Introduction
and
Overview
The Business Dilemma
BPO buyers and sellers operate in a disorganised, fragmented and inefficient marketplace – it’s hard for willing buyers and willing sellers to find each other. Currently there is no efficient or organised mechanism in the market to minimise search time and related costs as there is no structural framework that allows potential buyers to pull together, sift through, and select information about BPO
service providers.
The Solution - The Sauce BPO Guide
The Sauce BPO Guide provides a range of information tools, including an online directory segmented by solutions categories, to assist prospective buyers to assess the range of solutions and providers in the market place.
The Sauce is a trusted and well known ‘go-to’ resource for people looking for
information about BPO and outsourcing. The Sauce BPO Guide builds upon the
resources of the Sauce Newsletter and Research reports to provide up to date and relevant information about BPO practices and the providers currently in the
Figure One - The Business Dilemma: BPO buyers and sellers operate in a disorganised, fragmented and inefficient marketplace
Figure Two - The Solution: The Sauce BPO Guide gives structure to the marketplace and helps buyers and sellers connect efficiently to create trading relationships.
What is The Sauce BPO Guide?
Published annually and update quarterly, The Sauce BPO Guide is a series of
electronic books and publications supported by an online directory of outsourcing and BPO solution providers.
Each eBook examines an aspect of outsourcing and BPO, providing readers with
• In-depth articles and white papers on key topics • Practical ‘how-to’ advice
• Trend analysis
• Detailed case studies.
The Sauce BPO Guide is a one-stop-shop for a vast range of easily searchable
information and publications for the BPO and outsourcing industries.
Why does the industry need The Sauce BPO Guide?
The general lack of understanding and of misconceptions by the Australian Business
community and public about outsourcing has led to the need to produce a straight
forward guide to the vast range of outsourcing solutions and services available in the
marketplace.
Negative misconceptions about the industry have centered around: • Risk and loss of control
• Security and privacy • Poor service quality
To some extent these issues were valid in the first evolution of BPO (BPO 1.0), which was dominated by a ‘lift and shift’ approach where cost was the primary driver. However, the
industry, the services from providers, and more importantly the clients who buy those
services have matured. Rather than focussing on cost, organisations rely on outsourcing to access expertise and capacity to improve the range, scope and quality of the services
they provide.
The bar chart below, from the Australian BPO Study 2012, highlights the primary drivers
for Australian organisations to use outsourcing (where 71% of organisations state that
global expansion is the primary driver):
Australia Lags Behind
Even though some 44-60 per cent of Australian organisations, use outsourcing to some
extent, Australia lags behind the rest of the world in the way and extent that outsourcing
is utilised.
Figure Three - Australia’s BPO Position
Unified voice for the industry
The industry needs a unified voice and a forum to assist and guide Australian businesses
and all relevant stakeholders to help them understand the value the BPO and
outsourcing industries contributes to individual organisations as well as to the broader
business community and economy of Australia. Risk Adverse Business
BPO Poorly Understood Education required
BPO 1.0:
Lift and Shift Approach Labour Arbitage
BPO 2.0:
Process Re-engineering Delivers better efficiencies. Technology point solutions
BPO 3.0:
Transaction and outcome based de-risked pricing models. Cloud computing driven business platforms
BPO 4.0: Big Data Analytics Social Media Mobility Solutions Collaboration and global networking
• Market is immature
• Inertia in many organisations • Sectors Fragment - No
Standardisation
• Competition - Evolving but no
clear leaders
• Appetite for change, but adoption slow
• Growing acceptance of
outsourcing solutions • Growth Market - Potential for
process re-engineering
• Move to restructure enterprise
• SMEs becoming a target for BPO providers
• Moving toward restructuring
and transformation • Deal size increasing -
consolidated solutions • Innovation to improve strategic
value of BPO relationships • Large Scale Contracts
• Leveraging global resources
and skills for expansion
• Entering new markets and
non traditional BPO areas
such as Sales.
