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BUSINESS PARTNER 3.0
Right On - No Bull Marketing
CHANNEL PARTNER REVENUE
EDUCATION
We believe partner sales stagnate because dealers lack essential marketing and selling skills. Thus, our Business Partner 3.0 programs focus on teaching your dealers and their sales teams how to increase revenue. We help your channel partners become more capable sellers and marketers.
COMMUNICATION
Your partners must receive, understand and apply your marketing and sales messages for you to sell more. We help you do that with powerful messaging your
partners want to receive - all presented in multichannel formats. We help you interact with your partners on a one-on-one, personal level. We cut through the “corporate speak.” Using language your partners are familiar with, interactions become more personal, more genuine and more authentic. We also help you apply this conversational content for market growth.
LOYALTY
The most common and fatal mistake costing brands mindshare and loyalty with dealers is looking and sounding like their competitors. Developmental partner support concepts are so similar amongst brands that you would need a DNA analysis to tell one from the other. Most talk only about their brand, their company, their product lines and their track records. They make similar promises and look and sound like others. We help you command dealer loyalty with regular, unique, relevant content to help dealers sell more in the internet era.
INTERACTIVE ENGAGEMENT PROGRAMS
Interactive engagement programs are the best way to connect your brand, products and services with your partners. Our two-way interaction programs bring meaning, interest and emotion into your partner’s experience of your brand. This result is channel marketing and sales support programs that actually get used by your partner network.
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INCREASING PARTNER REVENUES
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EDUCATION
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LOYALTY
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IMPACT REPORTING
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COMMUNICATION
Effective programs to
increase channel revenue. Our
multichannel, dealer relevant
approach brings more revenue
to you.
PHILOSOPHY
We believe channel sales stagnate because most dealers/partners lack essential selling and marketing skills. We believe dealers ignore manufacturers because most manufacturers sound alike. Dealer support looks the same and says the same things. You need to set your organization apart from your competitors. We believe most companies spend too much time talking about themselves and their products, rather than issues that are really relevant to dealers in today’s highly competitive economy.
IMPACT
Detailed reporting provides you with a clear
understanding of program performance and ROI. Fully understand program engagement at the individual partner/dealer level. Get data-driven analysis to continually improve program impacts. Use visual, at-a-glance reports that are insightful and user friendly. You’ll understand program effectiveness and impact at all stages.
APPROACH
Inside our Business Partner 3.0 channel partner programs your dealers will find regularly updated content packed with practical tips to help them market their stores and websites. The emphasis is on helping the dealer develop a better business with stronger sales. Every one of your dealers wants more information on how to increase sales and traffic in the internet era. Our programs bring a variety of proven marketing options to your channel partners every week ... options that have boosted revenue, profitability and overall performance for our clients.
RESOURCES
Tune in as we use:
• Articles • Blogs
• Videos • Live Learning Webinars • Strategy Guides • Marketing Tools
With relevant, engaging content provided to
dealers at least once per week, you’re sure to capture partner mindshare in unprecedented levels. Your channel partners benefit from the wisdom and experience of business growth experts. They get compelling content in a variety of formats with on-demand access at any time.
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CHANNEL PARTNER MARKETING
The right infrastructure for
sustainable channel partner revenue
growth. Our digital platform brings
opportunity and efficiency
to create partner loyalty.
COMMUNITY
Managed or user-created communities that enhance relationships between dealers to further drive your business results. There are many reasons to
consider an online community to drive more sales while enhancing the dealer experience with your brand. The most important being dealer loyalty. We can help.
INTERACTION
High dealer adoption and interaction rates are
trademarks of the channel partner revenue program we offer to you. Combining dealer relevant content with weekly updates, our multi-channel approach drives dealers to your engagement efforts. Regular, relevant interactions create more revenue for you.
TECHNOLOGY
Technology that is easy for you to use and
administer. Dealer friendly portals and content. Use your company intranet or any web server. We use:
• Content Management Systems • Dealer Only Blogs
• Auto-responders • Email,
• Alerts • Online Help Desks
All of this helps you surpass your objectives while creating great user experiences for dealers.
PORTAL
Portals that drive your business mission while encouraging repeated use by your partners – they look good too. Our easy-to-use portals are password protected and accessible by desktop, laptop, tablet and smartphones. They contain your dealer support collateral as well as content developed by us on your behalf. Portals can be hosted on your company intranet or any web server.
CONTENT
We create high quality engaging content. This content helps dealers become better marketers and better sellers.
