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Developing an analytics strategy & roadmap

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(1)

Developing an analytics strategy &

roadmap

Paula Edwards, PhD

[email protected]

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Topics

Why develop a strategic plan?

Key components of an analytics strategic plan

Typical planning process

 Key stakeholder to involve

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Why analytics in healthcare?

1. Increase speed of decision making

2. Increase confidence in the decisions

3. It is at the crux of identifying opportunities and measuring

progress

McKinsey, 2012:

If US healthcare used data to drive efficiency and quality… could see more than $300 billion in value annually. 2/3 from

reducing expenditures by ~8%.

Gartner, 2007:

Only 7% of data is used for analysis in hospitals

InformationWeek, 2012: 52% organizations have

completed or are working on

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Why analytics in healthcare?

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Meet Regulatory Requirements Manage Digital Patient Data Improve Care Increase Clinician Efficiency Reduce Costs Improve Collaboration Among Clinicians Improve Collaboration Among Clinicians and Patients Personalized Medicine Share Data with More Than One Provider

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Around the industry

There are pioneers and leaders we can learn from

 Intermountain, Geisenger, Mayo, Partners, others

They have shown us analytics is a journey, not a destination

 Their efforts have evolved over many years

 Their toolsets and their staff have grown and evolved with the

organization’s appetite for information and analytics skillsets

Achieving leading, enterprise-class analytics capabilities is no

small undertaking

 e.g., UPMC recently announced a 5-yr, $100M enterprise analytics

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Why develop a strategic plan?

Source: Alice's Adventures in Wonderland

Would you tell me, please, which way I ought to go from here? That depends a good deal on where you want to get to

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Why do you need an analytics strategic plan?

Analytics, data warehouses (DW) and clinical & business

intelligence (C&BI) are complex

 There are multiple technical components and processes  They impact multiple parts of the organization

 Data quality is always an issue  There are competing priorities

It is easy for these efforts to fail - spend scarce capital and gain

little value

Being successful requires

 A shared vision

 Focus on the organization's strategic goals and priorities

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A strategic plan helps answer critical questions

Where do we need to go with our analytics capabilities?

 In the next 12-months?  In the next 3-5 years?

How are we currently doing?

 Where to we need to improve our people, processes, and technology to

get where we need to be?

Given limited organizational resources (both time & money),

where should we start?

 What are the most urgent needs?

 What projects have the most strategic value in the future?

What resources will it take to get where we need to be?

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Key components of an analytics strategic plan

Vision & goals

Gap analysis

 People: staff, skills, organization structure

 Process: project governance, data governance, support

 Technology: data management, data quality, information delivery

High-level project needs & use cases

 Criteria for prioritizing projects

 What data is needed to support the identified projects?

Cultural barriers and challenges

Recommendations

Cost/Benefit Analysis

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Typical strategic planning process

• Stakeholder education

• Vision & goals session • Stakeholder interviews

• Identify use cases & data needs

Needs

Assessment

• Current State & Strategic Information Systems Plan alignment • Technical assessment

• Org. structure, staffing, and skills assessment

• Data/project governance, information management assessment

Gap Analysis

• Cost estimates

• Benefits/ROI assessment

• Identify project/use case dependencies & constraints • Develop roadmap

Road mapping

• Develop recommendations

• Review & revise Roadmap with key stakeholders • Assemble resources for implementing Roadmap

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Involve key stakeholders throughout the process

Executives Business Operations Clinical Operations Quality Research Information Technology Inpatient Ambulatory Ancillaries Service Lines Revenue Cycle H.R. Finance Supply Chain Data Warehouse PMO/Architects Apps Teams Report Writers Clinical Health Services Critical Success Factor: Collaboration of Leaders & Analysts

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Progression of Analytics & BI

Com pe ti ti v e a dv a nt a ge What happened?

What if these trends continue? Why is this happening?

What actions are needed? What exactly is the problem? How many, how often, where? What will happen next?

What is the best that can happen?

Analytics Access and reporting Standard reports Forecasting/extrapolation Statistical analysis Alerts Query/drill down Ad hoc reports Predictive modeling Optimization

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Data quality, KPI, business performance

management, scorecards

Master data, enterprise data management, data stewardship,

enterprise metadata

Data quality, data consistency, data security, privacy

Raw data, spreadsheets, databases, reports

Where are you now? Where do you want to go?

Adapted from Villar & Kushner (2010). “A Framework to Map & Grow Data

Data as a strategic asset, real-time alerts &integrated analytics

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Where are you now? Where do you want to go?

Level 7 Personalized medicine: Integration of genomic, familial, text, and patient self-reported data used for

predictive modeling, preventive care and wellness management.

Level 6 Waste elimination: The focus is in maximizing quality and minimizing cost of production. Complex modeling

and forecasting is readily available. Data from ACO partners and claims is integrated with patient specific costing and claims data and used for identification and elimination of variability & waste in the complete, end-to-end care process.

Level 5 Cultural data literacy: Permanent technical and clinical improvement teams in-place for top 10 conditions; at

least 60% of employees have access to KPIs actionable to their role. Analytics are embedded in the EMR to affect clinical & financial improvements at the point of care.

Level 4 Evidenced-based population management: Patient registries for at least the top 10 patient conditions within

the organization, supporting acute & chronic condition mgmt; measurement of clinical guideline usage; and clinical research

Level 3 Automated external reporting: Regulatory and other reports such as Value-based Purchasing, PQRS, MU;

accreditation/regulatory such as JCAHO, ACC, STS, HEDIS. Adherence to industry standard vocabularies are required at this Level.

