VCE Vblock Systems: The Fast Path to EMC Hybrid Cloud Solutions

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VCE Vblock Systems:

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Cloud Infrastructure Forecast

$5,700

$8,800

$12,500

$16,700

$21,100

$10,607

$13,455

$16,403

$19,530

$22,620

$0

$5,000

$10,000

$15,000

$20,000

$25,000

2012

2013

2014

2015

2016

Cloud Infrastructure Forecast 2012 to 2016

Public Cloud Computing

Internal Cloud Enabling Technologies

• Cloud is experiencing a large

Compound Annual Growth

Rate (CAGR) while overall IT

market is flat

• Internal private cloud and

public cloud spending are

each growing rapidly

2012: $16B  2016: $44B

Public Cloud CAGR = 39%

Internal Private Cloud CAGR = 21%

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THE 3

RD

_{PLATFORM OF IT}

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Source: IDC

Vblock Systems: Best Foundation For Cloud

$ Current Market Size

Mobile

PC, Client/Server

Terminal

Expected

Growth

Positioning

BYO

Mainframe



Platform 3 market is small but

growing rapidly. Customers are

looking for business agility and

fast deployments

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IT

BUDGET

70 %

_20%

_10%

5 IT Isn’t Always Organized for Agility

New hardware

investments

New software

investments

Maintaining

operations cost

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The pragmatic cloud choice

Striking a balance

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7 SOFTWARE-DEFINED

DATA CENTER

All Infrastructure (e.g. Private, Public, Hybrid Cloud)

Is Virtualized And Delivered As A Service

Control Of This Data Center Is

Entirely Automated By Software

EMC FEDERATION SOLUTIONS FOCUS

SDDC: Foundation Of The Software-Defined Enterprise

Vblock Systems

Partner VSPEX

Build Your Own

3 Paths to Private Cloud

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V CE LLC and Cisco Confidential – internal use only

The

Fastest Onramp to Hybrid Cloud

TRUE CONVERGED INFRASTRUCTURE

SUPPORTED

SUSTAINED

ENGINEERED

MANUFACTURED

MANAGED

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5X

FASTER TIME FOR

NEW SERVICES

50%

REDUCTION OF

ANNUAL DATA

CENTER COSTS

4X

FASTER TIME

TO DEPLOYMENT

96%

REDUCTION

IN DOWNTIME

RESULTS OF SEPTEMBER 2013 IDC RESEARCH STUDY



160 days down to 40



79% less staff effort

Real world Outcomes

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VCE’s Unique Differentiation

VBLOCK SYSTEMS ARE IDEAL FOR PRIVATE AND HYBRID CLOUD

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12 EMC FEDERATION SOLUTIONS FOCUS

SDDC: Foundation Of The Software-Defined Enterprise

SOFTWARE-DEFINED

DATA CENTER

All Infrastructure (e.g. Private, Public, Hybrid Cloud)

Is Virtualized And Delivered As A Service

Control Of This Data Center Is

Entirely Automated By Software

Private Cloud

Public

Cloud

Service Provider

Hybrid Cloud

Managed As One Cloud

Simpler.

Faster.

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EMC Federation And VCE Alignment

• EMC Federation (EMC II, VMware, Pivotal) 5 Focus areas:

–

Software Defined Data Center (SDDC)

–

Platform as a Service (“3

rd

_{platform” app frameworks)}

–

Virtual Workspace (VDI)

–

Security and Analytics

–

Business Data Lake

• Key Messages

–

Vblock Systems are the preferred infrastructure foundation for EMC

solutions

• Speed deployments, Lower risk, Simplify operations, Reduce TCO

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DEFINING THE HYBRID CLOUD

PRIVATE

CLOUD

PUBLIC

CLOUD

Choice of Device

Self-Service Portal

Standardized Services

Transparent Pricing

Broker of Services

Automated Provisioning

Agility!

Delivered

Assess | Implement | Optimize

EMC Cloud

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EMC Hybrid Cloud Solutions

“EMC Hybrid Cloud 2.0 (today)”

Federation Software-Defined Data Center

Physical

Environment

vCloud Suite

vCloud Automation Center

VMAX

VNX Avamar

DataDomain

ViPR

SDN NSX

“Build a Hybrid Cloud Live at EMC World”

(August Delivery)

vCloud Suite

vCloud Automation Center

VMAX

VNX Avamar

DataDomain

ViPR

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Gartner Market Share Analysis

1

9

1 9

Source: Gartner Market Share Analysis: Data Center Hardware Integrated Systems

VCE integrated

infrastructure systems

market share was greater

than all others combined

27%

11%

5%

3%

51%

1%

INTEGRATED INFRASTRUCTURE

SYSTEMS MARKET SHARE

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Gartner Magic Quadrant – 2014

VCE POSITIONED AS THE LEADER FOR INTEGRATED SYSTEMS

• The integrated system

market is growing at

50% or more per year…

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its

research publications, and does not advise technology users to select

only those vendors with the highest ratings. Gartner research

publications consist of the opinions of Gartner's research organization

and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or im plied, with respect to this research,

including any warranties of merchantability or fitness for a particular

purpose.

VCE Cisco-NetApp Or acle HP IBM Nutanix SimpliVity Dell Fujitsu

Hitachi Data Systems Unisys Huawei

CHALLENGERS LEADERS

NICHE PLAYERS VISIONARIES

AB IL IT Y TO E XE CU TE

COMPLETENESS OF VISION As of June 2014

Ter adata

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HYBRID CLOUDS  MORE THAN TECHNOLOGY

Build a

Cost-Efficient,

Agile Infrastructure

to Enable Private

and Hybrid Cloud

INFRASTRUCTURE

TRANSFORMATION

PRIVATE PUBLIC

LEGACY

Align Workloads

With Most Suitable

Cloud Model And

Empower Them

For Mobile And Big

Data Solutions

APPLICATIO N

TRANSFORMATION

2nd_{Platf orm} Existing Apps 3rd Platf orm New Apps

Cloud Fabric

Application Fabric

Data Fabric

HYBRID

Package And

Orchestrate

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Traditional Operations

_{Cloud Operations}

Labor-Intensive

Multiple Mgmt Tools

Separate Teams

Disconnected Processes

Network Tools

Server Tools

Storage Tools

Server Team

Storage Team

Network Team

C onfiguration C hange P roblem Release I nc ident C apacity

Operational Processes

I nc ident C apacity C hange Release P roblem I nc ident

Integrated

Operations

Portal

Automated Operations

Software-Defined Data Center

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Thousands of man hours of integration for free

Continuous updates and software versions

Time to delivery  EMC World 5:45 hours operational

Fastest time from PO, and 5 days from landing

Full service catalog  automated data services

AWS is not automatic…

True hybrid cloud integrated offering

VCHS and CSP

Built on Vblock Systems for fastest implementation with

Lowest risk and lowest TCO

EMC HYBRID CLOUD VALUE PROP

EMC

HYBRID

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KEY TAKE AWAYS

What problem are we solving?

How are we specifically solving them?

How do we do it differently/better?

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KEY TAKE AWAYS

What problem are we solving?

Speed and Agility

Cost, Simplicity, Service Levels

How are we specifically solving them?

True converged infrastructure cloud foundation with standardized, repeatable services.

Deploy fast, cost less, higher availability

How do we do it differently/better?

Engineered, Manufactured, Managed, Supported and Sustained as a single product

Factory integration of standardized, repeatable, supportable services by VCE, with full

customization by EMC services

Where are we doing it?

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28 EMC CONFIDENTIAL—INTERNAL USE ONLY

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