Company Presentation. Blue Dream SpA _ Presentazione dell Azienda

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Company

Presentation

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Bluedream history

Since 1996 Bluedream started its activity as exclusive distribution of BRP Sea Doo

Jetski , Can-Am Atvs for Italy and Croatia, up to 2013, when BRP took over with

its Italian branch. Bluedream passed to Kawasaki JetSki, TGB and Goes Atvs

brands.

Bluedream partners are 6 active entrepreneurs of the area with MBA background.

Bluedream has his own manufacturer VIN number in order to fulfil the ATV CE

homologation requirement, it’s ISO 9001:2008 certified company.

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Bluedream Business areas

MARINE DIVISION

• KAWASAKI JetSki

• STALLION Seascooter

• EPROPULSION outboards

• ZODIAC inflatable ribs

• SUBLUE Seascooter

• TAKUMA e-foil

• HASWING outboards

MUD DIVISION

• KTM mtb

• HAIBIKE mtb

• RIESE&MULLER mtb

• GOES atv

• TGB atv

• SEGWAY atv

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Organigram

CEO / General Manager

Sales Marine

Aftersales

Parts

Warehouse

Warranty /

Training

Technician

Sales Mud

Marketing

Adiministration /

Controlling

Controlling

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Blue Dream SpA _ Presentazione dell’Azienda

Marine division

Kawasaki JetSki

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Marine division

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Blue Dream SpA _ Presentazione dell’Azienda

Off road division

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Bluedream has 3 Ecommerce Platforms

www.bluedream.it

www.ebikedream.com

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2017 Atv Italian Market

ATV REGISTERED ITALIAN MARKET

OCT 2016/SEPT 2017

%

UNITS

TOTAL MARKET, REGISTRED PLATED ATV 100 % 1300 note: December 2016 all brands had to plate their stock because the change on homologation

SIDE BY SIDE MARKET ( UTV) 14 % 182

QUAD MARKET 86 % 1118

SPORT ATV SEGMENT 20 % 224

QUAD UTILITY SEGMENT 80 % 894

QUAD UNDER 600CC 70 % 783 Bigger volume is between 500-600cc

QUAD OVER 600CC 30 % 335 Bigger volume is around 1000cc

BEST MODELS

SPORT ATV BRP Renegade – Polaris Scrambler SPORT UTILITY UNDER 600CC CF 550 – Polaris Sportsman 570 – Can Am Outlander

SPORT UTILITY OVER 600CC Sportman 1000XP – Can Am Outlander 1000

TRENDS THREATS OPPORTUNITIES

- Total market is stable - Sport side by side don’t take off - Utility market has best potential to grow - Bigger segment utility 500-600 cc

- Homologation LTE Euro 4 will increase the price and not all brands will comply

- Italian government is approving a new law to close tracks to 4x4 vehicles, it seems that Italian 4X4 lobby will amend or stop it

- Homologation T3 will enhance brands who cannot afford LTE, adding players and market soaring

- Homologation T3 will permit to develop Utility vehicle compare to Sport leisure atvs

- Troxus new brand and player will invest in the market

NUMBER OF PLATES

MONTHLY OCT16 NOV 16 DIC16 JAN17 FEB17 MAR 17 APR 17 MAY 17 JUN17 JUL17 AUG 17 SEPT 17 TOTAL

QUAD UTILITY SEGMENT 60 60 180 40 40 90 75 60 75 105 55 54 894 69 %

SPORT ATV SEGMENT 10 10 70 5 5 15 25 20 20 20 15 9 224 17 %

UTV (SIDE BY SIDE) 10 10 29 15 15 15 15 22 14 14 10 13 182 14 %

1300 100 %

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TROXUS Dune 900 L Price break down

EURO / $

1,18

GST

22 %

DUTY

10 %

VOLUME DISCOUNT

0 %

DEALER DISCOUNT

22 %

MODELS

DUNE 900 2-UP

DUNE 900 2-UP T3

DUNE 900 2-UP EPS

PURCHASE FOB $

4.750

4.650

5.132

PURCHASE EURO

4.025

3.941

4.349

VOLUME DISCOUNT

0

0

0

EXTRA: INLAND+LOADING+OTHER PAR UNITS

HANDLING FOR CONTAINER

3.000

3.000

3.000

CONTAINER CAPACITY

12

12

12

INSURANCE

12

12

13

DUTY

403

394

435

HANDLING FOR UNIT

250

250

250

LANDED COST

4.690

4.597

5.047

RETAIL PRICE +GST

10.999

9.999

11.999

GST

1.983

1.803

2.164

RETAIL PRICE NET

9.016

8.196

9.835

DEALER MARGIN

1.983

1.803

2.164

DEALER PRICE

7.032

6.393

7.671

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TROXUS DUNE 900 MODEL COMPARISON

TROXUS DUNE

900 TROXUS DUNE 900 2-UP CFORCE 800 EFI 1000 TOURINGSPORTSMAN OUTLANDER 1000 OUTLANDER 1000 MAX ALTERRA 1000 T3

DISPLACEMENT 885 885 799 952 976 976 951 N OF CYLINDER 2 2 2 2 2 2 2 OUTPUT HP 75 75 ? 90 89 89 TORQUE N*m 80 80 90 WEIGHT 400 430 396 415 345 371 364 WEIGHT/POWER KG/HP 5 6 5 4 4

