Web Metrics for University Communications Platforms
February 2011
Cornell.edu
The Cornell Home Page saw 1,019,726 views in the month of February (Jan: 1,016,372). Total page views for the entire site were 2,564,864 (Jan: 2,545,504) and there were 561,235 unique visitors (Jan: 578,556).
The most popular page on the site for February was the Admissions Bridge Page, which saw 139,138 views (Jan: 158,296). The Weather page also proved popular in February with 106,037 views and spikes on February 2 and 25, to coincide with snowstorms.
Top Spotlights on the Cornell Home Page
Feb. 2 University Closing 2,177
Life on the Hill Blogs Feb. 2011 745
Your Impact Feb. 2011 448
Skorton on Humanities in Washington Post 432
2011 Weiss Fellows 296
David Seidler wins Oscar gold 254
New York City
Cornell in New York saw 5,613 page views in February (Jan: 6,153), 4,529 of which were unique (Jan: 4,953).
The CU in the City blog had 3,519 visits in February (Jan: 3,023), representing 3,150 unique visitors (Jan: 2,701). There were 5,041 page views for the blog in February (Jan: 4,227).
Caring Community
The Caring Community page saw a total of 1,253 views in February (Jan: 615), 939 of which were unique (Jan: 464). There was a spike of 353 views on February 26th, coinciding with the statements released about the death of sophomore George Desdunes. Dean Kent Hubbel's statement itself saw 496 views in February, 466 of which were unique.
CornellCast traffic report - February 2011
CornellCast site traffic for February was up 4.75% from last month with 30,716 total page views. CU in the Kitchen episode #2 ("Nutrition Made Delicious") was the most popular video on the site this month, due in large part to our multi-channel promotions. The CU in the Kitchen pano we ran on the Cornell home page Feb. 16-21 was clicked 1,311 times, and the CornellCast weekly email and Chronicle e-news also drove traffic to CU in the Kitchen, generating 330 and 184 page views, respectively. Our "Cornell history with Corey Earle" piece was also very popular, thanks to promotion on alumni.cornell.edu and Facebook.
12,129 unique viewers tuned in to CornellCast content in February via the CornellCast website and embedded players. The average duration watched per viewer was 30 minutes, 31 seconds. The CornellCast website had 30,716 total page views (27,222 uniques). This includes traffic to the default url and links to specific videos on our main and mobile sites. CornellCast weekly emails generated 3,617 total page views in February -- 12% of the site total.
49 new videos were added in February, bringing the collection to 977 items. Top 10 most watched in February were:
1. CU in the Kitchen #2 - 2028 viewers
2. Cornell history with Corey Earle - 858 viewers 3. Unpacking the Nano promo - 851 viewers
4. The Marcellus Shale: Science and Technology - 429 viewers 5. Sidelines: Overguard twins - 301 viewers
6. Life Raft Debate - 279 viewers 7. Egypt panel discussion - 233 viewers
8. M.H. Abrams: The Fourth Dimension of a Poem - 232 viewers 9. Tariq Ali lecture - 228 viewers
10. Staff Notes: Vicki Davis - 225 viewers Staff Notes series performance in February: New episodes:
Vicki Davis - 225 viewers Herb Cooley- 223 viewers Jim Sheridan - 215 viewers Arthur Woll - 119 viewers
Sidelines series performance in February: New episodes:
Karlee and Amber Overguard (hockey) - 301 Barry Leonard (play-by-play) - 200
Bresky and Stevens (tennis) - 139
Total Sidelines viewership this month: 1,145 unique viewers CyberTower
The CyberTower home page saw 874 page views in the month of February (Jan: 953), 665 of which were unique (Jan: 730).
Mobile Visits
The entire cornell.edu site saw 33,891 visits from the top four mobile devices in February (Jan: 30,561). This represents 2.9% of the total visits to the site. See the chart below for a breakdown.
7306
12319 7171
2855 4240
Mobile Device Visits
ipad iphone android Black Berry ipod
Social Media
The Cornell Facebook Page garnered 2,075 new fans in the month of February (Jan: 2,750). As of March 1, 2011, the page had 40,773 fans. (Feb 1: 38,959) In celebration of cresting the 40K mark, we held a trivia contest and awarded three lucky fans with Cornell t-shirts.
Facebook has stopped reporting on the number of page views. Instead, they now offer tracking of impressions on each item posted to our wall. Impressions
translate to the number of times a given item has been shown in the news feeds of our fans and can be interpreted as the number of eyes that have seen any given post.
