HP CLOUD SYSTEM. The most complete, integrated platform for building and managing clouds featuring Intel technologies.

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The information contained herein is subject to change without notice

HP CLOUD SYSTEM

Presenter Title

The most complete, integrated

platform for building and managing clouds featuring Intel technologies

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1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

By 2015…

More Users More Devices More Data

>1 Billion More

Netizen’s

15 Billion

Connected Devices

>1,000 Exabytes

Internet Traffic

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Business and IT are on different trajectories to cloud

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Sources:

1. Ignoring Cloud Risks A Growing Gap Between I&O And The Business, Forrester Research, Inc., March 24, 2011 2. Goldman Sachs Equity Research, January 2011 3. IDC, Enterprise Panel Survey, November 2010

Business is adopting cloud 2.5x faster than IT

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• Drivers: speed, flexibility, economics

While CIO’s are concerned about cloud risk

• 79% concerned about vendor lock-in³

• 75% worried about cloud performance and availability³

• 70% have security top of mind²

• 63% prefer integration of cloud services and on-premise services³

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Becoming a builder and broker of services The strategic role of the CIO is changing

Build

on-premises cloud services

Consume

off-premises services securely

Transform

legacy infrastructure and applications and processes

Manage and secure

across legacy applications and cloud assets

Traditional Private Public

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Customers will evolve to the cloud at different speeds

Business Transformation to ”Instant-On”

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Desktops Laptops Netbooks Tablets Smartphones Smart TVs Embedded

AUTOMATED

IT can focus more on innovation and less on

management

FEDERATED

Share data securely across public and private

clouds CLIENT AWARE

Optimizing services based on device

capability

Intel’s Cloud

2015 Vision

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What a cloud should deliver

Automated infrastructure-to-app lifecycle management Public, private, hybrid

Broad ecosystem of OS’s, hypervisors, apps Unified service

delivery

Security

Scalability

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The most complete, integrated, open system to build and manage clouds

HP CloudSystem

Key differentiators

–Single services view across private, public & hybrid cloud

–Multi-hypervisor, multi-OS, heterogeneous infrastructure

–Intelligent automation and lifecycle management;

application-to-infrastructure

–Scalability & elasticity

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Performance Secure Balanced

Intel® Xeon®

Processors with Intel® 10 Gigabit Ethernet

Intel® TXT Intel® AES-NI McAfee Cloud SECURE Program

Client Aware Technology

Performance for Responsive,

Highly Available Clouds Foundation for Trust, Security, &

Compliance

Optimized Application Delivery for Optimal

End-user Experience

Copyright © 2011 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registe red trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and are subject to change without notice. * Other brands and names maybe claimed as the property of others.

Standard Building Blocks that form tomorrow’s Cloud

Making the Cloud work for you

HP leading the way with Intel cloud technologies

Intel Advantage

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Rapidly create cloud services

HP Cloud Maps

• Create a service catalog yourself, quickly and consistently

• For popular apps like Microsoft^®, Oracle, SAP, & VMware

• Easy to import and integrate into your environment

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www.hp.com/go/cloudmaps

HP INNOVATION

Microsoft is a U.S. registered trademark of Microsoft Corporation.

Workflows

Deployment scripts Sizers

Best practice templates White papers

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Automating the entire lifecycle with HP CloudSystem

Build and manage cloud services

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• Billing/chargeback

• Approval flows

• Other processes

HP Cloud APIs

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HP CloudSystem offerings

Built on proven Converged Infrastructure and Cloud Service Automation

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HP CloudSystem Matrix

Private, IaaS

HP CloudSystem Enterprise

Private, hybrid, XaaS

HP CloudSystem Service Provider

Public, hosted private, XaaS

• Deploy a robust private cloud quickly

• Infrastructure and basic application provisioning in minutes

• CloudStart service offering

• Unify management across private, hybrid, and traditional IT

• Advanced application-to-infrastructure lifecycle management

• Highly flexible, scalable, customizable solution

• Aggregate cloud services for public and hosted private clouds

• Optimized for multi-tenancy

• Customer-unique portal experience

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Integrated system, proven technology…