• Articles • Strategy Guides
• Tips • Dealer Newsletters
• Tools • Resources • Interactive Webinars • Videos
Business Partner 3.0 content helps you capture dealer mindshare while driving brand loyalty.
UPDATES
We provide business development and sales skills content at least once per week for your dealers.
Dealers will want to consume and apply your content to their businesses. Regular, relevant interactions increase engagement levels, improve mindshare and increase sales.
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Get rich insights with actionable
analysis to meet business goals
and partner needs. You will better
understand dealer intent, behavior
and attitudes to grow revenue.
REACH ANALYSIS
Discover what dealers you are reaching and how they are interacting with your information. Gain insight into mindshare and degree of dealer engagement with your program. Use data to drive actions and results.
PORTAL ANALYSIS
We measure, collect, analyze and report for the purpose of understanding and optimizing portal
effectiveness. Gain the perspectives necessary for better results with partners and dealers.
TREND ANALYSIS
Understand patterns that are important to business results. Use historical results to predict future outcomes.
Understand performance patterns and variable input impacts on profits.
ADOPTION ANALYSIS
Learn at a global, campaign or item level the degree of adoption and engagement by dealer or dealer segment. Better understand the content and programs that drive results.
PROGRAM ANALYSIS
Find out the effectiveness of your dealer support programs and how to best optimize engagement with dealers for better sales and lower costs. We help with support program planning, scoping, auditing and diagnostics.
ROI ANALYSIS
See your profit returns by any variable you can measure. We work with you to establish key performance indicators and then report profit performance against objectives. We can provide return analysis for any time period you desire.
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www.RightOn-NoBull.com
CHANNEL PARTNER MARKETING
We give you practical programs to
bring distinctive, engaging
communication to your
channel partners.
RELEVANT COMMUNICATION
Most channel partner revenue growth programs talk only about product and company features. Although important, those two things are not relevant in the daily lives of our partners. Business Partner 3.0 communication programs focus on addressing partner needs, wants and concerns. The most relevant communications help dealers sell more with less stress. We develop compelling online
communications that separate your brand from others.
INTERESTING COMMUNICATION
Most partner sales materials are boring. They are filled with jargon only a Poindexter would understand. We’re not communicating to impress. We’re
communicating to increase partner revenues and loyalty. We create communication materials that engage and entertain your dealers. Our web-friendly communication materials are presented in an easy-to-read format that your dealers will enjoy and share with their staff.
PARTNER FOCUSED COMMUNICATION
Our communication materials focus on what’s important to your dealers. We communicate from the partner’s point-of-view. We cut through corporate speak to really give your dealers what they need to sell your products and increase revenue. Our communication materials will give your dealers a laser-like focus to sell more.
RESULTS DRIVEN COMMUNICATION
Partner communications must drive the mission of your business. Everything that we develop is created with the purpose of improving results. Our communication materials are focused on increasing channel partner revenue by helping partners become better at sales and marketing.
REGULAR COMMUNICATION
Weekly delivery of partner-focused content brings increased mindshare and loyalty. Our systematic method of regular communications results in high partner adoption rates of program concepts. We
use multiple communication channels on a regular basis to help you get the most out of every partner.
MEASURABLE COMMUNICATION
We use a variety of online tools and analytics to measure the effectiveness of our communication materials. Every piece of content that we develop is carefully measured to build stronger and more meaningful relationships with all of your dealers so you can increase revenues.
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Right On - No Bull Marketing
Headquarters
5530 East Beck Lane, Ste. A
Scottsdale, AZ 85254
Toll Free: (877) 837-8803
Local: (602) 412-3168
Fax: (602) 412-3663
www.RightOn-NoBull.com
info@RightOn-NoBull.com
Brian Offenberger, CeM
President/Owner
(602) 412-3168 ext. 801 Brian@RightOn-NoBull.com
www.RightOn-NoBull.com
Right On - No Bull Marketing is an interactive marketing agency helping manufacturers and distributors increase channel sales by teaching their partners to become better marketers and sellers.
We have deep experience and expertise helping companies like yours get the most sales out of their channel partner relationships.
We help manufacturers and warehouse distributors earn more right away with Business Partner 3.0 through:
Channel and partner marketing that creates more revenue, increased mind share, partner loyalty and lower costs.
Channel infrastructure including community, portal and channel interaction structures that improve partner experiences while growing channel revenues.
Partner interaction programs to create vibrant, engaged dealer networks that increase revenue while lowering costs.
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