The Challenge
As digital marketing continues to grow, email remains one of the most popular, successful and cost-effective digital channels. Due to the ever-increasing volume of marketing emails, however, ISPs are working harder to set up filters and block messages that do not meet specific criteria. This makes it increasingly difficult for marketing communications to reach the consumer’s inbox.
Today’s deliverability landscape presents numerous technical, legal, and business challenges. It is imperative to find an experienced partner who knows how to promptly address and overcome them in order to achieve maximum ROI from email marketing programs. Monitoring email deliverability is the first and most critical step to ensuring that every campaign makes it to the inbox of its intended recipient.
The Solution:
Yesmail Deliverability Intelligence
Yesmail Deliverability Intelligence enables marketers to accurately measure email campaign performance and develop proactive deliverability strategies. This
all-encompassing solution combines detailed campaign measurement with the experience of a dedicated deliverability expert, invested in consistently improving deliverability rates, examining each mailing, and rectifying any issues along the way.
Yesmail Deliverability Intelligence works to ensure a marketer’s mailing program reaches projected business goals through a targeted 100% inboxing rate for each campaign. The solution’s advanced technology and extensive professional expertise allow it to act as the ‘eyes and ears’ of a marketer’s mailing program, proactively forecasting, troubleshooting, and monitoring all campaigns while maintaining a strong relationship with ISPs to ensure swift problem resolution.
Yesmail Deliverability Intelligence has four complementary components that provide comprehensive metrics of each email campaign and actionable strategies for improving inboxing rates, overall campaign performance, and email marketing ROI:
• Inboxing
• Creative Rendering • Blacklisting
Measurable Benefits
• Increased inboxing rates by 20%
• Consistently improved clients’ sender reputation scores, earning 95/100 on average • Decreased bulking by 100% to a 0% bulking rate
Inboxing
Reach Your Audience One Email at a Time
The inboxing component of Deliverability Intelligence enables marketers to determine each email campaign’s placement in the recipient’s inbox by showcasing inboxing, bulking, and missing rates. Yesmail Deliverability Intelligence boasts a global coverage of over 75 ISPs in North America, APAC, Latin America, and Europe thus ensuring international marketers can take advantage of the solution.
Key Features
Detailed inboxing, bulking and missing rate reporting
Yesmail Deliverability Intelligence provides a comprehensive view of each campaign’s placement in a recipient’s mailbox in near real-time. This allows marketers to instantly measure their campaign inbox placement, immediately detect any issues or even stop a mailing, should a major block occur.
Deliverability metrics by geographic region and by ISP
With Yesmail Deliverability Intelligence, marketers are able to quickly identify which ISPs are causing issues with their mailings and whether they are located in North America or internationally. This expedites the issue remediation process and keeps any damage to a minimum.
Easily exportable deliverability metrics
Marketers can choose the way the deliverability metrics for each campaign are displayed – in a chart or in a graph. They are then able to quickly export the stats in .pdf or .xlsx formats for easy incorporation into presentations or KPI reports.
Key Benefits
• Inboxing metrics available minutes after campaign deployment
This helps marketers react quickly to excessive bulking or missing rates before they cause larger deliverability issues and translate into substantial revenue loss.
• Instant insight into database health
Comprehensive inboxing metrics provide a snapshot of the activity level of a
marketer’s subscribers and their level of engagement with marketing communications.
• Proactive monitoring of sending reputation
Creative Rendering
Optimized Email Design for Maximized Audience Engagement
The creative rendering component of Deliverability Intelligence enables marketers to view how email campaigns render across a variety of web, desktop, and mobile clients. This capability allows marketers to optimize their creative to ensure their calls-to-action are visible and clickable in all email environments, which contributes to higher click-throughs and conversions.
Key Features
Creative rendering preview
Marketers can test any email creative prior to campaign deployment to ensure proper rendering in over 60 different email web, desktop, and mobile clients.
Flexible image previews
An important benefit of Deliverability Intelligence’s creative rendering component is that it provides screenshots of the email creative in images-off mode, in addition to the traditional images-enabled setting. This functionality allows for improved design in both modes which promotes higher engagement.
Easy preview exports
Creative rendering allows marketers to export creative previews in .pdf or .csv formats for easier rendering issue detection, design direction, and documentation.
