HANZE SUMMER SCHOOL. Courses 2015

HANZE

SUMMER SCHOOL

Over the past few years we have worked very hard to develop the Hanze Summer School into what it is today. We now offer a number of summer courses designed to provide new knowledge and insights that may be needed in your future career. Alongside the programme we also offer exciting social activities which show you the highlights of student life in Groningen, as well as orientation in a new culture. Depending on the course you attend, several business excursions to large multinational corporations are also included in the programme.

All in all, we offer you a programme in which ‘something happens every day!’ I wish you a very pleasant stay with us. Best regards,

Paul Ganzeboom,

Dean of the School of Marketing Management, and initiator of the Hanze Summer School ‘Doing Business in Europe’

This year’s Summer School

programme promises to be the best one yet. We offer courses in a number of fields, ranging from business and communication to language training. As a University of Applied Sciences we focus on combining academic knowledge with practical application. As a result, you will not only have classes from our dedicated lecturers, but you will also experience the practical side of your study through field trips and business excursions.

Groningen is a wonderful city in which to spend a few weeks studying. With a population of 200,000, of which 50,000 are students, it is one of the top student cities in the Netherlands. You will feel right at home in our city and are guaranteed to have a stimulating learning experience. On our website hanzegroningen.eu/summerschool you can find much more information. Online registration is possible and you can like us on facebook.com/hanzesummerschool or follow us on Twitter: @hanzesummer for the latest updates. We hope to see you this summer!

Best regards,

Maris Keijser,

Project Manager Hanze Summer School

Course schedule

2015

Month May June July August

Week 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 Doing business in Europe

(Marketing/ Market Entry) p.11 Doing business in

Europe (International Communication)

p.12

Dutch Language Course

(for German students) p.13

Intensive English Training for Chinese Un-dergraduates p.14 p.15 Intensive Summer Prep Course 2 3

Welcome to the

Hanze Summer

School

Holland or

the Netherlands?

Our country is officially known as the Kingdom of the Netherlands.

It consists of the Netherlands itself, as well as Aruba, Curaçao

and St. Maarten. The country’s formal name is the Netherlands,

meaning ‘low country’. This refers to the fact that much of the land

is at, or below sea level. The Netherlands is also called ‘Holland’.

Strictly speaking, North and South Holland are only provinces of the

Netherlands. In total there are eleven provinces, of which Groningen

(in which the main town is also called Groningen) is one.

Multi-cultural

With about 16.5 million inhabitants spread over 41,000 square kilometers, the Netherlands is one of the most densely populated countries in the world. Dutch society is also multi-cultural. Groups of people with foreign backgrounds have been living in Holland for decades as a result of historical ties with other parts of the world. There is also huge religious diversity.

Constitutional monarchy

The Netherlands has a constitutional monarchy. The current monarch is King Willem-Alexander (born 1967), who has been on the throne since the 30th April 2013. The Netherlands is politically stable and has always had coalition governments. A country at sea level

The Dutch are known for their waterworks. As stated above, the Netherlands literally means the ‘low country’. This is the reason that the Dutch depend so heavily on dykes. Part of the country is below sea level, and is protected by dykes. This has been current practice since the Middle Ages, when monks constructed the first water protection systems in the country. Besides causing trouble, it is also one of the major reasons that the Netherlands is still such a powerful trading nation. Rotterdam harbour was the biggest harbour in the world until Shanghai took over the title in 2004 and is now the largest harbour in Europe. The Netherlands export more dairy products than any other country in the world, as well as being an international player in hydraulic engineering.

Dutch heritage

The Netherlands has been part of the cultural mainstream of Western Europe since the Middle Ages. This has resulted in a broad and interesting cultural heritage. Well-known Dutch painters include Rembrandt and Vincent van Gogh. Arts and science are well-blended in the culture; resulting in the Dutch being well-educated, open, tolerant andunafraid of unorthodox solutions. Dutch higher education institutions are considered among the top in the world.

