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Arshil Jamal President and Chief Operating Officer Canada Life Capital Corporation

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Arshil Jamal

President and Chief Operating Officer

Canada Life Capital Corporation

Scotia Capital Financials Summit

September 8, 2011

2

Cautionary Note regarding Forward-looking Information

This report contains some forward-looking statements about the Company, including its business operations, strategy and expected financial performance and condition. Forward-looking statements include statements that are predictive in nature, depend upon or refer to future events or conditions, or include words such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “estimates” and similar expressions or negative versions thereof. In addition, any statement that may be made concerning future financial performance (including revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future action by the Company, including statements made by the Company with respect to the expected benefits of acquisitions or divestitures, are also forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and are inherently subject to, among other things, risks, uncertainties and assumptions about the Company, economic factors and the financial services industry generally, including the insurance and mutual fund industries. They are not guarantees of future performance, and actual events and results could differ materially from those expressed or implied by forward-looking statements made by the Company due to, but not limited to, important factors such as sales levels, premium income, fee income, expense levels, mortality experience, morbidity experience, policy lapse rates, taxes, general economic, political and market factors in North America and internationally, interest and foreign exchange rates, global equity and capital markets, business competition, technological change, changes in government regulations, changes in accounting policies and the effect of applying future accounting changes including the adoption of IFRS, unexpected judicial or regulatory proceedings, catastrophic events, and the Company's ability to complete strategic transactions and integrate acquisitions. The reader is cautioned that the foregoing list of important factors is not exhaustive, and there may be other factors, including factors set out under "Risk Management and Control Practices" and "Summary of Critical Accounting Estimates", in the Company's 2010 Annual MD&A, and any listed in other filings with securities regulators, which are available for review at www.sedar.com. The reader is also cautioned to consider these and other factors carefully and not to place undue reliance on forward-looking statements. Other than as specifically required by applicable law, the Company does not intend to update any forward-looking statements whether as a result of new information, future events or otherwise.

Cautionary Note regarding Non-IFRS Financial Measures

(2)

3

Outline

1.

Lifeco Overview

2.

Europe

3.

Reinsurance

4.

Invested Assets

212 246 233 237 232 238 245 262 68 36 68 54 88 133 88 128 167 165 140 142 158 138 86 147

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

445 443 441 433 479 508 415 526

Note: Consolidated totals include corporate earnings

Solid/Stable Operating Earnings

2009 2010

2011

(1)

Constant Currency

(2)

Operating Earnings

1) 2011 based on IFRS

$445

$449

$459

$461

$501

$536

$439

$563

Canada

U.S.

Europe

(3)

Europe 6% Canada 35% Canada 17% U.S. 17% Europe 17% Reinsurance 8%

Great-West Lifeco Earnings

52%

17%

31%

41%

51%

8%

5

Canada

U.S.

Europe

Protection

Wealth

Management

Reinsurance

2010 Earnings by Geography

2010 Earnings by Product

1) Excludes U.S. Asset Management and Corporate

(1)

(1)

Individual Insurance 15% Wealth Management 17% Group Insurance 20% Financial Services 17% Insurance & Annuities 23% Reinsurance 8% 17.0% (5.0)% 15.9% 1.4% 25.7% 22.7% Lifeco Lifeco Corporate Europe Putnam U.S. Financial Services Canada

6

Strong, Broad Based Operating Return on Equity

2010

2011

ƒ

Trailing four quarter measure

16.6% 16.4% 17.0%

Q4 Q1 Q2

Lifeco Operating ROE

Operating ROE By Business Unit – Q2 2011

(1)

(1) U.S. Financial Services includes U.S. Corporate business unit

$4.4 $1.5 $1.6 $3.1 $0.4 $11.0

Average Allocated Equity

(4)

7

202%

202%

202%

203%

200%

200%

Q1

Q2

Q3

Q4

Q1

Q2

ƒ

Great-West Life’s 200% MCCSR ratio does not include any benefit from

approximately $0.7 billion of cash at the Lifeco holding company level at

June 30, 2011

ƒ

The GWL&A RBC ratio at December 31, 2010 was 408%

Solid, Stable Capital Ratios

2010

2011

The Great-West Life Assurance Company - MCCSR

Financial Strength / Claims Paying Ability

Senior Debt

Sub-Debt

Preferred Shares

A.M.