Render
Issue RenderIssue Render Issue Render Issue Browser AOL Version IE 8 Browser AOL Version IE 9 Browser Gmail Version IE 8 Browser Yahoo Version IE 8 Browser Yahoo Version IE 9 Browser Apple Mail Version 4 Browser Apple Mail Version 5 Browser Apple Mail Version 6 Browser Entourage Version 2004 Browser Entourage Version 2008 Device Android Version 2.3 Device Android Version 4 Device iPhone 4S Version OS 5 Device iPHone 4S Version OS 6 Device Blackberry Version 8800 Webmail Clients:
· AOL – Internet Explorer 8 (Win) · AOL – Internet Explorer 9 (Win) · GMAIL – Internet Explorer 8 (Win) · AOL – Internet Explorer 9 (Win) · GMAIL – Safari 5 (win) · Outlook.com – Internet Explorer 8 (Win) · Outlook.com – Internet Explorer 9 (Win) · Outlook.com – Safari 5 (Win) · Yahoo! – Internet Explorer 8 (Win) · Yahoo! – Internet Explorer 9 (Win) Desktop Clients: · Apple Mail 4 · Apple Mail 5 · Apple Mail 6 · Entourage 2004 · Entourage 2008 · Live Mail · Lotus Notes 6.5 · Lotus Notes 7 · Lotus Notes 8 · Lotus Notes 8.5 · Outlook 2003 · Outlook 2007 · Outlook 2010 · Outlook 2013 · Outlook Express · Thunderbird 13 · Windows Mail Mobile Clients: · Android 2.3 · Android 4 · Android Gmail 2.2 · Blackberry 8800 · Blackberry 9930 · iPad 5.0 · iPad Gmail · iPhone 4S (OS 5) · iPhone 4S (OS 6) · Kindle Fire 2.3 Render Issue Render Issue Browser C Version 14.1 Browser C Version 8.2 Browser Apple Mail Version 6 Browser Entourage Version 2004
Key Benefits
• Greater engagement through better design
Creative rendering enables marketers to identify rendering errors immediately, adjust their templates, and generate higher click-through rates while lowering unsubscribes.
• Device-based strategy
Based on the way creative renders in multiple environments, marketers can modify their templates and calls-to-action to communicate their message in a way that is translatable to every type of device.
• Simplified creative and content review process
Blacklisting
Unhindered Email Inboxing for Program Success
ISPs enlist the help of blacklists to determine which incoming emails should be blocked in order to protect users from irrelevant, untargeted, or malicious messages. With the Blacklisting component of Deliverability Intelligence, marketers are able to track how their IPs and sending domains are performing at all major blacklists.
Key Features
Scanning of sending IPs
The Blacklisting component of Deliverability Intelligence scans a marketer’s IPs and domains against all major blacklists on an hourly or daily basis, depending on the blacklist’s size and potential negative impact on a marketer’s mailing program.
Link scanning
Link scanning goes beyond checking sending IPs and domains against major blacklists. It segments a campaign further to ensure that each link in the body of an email is block-free. If an email includes a link containing a blacklisted domain, the email can easily be blocked. By scanning links within a message, a marketer actively tests an email’s content to determine whether it will cause any deliverability issues.
What is the Impact of a Blacklist?
Key Benefits
• Minimal revenue loss
Yesmail Deliverability Intelligence enables marketers to immediately react in the case of a major blacklisting instead of unwittingly continuing to mail to recipients that never get their email communication and are thus never given the chance to convert.
• Expedited issue investigation and resolution
Deliverability Strategy
Partnership Towards 100% Deliverability
With the Deliverability Strategy component of Yesmail Deliverability Intelligence, marketers partner with a knowledgeable and experienced expert. The deliverability expert helps them navigate through any deliverability challenges, translates
deliverability metrics into actionable strategy, and ensures email program success.
Key Features
Expert assessmentsThe deliverability expert consistently tracks and analyzes deliverability metrics for each mailing, and proactively recommends strategies to stay out of the deliverability ‘dog house’. Tracking includes inbox placement, blacklisting, spamtraps in the client’s database, bounce rates, abuse complaints, sending reputation, and more, based on sending frequency.
Near real-time issue notification and remediation
Clients are immediately notified of deliverability flags detected during pre-deployment campaign screening, or after a campaign has been executed. The deliverability expert immediately initiates issue resolution to ensure minimum impact on a marketer’s program.
Frequent status meetings
The deliverability expert schedules and leads meetings at the agreed upon frequency to discuss status of all open deliverability issues.
Customized strategic direction
Key Benefits
• Full-service deliverability support at your fingertips
Marketers receive timely, customized, and personal service from deliverability industry experts who troubleshoot, forecast, and consistently improve campaign performance.
• Significantly improved email marketing ROI
The deliverability expert maximizes campaign performance with comprehensive analysis and recommendations designed to improve email deliverability and engagement rates.
• Achieved business goals and accountability for email program success
