WELCOME TO THE
ENTREPRENEURSHIP
WORK SHOP
DON ZEBE
COLLEGE OF TECHNOLOGY
IDAHO STATE UNIVERSITY
WHAT DOES AN ENTREPRENEUR
LOOK LIKE?
ENTREPENEURS ARE:
High School Dropouts PHD’s House Wives College Dropouts Disabled People Cashiers at WINCO Old People
ENTREPENEURS ARE:
Black People Yellow People
White People Brown People
WHAT DOES IT TAKE?
•
ACTION
THREE TYPES OF PEOPLE
• WATCH THINGS HAPPEN
• WONDER WHAT HAPPENED
22 YEAR OLD COMMUNITY COLLEGE DROP
OUT
Job: Checking Student ID’s Quit School and Job
Started to look for Vintage Clothing Selling them for a Profit on eBay
SIX YEARS LATER
7,500 square foot warehouse in CA. 500,000 square foot fulfillment center
NET WORTH 250 MILLION
SELLING BUSINESS TO: Urban Outfitters
ARTIST WHO FOLLOWED HIS
DREAM
Original Classic Entrepreneur Hard Worker Loner Socially Isolated Fast Learner Wealth Seeker Risk Taker 1700 - 1950 Idea Person Hard Worker
Loner (but could team up) Socially Isolated Fast Learner Fame Seeker Risk Taker Contemporary Classic Entrepreneur Hard Worker Self-sufficient Socially Connected Fast Learner Wealth Seeker Risk Manager Small Business Owner Hard Worker Loner Socially Isolated Average Learner Average Income Seeker
Sales Person Entrepreneur
Hard Worker Team Player Socially Connected Fast Learner (Socially)
Average Learner (Technical) Acceptance Seeker Risk Averse Managerial Entrepreneur Hard Worker Team Player Socially Connected Fast Learner Wealth Seeker Risk Averse Careful Planner Slow to Act
WHAT IS FIRST STEP?
I’m ready to get going…
I’ve Been Getting Ready to Get
Ready Long Enough
• Do you have a plan?
• Do you have a name?
• Do you need money?
• Can I start Small?
• Stay away from naysayers!
• Keep your eye on the goal!
• Who is my target market?
• Have you tested it?
The Go Step Could Be Two Years
From Now,
Be Honest with Yourself
Skill Role Model
Needs Development
Needs
Refinement Competent Excellent
Basic Business Functions
Sales Operations Finance Accounting Human resources
Industry Specific Knowledge
Industry Expertise Industry Skill Market Knowledge Ability to Diagnose
Ability to see Opportunities
Resource Competencies
Business Information Business Financing Space for the Business Raw Materials
Support People
Determination Competencies
Business as a Primary Focus Willingness to ACT
Opportunity Competencies
Found Profitable Idea Idea is Distinctive Idea is hard to copy
NOW WHAT ARE WE READY?
Not so Good Traits =
HEAD TRASH!
Head trash is a collection of
limiting thoughts or ideas that
prevent you from taking specific
• Fatigue
• Lack of Sleep
• Illness
• Negative minded People (Naysayers)
• Experiences
• History
Perfect Trash
• Million Dollar Idea
• Admire my Perfect Idea
• My Idea Cannot Fail
• See it Clearly
• Perfect Admirers
• Works Perfectly
• Yield Perfect Results
Comparison Junk
• Why is this taking so Long
• Comparing myself to the Rich and Famous
• Focus on one aspect we don’t like and make Unfavorable Comparisons.
• http://www.solopreneurmarketing.com/about .php
Emotional Garbage
• I Hate my Job, My Bosses, My Family, etc…
• We blame the Economy,
• We blame Dumb Politicians
• We Fear Failure,
• We Fear Rejection
• We Fear Pain
• Family
Procrastination Trash
• Analysis Paralysis
• Getting Ready to Get Ready
• We Distract Ourselves
• Make Excuses
• Rationalize
How to take the TRASH OUT!
• Focus on what you can do…..positive outcome
• Think of the best possible outcome
• Take action immediately
• Continue taking action
• Associate with action-oriented people who support your objective
• Change your personal beliefs…I know I can ‘DO IT’.
Comparative Price Shopping
• How you buy is how you will let your customer buy
• Empathy is good to a point, you bond.
• To Much Empathy …hard to close the deal
• Too receptive to excuses
Need For Approval
• The need to be liked is more important than conducting business
• Inability to ask the tough questions
Money Issues
• Discussing Financial issues…
• Hard to Ask for Money
• Parents… Rude and to be avoided
• Low concept of what is “a lot”
Emotional Involvement
• You Lose Control
• You Stop Listing to The Customer and Start Listening to Your Inner Self!
TAKE OUT THE HEAD TRASH!
Until we learn how to empty that trash, these negative beliefs will continue to be a major obstacle to our success.