Reputation Management Training for Your ipad

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Reputation Management Training

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Reputation Management training programs for your iPad

®

feature

on-demand recorded sessions from our previously offered live Basic

and Advanced Reputation Management training programs. These apps

do not require an Internet connection to run, allowing a convenient,

any-time option for learning and development. After downloading our free

previews from Apple’s App store, you will be given three minute clips

of every session in both programs. Our Basic and Advanced programs

offer valuable reputation management training at a fraction of the cost

of live online training. To view the content and faculty of these programs

we suggest you download the free previews. Within each free preview

is an option to purchase the full sessions.

Reputation Management

Training for Your iPad

®

“I can recommend the iPad training for those who are motivated to learn and have a personal interest in reputation management. It is best to read the provided research papers in between the lessons because that way one can get a better understanding of the issues. This was quite affordable compared to seminars and other means of training.”

Pasi Koistinen

Chief Operations Officer, Silverskin Information Security LLC. Finland

Who is this program for?

•

Professionals in middle to senior management positions,

CCOs, CMOs, CROs (Chief Reputation Officer), CSR

managers, and other leadership positions

•

Individuals that are leading or looking to lead their organization

within the reputation management space

•

Individuals on-the-go that need a training solution with

no internet access required

Program Introduction

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Basic Reputation Management

Training iPad

®

app

The Building Blocks of Reputation

Presented by Charles Fombrun

Founder and Chairman, Reputation Institute

01

02

Corporate Branding & Business Strategy

Presented by Majken Schultz

Professor, Copenhagen School of Business

03

Developing Reputation Platforms

Presented by Naomi Gardberg

Associate Professor, Zicklin School of Business, Baruch College

04

Aligning Employees through Corporate

Communication

Presented by Cees van Riel

Vice Chairman and Co-Founder, Reputation Institute

05

Leadership & Communication

Presented by Paul Argenti

Professor of Corporate Communication, Tuck School of Business,

Dartmouth College

06

Creating Value for Investors

Presented by Pietro Mazzola /

Claudia Gabbioneta

Full Professor of Management, IULM University Co-Author of Corporate Reputation and Stock Market Behavior

Addressing Strategic Issues

Governance & Risk

Presented by Arif Zaman

Consultant on Risk & Governance

07

Relating to the Media

Presented by Craig Carroll

Senior Research Fellow, Reputation Institute and Visiting Scholar, Stern School of Business, New York University

08

Managing Crisis Situations

Presented by Irv Schenkler

Clinical Associate Professor and Director of Management Communication Program, Stern School of Business, New York University

Measuring, Tracking & Evaluating

Corporate Reputations

Presented by Leonard Ponzi

Partner and Managing Director of Research and Analytics, Reputation Institute

Managing Social Issues

Presented by Prakesh Sethi

Professor, Zicklin School of Business, Baruch College

Wrap Up: Putting It All-Together

Presented by Charles Formbrun

09

10

11

12

Download the iPad

®

app for free from the iPad

®

app store

and view 3 minute previews of each of the sessions before

purchasing the full program.

Program Overview

Training iPad

®

app

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The purpose of this session is to develop a foundational understanding of the concept of ‘reputation’ and develop insight

into the reputation management process. This session introduces participants to the concept of the

‘corporate brand,’ discusses the change process involved in corporate brand execution, and the importance of active involvement of stakeholders in the branding process.

Through this session, participants gain insight into the role of employee communications in creating internal strategic alignment to mobilize its human assets to build a more competitive position in the marketplace.

This session addresses the importance of maintaining a good reputation with present and potential investors, how companies can successfully manage their relationships with their

stakeholders and what extent financial stakeholders are different from customers, employees, suppliers and other stakeholders.

This session links reputation management to corporate strategy by focusing on the dual concepts of ‘stakeholder relations’ and ‘value chain coherence.’ By the end of the session, participants will have a clear understanding of the key elements that drive effective reputation platform creation.

Participants will learn to build, enhance and perfect the skills they will need to excel as general managers working in corporate communication.

Presented by Charles Fombrun

Presented by Majken Schultz

Professor, Copenhagen School of Business

Presented by Cees van Riel

Vice Chairman and Co-Founder, Reputation Institute

Presented by Pietro Mazzola / Claudia Gabbioneta

Full Professor of Management, IULM University

Co-Author of Corporate Reputation and Stock Market Behavior

Presented by Naomi Gardberg

Associate Professor, Zicklin School of Business, Baruch College

Presented by Paul Argenti

Professor of Corporate Communication, Tuck School of Business, Dartmouth College

Session

01

02

04

06

03

05

The Building Blocks of Reputation

Corporate Branding

& Business Strategy

Aligning Employees through

Corporate Communication

Creating Value for Investors

Developing Reputation Platforms

Leadership & Communication

Session Descriptions

Training iPad

®

app

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This session will provide participants with an enhanced understanding of the latest thinking about the relationship between governance and risk and a deepened understanding of best practices in reputational risk management.

This session on media relations provides participants with a better understanding of the news media’s influence on corporate reputations, the factors that influence the production of business news and how monitoring media coverage can build more effective programs of corporate communication.

In this session, we will discuss the steps necessary to develop a rigorous scorecard for accurately measuring reputations. We will look at key components of reputation, reputation attributes, reputation scales and analytical techniques that can be used to model reputation data.

This final session provides an in-depth look at real-world case studies of major companies who have worked with Reputation Institute to showcase best practices in reputation management from around the world. Participants will have the opportunity to see how leading companies are implementing reputation management strategy to create economic value within their organizations. This session will focus on what constitutes as a “crisis” and

strategies in dealing with them. We will also explore characteristics of effective crisis management and explore how to create a crisis response framework to monitor corporate responses.

