Team Mechsonic racing welcomes you to formula sae, a poignant
racing competition where exquisite engineering and citified technology
are used to build a race car to compete with top of the racing vehicles
manufactured. Students make racing cars from the dot to a complete
human marvel that we see on F1 race tracks.
FORMULA SAE 2012
MECHSONIC RACING
, GURU GOBIND SINGH INDRAPRASTA UNIVERSITY,
DELHI
MECHSONIC RACING
What is Mechsonic Racing??
Mechsonic racing is student project from HMR Institute of Technology and Management, GGS IP University, which is imbibed together by students from different engineering streams to become respective experts in their stream in addition to handling their academics well. We work with immense hard work to build, design, fabricate and run exclusive FSAE cars which can be compared to the best.
It is a team of 20 undergraduates students from different engineering streams of HMR Institute of Technology and Management who have grouped together by their enthusiasm for
automobiles. It is well organised team with members holding project experience in Robotics, aero modelling, micro controllers, automobile designing and racing. We intend to design and fabricate a formula type race car for the “college design series”, organised by the “Society of Automotive Engineers (SAE)” worldwide.
Desire to shine and management of minute resources is the key motivation for this team. It is this motivation that we participated in “FSAE Italy 2011” and got recognition for design
techniques by the judges from the Italian auto industry. Our car was the “fastest build car entry” amongst the participating teams and was acknowledged as the “lightest formula type car entry from India” in our very first attempt.
Hard work, knowledge, and perseverance are the pre requisites for the team to be motivated at every level and compete to be the best. We sincerely exhibited this quality in our very first attempt in Formula SAE Italy 2011 by being acknowledged as the lightest car participating from India and got recognition for the design techniques by the judges from the Italian auto industry. The year 2012 come up with more challenges and we our bucked up to do all it takes to finish it to the top.
What is Formula Society of Automotive Engineers,
FSAE??
Formula SAE is a student design competition organized by the Society of Automotive Engineers (SAE, also known as SAE International). The competition was started back in 1978 and was originally called SAE Mini Indy.
Concept
The concept behind Formula SAE is that a fictional manufacturing company has contracted a student design team to develop a small Formula-stylerace car. The prototype race car is to be evaluated for its potential as a production item. The target marketing group for the race car is the non-professional weekend autocross racer. Each student team designs, builds and tests a
prototype based on a series of rules, whose purpose is both ensuring on-track safety (the cars are driven by the students themselves) and promoting clever problem solving.
The prototype race car is judged in a number of different events. The points schedule for most Formula SAE events is
Design Event 150 Cost & Manufacturing Analysis Event 100 Presentation Event 75 Acceleration Event 75 Skid pad Event 50 Autocross Event 150 Fuel Economy Event 100 Endurance Event 300 Total Points Possible 1,000
In addition to these events, various sponsors of the competition provide awards for superior design accomplishments. For example, best use of E-85 ethanol fuel, innovative use of
electronics, recyclability, crash worthiness, analytical approach to design, and overall dynamic performance are some of the awards available. At the beginning of the competition, the vehicle is checked for rule compliance during the Technical Inspection. Its braking ability, rollover stability and noise levels are checked before the vehicle is allowed to compete in the dynamic events (Skid pad, Autocross, Acceleration, and Endurance).
Formula SAE encompasses all aspects of a business including research, design, manufacturing, testing, developing, marketing, management, and fund raising. Formula SAE takes students out of the class room and puts them in the real world.
Big companies, such as General Motors, Ford, and Chrysler, have their staff interact with more than 1000 student engineers. Working in teams of anywhere between two and 30, these students have proven themselves to be capable of producing a functioning prototype vehicle.The
ABOUT TEAM LEADERS:
Anirban Basuray Team Leader Mechanical 4th yearSuyash Sharma
Design Head
Mechanical 4th year
Vikas Garg
Cost and Procurement Head
Mechanical 4th year
Somit Mitruka
Fabrication Head
Electronics 3
rdyear
1. Ability to channelize the team towards the
focus to win the project.
2. Excellent marketing and public relations
skills.
3. Can analyze, manage, and organize
challenging projects to promote growth in the
individual as well as the team.
1. Expertise in part design in CATIA V5-R17,
microcontrollers and Analysis structural
simulation.
2. Proficiency in part manufacturing,
workshop technology, gas welding, arc
welding, and product lifecycle and
management.
1. Proficiency in cost modelling and cost
analysis of a product.
2. Expertise in tackling the challenges of
rapidly changing economic circumstances
faced by the team.
1. Excellent in fabrication and chassis
modelling skills
What makes us different?
1. We have researched out every minute detail about the project without any
technical guidance from anybody and give priority to R&D.