Dutch language

The official language is Dutch, however, most Dutch people understand and speak English very well. English is therefore an unofficial second language in the Netherlands.

The weather in the Netherlands

In the winter, from December to February, the temperature is about 1-4 degree Celsius. In summer, from June to August, it is usually warm and dry with spells of cool and wet weather. The yearly average temperature ranges from 9.0 to 10.4 degree Celsius (January: 2.0-3.8; July 16.5-17.7)

Groningen,

City of

Talent

Groningen is the capital of the province of Groningen, in the north of

the Netherlands. Groningen has almost 196,000 inhabitants, of which

one in four is a student. It is also a young city: 50% of the inhabitants

are

younger than 35 years of age.

Nightlife

Being a student city has resulted in a diverse intercultural scene. Combine these two factors and you get a vibrant nightlife which is nationally and internationally famous for allowing bars and clubs to stay open 24 hours a day!

It’s not just bars and clubs in Groningen that will attract your attention, it also boasts the Underground Popclub Vera. Vera has a great reputation among alternative music lovers from all over the world. In the past artists such as Nirvana, U2, White Stripes and Sonic Youth have all graced the stage.

Museums

As well as nightlife, Groningen also offers a variety of

museums. The most popular is the Groninger Museum. This museum is the first building you see when you walk out of the train station. The impressive building is famous for its controversial construction, which was designed by Allessandro Mendini. Other museums in Groningen include a Comics Museum, a Tobacco Museum, and a Science Museum. Transportation

The most common form of transportation in Groningen is the bicycle. Groningen’s city centre is partially closed to cars, making it safe to explore Groningen.

Groningen is only two hours away from Utrecht by train, two hours from Amsterdam and two and a half hours from Schiphol Airport, as well as three hours from The Hague and Rotterdam. Groningen is also very close to the German border; it’s only two hours away from Bremen, and three hours from Hamburg. There are direct buses between Groningen and Bremen airport, run by Publicexpress.

GroningenLife!

Did you know that the happiest students in the Netherlands live in Groningen? Or that Groningen was voted one of the best student cities three years in a row? If you’re curious to find out why, check out: groningenlife.com, a website run by students. GroningenLife is your one-stop guide to student life in Groningen, with information on study programmes, housing, nightlife, the cultural scene, sports, Dutch culture and customs, and much more.

Ashley Garrard

Doing Business in Europe

student from the University of

Central Missouri, USA

What I liked best about the programme Doing Business in Europe (DBIE) were the social activities. Such as visiting the Island of Schiermonnikoog, especially biking and the countryside. During my stay in the Netherlands I learned a lot about the EU and its laws. The cultural differences in Europe are much larger than I expected.

‘It was great to explore various

European cultures, the unexpected

differences are astonishing’

Hanze

UAS

Hanze University of Applied Sciences (UAS), Groningen (or in

Dutch: Hanzehogeschool Groningen) is the largest “university of

applied sciences” (hogeschool, vocational school) in the northern

Netherlands and is located in Groningen. Hanze UAS offers various

Bachelor and Master programmes in Dutch, English, and German,

and works closely with international partner institutes. The school

has approximately 27,000 students and 3,000 employees.

Why study at Hanze UAS?

• Largest University of Applied Sciences in the North of the Netherlands

• Practical learning in addition to theoretical knowledge

• Practice-oriented research with a focus on Healthy Ageing & Energy

• Personal attention and learning support

• Small classes

• International: more than 50 nationalities make up the student body

• Home to the unique programmes Advanced Sensor Technology, Master of Renewable Energy, Master of International Communication

• Home to the first and oldest International Business School of the Netherlands (since 1988)

• Wide variety of excellence programmes offered by Hanze Honours College

• Broad network partner universities worldwide

• Broad professional network worldwide (gain real-world experience by completing internships in the professional field)

• Close cooperation with businesses, industry partners (curriculum development & student projects, research)

• Encouragement responsible professionals: Share your Talent. Move the World

• Fair-trade university

Study environment

Together, the University of Groningen, the municipality of Groningen and the Hanze University of Applied Sciences, Groningen, developed the ‘Zernike Campus’. A vivid area where education, knowledge and entrepreneurship meet. An environment where students and employees can work, study and relax in inspiring surroundings.