• Increasing use of crowd sourcing and networks of suppliers
How will The Sauce BPO Guide fulfil its mission
The Sauce BPO Guide is not one book or volume, but a series of electronic and
printed publications as well as a range of online information resources that will be
accessed and promoted through a variety of online and physical channels. The Sauce
BPO Guide will be updated quarterly with regular digests sent to subscribers.
1. The central part of the guide is an eBook that provides an overview of the
Australian BPO and outsourcing industries. The central guide is divided into sections, with each section covering a general area of outsourcing such as ‘Evaluating BPO and
Outsourcing Providers’.
2. Supplementary eBooks will focus on a particular aspect or sector of the industry such as HR and RPO (Recruitment Process Outsourcing) or Supply Chain and
Procurement Outsourcing. Each mini-guide will also contain a range of independently
written articles as well as a series of industry sponsored white papers and case studies, focusing on a particular aspect of the industry.
3. Online directory of suppliers categorised by Service and Industry: The directory
will be produced in two formats; firstly, as an online searchable directory of
suppliers; and secondly in an eBook format which can be printed. The listings will be
categorised by the type of BPO and Outsourcing services provided and the industries they cater for.
Further Resources
For more information about the editorial outline and structure please go to http://www.thesauce.net.au/bpoguide/editorial/.
To view a sample eBook please go to
http://www.thesauce.net.au/bpoguide/sample-sauce-guide/ For more information about the online directory please go to http://www.thesauce.net.au/bpoguide/78-2/
Marketing, Distribution and Publicity
The Sauce BPO Guide builds on the audience of the Sauce Newsletter and The Sauce
Australian BPO study. Distribution and marketing of The Sauce BPO Guide will be
conducted via a variety of channels:
• Each major Australian organisation with a head count of more than 500 people
will be contacted and offered a free subscription to The Sauce BPO Guide free of
charge. (Procurement, HR, CFO & Marketing)
• Regular email and Telemarketing campaigns targeting key executives responsible for operations, procurement, HR, IT, finances and accounts, as well as Sales and Marketing.
• Banner ads on The Sauce Newsletter and Website will direct readers to the
BPO guide. The Sauce goes out to a dedicated database of about 3,000 email addresses (subscribers) biweekly.
• Extensive SEO and Social Media Campaigns (LinkedIn, Twitter, Facebook, etc),
linking The Sauce BPO Guide with targeted interest groups and online forums.
• Distribution through electronic book retailers Amazon, Apple iBook etc and other related publications and newsletters including Outsourcing UK,
• Extensive link building and networking strategy with relevant business directories
and associations, including the ABPOA (Australian Business Outsourcing Association and CCMA (Call Centre Management Association).
• Promotion through Industry events such as the APOE (Asia Pacific Outsourcing Executive) Forum and Managed Services Conference.
Target Industries
• Financial Services
• IT and Telecommunications • Utilities
• Supply Chain, Transport and Logistics • Manufacturing and Warehousing • Entertainment and Hospitality
• Government
• Healthcare and Medical • Education
• Engineering and Architecture
• Legal and Professionals • Food and Agricultures
Target Job Roles
• CEO, Directors, GMs and MDs
• CFO, Financial Controllers
• COO, Operations and Facilities Managers • CIO, IT Managers
• Senior HR and Recruitment Roles • Senior Customer Service Roles
• Senior Purchasing and Procurement Roles • CMO, Senior Sales and Marketing Roles
The Sauce BPO Guide
is the gateway to the BPO and outsourcing industries
in Australia and Asia Pacific.
Want to be involved or need to know more?
Editorial
For Editorial enquiries please email [email protected] or
goto http://www.thesauce.net.au/bpoguide/editorial/.
Advertising and Sponsorship
For Advertising and Sponsorship enquiries please email
[email protected] or download our media kit from
http://www.thesauce.net.au/bpoguide/advertising/
Directory and Listings
For Directory and Listings enquiries please email BPOguide@
thesauce.net.au or go to http://www.thesauce.net.au/
bpoguide/78-2/
Phone:
:02 8404 5995 (within Australia) or +612 8404 5995 (from
outside of Australia)
Email: [email protected],
