SINCE 1880
Standing out in the performing arts industry
In publication for over 135 years, at The Stage we continue to serve our readers by providing them with news, information and careers advice they cannot find elsewhere so that they can get in and get on in entertainment. We are also the only paper that reviews performances from across the UK.
This makes The Stage a must read for performers, audiences, backstage and creative teams alike as well as those with a keen interest in the performing arts.
The Stage stands out because of our:
l Expert writing – contributions from authoritative writers and experienced contributors
l Unparalleled Coverage – breaking news alongside highly detailed articles, The Stage provides both the must-have information and the detail to keep readers fully informed
l Voice for the industry – we represent key issues in the industry including fair pay and diversity in the arts
The Stage is the only weekly publication for the
performing arts industry and this, alongside our
thriving website, makes The Stage the place to go
for the latest in the performing arts.
Flexibility to reach your goals
The Stage offers three main channels for you to reach our readers, each with its own
benefi ts and opportunities. We will work with you to create a package that suits your
needs and fi ts your budget.
Online at thestage.co.uk
One of the UK’s leading entertainment websites, thestage.co.uk is updated throughout the day to deliver the latest news to a dedicated audience.
thestage.co.uk has the largest reach of all The Stage channels.
l Monthly visits*: 654,472
l Unique visitors per month* 468,470
l Page views per month* 1,139,692
In print
The format where our readers are most engaged by having a tangible product in front of them.
l 13,000+ print readership
l Available in over 3000 stores across the country
l Plus you’ll be featured in The Stage Digital Edition available via the app for smartphone and tablet devices
Via social media
Get your message out very quickly to a large audience and receive an immediate response.
l 108,000 Twitter followers l 43,000 Facebook likes
l Bespoke Schools and Jobs channels on both Twitter and Facebook
Extensive online readership
1,139,692
390,574
263,898
127,581
1000+
108,000
654,472
468,470
PAGE VIEWS* MOBILE VISITORS*DESKTOP VISITORS* SIGNED UP TO RECEIVE
DAILY JOB ALERTS TOTAL DOWNLOADS OF THE STAGE JOB APP
VISITS* UNIQUE VISITORS*
TWITTER FOLLOWERS
43,000
FACEBOOK FOLLOWERS8
The Stage online
readership is
constantly growing
and has increased
dramatically over the
last 3 years. Online
per month we have:
*Figures taken from Google Analytics, November 2014
We are very discerning with our ad spend, but The Stage has worked closely with us,
both to understand our needs and to ensure that every £1 we spend is maximised
Director of External Relations, Arts Educational School
By placing your role on our industry leading website,
in the newspaper or on social media, you can ensure
that your job will be seen by a huge number of relevant
applicants.
Take advantage of our highly targeted, committed,
quality readership and let us quote you for your next
vacancy – we pride ourselves on providing great service
and value for money.
Your role will also be featured in The Stage Jobs app
(available on iTunes).
Recruitment
A Recruitment package to suit your role…
Enhanced listing: Includes your logo, your role can be listed under
multiple headings and there is an instant link through to your applications email address
Online listing rates
7 days: £525 per job 28 days: £750 per job
Special offer
When you place your recruitment advert in the paper you have the opportunity to list your job online (with exactly the same wording) at a discounted rate.
14 days enhanced = 25% of the cost of your paper advert. 28 days enhanced = 35% of the cost of your paper advert
All additional job roles will be charged at £50 per role for 14 days, £100 per for 28 days. See all print rates on page 13.
SPECIAL
OFFER
Plus The Stage online Training Database has recently relaunched and is a key resource for potential students searching for courses.
Training
Recent improvements to The Stage weekly
newspaper, including a 5-page careers and
training feature in every issue, mean that
more than ever The Stage is the must-read
publication for those aspiring to work in
the performing arts.
40% of our readership is between 15 and 24 years old 28% of our readership is between 25 and 34 years old
There are three main options for listing your institution and course offerings:
Online advertising
Advertising on thestage.co.uk provides the largest audience and greatest exposure for your course.
Print advertising
Advertise adjacent to our advice features and scholarship announcements so that your message is in prime position for prospective students.
The Stage Training database
This comprehensive resource allows potential students to search the performing arts institutions and courses available in the UK – make sure you are listed amongst them.
The Stage Training Database is fully searchable; students can browse by type of qualifi cation, course duration and course type.
Training
When you take a listing on the Training Database you provide: l Institution name, contact details and description
l Course, titles, course description, location, qualifi cations and more
l The relevant categories for your course l Direct links to your website
Your listing will benefi t from the high Google search ranking of The Stage, so that if your website does not usually appear highly in search results you won’t miss out on prospects. Plus, as The Stage has a large volume of traffi c from performing arts professionals you will reach a new and increased audience.
Easy to use, with 30 categories ranging from sound and lighting to costume and accommodation, The Stage Services Directory is the place to go to fi nd quality suppliers.
Your listing includes l Your contact details l Your logo
l 250 words describing your company l 20 photos
Additionally, listing your business in The Stage Directory is hassle-free as the team will design your listing and create individual copy that represents what makes your business stand out.
The Stage Services Directory
The Stage Services Directory offers a unique opportunity
to increase prospects for your business. The Stage
Directory is the place for small to medium sized
businesses to showcase their services and products.
