AMD Product Badge
The Purpose of This Document
These guidelines are an introduction to AMD’s product brand usage and visual identity system. On the following pages, you
will find sample branding and communications information, a detailed toolkit and layouts that demonstrate how to correctly
leverage AMD’s product brand across all of our communications. Think of this document as a way to help you get to your
destination. The work you do to keep product branding as consistent as possible will go a long way toward defining what the
brand means for us now and in the future. Let’s get started.
Contents
SECTION 2
Product Badge Guidance
Color requirements
Layout requirements
6
7
Product badge usage examples
8
Incorrect usage
9
Product badge extensions
10
SECTION 3
Segments
SECTION 4
Usage
Consumer and Commercial Client
11
Embedded and Server
12
Chipsets 13
Graphics 14
Major Supporting Technologies
15
Usage and nomenclature
16
Co-branding 18
SECTION 1
Role of The Brand
AMD visual identity elements begin with, and in many cases flow from, our corporate logo. The AMD logo and arrows, in turn, echo the AMD brand and help communicate the AMD brand experience
to the audience.
The AMD corporate logo is naturally the primary branding element, and should be present on all products, programs, event items, and other materials. The AMD corporate brand and logo will serve as an umbrella, with sub-brands benefiting from a halo effect.
Role of the product brand and sub-brand product badge
The role of a product brand and sub-brandproduct badge is vital, yet simple:
• Help customers—both consumer and commercial —navigate our product lines throughout their purchase cycle
• Communicate the AMD value proposition clearly • Ensure that customers understand AMD’s
differentiation, and enable partners to differentiate AMD-based products positively
• Consistently and efficiently amplify the AMD brand
Evolved product brands and product badges
AMD’s new product and sub-brand product badges represent more than just a simple update. They demonstrate a significant advancement and evolution for AMD.
This new approach enables AMD to have uniform and consistent branding: • Across all product and segments
• Over time, building equity in our branded assets
• That drives greater ROI for AMD and our industry partners
Alpha numeric system is simplified and more logical
Bold, strong AMD logo
Language descriptions such as “Elite” and “Essential” help customers understand tiers
Arrow breaking out of the box to demonstrate momentum of the brand
Intentional use of different colors and patterns to reinforce product tier segmentation
Product Badge Guidance
Product badges over a color background
Product badges
over photography
The following information addresses the correct treatment of the AMD client product badges for use inadvertising, technical communications, marketing collateral, and other printed, Web, or visual materials. The AMD client product badges may only be used in connection with the promotion of the corresponding processor products and not for other goods and/or services. Do not modify or re-create the AMD client product badges under any circumstances. Always use the artwork provided by the AMD Digital Asset Management portal (ADAM) at www.amd.com/adam.
If you have any comments or questions about these guidelines, please contact the brand team at [email protected].
Product Badge Guidance:
Color Requirements
All product badges are available for download on AMD’s digital asset management portal (ADAM)www.amd.com/adam.
FILE NAMING CONVENTIONS KEY
Product ID # Product or Software Color 4C = Process RGB = On screen Gs = Grayscale Sp=Spot
Media (E = Electronic, P = Print)
Size; (L = Large, S = Small)
12345B_AMD_A8_S_E_RGB.png
File FormatProcess (CMYK) version for 4C printing
RGB version for online or PPT use
Grayscale version for one-color printing
Spot-color version for specialized printing
AVAILABLE PRODUCT BADGE FORMATS
The AMD client identities consist of a red gradient, a black gradient background and black, red or white/reversed type. The color diagram to the right identifies the colors in the identity. Provided below is a color list that will assist in the correct reproduction
in the most commonly used media formats. For purposes of illustration, only three identities are shown here. However, these guidelines also apply to the other identities.
CMYK
Red = C: 0 M: 100 Y: 100 K: 0 (gradient) Black = K: 100 (gradient)
Spot color Red = Pantone 185 Black = Black (gradient)
RGB
Red = R: 255 G: 0 B: 0 (linear gradient) Black = R: 0 G: 0 B: 0 (linear gradient)
The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. Consult current PANTONE publications for accurate color
AMD Red AMD Red Gradient White AMD Black Gradient AMD Red Gradient White AMD Black Gradient White AMD Black Gradient White AMD Black Gradient
Product Badge Guidance:
Layout Requirements
Clear space
AMD client identities are most effective when surrounded by as much clear space as possible. Clear space is defined as an area that is completely free of other objects or elements. A minimum area demonstrated in the diagram to the right must surround the identity in all situations. The A10 Elite Quad-Core product badge has been used in this diagram for illustrative purposes.
