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Bayer HealthCare AG

SCM Germany award 2013

2013-06-17 John Koelink BHC-PS-GSCM

(2)

Full year sales: €39.8 billion

111,600 employees

291 subsidiaries

R&D expenditures: €3.0 billion

(3)

Our Mission

Bayer: Science For A Better Life

We help patients around the world by preventing, alleviating and curing diseases as well as improving diagnosis.

We help to ensure an ample supply of high-quality food, feed, fiber and renewable raw materials.

We make significant contributions in the fields of energy and resource efficiency, mobility and home living – to name just a few.

(4)

Bayer HealthCare

Divisions

Consumer Care Medical Care Animal Health Pharmaceuticals • Food animal products • Companion animal products • Diabetes Care: monitoring systems and accessories • Radiology & Interventional: Contrast agents, devices for diagnostic imaging and medical therapy

• Non-prescription drugs

• Vitamins and nutritional supplements

• Rx Dermatology

• General Medicine

(5)

Bayer HealthCare

Top Products

Animal Health

Pharma Consumer Care Medical Care

(6)

Our Supply Chain Management Team

Stefan Bokstaller PS AH SCM Kevin Pegels PS BT SCM Mehmet Cimit PS CC SCM Jörn Bieg Performance Management Achim Siegert-Wilcke

Design & Development

Edgar Markwart

Supply Chain Execution & Master Data

Silja Salge

Caretaker

Kim Riemer

Assistant

John Koelink

Global Supply Chain management

Patrick Leonhardt

Warehousing & Distribution

Frank Brokmann PS DC SCM Thomas Panzer PS PH/API SCM Eric Ferchaw PS R&I SCM Matthias Kary PS HR Arnim Elze PS QHSE Bernd Marschmann PS Procurement Thomas Raaf PS O&I

(7)

Our SCM motto:

Performing with passion.

Engaging our people.

Result oriented thinking and acting.

Integrating with our partners.

(8)

Our achievements 2009 - 2012

Improved and maintained high service level

Generated > 600 mil Euro on cash flow

Contributed to > 15 mil Euro sustainable cost reduction through warehouse consolidation

Established a solid IT infrastructure for managing the supply chain and tracking performance

Reduced lead time at main supply centers with lean principles

Established good talent management process and traineeship

Established a solid Supply chain Masterplan for all divisions to meet their objectives

Developing and implementing innovative concepts within the Pharma Industry

Supplier integration

Forward integration with customers

(9)

Achieved Reductions in BHC Inventory by Main Lever Cumulated savings in m€ 67 121 134 142 38 61 76 120 21 43 61 80 17 45 46 58 19 36 45 55 60 89 111 152 0 100 200 300 400 500 600 700 2009 2010 2011 2012 Others Forecast Accuracy / Vendor Managed Inventory Raw Material Supply Planning Parameters Lead Time Reduction Safety Stocks/Pipeline management 222 395 473 607

Source: BHC Inventory Reduction Measures Tracking 2009 to 2012

Achieved BHC Improvements for Supply chain Excellence

(10)

• Total supply chain is analyzed in respect of demand, production, quality and raw material risks in cross-functional workshops with plant managers, logistics experts, quality experts and procurement.

• The individual risk of each supply chain step is derived from service level, forecast error, lead times, campaign sizes, equipment failure time, available backups, quote of rejected batches and supplier performance.

• Final safety stock levels along the supply chain are defined by a holistic approach: Allocation starts as close as possible to the market (sales affiliates) as safety stock in later stages of the supply chain can also be used for mitigation of risks in earlier stages.

Pipeline Risk Assessment

a holistic approach in order to define balanced safety stock levels

Pipeline A

Pipeline B

Pipeline C

(11)

Warehouses optimization ongoing

Warehouses reduced by >50% (2006-2012), >15 mio Euro cost

reduction (2009-2012)

Warehouse footprint development

123

127

134

140

151

197

266

2011 2012ff 2008 2006 2007 2009 2010

(12)

SC System Landscape

Bayer HealthCare – high level

Global APO Logistics Reporting Holding ERP

BI

(Business Intelligence)

ERP

(Enterprise Resource Planning)

SCM

(Supply Chain Management)

Company BI Company ERP Bayer Masterdata

ERP / MDRS

(Master Data Reference Server)

Global SNC Vendors Vendors Vendors Vendors

(13)

50 70 90 110 130 150 170 190 210 230 250 1. 201 0 3. 201 0 5. 201 0 7. 201 0 9. 201 0 11 .20 10 1. 201 1 3. 201 1 5. 201 1 7. 201 1 9. 201 1 11 .20 11 1. 201 2 3. 201 2 5. 201 2 7. 201 2 9. 201 2 A v er age T P T in Cale n d ar d ay s

In tablets and pipettes a strong decrease of

Through Put Time with correlating inventory

reductions are visible

Inventory 2010-2012 – Mio. € 50% target Pipettes Tablets Pipettes 50% target Tablets

Throughput time 2010-2012 – Calendar days

1 2 3 4 5 6 7 8 9 101112 1 2 3 4 5 6 7

5 7,5 10

(14)

Supply Chain Talent Development

• Developed a SCM trainee program (recruitment twice a year for our Crop Science, HealthCare and internal consultancy organizations)

Already running for 3 years (Link).

