Merchandise Return Service
Reinaldo Padilla
Field Sales Representative
March 11, 2015
Why a Consumer Returns a Product
2
4 Reasons for Returns
1. Returned Merchandise- The product did not
meet the consumer’s expectations (i.e. wrong size or color, not satisfied with quality, wrong product shipped, etc.) or they may have simply changed their minds about the purchase. These reasons are based on consumer desires.
2. Repairs- The product was broken or damaged
3. Recalls- The Merchant demands for the consumer
to return the product due to a manufacturing defect
4. Recovery- The product is usually an old electronic
device that is returned to either recover/recycle its useful parts
* Source: Colography Returns Market Survey and Accenture analysis-Assumes $185.5B total value of returned goods (NRF “2009 Consumer Returns in the Retail Industry”); average transaction value of $250 (~3x the average online transaction value of ~$75-80, as given by ComScore) and 40% of Returns occur by mail (Colography Returns Survey)
*More than 90% of products are returned because of reason 1 or 2
Why Consumer’s Desires Matter to the Merchant
The Consumer’s Return Experience Dramatically Affects Consumer Retention
3
Impact of a negative returns experience
Impact of a positive returns experience
Source: Comscore
85%
loss 95%Retention
85% of consumers WILL NOT do business with the merchant again if the
return process is not convenient
95% of consumers WILL do business with the merchant again if the
Customer’s Needs
4
Customers expect a Returns process that is…
•
Convenient
- Easy drop off•
Simple
- Easy to understand Returns process•
Free or Low Cost
•
Transparent
- View the status of package•
Fast
- Package reaches the Returns Center quicklyBusiness Needs
5
• Visibility
–Inventory control
–Ability to forecast staffing –Reduce call center costs
• Detailed Reporting
–Manage and forecast budgets
–Identify anomalies in returns trends
• Speedy Return Process
–Reduces customer call volume –Improves customer satisfaction
• Trust and Security
–Enhances merchant image –Protection of merchandise –Identify fraud early
The USPS Solution
USPS Returns products address
business and customer needs.
6
• Lowest cost provider for small packages
• Convenient customer drop off
• Package Tracking
• Free Package Pickup at residence
• Pricing Flexibility
• No Fee to create and distribute labels to
USPS Returns Portfolio
Merchandise Return Service
Scan Based Payment Return Service
•10,000 pieces/year/location
Full Network Parcel Return Service
•50,000 pieces/year/location •Ground only
Parcel Return Service
Merchandise Return Service (MRS)
•
No minimum volume required
•
Commercial pricing
•
MRS permit fee and annual accounting fee
•
Addressed to Postage Due Unit
– Each piece weighed & rated to collect postage
•
Intelligent Mail package barcode for visibility
New cloud label format Jan 27, 2013 “Tracking” is free
Merchandise Return Service
Priority Mail
First-Class
Package Services
Media Mail
Library Mail
Special Services Insurance Registered Mail Certified Mail Delivery ConfirmationReturn Receipt for Merchandise Special Handling
Mailing Acknowledgement Pickup on Demand Service
MRS Label Option – Click-N-Ship for Business
1. Permit holder creates the Electronic MRS label
using ClickNShip for Business (Label Type)
• includes in box
• saves label image as pdf and emails to consumer
https://www.usps.com/business/click-n-ship-for-business.htm
MRS Label Options – Self-Service Label Tool
2.
Permit holder posts a link from their website to USPS
customized label tool. Customer prints their own label.
Test url:
https://returns.usps.com/CreateLabel.aspx?MRSID=841&DisplayType=Customer&S hippingInfoIncluded=No
MRS Label Option – Call Center Label Tool
3.
Customer calls the company’s Call Center
- They use the USPS customized Call Center label tool and mail/email
the label to consumer
Test url:
https://returns.usps.com/CreateLabel.aspx?MRSID=841&DisplayType=CallCenter &ShippingInfoIncluded=No
MRS Label Option - API
4.
Application Program Interface
(API) on their website to ‘call’ the
USPS Returns Web Service so
consumer can create labels
- Consumer stays on company’s website
How Does PRS Full Network Work?
Customer Drops Off Return with USPS
Customer has two options …
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1. Request for Pickup at Home
• Daily presence at 150 million
addresses
• Free Package Pickup, including
Saturday
2. Drop-off at any Post Office
• Over 33,000 retail outlets
Visibility
Packages are scanned
an average of 7-10 times
Technical Assistance & Resources
Merchandise Return Service permit PS Form 3615
CAPS account - http://caps.usps.gov Applications are on the CAPS site
Mailer ID (Customer Gateway) Operations Integration Specialist
Electronic label setup Operations Integration Specialist
MRS processing questions blue.usps.gov/mrs
Shipping tools for
any size business
17
USPS Web Tools
®APIs can
help you deliver seamless,
simple customer service, while
saving you time and money.
PRICE CALCULATOR
Calculate postage rates quickly and easily online for domestic and international shipping.
TRACKING & DELIVERY INFORMATION
Get estimated delivery information and track packages until they arrive with Tracking & Delivery information APIs.
ADDRESS INFORMATION
Never get another address or Zip CodeTMwrong again with our
address standardization city and state lookup APIs.
PRINT SHIPPING LABELS
Print a complete shipping label with a tracking
barcode to track packages seamlessly with one of our PC Postage® partners
PACKAGE PICKUP
Stop going to the Post OfficeTMto drop of your packages. With the
Package Pickup API, you can submit a pickup request and we’ll pick up your package for free.
SERVICE STANDARDS & COMMITMENTS
Get estimates on delivery and receive guaranteed Commitments with certain service.