This session will provide participants with an analytical framework for social issues management that is designed to address the severity of social issues and their potential to impact corporations.

Presented by Arif Zaman

Consultant on Risk & Governance

Presented by Craig Carroll

Senior Research Fellow, Reputation Institute and Visiting Scholar, Stern School of Business, New York University

Presented by Leonard Ponzi

Partner and Managing Director of Research and Analytics, Reputation Institute

Presented by Charles Fombrun

Presented by Irv Schenkler

Clinical Associate Professor and Director of Management Communication Program, Stern School of Business, New York University

Presented by Prakesh Sethi

Professor, Zicklin School of Business, Baruch College

Session

07

08

10

12

09

11

Addressing Strategic

Issues Governance & Risk

Relating to the Media

Measuring, Tracking & Evaluating

Corporate Reputations

Wrap Up: Putting It All-Together

Managing Crisis Situations

Managing Social Issues

Training iPad

®

app

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Advanced Reputation Management

Training iPad

®

app

Download the iPad

®

app for free from the iPad

®

app store

and view 3 minute previews of each of the sessions

The Strategic Role of Reputation Management

Presented by Kasper Ulf Nielsen

Executive Partner, Reputation Institute

01

Using Online Media to Build and Protect Your Reputation

Presented by Andrew Currah

Technology & Strategy Consultant

12

Creating Business Value through Reputation

Presented by Anthony Johndrow

Managing Partner, Reputation Institute

13

Differentiating through Leadership & Governance (Part 1 & 2)

Presented by R. Edward Freeman and Brian Moriarty

Professor at Darden School of Business, University of Virginia

Adjunct Professor of Management Communications, Darden School of Business

02-03

Leveraging the Corporate Brand (Part 1 & 2)

Presented by Daniel Diermeier

Professor, Kellogg School of Business, Northwestern University

04-05

Building a Reputation for Innovation (Part 1&2)

Presented by Violina Rindova

Professor, McCombs School of Business, University of Texas at Austin

06-07

Using Employee Alignment to Build Competitive Advantage (Part 1&2)

Presented by Graeme Martin

Professor and Chair of Management, Graduate School of Natural Resources Law, Policy & Management, University of Dundee, Scotland

08-09

Creating Value through Corporate Social Responsibility (Part 1&2)

Presented by Phil Mirvis

Organizational Psychologist

10-11

Program Overview

Training iPad

®

app

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Training iPad

®

app

In this session, participants will be introduced to the reputation economy, where reputation is the number one driver of value. We will explore how strategic reputation management results in business success and stakeholder support.

These sessions will focus on building reputation management capabilities with an emphasis on brands and customer perception. Participants will explore how companies can manage reputational risk based on principled leadership and how sophisticated processes and capabilities can be integrated with the company’s business strategy and culture.

The purpose of the two sessions is to explore how new ideas about leadership and governance are necessary today in order to build great companies and great reputations. We will discuss how effective, trustworthy, leadership engages stakeholders and drives business value.

Developing stellar reputations requires that companies deliver consistent results that stakeholders value. Innovation can appear risky because it requires companies to experiment, try new things, engage in trial-and-error, and tolerate high levels of failure. This session focuses on how organizations can pursue innovation and still maintain strong, positive reputations.

Presented by Kasper Ulf Nielsen

Executive Partner, Reputation Institute

Presented by Daniel Diermeier

Professor, Kellogg School of Business, Northwestern University

Presented by R. Edward Freeman and Brian Moriarty

Professor at Darden School of Business, University of Virginia Adjunct Professor of Management Communications, Darden School of Business

Presented by Violina Rindova

Professor, McCombs School of Business, University of Texas at Austin

Session

01

04-05

02-03

06-07

The Strategic Role

of Reputation Management

Leveraging the Corporate

Brand

–

Part 1&2

Differentiating through Leadership

& Governance

–

Part 1&2

Building a Reputation

for Innovation

–

Part 1&2

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Training iPad

®

app

The alignment of people with corporate reputations and strategic advantage is critical to business success. These two sessions explore the fundamental relationship between the management of human resources, reputations and strategic advantage using employer branding as the organizing framework.

This session exams the rise of digital media and what it means for the future of corporate communications. Drawing on a variety of case studies, we will explore how organizational reputations can now be built and destroyed at lightning speed due to the new social infrastructure of the web and how to approach these challenges.

These two sessions will explore the linkages between corporate social responsibility and corporate reputation with attention to how to identify social issues of most relevance to companies, how to develop cutting-edge CSR practices and how to link CSR to value creation for the business and for society.

This session explores how perceptions of the enterprise are perhaps more pivotal and influential than perceptions of products and services themselves in the marketplace. This session pulls together all the lessons learned from key areas of leadership, corporate branding, innovation, employee alignment and citizenship to demonstrate how corporate reputation provides a new source of competitive advantage.

Presented by Graeme Martin

Professor and Chair of Management, Graduate School of Natural Resources Law, Policy & Management University of Dundee, Scotland

Presented by Andrew Currah

Technology & Strategy Consultant

Presented by Phil Mirvis

Organizational Psychologist

Presented by Anthony Johndrow

Managing Partner, Reputation Institute

Session

08-09

12

10-11

13

Using Employee Alignment to Build

Competitive Advantage

–

Part 1 & 2

Using Online Media to Build

and Protect Your Reputation

Creating Value through Corporate

Social Responsibility

–

Part 1 & 2

Creating Business