Level 2 Automated internal reporting: Key performance indicators, highly interactive dashboards and reports that

allow for effective hospital and clinic management and business modeling are available.

Level 1 Vocabulary, metadata, & data governance: Searchable metadata repository, core data elements linked with

standardized naming and data types. Data governance & stewardship processes in place.

Level 0 Core data integration: As a minimum – EMR Level 3 data, Revenue Cycle, Financial, Costing, Supply Chain, and

Patient Experience integrated into a single data warehouse.

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Gap Analysis: How do your capabilities compare?

Dimension Poor Achievement Level Average Leader Typical Challenges

Strategic & Operating

Plan No integrated plan; project by project funding & design

Culture of Analytics

Analytics skills concentrated in a small set of people, limited senior leader sponsorship, disparate

acceptance of data-driven decision-making and planning

Data Governance Limited standards, no data dictionary, data linage

unknown

Data Quality Conflicting numbers, incomplete data, significant delays in data availability, varied levels of standardized terminology

Data Capture Little standardization in key master data and underlying

terminologies, disparate edits

Data Accessibility Silos of data, manual data integration required,

unstructured data 'trapped'

Information Delivery Highly manual; Requires 'expert' users, inconsistent

amd siloed tools

Support Services Uncoordinated and inconsistent support resources, tools and SLA's across silos Technical Architecture Lack of standard platforms and maintaining version and

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Gap analysis food for thought

Business/

Clinical

IS

Data Stewards Super Users Subject Matter Experts Data Managers Project Managers Infrastructure Support DBAs Executive Oversight Analytics Operations Subject Workgroups Executive Sponsor

• Do your current org structure and processes facilitate collaboration between IS & the business/clinical personnel?

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Gap analysis food for thought

Data Distribution Data Integration Security/ Privacy Data Stewardship Data Quality Master Data Management Metadata Management C han ge M an age m en t

• Do you have defined processes for key areas of data

governance?

• Are they used? Are they effective?

D

at

a G

over

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Needs assessment tools

For each use case identified, which user groups do they support? What is the benefit? How do they support business & clinical priorities?

For each use case identified, which what data is needed to support it?

For each data source, how is the data quality? How hard will it be to clean up? Users Use cases Benefit

Needs Matrix

Use Case Data source Data Quality

Source Matrix

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Other questions to consider

Do your core vendors have analytics solutions?

 Should you standardize on one as the Enterprise analytics solution?  How do we avoid creating new data silos?

What information architecture is needed to integrate data

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Other questions to consider

What data governance processes and information management

tools are needed to

 Improve data quality?

 Standardize on common metrics, definitions, and master data?

What initial use case(s) are the best place to start?

 Data is available, lower technical complexity, high value to the

organization

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Best practices for implementation

Use an incremental, project-based approach to build toward

the long-term vision

Address analytics foundational needs in parallel with initial

projects

 Data architecture

 Standardization, data governance  Processes, roles, & responsibilities

Data quality is an on-going process, not a one-time project

Include initiatives to grow analytics knowledge & skills across

the organization

 Remove cultural barriers to success

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Rome wasn’t built in a day

Achieving the vision will take time

 The Roadmap will be a valuable tool for communicating with

stakeholders

The implementation roadmap should be built to enable

demonstrating tangible progress while you build toward the

vision

 You should have deliverables every 3-5 months in order to demonstrate

progress and maintain buy-in 

Start with simpler projects

 Integrate initial, high-value data sources  Gain lessons learned

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Recommended Practices

For information delivery projects

 Define a reasonable scope including 1-3 data sources and a core set of

dashboards/reports to build

 Address data quality and standards for the selected subject area

 Initial data cleanup as part of the project

 Identify a data steward(s) for on-going cleanup & support

Identify project dependencies

 Some projects cannot be completed until foundational issues are

addressed

 Information delivery projects are unlikely to be successful until

operational processes are defined and implemented

 Data quality, standards, and operational processes are critical to user adoption

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Example Project Prioritization Criteria

Integrates a high demand data source(s)

 High demand = supports lots of use cases or used by many groups

Ease of integrating data source

 Technical complexity  Data quality

 Existing standards

User readiness and buy-in

Benefit/Impact

 Business/clinical impact of supported use cases

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Example Roadmap – “One Size Doesn’t Fit All”

Year 1 Year 2 Year 3

Governance (Continuing)

Data Quality (Continuing)

Communication Plan (Revise for new BI Tool and ACO focus)

Early Projects

• Leadership

• Prioritize Projects

• Roadmap approval • Establish Accountability

• Categorize and prioritize • Quick wins

Long Term Projects (Focused on ACO –Continuum of Care)

Architecture Design

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Example Roadmap – “One Size Doesn’t Fit All”

Y1 Y2

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Governance

Operating Plan

Define roles, procedures, policies Implement operating plan Ongoing evaluation & optimization

Communication

Training & Education

Data Architecture

Arch planning & design Select/purchase ‘gap’ tools

Analytics project-based implementation Ongoing support & tuning

Data Quality & Source Data Projects

Provider Master

MPI

Pt Registration (address, PCP/referring

provider)

Cost Accounting

Clinical documentation initiatives

Analytics Projects

Project 1 Scope, Design, Build, Rollout Project 2 Scope, Design, Build, Rollout

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Where to start for your strategy & roadmap

Organize for success

 Who owns the Strategic planning process?  Who is the executive sponsor?

 What key stakeholders need to be involved?

Educate for success

 What analytics is and why it is important to YOUR organization  Analytics is an on-going initiative, not a short-term project

(30)

Questions & Discussion

Paula Edwards, PhD [email protected]

References

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