(A) DESNET Identification
Name
Friuli Venezia Giulia Food Industry District
Address Consorzio del prosciutto di S.Daniele
Via Umberto I 16, 33038 S.Daniele del Friuli (UD) - Italy
Web site www.prosciuttosandaniele.it E - mail [email protected]
Identification
Keywords – issues
English national language (Italian)
software & application Software & applicazioni
Information & description Informazioni & descrizioni
method Metodi
Products
Objects & systems Oggetti & sistemi
automotive Automobilistico
Plastics Materie plastiche
chemistry Chimico
Food & beverage X Natura & ambiente
Pharmaceutical Farmaceutico
aerospace Aerospazio
Financial Finanziario
Services Servizi
advertisement & media Media & pubblicità
nature & environment Natura & ambiente
architecture Architettura
biology Biologia
electronic & computer Elettronica & computer
education & science Scienza & educazione
Sector
authorities & federations Istituzioni & federazioni
engineering Ingegneria
manufacturing Manifatturiero
Research & development Ricerca&Sviluppo
Terms of process
service Servizi
marketing Marketing
production X Produzione
design Design
controlling Revisione & controllo
cooperation Cooperazione
communication Comunicazione
coordination Coordinamento
Links to the Main CODESNET Issues
distribution of production operations & volumes
Distribuzione delle attività di produzionje e volumi
employment of different skills Utilizzo di competenze diverse
Operation Structure (OS)
optimizing of logistic transport capacities over internal links
Ottimizzazione delle capacità logistiche e di trasporto su collegamenti interni
communication of management responsibilities and information
Comunicazione delle responsabilità di gestione e informazione
negotiation of internal agreements/ control mechanisms, or agreements with external bodies
Negoziazione di accordi interni/ meccanismi di controllo o accordi con enti esterni
Organization Arrangement (OA)
selecting of assure best efficiency/ effectiveness of organization chart or coordination strategy
Efficacia della struttura organizzativa o delle strategie di coordinamento
negotiation of commercial
agreements with client/supplier for max profit for the network
Negoziazione di accordi commerciali con clienti/fornitori per max i profitti della rete
deciding of a network innovation program by the partners and negotiated with financiers
Definizione di programmi di innovazione di rete e loro negoziazione con
finanziatori Interactions with
Socio-Economic Environment
(ISEE)
forecasting of dynamic evolution of a network
Previsione di evoluzione dinamica di una rete Short description of the industrial DESNET and of its products and/or services
Links
English native language
Strong Points explained
Further information
Network Overview
General Information – Qualitative Information
Network type Production District with 33 firms producing matured air-cured ham (PDO S.Daniele Ham)
Distribution on
the region Municipality of S.Daniele del Friuli in the Province of Udine, Italy
Personnel / skills
Production stages: chilling, trimming, salting, pressing, rest, washing;drying, coating open surface with fat;maturing – exclusive stages: pressing
Coverage of
product market 14% of Italian ham consumption (2002)
Performance Indicators – Quantitative Information Estimated
annual sales
36.222.549 Kg of Ham produced in 2005 (= 2.567.792 hams)
Area description
population of S.Daniele Municipality 7965 (census of 2003); altitude 276m above sea level
Average firm
dimension The majority are family businesses, with 6-8 bigger industrial companies Export volumes
of the DESNET 80% sales in Italy; 20% sales abroad (mainly France, Germany, Austria, USA)
Operation Structure
Qualitative Information Division of labour
among firms Horizontal district (same production stages carried out in every company) Organization of
logistics and distribution -
Performance Indicators – Quantitative Information Degree of
concentration of production
The bigger firms control the entire supply chain, while smaller one are active in the stages mentioned above
Logistic bodies; carriers; personnel - Applied ICT technologies
Traceability and production tracking solutions
Organization Structure
Qualitative Information Agreements and control mechanisms among partnersThe Consorzio del Prosciutto di San Daniele is the strategic driving force
behind the ham-producing process. It is the "guardian of the common heritage" and the owner of the San Daniele "brand".