2. We have a great hand at finish in whatever we fabricate, and this, in
shortest possible time and minimum possible hands and bare minimum
resources makes us outstandingly efficient.
3. We are one of the best aesthetically in India.
4. We hold record times in aluminium bodyworks.
What are our achievements??
1.
Building our first f1 type car for FSAE Italy 2011 which was one
of the fastest build car entry from india
2.
We were awarded as the lightest car from india in the space
frame category
3. We were acknowledged in various newspapers like Hindustan
Times ,Danik Jagran ,Delhi Times
Engine
TARGETS FOR 2012 FSAE ITALY
• INDIA’S BEST RACING TEAM
• DESIGNING A F1 TYPE CAR TO COMPETE IN FSAE 2012
COMPETITION
COLLABARATING WITH VARIOUS PRESTIGIOUS COMPANIES WHICH
WILL HELP US IN OUR PROJECT AND HELP US IN ENDOWING OUR POTENTIAL
PROMOTING OUR PROJECT TO OUR MAXIMUM POSSIBLE RESOURCES• DESIGN SCORE – 85/150
• STATIC SCORE – 145/175
• DYNAMIC SCORE - 100/600 (RELATIVE SCOREING IS DONE)
TOTAL SCORE – 330/1000,
TARGET RANK – ABOVE 15
TRANSITION FROM 2011 TO 2012
FSAE ITLAY
• A BETTER DESIGN MANAGEMENT STRUCTURE –
• LEVEL 1 - PROJECT-LEVEL MANAGEMENT
• LEVEL 2 - DETAIL AND COMPONENT DESIGN
• LEVEL 3 – VEHICLE LEVEL INTEGRATION
• LEVEL 4 – COMPETITION LEVEL INTEGRATION
• REALIZING CONFLICTS BETWEEN DYNAMIC EVENT
PEROFRMANCE AND STATIC EVENT PERFORMANCE
• BEST POSSIBLE INHERENT TRADE OFFS RESULTING IN
ABOUT 2012 CAR:
Cost analysis breakup:
Registration
`
1,05,000
Chassis & Body work
` 1,50,000
Braking
`
50,000
Steering & Control
`
75,000
Suspension
` 1,40,000
Engine & Drive train
`
1,00,000
Racing Rims & Tires
` 70,000
Electrical and Electronics
` 40,000
Testing & Finishing
` 40,000
Ergonomics and Safety
`1,20,00
RESOURCES REQUIRED FOR OUR CAR
1. Ohlins dampers TTX25
2. Brembo brake callipars
3. 3 disc brakes
4. Electronic gear shifter
5. Raw material for suspension components- 30kgs of Aluminium
6. Suspension : 4 uprights, 4 steering rack, 25 adapter
7. Tubing for chassis MS1020
8. Designing of intake plenum
9. Exhaust design and fabrication
10. Exhaust Muffler
11. Electronics: wires, resistors, sensors, metering gauges
12. Steering wheel
13. Driver’s suit with 5 point harness
DESIGN OF 2012 CAR
BENEFITS OF SPONSORING US:
Through Face book Fan Page having over 2000 likes
Through team site
Through technical blog
Through our Radio Partner BIG 92.7 FM
Through our magazine partners AutoX
Through print and electronic media
Display through technical fest in all the colleges in IP University
Display at Metro Station like Rajiv Chowk
Promotion through various malls like Select City , Emporio and
Great India Place
TARGET AUDIENCE
Based upon audience research, our media and promotional campaign
is aimed directly and the following demographic and psychographic
groups:
2. Graduates and Undergraduates students from all over the world
who participate in this highly prestigious event, FSAE ITLAY
3. General Public (age group 20-50) through promotion in various
malls in Delhi
4. Other markets –Audience in various racing event in which we will
participate
Media Support
Based upon target market research, we have created a media plan that will generate interest in and awareness of the Expo, while specifically targeting our key markets.
Television
Through various news channel like Aaj Tak, India TV etc.
Radio
We have schedule on Big 92.7 FM . This station matches our core audience profiles almost exactly.
Newspaper
We were covered in various newspapers like Danik Jagran, Delhi Times, Hindustan Times and looking forward to increase our coverage
Magazines
We are embarking upon a magazine campaign, with placements in AUTOX magazine.
Other Event Promotion
For two weeks prior to the Event, and running through , ten vertical flags will be featured around the Rajiv Chowk area. During that period, the companies will also be promoted
Web Site
We have a year round web site, generating huge hits annually, The web site includes a wide variety of information about the show, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity.
Our previous year sponsors
TITLE SPONSORS
(RS 7 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES PROVIDED)PLATINUM SPONSORS
(RS 5 LAKHS OR EQUIVALENT IN PRODUCT ANDSERVICES PROVIDED)