Advertising opportunities to suit any budget!
The Stage classifi ed advertising is the cost effective way to ensure your product or service reaches an engaged audience of performing arts professionals. If you are looking for cost-effective advertising that delivers immediate exposure for your business, classifi ed advertising is an inexpensive, yet effective, way of giving your business a boost.
Classifi ed advertising
“
Our advertisement requirements need to
be flexible enough for changes such as extra
auditions dates and performances. The Stage
newspaper offers us a direct way to speak
with our core audiences and has been great at
meeting our unique needs
Hayley O’Sullivan, National Youth Theatre
2015 special features and supplements
Publication date
Editorial features
15/01/2015 Technical 22/01/2015 Stage schools 05/02/2015 Move it/ perform 05/03/2015 Post graduate training 26/03/2015 Acting & drama courses 02/04/2015 Summer schools
23/04/2015 Dance training
30/04/2015 Working in theatre special 07/05/2015 Theatres trust special feature 21/05/2015 Musical theatre training
11/06/2015 Part time and weekend courses 09/07/2015 Alternative skills
30/07/2015 Edinburgh launch 13/08/2015 Producing special 17/09/2015 Dance training
24/09/2015 Training and working abroad 08/10/2015 Directing special
29/10/2015 How to choose your drama school 19/11/2015 Technical special
26/11/2015 Pantomime listings 17/12/2015 Cruising
Publication date
Service Directory features
23/4/15 Coaching and tuition 28/5/15 Sound and lighting 25/6/15 Rehearsal rooms 30/7/15 Agents
27/8/15 Sets, scenery, props
24/9/15 Clothing, costumes, wigs, make up 15/10/15 Financial services
On Twitter
With an image
You can supply up to 113 characters of text including a link or means of contact and any hashtags (#) or Twitter handles (@---) that you would like included.
The image you supply must be 1022 x 500 pixels and the file format must be jpg or png.
Without an image
You can supply up to 136 characters of text which must include a link or means of contact and any hashtags (#) or Twitter handles (@---) that you would like included.
You can specify the time and day at which you would like your tweet to be sent. We will add our sponsored hashtag to all tweets (#sp) to follow IAB standards.
Rates
3 tweets with images: £375 3 tweets without images: £300
When booked in conjunction with other advertising save 83%!
Digital specifications and rates
On thestage.co.uk
Top banner
728 x 90 Leaderboard £10cpm
970 x 90 Super leaderboard £10.50cpm 970 x 90 Pushdown (expandable) £10.50cpm
Right hand bar
300 x 250 MPU (above the fold) £9cpm 300 x 600 Half Page £9.50cpm
160 x 600 Wide Skyscraper £9.50cpm 300 x 600 Sidekick (expandable) £9.50cpm
Located on every page of thestage.co.uk, the top banner and the right hand bar give you real time exposure to your target audience.
Top banner and bar positions can be booked to appear run-of-site or alongside particular articles or sections.
We recommend a minimum campaign of 62,000 impressions over a one-week period.
Training Directory rates
Institution Listing
Featured: £1,050 (3 courses, 3 categories per course) Standard: £650 (2 courses, 2 categories per course) Additional courses: £325 per course
Categories: £50 for additional course categories
Online Services Directory rates
Premium ad
£110 (1 year)
Featured ad
£160 (1 year)
Featured ads deliver the highest levels of visibility across The Stage Directory. Including all the benefits associated with our Premium adverts, Featured ads also enjoy:
l Exclusive exposure on the homepage
l Additional visibility at the top of search results l Increased exposure alongside Standard adverts *All prices exclude VAT
Copy specifications*:
l Minimum type size: 7 point l Acceptable artwork file
formats are: jpg, tiff, font
embedded pdf or eps
l Must be print quality 300 dpi
Print specifications
* Please ensure you supply your advertisement to the correct specification.
The Stage cannot be held responsible for advertisements printed incorrectly or missed if supplied in an incorrect format or past the deadline.
Recruitment
Mono
Single column cm rate: £23.25 Quarter page: £1,128
Half page: £2,256 Full page: £4,633
Full colour
Single column cm rate £26.25 Quarter page: £1,260
Half page: £2,520 Full page: £5,197.50
Display advertising
Mono
Single column cm rate: £15 Quarter page: £733.60 Half page: £1,467 Full page: £2,970
Full colour
Single column cm rate £18 Quarter page: £864
Half page: £1,760.40 Full page: £3,564
Classified advertising
Minimum 2 week booking
Single column cm rate: £5.82 4cm x 1col: £23.28 5cm x 1col: £29.10 6cm x 1col: £34.92 Series discounts 3 pre-booked 10% discount 6 pre-booked 20% discount 13 pre-booked 35% discount
Print rates
“
There is no pushy
salesman speak, but a
genuine interest in your
business, needs and how The
Stage can support and build
on our working relationship
Steve Green, Fourth Monkey
Recruitment Advertising
Ellie Burman
Senior Sales Executive [email protected] Direct dial: 020 7939 8473
Training and Display Advertising
Michael Maunsell
Deputy Sales Manager [email protected] Direct dial: 020 7939 8490
Classified and Directory Advertising
Neema Shah
Senior Sales Executive [email protected] Direct dial: 020 7939 8472