Foundations of
Employee
Motivation
1
Employee Motivation and
Engagement at Rackspace
Rackspace hosting has a
highly motivated and engaged workforce by rewarding
performance, fulfilling personal needs, and providing
strengths-based feedback.
Motivation Defined
The forces within a person that affect the direction,
intensity, and persistence of voluntary behavior
Exerting particular effort level (intensity), for a certain
amount of time (persistence), toward a particular goal
(direction).
Employee Engagement
Emotional and cognitive motivation, self-efficacy to perform the job, a clear
understanding of one’s role in the organization’s vision and a belief that one has the resources to perform the job
Drives and Needs
Drives (aka-primary needs, fundamental needs, innate motives)
• Neural states that energize individuals to correct deficiencies or maintain an internal equilibrium
• Prime movers of behavior by activating emotions
Self-concept, social norms, and past experience
Drives
(primary needs) Needs
Decisions and Behavior
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Drives and Needs
Needs
• Goal-directed forces that people experience.
• Drive-generated emotions directed toward goals
• Goals formed by self-concept, social norms, and experience
Self-concept, social norms, and past experience
Drives
(primary needs) Needs
Decisions and Behavior
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Self- actual-ization Physiological Safety Belongingness Esteem Seven categories capture most needs
Five categories placed in a hierarchy
Need to know Need for
beauty
Maslow’s Needs Hierarchy
Theory
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Maslow’s Needs Hierarchy
Theory
Lowest unmet need has strongest effect
When lower need is
satisfied, next higher need becomes the primary
motivator
Self-actualization -- a growth need because
people desire more rather than less of it when satisfied
Self- actual-ization Physiological Safety Belongingness Esteem Need to know Need for beauty
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Evaluating Maslow’s Theory
Lack of support for theory
People have different
hierarchies – don’t progress through needs in the same order
Needs change more rapidly than Maslow stated
Self- actual-ization Physiological Safety Belongingness Esteem Need to know Need for beauty
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What Maslow Contributed to
Motivation Theory
More holistic
• Integrative view of needs
More humanistic
• Influence of social
dynamics, not just instinct
More positivistic
• Pay attention to strengths, not just deficiencies
What’s Wrong with Needs
Hierarchy Models?
Wrongly assume that everyone has the same needs hierarchy (i.e. universal)
Instead, likely that each
person has a unique needs hierarchy
• Shaped by our self-concept -- values and social identity
Learned Needs Theory
Needs are amplified or suppressed through
self-concept, social norms, and past
experience
Therefore, needs can be “learned” (i.e.
strengthened or weakened through training)
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Three Learned Needs
Need for achievement
• Need to reach goals, take responsibility
• Want reasonably challenging goals
Need for affiliation
• Desire to seek approval, conform to others wishes, avoid conflict
• Effective executives have lower need for social approval
Need for power
• Desire to control one’s environment
• Personalized versus socialized power
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Four-Drive Theory
Drive to Bond
Drive to Learn
• Drive to form relationships and social commitments
• Basis of social identity
• Drive to satisfy curiosity and resolve conflicting information
Drive to Defend
• Need to protect ourselves • Reactive (not proactive) drive • Basis of fight or flight
Drive to Acquire
• Drive to take/keep objects and experiences
• Basis of hierarchy and status
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Features of Four Drives
Innate and hardwired
• everyone has them
Independent of each other
• no hierarchy of drives
Complete set
• no drives are excluded from the model
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How Four Drives Affect
Motivation
1.
Four drives determine which emotions are
automatically tagged to incoming information
2.
Drives generate independent and often
competing emotions that demand our
attention
3.
