Will video change
the way we work?
A fad or a real shift
in how we can work?
42% of companies are using video conferencing1
. And we’re
expecting its use to grow 15% each year over the next five years.
It’s a fact. Video will play a big part in our working lives. But how will it change the way we do business? And is it always for the better? No longer held back by technology, how the business world uses video is limited only by its imagination. The days of being distracted by fuzzy dots in the background are long gone. And the customer experience has changed beyond all belief. So you don’t have to dig too deep
to find that building video into daily business life has its benefits. It brings big organisations closer together. Decisions are made quicker. Travel time and costs are reduced. Not to mention the environmental benefits of stay-in-the-office video conferencing. And it’s not just theory. It works in practice.
A return on investment of 120%2 can
be achieved. Meaning the business case almost writes itself.
So can video really change how we work for the better?
With the right planning and the right culture, we think so.
1. WAN Manager Survey 2011
2. Enterprise Video Collaboration study (September 2011) Best-in-Class companies (the top 20% of respondents) achieved an average of 120% quantitative ROI for video solutions available at http://www.cisco.com/ en/US/solutions/collateral/ns1168/roi_of_video_ collaboration.pdf
What are the
Video is now a valuable part of daily life. So it’s not a
big leap of faith to expect it to be good for business too.
Today shooting a video and uploading it to YouTube is as simple as sending a text message. It’s no surprise that by 2015 over 90% of all internet traffic will be video.
So, the simple truth is, if video works for everyone, it will work for business.
The latest video conferencing
technology cuts out the need to travel to meetings. Transport costs disappear overnight and employees spend their time being productive and not on the road, on a train or in the air.
like air travel and accommodation. Telepresence got rid of the need for the vast majority of those trips, freeing not only resources, but the time such travel needed. And because setting up a Telepresence meeting was so easy, people in different countries began talking more often.
Speed up decision-making
With face to face conversations happening whenever and with whoever, making sure the right people are in the room at the right time is easy. Making the right decisions are too.
Today’s business is a global one. So having all parts of the organisation singing from the same songbook is a real benefit. Video is perfect for that. Face to face and real time, any one from any part of the business can talk, share ideas and be keep in the loop.
Businesses from airlines to clothing retailers use video to work closer with manufacturers. From highly technical aircraft components to the stitching on a garment, every detail can be relayed back to the office in full HD.
Video has also helped The Duke University in the US host remote lectures. By swapping the lecture room for cinemas more
So the big question is, how do
you become video-ready?
Having the right technology in place is vital. But what do you
need? And do you know what to do with it once you have it?
Easy to set up and use, video has an instant positive effect on businesses that use it well. Employees are often sold on it after their first experience. The ‘how did we live without it?’ effect is common.
So to make sure you’re ready for video, there are a few things you can do to make sure you hit the ground running.
Plan for success
Working out how video will change how you work is always a valuable step. So, ask yourself:
• will video technology cut travel costs without losing touch with clients, customers, colleagues and suppliers?
• could it help you reach more customers?
• will it make your delivery service better or worse?
• will it speed things up or slow things down?
• will it make things easier or more complicated?
• will the investment pay for itself?
Video can do more than drive down costs. A leading global legal firm has used video to unite their workforces around the world. Now they can talk face to face, really get to know each other and work better together.
A little training goes a long way
You need training that works best for you and your business. This can be through an online video, which is how one leading city law firm has been making the most of their new video systems. Or through more traditional means like training manuals.
Keeping it secure
Only the right people see your video. A good place to start is by making sure your video systems supplier is IL3 and IL4 rated. This means they have passed checks and have high
Becoming video-ready -
Working out how you want video to change
how you work is step well worth taking.
Many hospitals are now using video to improve patient care. Specialists can see patients remotely, saving time and cutting out the need for them to be moved. Which is expensive and risky. ø Health’s Side by Side software solution means clinicians can use their own office computers to link up electronically and carry out personal and effective remote patient consultations. It has video, audio and chat functionality plus a digital
And this can be done across multiple sites.
Our courts are using video too. Video links for high-risk criminals make trials safer and more cost-effective.
Through ø Unify, we bring experience of helping a nationwide retailer share top sales tips. Managers of successful stores create short videos on how they’ve achieved great sales figures on a line of clothing. Best practice is shared
Creating the right culture
is the key to success
You’ve done your homework. You’ve found a good provider.
Everyone’s trained up. You’re ready to go, right? Not quite.
Having the video technology is one thing. For it to really make a difference it needs to be part of the culture. Follow our six steps to turn any business into a video-ready one.
Stick to the plan
One big video conferencing room? Or lots of smartphones? Or both? Whatever you decide. Stick to the plan and let everyone know what it is.
Build a business case
Understand how video is going to make life easier and earn more money. It’s much easier for everyone to get on board with it then
Find people who will help you spread the benefits across the business. Share your plan and vision with them. They could be the key to making it all happen.
Have your infrastructure ready
Is the network ready? Do all the sites have the right connections? Who’s going to manage the video? There’s a lot to think about. The help of a trusted partner or supplier can help you answer these questions..
Prepare people for change
If you’re asking your people to change the way they communicate, you’ll need to prepare them for it. Training and knowing there’s ongoing support puts everyone at ease.
Getting the environment right
Are the acoustics right? Is the room too dark, or too light? Too noisy or not private enough? A little planning here makes the whole video
experience so much better.
Good news for your IT guys No longer a drain on the network or servers, modern business video is handled remotely. Online concierge services host meetings and help with any technical issues. Just click on your meeting request to be there. Oh, and bring your own coffee.
Ready to be video-ready?
To find out how the latest business
video technology can help you join up
your business, save costs and make your
people happier, contact your account
manager or visit www.o2.co.uk/enterprise.
Video is helping us do more for our customers
We have over 300 O2 Gurus in our stores to give customers an easy answer to anything technical. And now our dedicated Guru TV YouTube channel gives even more people access to our experts, 24 hours a day. And it really works. Our simple, self-help guides have over 10,000 views a week.