For February, the top five items were:
Item Impressions
You say potahto, we say Go Big Red! (new potato varieties) 84,591 President Skorton blogs in the Washington Post 83,426 Name the Cornell President credited with discovering an
element (Triva contest post)
81,812 Four Inspiring Professors named this year's Weiss Fellows 79,413 Share Your Big Red Love Story (Valentines Promotion on
alumni.cornell.edu) 75,049
Note that the number of impressions can be higher than the number of fans of the page because items can appear in news feeds more than once.
There were 530 new Twitter followers in the month of February (Jan: 327), for a total of 6162 followers as of March 1, 2011. (Feb 1: 5,667)
Top Five Tweets for February:
Cornell will close effective 2AM Wed. morning Feb 2. Expected to reopen at 10AM Classes begin at 11
119 clicks Did you meet your true love at Cornell? Go on a date you'll never
forget? Share the love and tell your story.
116 clicks Star-crossed couple destined to meet one last time 111 clicks
Nelly to headline Slope Day on May 6 63 clicks
The library is sponsoring a remix contest using its own images--and first prize is a brand new ipad!
Alumni Website
The alumni.cornell.edu site saw 47,921 visits in February (Jan: 39,146),
representing 37,188 unique visitors (Jan: 30,340). The Alumni Home Page saw 29,717 page views (Jan: 20,196), 27,415 of which were unique (Jan: 14,858). For Valentines Day, OWC put up a page on alumni.cornell asking alumni to comment and share their Cornell Love Stories. This page was promoted via Twitter, Facebook, Ezra Magazine, and other channels and saw 8,752 views, 7,684 of which were unique. Over 80 comments were left and the average length of time spent on the page was 6 minutes and 18 seconds, suggesting that alumni stopped and read the stories that were shared.
Chronicle Online
The Chronicle Online saw 331,595 page views in February (Jan: 392,553), representing a total of 205,449 unique visitors (Jan: 248,560). The Chronicle Homepage saw 18,817 views in February (Jan: 18,368).
Top Fifteen most read in February:
Robot adapts to injury (Nov. 2006) 17,908
Psych 101 students participate in sleep study (Nov. 2009) 17,217 Cornell Dots' get first trial in humans (Jan. 2011) 14,595
Cometary rendezvous set for Valentine's Day 14,347
Randy Wayne takes new look at relativity (Nov. 2010) 13,927 Researchers create ultra-thin, ultra-tough balloon (Sept. 2008) 11,785
Universal robotic gripper (Oct. 2010) 11,561
Evidence for psychic activity found (Dec. 2010) 8,957
Device tests uncertainty principle (Sept. 2006) 7,530
Black carbon affects climate predictions (Nov. 2008) 5,092
Campus mourns death of George Desdunes 4,646
Figs kill when wasps don't pollinate (Jan. 2010) 4,646
Gold hybrid nanoparticles kill cancer (March 2010) 3,910
Physicists study mechanics of 'crackling' (Jan. 2011) 3,799 Spitzer telescope detects dust around carbon star (Jan. 2009) 3,666
Ezra Magazine
The Ezra Magazine site saw 9,257 page views in February (Jan: 8,486) The site saw a total of 6,735 visits in February (Jan: 5,580), 5,933 of which were unique (Jan: 4,930).
Top Ten Clickthroughs from the Newsletter:
Link to Chronicle's Essentials blog, item on David Seidler '59 winning an Academy Award
2,533 clicks Ezra Update lead story on Ben DeLuca, new men's head
lacrosse coach
1,549 clicks Chronicle Online story on teacher certification remaining at
Cornell
1,027 clicks
Alumni.cornell.edu's Big Red Love Stories page 1,017 clicks Ezra Update story on Cornell's increased programming with
The 92nd Street Y
792 clicks Link to President Skorton's Huffington Post column "A Nation
of Immigrants"
774 clicks Ezra Update story on Julie Blackman '74 770 clicks Chronicle Online story on book selection for 2011 New
Student Reading Project
692 clicks Chronicle Online obituary for Christopher Pottle 535 clicks Event link to The Cornell Club-New York's "Around the World"
listing
469 clicks
Pawprint
The Pawprint web site saw 431 visits in February (Jan: 348), 333 of which were unique (Jan: 258). This site is currently in development for a redesign to be launched in the spring of 2011.