Best

Moody’s

Fitch

S&P

DBRS

DBRS

Fitch

S&P

DBRS

S&P

DBRS

S&P

AA

(low)

A

A+

Pfd-1

(low)

A-,

P-1

(low)

A+

Aa3

AA

AA

IC-1

Pfd-1

A+, P-1

A+

Aa3

AA

AA

IC-1

A+

Aa3

AA

AA

IC-1

AA

(low)

AA-Pfd-1

(low)

A-,

P-1

(low)

A+

Aa3

AA

AA

ƒ Great-West Lifeco and its subsidiaries continue to hold strong credit ratings

(5)

9

Europe - Vision & Strategy

Vision

ƒ Enhance value of Great West Lifeco with a high return, high growth set of

businesses that operate in chosen niches

ƒ We are a fact based, focused and risk averse operator

Strategy

ƒ Choose businesses and products where the accounting and actuarial

playing field is level compared to local companies

ƒ Develop a high relative market share in our business to provide scale and

knowledge advantage over competitors

ƒ Create shared centres of excellence for specialized services to maintain low

unit costs while retaining and maximizing specialized talents

FACT

BASED

FOCUSED

RISK AVERSE

10

U.K. / Isle of Man – Overview

ƒ Among the top 20 Life Insurance Companies operating in the U.K.

Ke

y

Products &

share

• Retirement

income

• Wealth

accumulation

Product Purpose

• Payout Annuities

- Among top 5 with 7%

market share; 14% in

“open market”

• Savings

- Among the top 12 in

the onshore unit-linked

single premium bond

market

Onshore

• Tax advantaged

wealth accumulation

• Savings

- A top provider of

offshore single

premium investment

products into the U.K.

with 17% market share

• Protection

• Living benefits

• Life Insurance

- The market leader with

30% market share

• Income Protection

(Disability) &

Critical Illness

- # 2 in the market with

20% market share

(6)

11

Germany Overview

11

Ke

y

Products

Product Purpose

• Retirement focused wealth

accumulation

• Protection

- Market leader in Serious Illness

Protection in Germany

• Living benefits

• Pensions

• Individual Life Insurance

• Income Protection

(Disability)

• Critical Illness

• Variable Annuities (GMWB)

ƒ 4

th

largest insurance market in

the world

ƒ Market has not undergone

significant consolidation

- Top 10 companies make up

~55% of market

Canada Life in Germany

ƒ Started in 2000, strong brand

recognition

ƒ Contracts with 7,500 brokers

ƒ Among the top 5 in the German

Unit Linked Single Premium

market

ƒ AUM of €1.8 B (C$2.4B)

Ireland Overview

Ke

y

Products

• Retirement focused

wealth accumulation

• Wealth accumulation

• Protection

• Living benefits

Product Purpose

• Pensions

• Savings

• Individual Life Insurance

• Income Protection

(Disability)

• Critical Illness

Canada Life in Ireland

ƒ Operating since 1903

- Established brand

ƒ Among the top 6 insurers in the

Irish market by new business

market share

(7)

3,247

4,706

4,480

4,280

3,610

4,511

439

499

591

608

624

666

819

930

1,070

705

682

648

2005

2006

2007

2008

2009

2010

4,532

6,156

Europe 5.2% 05 - 10 CAGR

6,163

5,615

4,937

U.K. / Isle of Man 6.8% Ireland (4.6%)

5,846

Germany 8.7%

Europe – Premiums (Constant 2010 Dollars

1

)

1At 2010 translation rates (£ 1.59, € 1.37)

(Constant 2010 C$ Millions)