HP CloudSystem

HP 3PAR

HP Networking

Service provider enhancements

HP Cloud Service Automation HP BladeSystem

with the Matrix Operating

Environment +

High performance servers

Heterogeneous, mission critical High Performance fabric

Securing physical & virtual Scalable utility storage

Unique SaaS aggregation

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HP & Intel Cloud Leadership

Powering the worlds largest cloud infrastructures

Challenge

^ Disparate defect and test management tools spread across numerous product and product lines due to growth through acquisitions

Solution

^ Private cloud transformation

 A Global Enterprise Quality Management for a new Quality Center using an integrated suite of tools

Results

 Improved audit compliance meets business objectives for regulatory requirements and competitiveness

 Audits that took 15-20 hours now take minutes

 21% improvement in change process compliance

 Lowered QA expenses by ~33% in one year

 Reduced the number of QA system administrators from eight to two

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Scalable

Software

Optimized

Intel Silicon

Datacenter

Optimization

(i.e. power)

Optimized

Systems,

Networking &

Storage

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Copyright © 2011 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registe red trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and are subject to change without notice. * Other brands and names maybe claimed as the property of others.

4. Source: http://software.intel.com/en-us/articles/intel-cloud-builders-success-stories

5. Source: : Based on a 55% performance increase from Intel™ Xeon™ L5520 processor to the Intel Xeon X5650 processor using Facebook representative model benchmarks. Combined with Facebook’s overall 38% DC power reduction =

Facebook*

60% reduction in power

consumption/user with

Intel Xeon processors +

Facebook’s power

optimization

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HP & Intel Cloud Leadership

Optimizing the infrastructure of some of the biggest Cloud Providers

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New: HP CloudSystem out-of-the-box cloud bursting

POC now; Savvis availability by end 2011;

other SP availability 2012

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HP INNOVATION

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Professional services to plan and implement your solution Cloud transformation lifecycle

Strategy Roadmap Design Implementation

HP Cloud Discovery

Workshops HP Cloud Roadmap

Service HP Cloud Application

Transformation Service HP Solution Support for CloudSystem

HP Education Services Cloud Curriculum

HP Cloud Security Services

Expanded CloudStart – private cloud in 30 days NEW OFFERINGS

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Helping clients on their Path

With built-in investment protection

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BladeSystem C7000 HP 3PAR Utility Storage

HP Server Automation

Software

HP CloudSystem

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Powering the world’s biggest clouds, deploying hundreds of private clouds Why HP and Intel ? Leadership. Innovation. Experience

3 most popular

social media properties in the U.S.

4 out of 5

of the world’s largest search engines

8 out of 10

of the world’s most trafficked websites

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4 of 5 leading

hosting providers in the Gartner Magic Quadrant

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HP innovations drive successful cloud deployments Complete solutions for hybrid delivery

MANAGE AND SECURE Cloud and existing IT services

CONSUME HP Enterprise Cloud Services BUILD

Cloud solutions for private and public clouds

^OLUTIONS

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Start now

Take the HP Cloud Discovery Workshop

Visit us at the product showcase or online at www.hp.com/go/cloudsystem

Start your cloud journey with HP CloudStart

“Start small & grow tall” with HP CloudSystem

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GET IT NOW

Scan the code with your

mobile device

Or find more information at

WWW.HP.COM/GO/CLOUDSYSTEM Download the HP CloudSystem phone app

onto your mobile device and find out more about CloudSystem.

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THANK YOU

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•

100% common architecture for seamless upgrade to hybrid cloud

Clear upgrade path to HP CloudSystem

HP VirtualSystem

Physical/virtualization tools and operations

HP CloudSystem

Service orchestration,

heterogeneous service management

HP BladeSystem

Physical infrastructure tools and operations

Chargeback and procurement

Automation and self-service

Provisioning and maintenance