Marketing Principles - Pacing Guide

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First Semester

Week

Unit or Topic

Description of Tasks and Activities Within Unit

1

Introduction

Class Rules

Student Seating Assignments Syllabus

Class Assignments – Safety Manager, Maintenance Supervisor, Technology Manager, Class Manager, Customer Service Supervisor

Participation Grade Requirements DECA

2 Unit 2 – Soft _{Skills/Marketing Math}

Unit 2 – Vocabulary Unit 2 - Notes (EQ 1, 2)

2.3 – Color Lesson Plan (21st_{Century Skills)}

2.2 – Introductions Mini Assignment 2.3 – Who Am I by Wendy O’Brien

2.3 – Color Quiz (Blue, Gold, Green, Orange) 2.5 - Current Event Assignment

Student Activity - Math Workbook pg 13 Review for Test

Unit 2 Test

3 Unit I – Employability _Skills

Unit I – Vocabulary & Essential Questions Unit I – Notes (EQ 4)

Unit I - Quiz

1.3 - Introduce Marketing Career Research Project 1.3 - Personality Tests

1.3 - Values Inventory

1.6 – First Impressions Lesson Plan 1.6 – First Impressions Elevator Speech

1.6 - First Impressions Crafting An Elevator Speech 1.6 - Assessment – Elevator Speech (Class Presentation)

4 Unit I – Employability Skills

Unit I – Notes (EQ 5, 6, 7, 8) 1.6 - First Impressions Handshake 1.6 - Assessment – Proper Handshake 1.6 - First Impressions Eye Contact

1.6 - Assessment – Handshake and Eye Contact 1.6 - First Impressions Professional Dress Activity 1.3 – Career Portfolios

1.3 - Resume, Cover Letter, Reference Letter, Follow-Up Letter

5 Unit I – Employability Skills

1.3 - Job Application

1.3 - Assessment – Job Application 1.4 – Preparing for Interview 1.4 – Interviews Do’s & Don’ts

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Week

Unit or Topic

Description of Tasks and Activities Within Unit

6 Unit I – Employability

Skills 1.1 - Assessment – Presentations – Career Research Project – Review Class Videos

7 Unit 3 – Marketing Concepts

3.1 - Unit 3 – Vocabulary 3.1 - Notes (EQ 1,2,3)

3.1 - What is Marketing – PPT

(Chapter 1 – Marketing Essentials (Glencoe 2012) pages 1-23 3.2 - New Coke 4P’s (Chapter 1.3

3.3 - Functions of Marketing Lesson Plan (Chapter 1.1) 3.3 - Functions of Marketing – PPT

3.3 - Quiz - Functions of Marketing

3.3 - Gum Segmentation and Nike Light Up Segmentation

8

Unit 3 – Marketing Concepts “SWOT Analysis” “Elements of Marketing Plan”

3.7 - Notes (EQ 4,5,6)

3.7 – What is a Market? – PPT 3.7 Vocabulary

3.8 - Notes (EQ 6)

3.8 – SWOT Analysis – Chapter 2 pages 26 – 41) 3.8 - Madagascar SWOT Presentation

3.8 - SWOT Analysis by Bob O’Keefe 3.7 - Elements of Marketing Plan (EQ 5) 3.7 - Quiz

9

Unit 3 – Marketing Concepts “Market Segmentation”

3.7 - Vocabulary 3.7 - Notes (EQ 7,8) 3.7 – Segmentation – PPT

3.7 - Chapter 2 (Section 2.2) pages 42-51 3.7 - Segmentation example – Bank of America 3.7 - Student Activity Work Book pages 1, 2, 9 & 10 3.7 - Segmentation Quiz

3.7 - All About the Generations by Allison Chapman 3.7 - Toy Marketing Toy Project

3.7 - Gum Segmentation Project 3.8 - Review for Test

3.8 - Unit Test

10 Unit 5 – Economics

5.1 – Chapter 3 pages 60-80 5.1 - Vocabulary

5.1 - Notes (EQ 1,2,3,4,5,6) 5.4 - Economic Utilities PPT 5.1 - Vocabulary SAWB page 19 5.1 - Concepts SAWB page 20 5.1 - Quiz