13

U.K. / Isle of Man

Germany

Ireland

198

234

310

384

316

392

33

34

37

43

39

41

51

44

25

34

-8

8

2005

2006

2007

2008

2009

2010

U.K. / Isle of Man 14.6% Europe 9.4% 05 - 10 CAGR

347

461

372

312

282

441

Germany 4.7% Ireland (31.3%)

Europe – Net Earnings (Constant 2010 Dollars

1

)

1At 2010 translation rates (£ 1.59, € 1.37)

14

U.K. / Isle of Man

Germany

Ireland

ƒ Excluding currency impact, 2010 net earnings increased $94 million, or 27%,

from 2009

(8)

Context

Outlook

United

Kingdom

ƒ Represents majority of our European business

ƒ Continue to see

opportunities for growth

Payout

Annuities

ƒ Significant growth from 2005 to 2010 through

block acquisitions and organic sales growth

ƒ Expect growth to continue at

a more modest pace

Group Life &

Health

ƒ Market size driven by total UK payroll

ƒ Life share is stable

ƒ Health share is growing

Wealth

Management

ƒ Wealth management market (onshore &

offshore) is recovering following the credit crisis

– Canada Life has gained sales share during

market downturn

ƒ Well positioned to benefit

from market recovery

Germany

ƒ Focused on an attractive niche

– Unit linked products with returns driven by

equity markets

• Recent market volatility has shifted assets

to guaranteed products

ƒ Positioned for growth once

markets stabilize

Ireland

ƒ Irish business is relatively small

– Canada Life well regarded as a solid, well

capitalized player

– Multi channel approach has worked well with

solid direct sales performance

ƒ Growth dependent on

market turnaround

ƒ Market conditions remain

challenging with 2010 new

business at half of 2008

levels

15

Europe - Opportunities

Reinsurance – Business Overview

Structured

Life

Property

Catastrophe

Traditional

Life

(9)

58

121

122

186

153

154

2005

2006

2007

2008

2009

2010

Reinsurance – Net Earnings

17

ƒ Business mix actively managed to be responsive to business conditions

(C$ Millions)

Reinsurance – Opportunities

ƒ Earnings of ~$150M per year with attractive return on capital

ƒ Source of diversification (geographic, product line, type of risk)

ƒ Market intelligence and industry insights

Expect business to grow in line with overall Lifeco earnings

ƒ Traditional life reinsurance is a stable, mature market delivering

attractive returns on in-force business

ƒ Structured life; Significant opportunity to grow business in the US;

Solvency II likely to create opportunities in Europe

ƒ P&C business offers attractive margins cross cycle; total exposure is

carefully managed and monitored

ƒ Annuity business growth managed in concert with primary payout

annuity business in the UK

18

Benefits to

Lifeco

(10)

Investments: Philosophy & Practices

19

Conservative

Investment Policies

ƒ Company-wide risk management culture

Diversified

Portfolio of High

Quality Assets

Long-term Track

Record in

Investment Grade

Markets

Controlled

Approval Process

Conservative

Asset/Liability

Management (ALM)

ƒ No purchases of below investment grade assets

ƒ Negligible investments in alternative assets

ƒ Internal resources to underwrite all bond, mortgage and real estate

investments with specialized teams in Europe investment operations

ƒ In each region, credit approval is limited to senior investment officers

ƒ Focus on cash flow and duration matching

Bonds 84% Mortgages 6% Real Estate 5% Cash & CD's 4%

Lifeco Invested Assets at June 30, 2011

Invested Assets - Europe

Invested Assets - Lifeco

(11)

Government 31% Corporate 69%

21

Europe - Bonds

Europe Ratings

1) Excludes short-term bonds of $747mm

Europe Total Bonds - $31,099

(1)

Corporate Bonds ‐ Industry Classification Banks 20% Utilities 19% Financial Services 11% Government Related 11% Consumer Products 10% Real Estate 9% Sovereign/Supranationals 6% Transportation 4% Communications 4% Oil & Gas 3% Miscellaneous 2% Basic Materials 1% Industrial 1% 100%