DIFFERENTIAL LOCKS YES YES YES NO YES YES YES

CVT+MANUAL GEAR BOX YES YES CVT CVT CVT CVT CVT

IRS YES YES YES YES YES YES YES

EPS OPTIONAL OPTIONAL YES YES YES YES YES

WINCH OPTIONAL OPTIONAL YES NO YES YES YES

HIDRAULIC SHOCKS YES YES YES YES YES

GROUND CLEARANCE 285 285 285 288 325 325 270

TWO LEVEL FILTRATION YES YES HIGHT AND WIDE AIR INTAKE YES YES 4WD ELECTRIC SHIFTING YES YES

REAR CARGO BOX L 14 14 20

LED AND HALOGEN LIGHTS YES YES YES

LCD DASHBOARD YES YES YES

TANK L 20 28 23 20 21 21

DIMENSIONS 219*121*144 233*121-144 232*118*140 211*121*129 218*117*112 238*117*112 249*121*128

RRP 0 11.999 12.400 15.290 16.999 17.799 14.999

EURO 4 YES YES YES YES NO EURO 4 NO EURO 4 NO EURO 4

T3 YES YES NO NO YES YES YES

DEALER MARGIN 23% 23% 21% 15% 18% 18% UNKNOWN

SEATS ONE SEAT

FRANCE RRP 10.199 S T R O N G P O I N T S W E A K P O I N T S

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TROXUS DUNE 590 MODEL COMPARISON

TROXUS DUNE 590 CFORCE 550 SPORTSMAN 570 OUTLANDER 570 CROSSLAND 600

DISPLACEMENT 533 495 567 570 565 N OF CYLINDER 1 1 1 2 1 OUTPUT HP 43 ? 44 48 ? TORQUE N*m 46 44 WEIGHT 380 360 325 336 411 WEIGHT/POWER KG/HP 9 7 7

DIFFERENTIAL LOCKS YES YES NO YES NO

CVT+MANUAL GEAR BOX YES CVT CVT CVT CVT

IRS YES YES YES YES

EPS OPTIONAL YES YES YES

WINCH OPTIONAL YES

HIDRAULIC SHOCKS YES YES

GROUND CLEARANCE 261 279 267

TWO LEVEL FILTRATION YES HIGHT AND WIDE AIR INTAKE YES 4WD ELECTRIC SHIFTING YES

REAR CARGO BOX L 13 19

LED AND HALOGEN LIGHTS YES

LCD DASHBOARD YES

TANK L 17 19 17 20 23

DIMENSIONS 218*118*123 235*116*140 211*122*122 231*117*133 226*122*139

RRP 8.8390 8.950 8.490 9.800 8.290

EURO 4 YES YES YES NO EURO 4 YES

T3 YES NO YES YES NO

DEALER MARGIN 23% 21% 15% 18% ?

SEATS ONE SEAT

FRANCE RRP 7.099 SPAIN RRP 8.495 S T R O N G P O I N T S W E A K P O I N T S

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2018 TROXUS Action Plan in Italy

Request of OA number (Italian Ministery of Transportation aknowledgment of Troxus CE Homologation, it issues an OA number, without it you

cannot register a unit). Notice this blocks sales and takes time (several months) to get.

Preparation of a number of start kit pop material: brochures, banners, flags, etc.

Creation of Troxus Italy Facebook page.

Italian Troxus website, www.Troxus.it, promote Google Italy recognition, also through Adwords PPC advertising.

Press + internet +Facebook communication campaign to introduce Troxus. It is suitable 4-6 months before launch to get maximum

expectation. Only Google takes minimum 6 months to get it.

Visit of key Atv dealers in order to give them right of first refuse opportunity to became Troxus dealer on its region of Italy.

Demo fleet 4 units, with road plate. For Demo rides and press tests.

Troxus Launch Spring 2018, location hills around Venice, #1 Dealer Meeting + Service seminars: invitation of Manufacture representative with

a technician, all Italian Atv dealers invited more 4x4 dealers, agricultur tractor dealers, 4x4 and atv press, open to Manufacture prospective

distributors and customers in Europe. Demo ride with comparison between Troxus and competition models (we will borrow from dealers).

Attendants will be hosted, First Day: introduction, explanation of strategy and potential, demo ride, dinner / Second Day: service seminar and

conclusion meeting with booking.

Dealer start pack: first unit demo (special price), plus incentive on second unit, volume discount on a start up target, very easy to get.

Marketing support if dealer will attend with Troxus at the event of its regions.

Distributor will partecipate to all events and shows which involve atv market, or side market as 4X4, trying to involve the local dealers.

Distributor will continuosly prompt press to write about Troxus.

Distibutor will use its customer database to invite customers to try Troxus models, to support dealers.

Distributor will support dealers to advertise using Troxus brand, partecipating to advertising expenses.

Distributor will seek to develop existing atv dealer network adding new comers dealers.

Distributor will seek to enhance the existing Atv market size, investing new energy on it.

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Blue Dream SpA _ Presentazione dell’Azienda

Contacts

www.bluedream.it

info@bluedream.it

Bluedream S.r.l

Viale dell’Industria, 85

35129 Padova (PD) Italy

Tel. +39 049 890 1133

Fax. +39 049 890 1141

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