Mental skill set relies on social norms,
personal values, and experience to
transform drive-based emotions into
goal-directed choice and effort
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Four Drive Theory of
Motivation
Social norms, personal values, and
experience transform drive-based emotions into goal-directed choice and effort
Drive to Acquire Social norms Drive to Bond Drive to Learn Drive to Defend Personal values Past experience
Mental skill set resolves competing drive demands
Goal-directed choice and effort
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Implications of Four Drive Theory
Provide a balanced opportunity for employees
to fulfil all four drives
• employees continually seek fulfilment of drives
• avoid having conditions support one drive more than others
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E-to-P Expectancy P-to-O Expectancy Outcomes & Valences Outcome 1 + or - Effort Performance Outcome 3 + or - Outcome 2 + or -
Expectancy Theory of Motivation
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Increasing E-to-P and P-to-O
Expectancies
Increasing E-to-P Expectancies
• Assuring employees they have competencies
• Person-job matching
• Provide role clarification and sufficient resources
• Behavioral modeling
Increasing P-to-O Expectancies
• Measure performance accurately
• More rewards for good performance
• Explain how rewards are linked to performance
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Increasing Outcome Valences
Ensure that rewards are valued
Individualize rewards
Minimize countervalent outcomes
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Making Every Day Count in NYC
New York City mayor Michael
Bloomberg has challenging goals to accomplish, and he doesn’t want any of his remaining tenure wasted. Bloomberg had special clocks installed in a dozen city government offices that count down how many days remain in his mayoral term.
Goal Setting
The process of motivating
employees and clarifying their role perceptions by establishing
performance objectives
Effective Goal Setting
Characteristics
Specific -- measureable change within a time frame
Relevant – within employee’s control and responsibilities
Challenging – raise level of effort Accepted (commitment) – motivated to accomplish the goal
Participative (sometimes) – improves acceptance and goal quality
Feedback – information available about progress toward goal
Characteristics of Effective
Feedback
1.
Specific – connected to goal details
2.
Relevant – Relates to person’s behavior
3.
Timely – to improve link from behavior to
outcomes
4.
Sufficiently frequent
• Employee’s knowledge/experience
• task cycle
5.
Credible – trustworthy source
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Feedback Through
Strengths-Based Coaching
Maximizing the person’s potential by focusing
on their strengths rather than weaknesses
Motivational because:
• people inherently seek feedback about their strengths, not their flaws
• person’s interests, preferences, and competencies stabilize over time
Multisource Feedback
Received from a full circle of people around
the employee
Provides more complete and accurate
information
Several challenges
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Evaluating Goal Setting and
Feedback
Goal setting has high validity and usefulness
Goal setting/feedback limitations:
• Focuses employees on measurable performance
• Motivates employees to set easy goals (when tied to pay)
• Goal setting interferes with learning process in new, complex jobs
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Keeping Pay Equitable at Costco
Costco Wholesale CEO Jim Sinegal (shown in this photo) thinks the large wage gap between many executives and employees is blatantly unfair. “Having an individual who is making 100 or 200 or 300 times more than the average person working on the floor is wrong,” says Sinegal, whose salary and bonus are a much smaller
Organizational Justice
Distributive justice
• Perceived fairness in
outcomes we receive relative to our contributions and the outcomes and contributions of others
Procedural justice
• Perceived fairness of the
procedures used to decide the distribution of resources
• Emotions • Attitudes • Behaviors Distribution Principles Distributive Justice Perceptions Procedural Justice Perceptions Structural Rules Social Rules
Elements of Equity Theory
Outcome/input ratio
• inputs -- what employee contributes (e.g., skill)
• outcomes -- what employee receives (e.g., pay)
Comparison other
• person/people against whom we compare our ratio
• not easily identifiable
Equity evaluation
• compare outcome/input ratio with the comparison other
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Correcting Inequity Feelings
Reduce our inputs Less organizational citizenship Increase our outcomes Ask for pay increase
Increase other’s inputs Ask coworker to work harder
Reduce other’s outputs Ask boss to stop giving other preferred treatment Change our perceptions Start thinking that other’s perks aren’t really so valuable Change comparison other Compare self to someone closer to your situation Leave the field Quit job
Actions to correct inequity Example
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Equity Sensitivity
Outcome/input preferences and reaction to
various outcome/input ratios
Benevolents
• tolerant of being underrewarded
Equity Sensitives
• want ratio to be equal to the comparison other
Entitleds
• prefer proportionately more than others
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Evaluating Equity Theory
Good at predicting situations unfair
distribution of pay/rewards
Difficult to put into practice
• doesn’t identify comparison other
• doesn’t indicate relevant inputs or outcomes
Equity theory explains only some feelings of
fairness
• procedural justice is as important as distributive justice
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Procedural Justice
Perceived fairness of procedures used to
decide the distribution of resources
Higher procedural fairness with:
• Voice
• Unbiased decision maker
• Decision based on all information
• Existing policies consistently
• Decision maker listened to all sides
• Those who complain are treated respectfully
• Those who complain are given full explanation
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Foundations of
Employee
Motivation
37