AAA

41%

AA

16%

A

30%

BBB

11%

BB & Lower

2%

Government 6% Retail 32% Retail Grocery 15% Retail DIY 2% Financial 5% Hotel 11% Other 29% Office 22% Retail 49% Residential 5% Industrial 9% Other 15%

22

Europe - Mortgages ($2,364 mm)

Tenant

Vintage

Classification

ƒ Average unexpired loan term of

14.6 yrs versus average unexpired

lease term of 20.3 yrs

ƒ Loan-to-value ratio of 89.4%

ƒ Debt service coverage ratio of 1.56x

ƒ Interest coverage ratio of 1.73x

ƒ Well diversified by geography

(12)

Government 7% Retail 17% Retail -Grocery 32% Retail - DIY 13% Leisure 8% Financial 3% Other 20%

23

Europe - Real Estate ($2,376 mm)

Property Type

Investment Properties by Tenant

ƒ Average remaining lease term 16.4 yrs.

ƒ Vacancy rate of 0.63%

ƒ Well diversified by geography

Office

23%

Industrial

11%

Retail

46%

Residential

4%

Other

16%

Bond Holdings of Government & Financial Institutions in

Portugal, Ireland, Italy, Greece and Spain

ƒ No direct exposure to Greece

ƒ Aggregate holdings of bonds issued by

governments of Portugal, Ireland, Italy and

Spain, and financial institutions domiciled in

those countries, totaled $926 million

(amortized cost)

Down $131 million in the quarter

ƒ Unrealized losses totaled $158 million

Ireland accounts for $113 million;

$65 million shareholders

$48 million participating account

ƒ Provisions of $50 million

$28 million of specific provisions against impaired

holdings

$22 million of asset default provisions

Amortized Unrealized

(C$mm) Portugal Ireland Italy Greece Spain Cost Loss

AAA - - - - - AA - - - - - A - - 51 - 52 103 115 (12) BBB 15 155 - - - 170 234 (64) BB& lower - - - - - -Q2 2011 Total Gov't 15 155 51 - 52 273 349 (76)

and Gov't Related AAA - - - - 46 46 46 AA - 63 30 - 20 113 134 (21) A - - 65 - 201 266 287 (21) BBB - - 61 - - 61 73 (12) BB& lower - 9 - - - 9 37 (28) Q2 2011 Total - 72 156 - 267 495 577 (82) Financial Institutions Q2 2011 Total 15 227 207 - 319 768 926 (158) Q1 2011 Total 15 281 210 - 332 838 1,057 (219)

(13)

Europe - Total Banks & Other Financial Institutions

Bond Holdings By Rating

25

(C$ Millions) AAA AA A BBB BB & Lower Total U.S. - 637 729 72 49 1,487 U.K. 126 487 1,265 455 481 2,814 Canada - 15 - - - 15 126 1,139 1,994 527 530 4,316 Spain 46 20 201 - - 267 Italy - 30 65 61 - 156 Ireland - - - - 1 1 Greece - - - -Portugal - - - -46 50 266 61 1 424 France 64 64 275 42 - 445 Australia 18 114 172 11 - 315 Netherlands 138 15 74 - 89 316 Switzerland - - 135 30 - 165 Sweden - 41 100 39 - 180 Belgium 8 28 13 - - 49 Norway - - 74 9 - 83 Germany - - 37 - - 37 Denmark - - - 39 - 39 Bermuda - - - -228 262 880 170 89 1,629 Total 400 1,451 3,140 758 620 6,369 Rating (Carrying Value)

26

Sourcing Assets to

Support New

Business

ƒ Predominantly U.K. Payout Annuity

Diversification &

Quality

Improvement

Yield Enhancement

Opportunity

Investments: Priorities

ƒ Diversification across asset classes and within asset classes

ƒ Private placements

ƒ Non sterling bonds

ƒ Active management of banks & financials

(quality & structural ranking of holdings)

(14)

27

Solid , Sustained and Diversified Earnings

Strong Diversified Europe Businesses

Conservative and Disciplined Investment Strategy

Summary

References

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