Supply Chain Academy 700 FTE´s attended courses in last 2 years

• Bi-yearly personnel conferences to talk about personnel.

Topics to discuss are next career steps, training, development centers attendance, recruitment etc..

• Partnership with University Eindhoven (European Supply Chain Forum, Netherlands). Master thesis students, sharing concepts with other industries. Partnership with Technical University of Berlin, University Berkeley and new programs with LATAM and ASIA in the make.

• Introduced short term assignments, 3-6 month in another supply center/sales affiliate to bring knowledge and to learn/understand other cultures

(15)

Supply Chain Academy

Empowering our global SCM community

along guided learning & training opportunities

We invested substantially

in harmonized processes and sophisticated systems, now we want to make the best use of them.

• 2 customized Base Modules (joint BCS/BHC) with over 700 participants since 2010, held in all regions, very competitively priced, high ratings

• In 2013, 13 tutor-based courses running 45 classes and 3 self-guided learning courses, addressing SC Planning (Calypso), KPIs, Business Intelligence and other SCM areas. Course portfolio continuously growing, further courses in development for 2014 launch.

• Distant learning courses to save travel & accommodation costs, Online material for on-demand self-guided learning,

Coaching courses to address personal work environment

• Recommended learning paths for each SCM role along skill levels • Learning portal as dedicated access point for SCM training matters

• Plus: Skill checks as system access prerequisite, full-text search in manuals, learning nuggets (“Micro-learning”), standardized learning material, raising training competence of in-house subject matter experts, sharing material through community contributions

(16)

Our HR track record 2010 - 2012

Opportunities

30

Diversity

GSCM: 6 DC: 4 CC: 18 API/Pharma: 2

21

Short Term

Assignments

GSCM: 1 DC: 2 AH: 4 API/Pharma: 13 BT: 1

22

Job Rotations

GSCM: 7 API/Pharma: 9 AH: 3 CC: 3

46

Promotions

GSCM: 6 DC: 3 CC: 3 BT: 4 API/Pharma: 28 AH: 2

(17)

Sustainability: reduction of CO

2

emissions (I)

Global BHC CO

2

footprint established for transportation based on 2011

data; in collaboration with Technical University Eindhoven

Used model to calculation emissions (called NTM+), has advantaged

above the current used CEFIC guidelines

This model is reproducible, verifiable. The ease of data collection

will improve year over year due to BHC´s ERP consolidation

program until Jan 2016

Main lever to reduce our global CO

2

emissions is to move freight from

air to ocean resulting in:

Transport emission reduction of 19% (= 5% of total BHC emission)

Cost reduction of approx. 40% (11 million €)

(18)

BHC´s aim is to fully integrate supplier

and distributor into its supply chain

(19)

In 2012, two forward Integration Initiatives have

been initiated

 Improve existing processes such as:

 Increased information transparency

 Automation of data exchange

Process Optimization

 Improve existing material flows such as:

 Transportation network

 Storage locations

Structural Optimization

 Utilize wholesales capabilities to provide new and additional services

Channel Optimization

 Define a new Bayer Customer Service Standard, optimizing operative and administrative processes

Customer Service Optimization

 Create synergies / efficiencies / benefits across BHC functions and thereby reduce transaction cost

BHC Synergy Realization

Order to Cash Pilot Mexico

Collaborative Pharma Distribution hub (CPD)

(20)

Project CPD identified mutually benefits that are

scalable to our key customers

Concepts to improve the Supply Chain performance Implemented:

• Aligned planning master data ( 12% less order lines)  • Enhance scope of EDI (40.000 documents) 

• Eliminated returns of unsalable goods (343 return processes in 2012)  • Slow mover concept (270 T€ inventory savings at wholesaler) 

• New payment term resulting in eliminating time based discounts  • Scheduled:

• Automated re-ordering (implementation in Q2/2013)

Recognized challenges to the BHC approach • Local regulations and country-specific market setup

• Trading vs. Service culture (organizational change management)

• Trust (Affiliates and wholesalers need time to establish trustful relationships)

(21)

Order-To-Cash Achievements Mexico

• Speak the same language with our customers

Fill Rate

• Decreased number of deliveries by 7% by consolidaton of orders and estimated potential deliveries reduction for AH in 2013 up to 50%

• Increased value per delivery by 12%

• Reduced scrapping by 1.5 Mio Eur Vs 2011

• Optimized inventories by -13.5 Mio Eur (24%)

Vs 2011

• Transparency across divisions with same KPI’s

at BHC level, all divisions talking the same language

• All BHC divisions using same reporting or system platforms (GIM, APO)

(22)

Postponement Guatemala:

Primary Packaging Unspecific Blister Label Blister Manual Secondary Packaging PULL PUSH Postponement Concept

(23)

John Koelink

[email protected]

References

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