5.6 - Our Own Country – Group Project

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Week

Unit or Topic

Description of Tasks and Activities Within Unit

5.7 - Supply and Demand Activity 5.7 - Business Cycle Activity

5.7 - Economic Profile Group Activity 5.8 - Supply and Demand Project Review for Test

Chapter Test

12 Unit 7 – Marketing _{Information/Research}

7.1 - Chapter 28 pages 652 - 673 7.1 - Vocabulary

7.1 - Notes (EQ 1,2,3) 7.3 - Quiz

13 Unit 7 – Marketing _{Research/Information}

7.4 - Chapter 29 pages 676 – 700 7.4 - Vocabulary

7.4 - Notes (EQ 4,5,6,7,8,9) 7.9 - Review for Test 7.9 - Unit 7 Test

14 SuperHero Project

Introduce SuperHero Project Review Marketing Concepts Review Market Segmentation

Review the Importance of Economics in Marketing

Review the Importance of Using Marketing Research/Information Students will brainstorm their “Products”

15 SuperHero Project

Students will begin Marketing Research on SuperHero and Products

Students will brainstorm and select chosen “SuperHero” to market their chosen product Students will create SuperHero using Heromachine.com

Students will create and design products

16 SuperHero Project Students will complete Marketing Research, SuperHero & Products Students will begin & complete commercial utilizing ‘Movie Maker’

17 SuperHero Project Students will complete ‘Research Paper’ ‘ Product’ ‘SuperHero’ and ‘Commercials’

18 SuperHero Project FINAL EXAM – Students will present SuperHero Projects to class

Second Semester

Week

Unit or Topic

Description of Tasks and Activities Within Unit

19 Introduction of Class Rules

Unit 8 - Pricing

Class Rules

Student Seating Assignments Syllabus

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Week

Unit or Topic

Description of Tasks and Activities Within Unit

Participation Grade Requirements DECA

Unit 8 - Pricing

Chapter 25 – pages 584 - 589 8.1 - Essentials Questions 8.1 - Vocabulary

21 Unit 8 – Pricing

8.1 - Notes (EQ 1,2,3,4,5) 8.1 - Vocabulary SAWB pg 213 8.1 - Concepts SAWB pg 214 8.1 - Price Ranking Activity 8.1 - PPT Assessment

22 Unit 8 - Pricing

8.6 - Vocabulary 8.6 - Notes (EQ 6)

8.6 - Vocabulary SAWB pg 223 8.6 - Concepts SAWB pg 224 8.6 - Price Strategy Activity

8.6 - Calculating Discounts/Markdowns

23 Unit 8 - Pricing Unit 8 Assessment – Pricing Catalog Project

24 Unit 9 – Product Service_Management

9.1 - Vocabulary

9.1 - Notes (EQ 1,2,3,4,5,6,7,8) Chapter 30 pages 706 – 724 Quiz

25 Unit 9 – Product Service_Management

9.1 - Egg Drop Activity

9.3 - Marketing Portfolio Part II

9.3 - Competitive Analysis and Product Features Portfolio Part III

9.4 - Portfolio Part IV Package Design

26 Unit 9 – Product Service_Management Chapter Review_{Chapter Test}

27 Unit 10 – Selling

10.1 - Essential Questions 10.1 - Vocabulary

10.1 - Notes (EQ1, 2) Chapter 12 pages 276 - 292 10.2 - Vocabulary SAWB pg 97 10.2 - Concepts SAWB pg 98 Quiz

28 Unit 10 - Selling 10.3 - Notes (EQ 3,4,5) 10.3 - Vocabulary

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Week

Unit or Topic

Description of Tasks and Activities Within Unit

28 Unit 10 – Selling

10.5 - Notes (EQ5 – Cont) 10.5 - Vocabulary

10.5 - Vocabulary SAWB pg 125 10.5 - Concepts SAWB pg 126 Unit Review

Unit Test

29 Unit 12 - Distribution

12.1 - Vocabulary 12.1 - Notes 12.1 - Quiz

12. 4 – Vocabulary 12.4 - Notes 12.4 - Quiz

12.7 – Vocabulary 12.7 - Notes

12.7 - Review for Test 12.7 - Distribution Project

32 EOCT’s EOCT’s

33 Review for SLO’s / End_{of Pathway} Rcview for SLO’s / End of Pathway

34 SLO’s SLO’s

35 Review for _{FINAL/Portfolios} Review for FINAL / Portfolios