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'Alexa, how can we increase trust in you?': An Investigation of Trust in Smart Home Voice Assistants

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Figure

Fig. 1: Trust Model adapted from Li et al. (2008)
Fig. 2: Methods used in relation to research questions
Fig. 3: Operationalization of trusting bases, WTP and weighting of trusting bases
Fig. 4: Number 1 priority purchasing factors within subgroups of trusting bases
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