Responsibilities in the network
The Consorzio has the following responsibilities:
controls, surveillance, technical standardisation, promotion and consumer information, services to production sytem, interprofessional chain body
Existence of collective agreement with external bodies
In the framework of European Union safeguards, Italian Law no. 526 dated 21 December 1999 assigned to the Consorzio the new status of holder of the regulations, and interprofessional body with erga omnes (extending to the entire community) regulatory powers.
To ensure the compliance of the San Daniele prosciutto -making process with the provisions of EEC Reg. 2081/92 and 1107/96, with which the European Community registered the DOP status of San Daniele prosciutto, the Consorzio promoted the constitution of this independent third-party body, which includes consumers’
representatives among its members.
Existence of larger leading
firms in the DESNET
There are aprox 6 large industrial leading groups
Performance Indicators – Quantitative Information
Type of coordination
body & function
Consorzio carries out the following functions:
- holds the DOP production specifications and is part of the base
making up the control body which independently certifies the conformity of Prosciutto di San Daniele;
- makes regulatory discipline proposals, including those implementing the registered production specifications, and carries out consultative duties relating to the Prosciutto di San Daniele DOP;
- defines programmes of structural measures and technical
modifications to ensure the continuation of the high quality standard laid down by the production specifications for health and hygiene safety,
and the chemical, physical, organoleptic and nutritional parameters of the product sold.
- promotes interprofessional agreements in accordance with the
methods laid down in the statute and forecasting implementation plans, if applicable, in compliance with art11 of DLgs 173 /1998;
- active surveillance, acting through its own inspectors, to identify and suppress any fraudulent production or commercial practices, also safeguarding the San Daniele prosciutto trademark internationally; - defining technical and production standards for all sectors, including pigbreeding, abattoirs and ham-making establishments;
- service and support for the common interests of ham-making companies, with particular emphasis on assistance in non-domestic markets;
- promotion, education and consumer information;
- providing an interface between the San Daniele prosciutto-based economyand the rest of the Italian system;
Type of organization
structure
In the framework of European Union safeguards, Italian Law no. 526 dated 21 December 1999 assigned to the Consorzio the status of holder of the regulations and interprofessional body with erga omnes (extending to the entire community) regulatory powers, extending the Consorzio’s membership base to stock breeders.
N. leading firms, average size of leading and ancillary
firms
Interaction with Socio-Economic environment
Qualitative Information
Marketing strategies
The Consorzio undertakes promotional and consumer information activities both in Italy and abroad, channeling to that end the resources that producers earmark for the purpose. It organizes ARIA DI FESTA, an annual event that since 1985 has revived the ancient tradition of celebrating the "feast of San Daniele prosciutto". Nearly 500,000 visitors from many different countries arrived for the four-day feast in 2005 to visit the ham-making establishments (which were opened to the public for the occasion) and to enjoy slices of the over 6,000 hams consumed during the event. Between 1988 and 2005, promotion and consumer information activities involved investments for a total of more than 19million Euro.
Promotion has to take the form of messages whose characteristics will affect the perceived quality of the product.
Degree of integration of
the DESNET with its local labour market
-
Performance Indicators – Quantitative Information
Commercial agreements versus final
clients & suppliers
Since 1999, the Consorzio has organised and co-ordinated bulk -buying groups on the free market for power (electricity and gas). Today, almost all of the Consorzio’s member companies are involved in such groups. In the strictly financial field, the Consorzio has created an independent structure to support financial procurement programmes for the entire industrial district. The structure extends, and injects synergy into, a system of solidaristic guarantees. This body, which is a fully-fledged credit-guarantee institution (CON. FIDI SAN DANIELE), negotiates outstandingly competitive credit conditions with which to assist
individual company financial plans for the procurement of raw materials.
Percentage of employees in DESNET firms over the population (ready to work people) - N. DESNET firms over N. firms in the area -