Please note: These clear space requirements are standard for all AMD client identities.
1 inch (26mm)
Minimum size requirement for newspaper, circulars or other lesser-quality print methods
0.75 inches
(19.05mm) 88 pixels
Minimum size requirement for high-quality printing
Minimum size requirement for electronic applications
Clear space requirement
X
X
X
X
X
Application Minimum size
Newspaper applications 1” (26mm) wide
Print applications 0.75” (19.05mm) wide
Electronic applications 88 pixels wide
Notebook bezels 0.6504” (16.520mm) wide
Out of home media
(above 300in2 or 1900cm2) 3% of total area
Broadcast width should be at least 15% of the height of the screen’s
Product Badge Guidance:
Incorrect Usage
MULTI-DISPLAY TECHNOLOGY
AMD Eyefinity
TECHNOLOGYAMD Crossfire X
F E A T U R I N G F E A T U R I N G
AMD Ready AMD Validated
TECHNOLOGY AMDF E A T U R I N G Crossfire X AMD Validated MULTI-DISPLAY TECHNOLOGY AMD Eyefinity F E A T U R I N G AMD Certified
DO NOT create other versions of a product badge
REVISED
DO NOT add elements to a product badge
DO NOT alter the color of a product badge
DO NOT create spot-color versions of a product badge DO NOT distort a
product badge in any way
DO NOT position the product badge over a busy or inappropriate area of a photographic background
Product Badge Guidance:
Product Badge Extensions
The product badge extensions or “side car” may be used when the AMD standalone client product integrated by the OEM is either :
• Featuring AMD RadeonTM Graphics or AMD RadeonTM Dual Graphics
The side car enhances the value proposition and highlights the additional graphic power to end customers. The use of these must be consistent with the system configuration.
• Targeted to commercial client
The AMD product badge can be enhanced with the PRO side car to highlight the specific AMD client value proposition and support the overall commercial tonality of the branding and marketing of the system.
It is not possible to combine 2 product badge extensions with 1 single stand alone product badge.
Pro Modifier
52915B Quad Core Modifier53056B Only for use with the “Temash” product line
Extension is always placed adjacent to product badge as shown Height of product
badge and extension must be equal
X X
Radeon Graphics Modifier
53062B Radeon Dual Graphics Modifier52963B FM2+ Modifier54046A Only for use with FM2+ socket compatible APU
Segments:
Consumer and Commercial Client
FX Unlocked Processor
52899B A10 Elite Quad Core“Richland” 4 CPU 52902B
A8 Elite Quad Core “Richland” 4 CPU 52901B A6 Elite Mobility “Temash” 4 CPU 53053B A4 Elite Mobility “Temash” 2 CPU 53052B A4 Quad Core “Kabini” 4 CPU / 15W 52933B A4 Elite “Richland” 2 CPU 53054B A6 Quad Core “Kabini” 4 CPU / 25W 52900B A6 Elite “Richland” 2 CPU 53055B
Component (PIB)
A Series53202B A Series Black Edition53211B E Series 53203B Client Segment
Pro Modifier 52915B
Client Segment Quad Core Modifier 53056B
Use only with the “Temash” product line
Client Segment Ultra Low Wattage Modifier 53388B
Client Segment Ultra Low Wattage/ Quad Core Modifier 53387B
Embedded Solutions Opteron X 53116B
Embedded Solutions Opteron A (For future use)
Segments:
Embedded and Server
Embedded Solutions
53120B Embedded Solutions“R” Series X 53057B Embedded Solutions “R” Series A Embedded Solutions Geode Embedded Solutions Radeon Graphics 53121B Embedded Solutions “G” Series X 53058B Embedded Solutions “G” SeriesB
Opteron
Embedded
Opteron Family 53117B Opteron X53118B(showcase specific Opteron X86 technologyplatform)
Opteron A 53119B (For future use)
Chipsets
9-Series Chipset 53196B A55 Chipset FM2+ 54045A A88X Chipset 53197B A78 Chipset FM2+ 54048A A85X Chipset 53198B A88X Chipset FM2+ 54044A A58 Chipset 53460B A55 Chipset53210B A78 Chipset 53200B FM2+ Modifier 54046A A75 Chipset 53199BRadeon Memory Entertainment Series 53274B
Radeon RAM Disk 53277B Radeon Memory Gamer Series 53276B Radeon Memory Performance Series 53275B Radeon Sky 53361B
Graphics:
Radeon, Radeon Memory, Firepro
TM& Gaming Evolved
Radeon Memory
53278B Radeon MemoryValue Series
53273B