Over the last few years several modern buildings have loomed up throughout the green space. The green heart of the campus is shaped around the ‘HanzeForum’ complete with a ‘Walk of Fame’: on this road the Hanze UAS presents with proud its award-winning students and employees.

H ANZE UNIVERSITY O F A PP LIE D S CIE NC ES, G RO N IN G EN

SINC

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Jonathon Malone

Doing Business in Europe

student from the Illinois state

University, USA

What I liked the best about the programme Doing Business in Europe (DBIE) were the social activities and business excursions. Like the Philips excursion, visiting the Meyer Werft and the Island of Schiermonnikoog. During this programme I learned how to make a marketing plan for a specific product. Besides that, I learned a lot about the diversity between European countries during my stay in The Netherlands.

‘This programme helps a lot in

putting theoretical knowledge

into a practical context rounding

it off with excursions throughout

Germany and the Netherlands’

Hanze Summer School programmes are made up of an academic

study programme and a social programme. One of the highlights in

your Summer School experience will be the field trips we provide.

During your stay you will be provided with fully furnished housing.

Social programme

We want to make your stay unforgettable by offering a wide variety of social activities during our programmes. For example, you could be biking the city of Groningen and touring our local football stadium or visiting Amsterdam on the weekend. You might even find yourself on the beautiful island of Schiermonnikoog, or canoeing the canals. Meet international students, get to know your classmates better, and meet Dutch students as well.

Accommodation

We provide all international students with adequate and fully-furnished student housing. The student houses are located all over Groningen. We generally try to house students from one course in the same accommodation. Students from other courses might be housed together in the same building as well, which is a great opportunity to meet international students from other disciplines. When applying for a Summer School programme, the Hanze Summer School will automatically provide you with a room in a student house.

Hotel or hostel

The accommodation provided offers the basic necessities. If you want to stay in a more luxurious environment, it is also possible to stay in a hotel or hostel in the city. For more information on this, please visit our website.

Application procedure

You can apply for our courses through our website. Because of the variety of our courses, entrance requirements may vary. The exact requirements are available online.

Doing business in Europe

(Marketing/Market Entry)

international business. Our university is named after the Hanze League, a medieval bond of cities in the north-western part of Europe in which many Dutch cities were members. The goal of the Hanze League was to cooperate in trade to boost each others’ wealth and welfare. In addition, the very first modern multinational ever (the Dutch East India Company), and our role as a founding member of the European Union, the largest market in the world, illustrates the importance of international business in the Netherlands.

The business schools of the Hanze UAS offer the programme ‘Doing Business in Europe’. This first-class summer school experience takes you on a journey throughout the European world of business. In order to give you the broadest range of information, the course provides you with general subjects as well as fairly specialized subjects, ranging across the scope of international business. These classes are combined with an extensive social programme and excellent business excursions to large multinational companies.

Practical information

• Period: May 21 until June 12, 2015

• Profile prospective students: students with a business background;

• Group size: 25 students;

• Application deadline: April 1, 2015

• Course fee: expenses differ per student based on whether the home university is a partner of Hanze UAS or not. For the latest information about the course fee, please check our website.

• The course fee includes participation in the programme, accommodation for the duration of the programme, participation in social activities and business excursions, and a bike;

• Course credits: 6 credits.

