler
2013-03-19
Plan 0
Skala 1:1000 (A3)
1084 m2
1184 m2 1370 m2
LOWER GROUND FLOOR SCALE 1:1000
STEEN & STRÖM SVERIgE AB
VÄSTRA TRÄDGÅRDSGATAN 2, BOX 16335 103 26 STOCKHOLM STEENSTROM.COM Development Manager: Lars Ingendoh +46 (0)8 508 99 988 lars.ingendoh@steenstrom.com Leasing Manager: Jeanette Sällström +46 (0)8 508 99 963 jeanette.sallstrom@steenstrom.com Leasing Manager: Marianne Hoffman +46 (0)8 508 99 960 marianne.hoffman@steenstrom.com
Leasing Manager Food & Beverage:
Max Garbrant +46 (0)8 508 99 938 max.garbrant@steenstrom.com Marketing Manager: Christina Blomberg +46 (0)8 508 99 980 christina.blomberg@steenstrom.com
Steen & Ström is the largest and leading shopping centre developer in
Scandinavia. We own, develop and operate 43 shopping centre complexes across Sweden, Norway and Denmark.
We own 11 centres in Sweden and are overseeing the development of several new construction projects.
Our history spans over 200 years, from the first grocery store in Oslo, in 1797, to the modern shopping centre complexes of today. Our curiosity and drive to develop have led us to explore a range of new possibilities in our quest to create Scandinavia’s future retail complexes and meeting places.
For us, it is paramount to provide all our leaseholders the opportunity to offer their customers the very best service. With extensive experience developing strong local brands, we are highly selective when seeking new leaseholders and partners. Long-term profitability is a key area of focus, which is why we take great care ensuring we collaborate with the right industry sectors and the right stores.
Our vision – “We enrich modern shopping” – embraces not only consumers but our leaseholders and society as a whole. This is why we offer our
experience and dedication to support our leaseholders in meeting the needs of their customers in the best possible way.
Facts – Scandinavia • 43 shopping centres • Turnover of SEK 43 billion • 160 million visitors a year • 3,100 stores
• 1.1 million square metres of GLA
Facts – Sweden
• 11 shopping centres • Turnover of SEK 9.8 billion • 47 million visitors a year • 860 stores
• 349,600 square metres of GLA