Radeon Memory Solid State Drive 53279B FireProTM Technology 53424B Radeon Family 52918B
Radeon Dual Graphics Sidecar/Modifier 52963B Radeon Graphics Sidecar/Modifier 53062B Gaming Evolved 53201B Radeon R5 Series 53876A Radeon R7 Series 53877A Radeon R9 Series 53878A
Graphics:
Major Supporting Technologies
Ramdisk Technology 53465B Memory Profile Technology 53464B Catalyst Software 53504B Rapidfire Technology 53466B App Acceleration Technology 53467B GCN Architecture 53474B Enduro Technology 53475B Crossfire Technology 53503B HD3D Technology53505B Eyefinity Technology53427B Eyefinity Technologywith Icon 53428B Powertune Technology 53506B Zerocore Power Technology 53507B Dual Graphics Technology
53508B TrueAudio Technology 53890B Configurable TDP Technology 54042A
Smart Start Technology 54043A
Usage Guidance
A10 Elite
Quad-Core A8 Elite Quad-Core A6 Elite A4 Elite A6Quad-Core A4Quad-Core E2 Essential E1Essential A6 Elite Mobility A4 Elite Mobility
“Richland” 4CPU PID 52902B “Richland” 4CPU PID 52901B “Richland” 2CPU PID 53055B “Richland” 2CPU PID 53054B “Kabini” 4CPU / 25W PID 52900B “Kabini” 4CPU / 15W PID 52933B “Kabini” 2CPU / 15W PID 52932B “Kabini” 2CPU / 9W PID 52906B “Temash”
4CPU / 2GPU PID 53053B
“Temash”
2CPU / 2GPU PID 53052B
Product badges are under embargo until product launch. Please refer to the applicable AMD Platform Ecosystem Partner Sales and Advertising Embargo guidelines (PID 53069A) for specific launch and embargo date information which is subject to change.
Usage Guidance
Embedded
Solutions Embedded R Series (X) Embedded R Series (A) Embedded G Series (X) Series (A)Embedded G Embedded Geode Embedded Opteron (X) Embedded Opteron (A) Embedded Radeon
Embedded Family PID 53120B “eKabini” “eBrazos” PID 53058B “eTrinity” PID 53057B E6460/E6760 PID 53121B “eAbu Dhabi” “eSeoul” PID 53116B
Co-Branding
When AMD and one of its industry partners join forces in a corporate initiative, campaign, announcement, or event where each entity is equally valuable to the endeavor, we refer to this as a joint effort. In these 50:50 relationships the AMD product badge and the industry partner’s logo should share equal visual prominence and be locked up side-by-side using a vertical dividing rule, as shown on this page. Be sure to allow adequate clear space to ensure proper separation from other logos, copy, graphics, and the edges of the piece.
If the industry partner has guidelines for proper use of its logo, clear space, placement, etc., it is important to adhere to them as closely as possible while also ensuring an appropriate visual balance between the industry partner’s logo and the AMD product badge.
For more information, please refer to the AMD Co-branding guidelines document (PID 54037A) available from the AMD brand team, your AMD marketing representative, or by downloading from adam.amd.com. Note that all joint logo and product badge designs require prior approval from the AMD brand team at [email protected].
XYZ PRODUCT
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The following resources are available on the AMD digital asset management repository: adam.amd.com
For further information or assistance, please contact the brand team at [email protected].
Resources
Brand guidelines (54040A) Co-Marketing guidelines (54090A) 1H 2013 Consumer Nomenclature Guidelines (53069A) 2H 2013 Sticker guidelines
http://amd.outstart.com/pe/view.jsp?id=10143852
1 PRESENTATION TITLE | FEBRUARY 23, 2013 | CONFIDENTIAL
NEW LABELS FOR A-SERIES APUS
EXCLUSIVE TO SMALL SCREEN TOUCH NB
A6 Technology
from AMD PID # 53053-A Peel-awayOrder Date: 3-24-13
A4 Technology
from AMD PID # 53052-A Peel-awayOrder Date: 3-24-13 “Temash” products only “Temash” products only “Temash” products only “Temash” products only
Required Merchandising labels for these products only
Contact Julie Mathis at [email protected] questions.
PID # 53052-A PID # 53053-A PID # 53387-A Order Date: 4-17-13 PID # 53387-A PID # 53388-A PID # 53388-A Order Date: 4-17-13
Must be involved in Microsoft Small Screen SKU Program
Clamshell form factor only (Tablet/Hybrid use 53053-A and 53052-A alone)