10 11

Hanze Summer

School

Dutch Language Course

(for German students)

In this course German students are prepared for studying in a full time Dutch bachelor programme at the Hanze University of Applied Sciences. The course is designed to prepare students for the Dutch NT2 state exam which allowed you to enroll into our Dutch bachelor programmes. As well as exam preparation this course also focuses on Dutch culture, life in the

Netherlands and student life in Groningen. It will also answer questions such as ‘’ Where can I find a room in Groningen?’’ and ‘’ How can I find a job next to my study?’’. In the morning you will follow classes and in the afternoon the focus will be on working on your homework, exam training, speaking exercises, and cultural activities.

Practical information

• Period: June 29 until July 24, 2015

• Profile prospective students:students who wish to start a Dutch Bachelor programme;

• Group size: 30 students

• Application deadline: June 1, 2015

• Course fee: The course fee is 950 euro. Students who ultimately enroll at the Hanze University can get a partial refund of 600 euro from their tuition fee.

Doing business in Europe

(International Communication)

(Marketing/ Market Entry) we now offer a new track: International Communication. This course has the same outline as the Marketing track, but a different focus. This course has two aims. The first is to raise the students’ awareness about the importance and the complexity of intercultural issues in international communication. The second aim is to practice useful skills to enable students to communicate successfully in different cultural environments. There will be exercises and reflection on concepts such as culture shock, cultural values and intercultural competence using the work of important authorities in the field. Focus will be on the relevance of this research to different aspects of international communication. Students will become aware of their own cultural backgrounds and share their insights with the other students in exercises and presentations.

Practical information

• Period: May 21 until June 12, 2015

• Profile prospective students: students with a business background.

• Group size: 25 students

• Application deadline: April 1, 2015

• Course fee: expenses differ per student based on whether the home university is a partner of Hanze UAS or not. For the latest information about the course fee, please check our website.

• The course fee includes participation in the programme, accommodation for the duration of the programme, participation in social activities and business excursions, and a bike.

• Course credits: 6 credits.

Intensive English Training for

Chinese Undergraduates

The aim of this summer school programme is to improve your English speaking and writing skills, as well as group work skills, which are essential for your future career and graduate studies. With these skills, you will be better prepared to meet the increasing demands of today’s globalized world.

The course includes campus-based lectures, group work, project presentations, and report writing. Courses will be delivered by experienced English teachers from the Language Center of Hanze University of Applied Sciences. Course content is also related to the IELTS and TOEFL tests. Taking this course will not only give you the opportunity to study in the most vibrant student city of the Netherlands, it will also strengthen your English language skills and will help you to achieve your goals.

Practical information

• Profile prospective students: To be eligible for this course, you should be a undergraduate student from China.

• Period: July 14 - 24 July 2015

• Application deadline: May 1, 2015

• Course fee: € 1.200,00 (tuition, study materials, housing,

social program, and excursions to Amsterdam and Germany).

• Course credits: 6 credits.

Intensive Summer Prep Course

by coming to the Hanze University of Applied Sciences to study in one of our bachelor programmes. But do you know much about Dutch culture? Do you know how the Dutch educational system works? And are you comfortable using English as your first language for the next four years? If the answer to any of those questions is “No,” we have just the opportunity for you!

The Intensive Summer Prep Course is a two-week programme that is designed to prepare you for your bachelor’s programme at Hanze University of Applied Sciences. The course aims to establish a solid foundation of knowledge in Dutch culture, communication skills, and study skills. At the end of the course, you should be able to answer the questions above with a sound “Yes!”.

Practical information

• Period: August 17 – August 27, 2015

• Application deadline: May 15, 2015

• Course fee: € 529 (this includes tuition, excursions,

and the social programme)

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Contact

All questions about participation and organization can be answered by the Hanze Summer School programme management:

Maris Keijser

Project Manager Hanze Summer School E-mail: summerschool@org.hanze.nl Phone: +31 50 595 25 21

Paul Ganzeboom

Dean of the Institute of Marketing Management E-mail: p.n.ganzeboom@pl.hanze.nl

Phone: +31 50 595 29 03