HP Cloud Printing. Rachel Tang, Market Development Manager 3 Dec, 2013

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HP Cloud Printing

Rachel Tang, Market Development Manager

3 Dec, 2013

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Mobility Revolution

Explosion of mobile clients but lack of mobile print knowledge

Papal Inauguration: 2005

Source: Google Developers’ Conference _{Source: user text message}

Papal Inaugurations

Typical Consumer in 2013

Gr

eat o

ppor

tunit

y…

…

an

d

a cle

ar

chal

len

ge

great shot! you

should print it and

frame it

I don’t know

how

. 

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Modern Business Trends

Digitization of paper

Cloud computing

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The Market Trend…

• Increasing internet connection (74.5% penetration rate in HK, June 2012 data) • High penetration of smartphone and tablets devices in Hong Kong (187%, 13M

units vs 7M population) • More mobile workers

• By 2016: Over 2B smartphones & 760M tablets in market

Market Insights

Customer Insights

Keys to Success

• 24% of SP & 34% of tablet owners print today (27% claim increased printing) • Customers want to print more: 50% want to print from their devices in the future • Printing cited among top three use cases in new tablet research (HP)

• Customers want to print e-mails, web content, documents and photos

• In-OS print enablement on all platforms – ubiquity for users

• Broader awareness about mobile printing & ease of use of solutions

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HP is the FIRST to launch

Cloud Printing in the world

since April 2010

HP is the ONLY brand to

launch the most

comprehensive platforms,

apps, to facilitate the

mobile printing services to

customer

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Mobile is Changing the Print Landscape Significantly

FROM

TO

• Complex vendor

driver per printer

• User has to install

• Stable PC to

Printer pairings

• OS and apps

control access,

not HP

• More HP settings

within OS

constraints

• In-OS driver

supports multiple

printers

• User does NOT

install anything

• Dynamic client to

Printer pairings

• OS and apps

control access,

not HP

• Less HP settings

within OS

constraints

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HP Mobile & Cloud Printing Solutions

Print from your smartphone or

tablet from virtually anywhere*

OS

Device

Printing Method

Android Select Android

Devices

HP Slate 7 tablet & Samsung Galaxy S4 (S3 and Note 2coming Q4)

Integrated (Native) Printing

From e-mail client, photo gallery and Android Browser.

(on same network as printer)

Apple iOS

Any Apple iOS Device

(iphones, ipads, ipods)

Airprint

Print from an iPhone/iPad without the need of any app,software or pre-configuration

Win 8/Win 8 RT

All Windows 8/RT tablets

Win 8 built-in Drivers

No more searching for drivers. (on same network as printer)

Blackberry

Blackberry, & Other Vendors’

(Android and Symbian)

HP ePrint App

Mobile app that enables printing from your Android or Blackberry device (while at work, at home, or on the go)

Other All Mobile Devices

(with e-mail capability & internet access)

HP ePrint by email“on the go”

IN -OS P RI NT ING AP P BA SE D PRI NT ING

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HP Cloud Printing - ePrint

Print on-the-go from your smartphone, tablet and notebook with HP ePrint

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Now you can print from virtually anywhere

HP Cloud Printing - ePrint

1

0

2

3 Use HP ePrint to email

it to a printer across

the world.

Make your loved

ones happy.

1 Shoot a picture

with your smart

phone.

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Check email

Forward email with attachments

Enter printer’s email address

Send email

Receive confirmation from HP Cloud

HP ePrint Demo

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Print from mobile device Wireless Direct Print from mobile

device LAN connection

Now you can print from virtually anywhere

1 Native OS Print (HP Win 8, Android, Apple AirPrint)

www.hp.com/go/mobile-printing-solutions

What is it?

Many smartphone, tablet and PC operating systems have a print button so that you can print to millions of HP printers – Apple AirPrint, Samsung Android and HP Windows 8 devices

How it works

1. Content from any app that supports the OS printing feature can be printed through a LAN to an HP ePrint-enabled product

2. No additional printing app is required

3. Can connect and print with any HP ePrint and wireless direct enabled product too.

Supported Devices

1. Printers: Any HP ePrint-enabled product

2. Mobile devices: Apple iPad, iPod touch and iPhone (iOS 4.2 or later) Samsung S4,

Note III, HP Win 8 device

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iPhone

Apple AirPrint

Launch Safari Browser

To print web page click Action button

Choose Print

Change settings (if necessary)

Click Print button

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Just walk up and print (Network not required)

HP Wireless Direct Printing

Just walk up and print (Network not required)

Wi-Fi

Clients

HP printer with Wireless Direct

• Direct wireless connection between (mobile) device and wireless printer

– Does not require access to network for printing (similar to Bluetooth connection)

– Does not require printer to have internet access

– Requires either O/S embedded print functionality for job rendering and routing (i.e.

AirPrint), or HP Mobile Print Apps

Print stream

sent to printer

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Now print from your smartphone or tablet – from virtually anywhere

1 HP ePrint mobile printing

HP ePrint App

What is it?

An easy-to-use print interface for iPad, iPhone, iPod touch, and Blackberry smartphones, combining the features of HP’s previous ePrint Home and Biz and ePrint Services app.

How it works

Print PDF, MS Office files, photos, emails and web pages: 1. Through a LAN connection to any HP networked printer. 2. Through the Internet to HP ePrint-enabled printer. 3. Directly to HP printers with wireless direct printing.

4. Through a secure corporate intranet via an HP ePrint enterprise server to any printer on corporate LAN.

5. Through the internet to HP public print locations

Supported Devices

1. HP ePrint-enabled products and older HP wired and wireless network printers, including those located at public print locations.

2. Mobile devices: iPhone 3GS or newer, iPad and iPod touch running iOS 4.2 or later, Blackberry smartphones running OS 4.5 or later.

Print from mobile device

Wireless Direct _connectionInternet Print from mobile device Print from mobile device LAN connection ePrint-enabled printer with wireless direct

Any HP network printer HP public print locations

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HP ePrint Wireless Direct Printing Demo

Connect to printer’s Access Point

Launch HP ePrint App

Open a Document

Print

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HP Print Apps … Content from the

Cloud

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What are HP Print Apps?

• Print apps are special print applications available

exclusively for use on HP Web-enabled printers.

• A print app is a shortcut to printing content from the

Web directly from your printer, with no computer

required. Print apps give you direct access to great

pre-formatted content from HP and leading

companies from around the world. You can choose

from a growing library of print apps that make

printing faster, simpler and more useful than ever.

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Print apps

Education

_{Categories and Partners}

Family

Activities

Greeting

Cards

News

Photo

Supplies

Travel

Coupons

Entertainment

Business

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Disney

DreamWorks

Nickelodeon

Cadence

3 days/week (MWF)

5 days/week (SuMWFSa)

2 days/week (WSa)

Pages/delivery

3

2

3 Content sample

Print Apps – Scheduled Delivery

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Web Connected Printers

At every price point—HK$548 and up

Officejet Pro

LaserJet Pro

LaserJet

Enterprise

Photosmart

$3799 $2399

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HP – Your Only Real Cloud

Printing Partner

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